968 Too Expensive?
Some people say that there is also a law of conservation of energy in professional football, so the strong teams and weak teams are always up and down.
Every summer transfer, there are always a few joys and a few sorrows.
When Tottenham Hotspur and Southampton announced the introduction of Cristiano Ronaldo and Messi, two superstars, in the south of England, Manchester United was urgently holding a core high-level meeting to discuss countermeasures.
Brothers Avram and Joel Glazer, who are at the helm of the Glazer family, were both present at Old Trafford at the same time, in the presence of senior executives such as the club's chief executive, Ed Woodward, as well as the club's head coach Ryan Giggs.
But the most surprising thing is that Ferguson, who has already announced his retirement, is also impressively listed.
It was previously revealed by the media that although Manchester United finally returned to the Champions League last season, the management was not satisfied with Ryan Giggs's coaching, believing that he could not be in charge of Manchester United for the time being, so it was once rumored that Woodward had contact with Ancelotti.
But later, with Carlo Ancelotti announcing his tenure at Southampton, news broke in the media again that Ferguson had tried to protect Ryan Giggs from management, which allowed the Welshman to retain his position as Manchester United manager.
Now, this group of people at the helm who can control the fate of Manchester United anytime and anywhere is worried about one thing.
"Adidas' Herbert Heiner called us earlier and said that although the team exceeded expectations in terms of shirt sales, they were still not satisfied with the team's performance on the pitch and they hoped that Manchester United could dominate the Premier League in the new season and be worthy of the sky-high sponsorship fee."
In order to snatch Manchester United from Nike, Adidas paid a sky-high transfer price of 750 million pounds for ten years.
Such a blockbuster contract, looking at the whole of European football, is second only to Southampton and Nike's sponsorship contracts.
Although the Saints' jersey sponsorship has not been announced, it has been revealed that after signing Messi, Nike will pay more than 90 million pounds to the Saints every year, which is converted into euros, which has already exceeded 100 million.
According to Adidas' assessment, Manchester United will be able to generate nearly £70 million in sales of Adidas jerseys every year, and in terms of jersey derivatives, it will bring about £10 million in profits to Adidas every year
This statistic can be described as a new record in the history of Manchester United.
However, compared to Southampton, this figure is still much worse.
According to Nike's official data, after Nike's cooperation with Southampton, Nike can sell 3 million jerseys a year, not including special jerseys for China, which is expected to bring Nike more than 100 million pounds in profits every year.
But that's not all.
In the past few years, Saints has been committed to launching their own casual clothing brand, and they have partnered with Nike to launch the Saints brand independently, and the results have been an instant hit, sales are rising, and the market prospect is very gratifying.
Coupled with the fact that the Saints have performed so well in recent years, and the team is star-studded, it is only natural for Nike to give sky-high sponsorship.
But Manchester United's situation is not so good.
If in the commercial field it is still barely holding up the Red Devils' signboard, then in the field of competition, Manchester United has been pushed down by Southampton to dominate the Premier League, coupled with the poor results in the past two seasons, this will not satisfy Adidas, who sponsors Manchester United.
Even, not only Adidas, but other sponsors are equally dissatisfied.
"Our transfer operation this summer, although we brought in Gaitan and Salvio, it is not enough, they want us not only to get back to the Champions League, but to regain the status and influence of the Premier League!"
Joel Glazer said this, his eyes swept over Ferguson and Giggs, and looked at Ed Woodward.
"Ed, I need your explanation!"
Clearly, he is here to be held accountable.
That is, what is it about the team that has been so badly recruited so far?
Previously, it was said that the club had no money, and that all the income went into the pockets of the Glazer family, which led to complaints from fans.
Well, now that we've got the money and a £200 million pledge in one go, what about the reinforcements?
Could it be that the Glazer family has been carrying this black cauldron all the time?
"Joel, on the issue of recruitment, I admit that the management did have negligence and mistakes when it was operating.
Ed Woodward admits frankly, "However, we did put a lot of effort into running this summer, but the problem now is, we have the money, but people don't sell it!" ”
"Who doesn't sell?" Joel Glazer asked.
In these days, in the field of professional football, there are still players that money can't buy?
"Now the best star resources are basically concentrated in four teams, that is, the Saints, Bayern Munich, Real Madrid and Barcelona, these four teams almost include the best star resources in the world, even if they have money, it is difficult to buy the players on their hands."
Ed Woodward is also very helpless about this.
He wanted to introduce Gareth Bale and Neymar, but Real Madrid and Barcelona didn't talk to him at all, and directly replied to him with two words, get out!
"Don't the other teams have it?" Avram Glazer asked, frowning.
There is no doubt that listening to Ed Woodward's tone, Manchester United have fallen out of the first group of European teams.
"No, there are, Tottenham's Edinson Cavani and Reus, Manchester City's Sergio Aguero, David Silva, Yaya Toure and Kevin De Bruyne, or Atletico Madrid's Isco, Koke, Diego Costa and Antoine Griezmann, to name a few.
Ed Woodward couldn't help but let out a long sigh when he said this.
"However, these teams are basically ambitious, not to mention Tottenham Hotspur and Manchester City, Atletico Madrid's finances have improved a lot in recent years, and with the huge income in the Champions League, they don't need to sell their stars to support their teams."
What Ed Woodward didn't say is that with the inauguration and opening of the new Atletico Madrid stadium this summer, the Sheets Army's financial revenue has increased significantly, and Atletico Madrid is bound to make a big difference in the next few years.
In such a situation, with such a young average age and unlimited potential, how could the Sheets Army possibly sell people?
Ferguson on the side also sighed, "In recent years, a large amount of capital has poured into Europe, and high-level high-quality stars have become very scarce, and even with the increase in the purchasing power of the Premier League, and the gradual entry of foreign capital into AC Milan, Valencia and other teams, their purchasing power has been greatly improved." ”
"On the one hand, the progress of talent training is slow, but on the other hand, the increase in purchasing power has directly led to the growing bubble in the transfer market in European football, and even the supply of players exceeds the demand."
The Glazer brothers glanced at each other, and they both saw the gloom in each other's eyes.
They know better than anyone what this means.
"What do you have any good advice now?" Joel Glazer sighed and asked.
Ed Woodward had no choice but to look at Ferguson.
Ferguson shook his head, knowing in his heart that a very important reason for Manchester United's current predicament is that the Glazer family's business strategy in the past few years has directly led to Manchester United's talent gap.
Without the influx of foreign capital, without the rise of Manchester City, Southampton and Tottenham Hotspur, Manchester United would still be able to live with the title of Premier League supremacy, but now......
"At this point, there is no such thing as a good way to do it, but on the one hand, we can continue to bring in stars like Gaitan and Salvio, who are not European first-class but have good quality, and on the other hand, we can focus on bringing in excellent potential rookies and cultivating them, and I can't think of any other way."
After hearing this, Ed Woodward smiled bitterly, "In fact, even players like Gaitan and Salvio are worth quite a lot. ”
Who's to say it isn't?
The shortage of talent and excess capital will bring about a direct consequence of the rising value and salary of players.
Come to think of it, both the Glazer brothers can't help but feel a little remorseful.
Why did you sell Cristiano Ronaldo in the first place?
Look at the current age, they are all thirty years old, but the Portuguese still bought 100 million pounds, especially in cash!
If they hadn't sold the Portuguese back then and kept them until now, Manchester United didn't know how much money they would have made.
Thinking of this, the Glazer brothers were so remorseful that their bowels were blue.
Who would have thought that capital would pour in so violently?
"So what's the team's goal now?" Joel Glazer asked again.
Ryan Giggs looked at Ferguson and then at Ed Woodward and replied: "We need to strengthen our midfield and defence, with the midfield our target being Monaco's Argentinian midfielder Biglia, but ......"
"But what?" Joel Glazer heard Giggs's hesitation.
Ed Woodward said: "It was previously reported that Monaco and Barcelona have made great progress in the transfer talks for Biglia under the guidance of the famous agent Mendes, and Barcelona is said to have made a bid of up to 35 million euros, which is ...... for a 29-year-old midfielder."
"Too expensive?"
Joel Glazer frowned, he also felt distressed.
Specially, 35 million euros, bringing in a 29-year-old midfielder?
But the problem is, it's hard to find talent if you can't stand it.
"Immediately go talk to Monaco and we decided to pay a higher price than Barcelona, 40 million...... No, forty-five million euros, must take Biglia! Joel Glazer said loudly.
At this time, a blockbuster reinforcement is no longer just a recruitment for Manchester United.
More importantly, show your determination to the fans and your sponsors!
"The back line ......"
"You draw up a list and leave it to us to decide!"
"What about De Gea's move to Real Madrid......
"You also said that there is a shortage of excellent stars, and good goalkeepers are hard to find, so do your best to keep them!"
Ed Woodward smiled wryly.
All in place to keep De Gea?
Real Madrid really thought you were going to sell, they had already sold Casillas, but now you want to regret and force De Gea to stay?
Real Madrid is definitely going to blow up their lungs!
"By the way, we've also heard that the Premier League is going to reform the distribution model of broadcast rights recently?" Joel Glazer asked with concern.
Broadcast fee income is a major source of income for Manchester United, and it is not careless.
"Yes, Southampton, Tottenham Hotspur and Manchester City will vote on the chairman's summit in August, and overall it will be a big benefit to the top teams in the league, so we will fully support Southampton."
Joel Glazer nodded, as long as it's good for Manchester United.
Ed Woodward quickly added: "However, I received the news, and there is no small number of objections, so, it is difficult to say. ”
"Anyone against? Who is it? Joel Glazer asked curiously.