80_80813All the guests who participated in the WeChat video promotion meeting have long been psychologically prepared, and they all know that WeChat companies should increase their investment in WeChat videos.

But when Zhang Ning, president of WeChat, stood on the stage and announced a series of plans for WeChat Video in 2013 to everyone present, everyone, including partners and advertisers, was stunned.

Zhang Ning's speech was the first to put forward the internal strength of WeChat video.

For example, how to provide users with the best viewing experience, as well as WeChat Video's large investment in servers and other aspects.

Even if these are compared to competitors in the industry such as Youdou and Du Niang, they are all surpassed.

In particular, WeChat, which has more than 300 million users in China, has made everyone realize that WeChat video will have an incomparable social interaction advantage with the station and platform.

This advantage alone is enough to make everyone's heart flutter.

But if that's all there is to it, it would be too much to underestimate the ambition and strategic pattern of WeChat video!

Immediately afterward, Zhang Ning announced that WeChat Video has reached a strategic partnership with Warner Bros. and Fox in the United States, which will become the exclusive broadcast platform for movies and TV series of the two Hollywood companies in China, and provide them to all WeChat video users.

This blockbuster move immediately shocked everyone present.

Oh my God, that's a big deal!

Needless to say, Warner Bros. has works in the field of film, the famous Harry Potter, Superman, The Lord of the Rings and Batman series are their works, and they are the strongest film companies in Hollywood.

Let's just say that there are two TV stations under the command of Warner Bros., one is HBO TV and the other is CW TV.

HBO's American dramas have countless fans in China, and the previous Spartacus, Band of Brothers, Pacific War, and now True Blood and Game of Thrones, these TV series have caused huge ratings sensations in China.

Compared with HBO, CW TV's popularity is not so great, but as long as this company's dramas are mentioned, I believe many American drama lovers will cherish them.

Evil Forces, The Vampire Diaries, Crush Detective and Nikita, to name a few.

This is also a very powerful TV station, and the viewership group is aimed at young viewers between the ages of 18 and 34.

In addition, The Big Bang Theory is also owned by Warner Bros.

As for Fox, although it is not as good as HBO, it is also not simple.

This WeChat video won the exclusive broadcast rights of the two major American drama companies in one go, how much money does it have to spend?

Yang Huan sat below, crossed Erlang's legs, listening to the exclamation and uproar of the audience, not to mention how proud he was.

Winning the exclusive broadcast rights of Warner Bros. and Fox is the most painful blow to all competitors.

Don't look at American dramas, it seems that they are still a niche in China, but in fact, the overall situation is rising.

More importantly, the group that American dramas face is white-collar workers with high academic qualifications and middle-to-upper income levels, or college students.

And this group of people is the most important group of advertisers.

A large number of high-end brands, including Mercedes-Benz, BMW, Cadillac, Chanel, Dior, etc., are happy to advertise American dramas.

Therefore, even if the introduction of American dramas is not low, it still has to be earned.

This is the same as Sky TV's broadcast of the Premier League, as long as it is the exclusive broadcast rights, then there is something to earn!

What's more, Yang Huan, as a traverser, knows better than anyone that signing this contract now is definitely super cost-effective.

Speaking of Game of Thrones, this series is quite popular in China now, but compared with the past two years, this is simply a small fight now, after all, in the next two years, the development momentum of American dramas in China will advance by leaps and bounds.

With this time difference, WeChat video will make a lot of money in the introduction fee.

There is also CW TV, not to mention the Vampire Diaries, the Green Arrow and Flash launched by this company in the next two years have aroused a lot of American drama fans in China.

And CW TV's National Supermodel Contest is also a very popular entertainment program in the United States.

This time, WeChat Video Investment's Fall in Love with Supermodel will be supported by CW TV.

Fox will vigorously support the production of WeChat video in the broadcast of the event and supporting programs, which are Fox's strengths, and it was also the reason why James Murdoch came out to persuade Yang Huan.

What's more, with the relationship between Yang Huan and James Murdoch, as well as so many cooperation projects between the two sides, the cooperation in American dramas and entertainment programs is a bit inconspicuous.

In addition to Warner Bros. and Fox, WeChat Video will also cooperate with the BBC, and the introduction of series will also introduce BBC documentaries, which is another attractive piece.

For example, the BBC's most popular TV series, Sherlock!

In addition to announcing these exclusive copyrights, Zhang Ning also announced that WeChat Video will invest more money to participate in the copyright introduction of other excellent European and American dramas and movies.

But just when everyone was amazed by the big money of introducing European and American copyrights to WeChat video, Zhang Ning once again announced a blockbuster news.

That is, WeChat Video has reached a strategic partnership with South Korea's SBS TV station, and will become the exclusive broadcast platform of SBS TV dramas.

This was undoubtedly another bombshell, which directly caused an uproar in the conference hall.

SBS TV is the most appealing TV station in South Korea, and this time WeChat Video cooperates with SBS, in addition to introducing dramas, it will also cooperate with variety shows, the latter is also SBS's strength, such as Run Brothers.

This is another decision made by Yang Huan personally, because the price offered by SBS is very cheap.

After contact and negotiation, the two parties finally decided to buy out the copyright of SBS at a price of $5,000 for a single episode.

In exchange for bargaining chips, Yang Huan agreed to let Lin Yuna shoot a drama for SBS after obtaining Lin Yuna's consent.

Of course, although there is a big discount, the salary still has to be paid!

In terms of the price of online copyrights, the price of a single episode is around $1,000 to $3,000.

Among them, $3,000 corresponds to the most popular Korean drama copyright, so WeChat video has an exclusive copyright at a price of $5,000, which feels quite a loss.

But Yang Huan knows better than anyone that Korean dramas in 2012 are still quite sluggish, but in 2013, with the popularity of a series of excellent Korean dramas such as You from the Stars and the Inheritors, the copyright fee for introducing Korean dramas has also risen.

From 10,000 episodes at the beginning of the year, to 30,000 later, to a record $40,000 in an episode of You from the Stars.

But is that all?

No, in 2014, Rain's participation in him was as cute to me, and he directly set a record of 200,000 US dollars per episode.

But that's not even the highest!

The real single-episode record is $280,000, and it's still Pinocchio on SBS.

It is precisely because Yang Huan knows that the copyright fee of Korean dramas will skyrocket to a jaw-dropping level in the next two or three years, so he will make the decision to sign SBS TV for TV episodes in the next five years for a single episode of 5,000 US dollars, which now seems to be quite a high price.

Because it's just so cheap!

Also cheap and cost-effective is the exclusive cooperation agreements signed by WeChat Video with a number of domestic TV stations such as Capital TV, Mango TV, Litchi TV and Blueberry TV.

Among them, WeChat video has won the exclusive copyright fee of Mango Satellite TV, which is 200 million per year!

In addition, WeChat Video has also reached cooperative relations with many domestic film and television drama companies, at the current market price in advance, but it seems that it will be quite exclusive in the next year or two.

In Zhang Ning's words, if WeChat video wants to be what others have, we must have full coverage of 100% popular resources, and then use the advantages of exclusive copyright to lay the competitiveness and market share of WeChat video in one fell swoop.

This pile, piece by piece of cooperation, is put on the table, all of which are calculated in hundreds of millions!

All the people sitting in the audience, each one of them was dumbfounded, full of disbelief.

Especially the bald beast, he kept patting his face and muttering a word.

"I'm not dreaming, am I?"

How much money does it have to be invested, and how capricious does it have to be, to be able to invest so much money to run such a huge project?

Not much else, just for the copyright fee, how much do you have to pay every year?

This? It's just burning money, and it's crazy burning!

Everyone was stunned!

Compared with the large investment in copyright fees, the budget invested in supporting original videos is nothing at all.

It is also at this moment that everyone clearly realizes that the WeChat video is going to be real this time!

They are not like Yang Huan, they are not traversers, so naturally they don't know, now the price is indeed large, even high, but when the video company starts to grab the copyright like crazy, the price is quite low.

Just kidding, you have a hit American drama with a single episode of 10,000, and a hit Korean drama with a single episode of 5,000, why don't you buy it and try it?

There are also variety shows on Capital TV and Mango Satellite TV, if you don't give a sky-high price, people will sell it to you?

But there are also smart people, although they are not traversers, but their eyes are quite precise and sharp, and they grasp another layer at once.

For example, a young man in his thirties wearing glasses sat next to Yang Huan.

He realized that Master Huan was setting up a network of video users, and the mobility of video users was quite large, and whoever had a good video program and had a better experience would go to whoever watched it.

If it's the kind of show you have, I have, everyone has, it's not very competitive.

But now, WeChat video spends a lot of money on exclusive copyrights, including set-top boxes.

That is to say, in the future, in these fields, these programs will only be available on WeChat video, and if you want to watch them, you have to come to WeChat video.

This will be a painful blow to other video platforms.

And for WeChat video, it will be a godsend.

If after spending so much money and introducing many programs and resources, WeChat video is not at the forefront of online video, or even becomes the market leader, then it is really a bucket that cannot be supported.

It is estimated that it is also because of this that WeChat video will be used by headhunters to poach themselves in every possible way.

Thinking of this, the young man with glasses couldn't help but turn his head sideways and glanced at Young Master Huan who was sitting beside him, with admiration in his eyes.

This plan is too far ahead!

It will be a terrible blow to competitors!

Or even exploded directly into slag!

He could even predict that by tomorrow, the media would definitely go crazy!

It's just that......

"Young Master Huan, will your plan be too rushed? After all, the investment is so large, and now the market environment is ......"

After Yang Huan heard this, he couldn't help laughing, "Old Ma, you're not wrong at all, the current citizens' payment habits have not yet been cultivated, and piracy is everywhere, but so what?" ”

The old horse frowned, and smiled bitterly in his heart, I am only in my early thirties, and I will become an old horse!

Please call me a pony, okay!

"I sue you, this market will not take the initiative to get better, we need to operate!"

These words made the old horse nod his head in agreement.

"Someone pirates, I sue him for bankruptcy, users don't have the habit of paying, it doesn't matter, I gradually cultivate step by step, I have enough patience, enough financial resources to support, I believe that all the future will be fine."

The old horse nodded convincingly, and his eyes were full of admiration.

"Also, my dad often said that the biggest advantage of doing business is the time difference, you can't wait until all the conditions are ripe, and everything is ready, and you can only go on, then it's too late!"

"Therefore, I have always done things, which line of work I have identified, regardless of whether he makes money or loses, I will talk about it first!"

The old horse nodded heavily, it is indeed such a set of truths.

It's easy to say, but it's hard to do!

I'm afraid that only a wealthy person like Young Master Huan has the ability and courage to do it.

"In the future, the WeChat video will be handed over to you!" Yang Huan smiled and patted the old horse on the shoulder encouragingly.

It's directly a rush entrusted with a heavy task!

The old horse was full of emotion and excitement, and couldn't stop nodding