Maybe it's because he feels that he has described himself as such a great and upright, and Yang Huan himself feels a little embarrassed.

This person, if he is too great, won't he become Yue Buqun?

Seeing the forced laughter of the group of bastards below, Yang Huan sighed in his heart, blaming himself for not maintaining a good image in front of them on weekdays, resulting in him not even wanting to do anything for Chinese football, but he was not trusted by them.

Well, it seems that I need to save them from this wrong logic of thinking!

Thinking of this, Yang Huan coughed heavily twice, allowing everyone to look at it.

"Don't think I'm joking, on the contrary, I'm very, very serious!"

Who knows, it's okay if he doesn't say this, but when he says it, everyone laughs.

"Young Master Huan, you don't need to emphasize it, we all know and understand that you are serious!"

"Yes, very, very seriously!"

"I'm just afraid I'm taking it a little too seriously, isn't it?"

Yang Huan was depressed, I will be your sister, I said it was serious, you were playing with me?

It's all the trouble that you don't usually cause with the boss's shelf, and this boss still has to maintain a little mystery.

So, Yang Huan coughed heavily twice, "I said important things three times, I am very serious, very, very serious!" ”

Now everyone, you look at me, I look at you, don't dare to be careless.

Repeating it three times, it seems to be serious!

As soon as Young Master Huan was serious, others didn't dare to be careless.

Everyone knows that Young Master Huan has very high requirements for his subordinates' ability to do things, once he can't meet his requirements and standards, then he won't be merciful to you, and a few people present are all killed from the crowd, how can you not understand?

Yang Huan glanced at everyone, and then began to be satisfied with the effect he had created.

Hey, I don't talk to you guys with a straight face, you all think I'm joking with a smile?

Okay, now I'll settle the calculations with you three-six-one-eighteen!

"I'm serious about telling you that the Premier League is broadcast in China without charge!"

Everyone present was surprised, and even Sun Yue couldn't sit still.

"No charge?"

"Oh my God, how can I fix it without charging?"

"Yes, we have to invest so much money every year, and we don't charge for it, aren't we going to lose our money?"

"That's not right, Young Master Huan, didn't we decide to try to charge before?"

Everyone who said everything they said obviously felt that Young Master Huan's decision came too suddenly and caught people off guard.

Spend so much money a year to smash the broadcast rights of the Premier League, and in the end it ends up being no charge?

Yang Huan glanced at everyone, shook his head and sighed, "That's why I said, you guys have all gotten into the eyes of money!" ”

But just when everyone thought that Young Master Huan was going to start some great rhetoric again, Yang Huan directly asked a question that was so realistic that they were a little caught off guard.

"How many people do you think will pay to watch the Premier League?"

Sun Yue and Zhao Yuanfang glanced at each other, and they both understood what Young Master Huan meant.

They are all smart people, and they have all conducted a detailed investigation of the market, so they naturally know that almost all the live broadcasts of domestic games are now free, and even if they are given to traditional TV stations, the broadcast fee is quite cheap.

As for the Internet, it is even more free piracy everywhere.

In such an environment, charging fees is undoubtedly a kind of self-defeat.

The predecessors Tiansheng and Xinying are both examples of WeChat video.

"Let me tell you, in a country where the copyright system is not yet mature, there is no hope of charging, don't look at the fans, how fierce and fierce they shout on weekdays, but how many people are really willing to pay to watch the game?"

After a pause, Yang Huan continued: "Also, do you know the current bandwidth and tariffs in China, do you think the entire environment is suitable for charging?" ”

Hearing what Young Master Huan said, Sun Yue, Zhao Yuanfang and the others suddenly felt that this seemed to be the case.

"But, Young Master Huan, this market needs to be cultivated, but if we give up charging now, how can we cultivate it?"

Sun Yue also has his own considerations, because once it is free, it is difficult to charge again.

Even, if you are not careful, it is likely to cause public resentment to boil, and at that time, the image of WeChat will collapse.

Who knows, after Yang Huan heard it, he laughed, "This is the point I want to say!" ”

Everyone present heard the clouds, what does it mean?

Isn't it the point that charging for Premier League broadcasts is the rest?

"You guys, always keep your eyes on the Premier League broadcast rights, I just said that you are all in the eyes of money, you are not wrong at all, and you still don't understand it at all!"

I have to say that Sun Yue has been following Young Master Huan for the longest time, and he is also the most shrewd, and he is the loudest fart.

Young Master Huan didn't give a hint just now, and he couldn't understand it, but now when he heard the hint, a light flashed in his mind.

"Young Master Huan, do you mean that the wool comes out of the pig?"

Yang Huan laughed and praised at this time, "Yes, that's right!" ”

Everyone suddenly realized, but there was still a problem.

This Premier League broadcast right is different from other Internet products, why is the wool out of the pig?

Also, there is a consensus among everyone in the industry that the free lunch will come to an end sooner or later.

If WeChat Video does not actively cultivate users' awareness of payment, wouldn't it be a big loss to invest so much money to operate so many events every year?

"Actually, you've always gotten one thing wrong."

"What's the matter?" Even Sun Yue couldn't figure it out at this time.

"It's not that Chinese netizens are unwilling to pay, the key is that you have to have a service that impresses them and caters to their needs!"

Why were British fans willing to pay a fee to buy Sky set-top boxes and pay to watch the Premier League?

To put it bluntly, they have this need, and only Sky can give them this service, so they pay for it.

Now in China, the Premier League broadcast is not only available on WeChat, but can be downloaded for free on a large number of websites.

More importantly, what is the proportion of fans who really follow the live broadcast in the fan base?

As Yang Huan said before, as long as he pays attention to football, he can be regarded as a fan, whether he watches the live broadcast or not, whether he is a real fan or a pseudo fan, he is a fan, and no one is taller than whom.

So, these football fans, they may not watch the live stream, they may not follow the game, they may not even know the stars, but so what?

They love football, they follow football, and there is definitely something they need!

That is, their demand is not in the Premier League broadcast, but outside the game.

But WeChat, as the world's leading and largest social media in China, has too many things to do after winning the exclusive broadcast rights of the Premier League.

"Young Master Huan is right, our previous thinking was too narrow!"

Sun Yue was really convinced this time.

Young Master Huan was always able to think of some ideas that they hadn't thought of.

"One of the important reasons why foreign countries can charge for broadcasting rights is because they have a mature copyright operation environment, but in China, it is obviously impossible, so we have to change!"

Zhao Yuanfang also kept nodding, "Lao Sun is right, if you look at it according to Young Master Huan's operation ideas, although there is no charge for the broadcast right, as long as we guide it a little, we will be able to greatly improve the activity of WeChat users, and even attract more fans to join, it will really greatly cultivate the domestic fan market!" ”

"From the perspective of capital operation, the increase in the activity of WeChat users will have a huge boost to our listing in the future!"

Compared with the money earned from going public, the current investment in Premier League broadcasting rights is a piece of cake.

Who knows, Young Master Huan still shook his head vigorously.

"You've all got some point, but it's not enough!"

"Not enough?" Sun Yue and Zhao Yuanfang were both a little surprised.

Yang Huan nodded, "One thing you are right, we must charge a fee, use the broadcast rights for free, and attract more fans' attention to the greatest extent, and even we can use a low price to CCTV and several other TV stations that are willing to agree to our conditions and cooperate with us, so that they can broadcast live." ”

"Internet and mobile rights are operated exclusively by us, we can produce some supporting programs that the audience likes, similar to daily competitions or off-field ones, and then launch a series of attractive special paid services to cultivate users' awareness of fees, even if for the time being, the income is small, but in the long run, it is definitely very promising."

Yang Huan himself started for free.

The mobile games he made were all free, but as a result, he was the owner of the most profitable game company in the world.

Therefore, he is more skilled in playing this set of patterns than anyone else.

"In addition, I think there are too few sports media in China now, there were one or two professional newspapers before, but now they are all half-dead, as for the Internet, there is too much information on the major portals, and it is very cheap and unattractive!"

Yang Huan remembered the news app co-invested by Zhuang Ziqing, Zhang Ning and Su Jingyan before, which could almost be said to be launched in China, which immediately caused a huge response, which touched him.

"We should build a professional sports app, a mobile app that integrates live events, professional news information, in-depth topic analysis, and a forum with an excellent atmosphere."

When Sun Yue and Zhao Yuanfang heard this, they immediately felt that their eyes lit up.

Sports fans are arguably the most loyal fan base on the web, and it would be amazing to have a mobile app like this that could attract a huge fan base.

Speaking of which, Yang Huan himself felt that this idea was becoming clearer and more interesting.

"Well, isn't there a saying circulating on the Internet? In these years, everyone can be the emperor of the ball, so our mobile phone application is called the emperor of the ball! ”

"Huh?!" As soon as Sun Yue and Zhao Yuanfang heard this, they were immediately covered with waterfall sweat.

Know the Emperor of the Ball?

That doesn't seem like a compliment, does it?

It should be a derogatory term that some fans have come up with to ridicule and satirize another group of fans, right?

But how can you listen to Young Master Huan's tone, and it seems that this word is very good?

"Well, this name is good, I understand the Emperor of the Ball, I have thought of the slogan, everyone understands the Emperor of the Ball, it's amazing!"

At this moment, everyone present was stunned.

Young Master Huan, is this joke too big?

Are you really sure you want to take that name?

When the time comes, don't be laughed to death by netizens!

But Sun Yue quickly grasped a key point.

The laughter of netizens in these years is very high, and it is not easy to amuse them at all.

Therefore, in the past so many years, all the products and services that amused netizens have finally become hits.

In this way, the name "Emperor Qiu" may be controversial and may be laughed at, but from another point of view, isn't this the basic element of becoming a hit?

If you take a great name seriously, it is probably not beautiful!

Thinking of this, Sun Yue looked at Young Master Huan's eyes, which was called admiration.

A name that comes up casually is full of praise, just ask, besides Young Master Huan, who else can there be?

"Old Sun, you go back and hurry up and prepare, I'll call Zhang Ning."

Yang Huan immediately stood up, he has always been the kind of master who sits on his words and acts.

"Before the start of the Premier League, it must be launched, next year is 2014, the big year, we have to be a hit!"

As he spoke, Yang Huan's expression was full of confidence.

Because as long as it is something he really wants to do, there is nothing he can't do!