80_80813It is not entirely unreasonable for Thai embarrassment to dare to play the slogan of the only real Chinese New Year film in 2012.

As early as after the media and critics ordered the screening, the audience's response to the film was quite good.

If you want to talk about artistic height, I'm afraid there aren't much, but it's definitely a very sincere hilarious comedy. According to a film critic with more than one million followers, the audience burst into laughter almost every five minutes.

It is precisely because of the hot reaction of the media and film critics to the screening, coupled with the fact that the reputation and box office of 1942 and Wang's feast are really bad, and the youth school has also declined, and there is a vacuum in the market.

Therefore, after the distribution department negotiated with the theater chain, on the one hand, it was advanced to December 12, and at the same time, it also added a screening event on Saturday, and arranged screening activities in Yang's Cinemas and several other theaters.

At the same time, the issuance department also launched a campaign on the WeChat gift card app [no gifts at the end of the world, only Thai embarrassment tickets are accepted], and many lucky users even got free experience tickets for the screening.

In addition, the release is imminent, and large-scale publicity activities have also been launched, and the movie-watching boom has also been driven.

From Saturday afternoon to evening, the 300 participating movie theaters collected more than 31 million at the box office.

As soon as the number jù came out, everyone was taken aback!

You know, the total investment of this movie is only 30 million, and it has not been released yet, but it has recovered more than 30 million box office?

What makes all domestic theaters even more excited is that from the news fed back from more than 300 movie theaters, fans are full of praise for the film after watching the movie, and the attendance rate of each screening is also quite high, and the venue is full.

And on the second day, including Time, Douban, and some other forums and mobile apps where fans gathered, it can be seen that fans speak highly of the quality of the film, thinking that although this is not a movie with artistic depth, at least it is a hilarious comedy that makes people laugh from beginning to end.

Many plots and settings in the film have also become the talk of fans.

"The moment the goddess Yun appeared on the stage, it made my heart pound, it was so beautiful!"

"Upstairs is right, but the only line in the whole film of Fairy Lin made me laugh directly!"

"Haha, so do I!"

"I've been laughing and waiting for Uncle Bird, and the result is ......"

"Didn't Uncle Bird appear?"

"No, Uncle Bird has an appearance, but ......"

"In short, it's very funny, you can see it if you look at it, it's definitely ruining the three views!"

"That's right, people like me who laugh so high almost didn't die of laughter, how funny do you think this film is?"

"Uncle Bird is becoming more and more subversive now, there is drama all over his body, as soon as he appears, needless to say, every gesture makes people laugh!"

"Destroy the three views? Great, what I have seen this year is to destroy the three views, I must go to see it! ”

……

The day after the screening, as a series of promotional activities were rolled out, there were more and more topics and discussions about Thai embarrassment among fans.

In just under three third-party reservations, the number of tickets exceeded one million!

This number once again shocked the entire industry, thinking that this film would already be earned without being released!

All theaters in China have also noticed this and have raised the schedule for the first day of release in Thailand.

Anyway, 1942 and the king's feast can't be sold, so it's better to give it to Thailand!

Even Feng Xiaogang, the director of 1942, said on WeChat that the box office of Thai embarrassment is at least more than 500 million.

"Domestic fans haven't watched a hilarious comedy for months, and it's too good for Thai embarrassment to come!"

Because December 12 is a Wednesday, there are only 2,400 midnight performances scheduled in Thailand.

But even so, Thai Embarrassment still cut 15 million box office in the midnight show, successfully surpassing the 33-day breakup of love a year ago, and became the highest-grossing movie in the midnight show in China.

The popularity of the midnight show and the surprising attendance rate have made the theater chain once again raise the schedule of Thai embarrassment.

On the first day of release, a total of 22,300 films were scheduled in theaters across the country, accounting for 52% of the total number of films in China.

It also shocked all filmmakers in the industry.

Because this means that on this day, in the land of China, one of the two movies released is Thai!

And there is no order in Thailand? Disappointment, after a long period of brewing and overwhelming publicity, it directly detonated the movie-watching frenzy on the first day of release, cutting an astonishing box office of 125 million.

This achievement not only surpassed all Hollywood movies released this year, but also surpassed the 33-day broken love that created the zào miracle a year ago, becoming the highest-grossing film in the history of Chinese cinema on the first day!

In an instant, the entire Chinese-speaking market went crazy!

It was also on that day that there were countless discussions and topics about Thai embarrassment on Weibo and WeChat.

On Weibo, there are more than 15 million topics about Thai embarrassment, and on WeChat Moments and celebrity accounts, there are also more than 20 million topics about Thai embarrassment, which is simply an incredible number.

Even the number of users who cooperated with Thailand to do activities skyrocketed by more than 3 million in just one day.

But what shocked the entire industry even more was the news report from the next day.

On the first day of release, the average attendance rate of more than 20,000 films across the country was as high as 75 percent, and the attendance rate of Yang's Cinema, which contributed the most box office, reached an astonishing 90 percent.

This is simply a number that makes everyone's jaws drop!

It is precisely with the amazing attendance, excellent word-of-mouth, and the lack of other competitors that the cinema continues to support Thailand, and has given a fairly high schedule for several days in a row.

The box office of Thai embarrassment is also strong.

The day after its release, although the box office declined, it also won 118 million at the box office.

On the third day, the box office of 100 million was cut again.

In just three days, the box office of Thai embarrassment has reached more than 360 million.

For a time, every city in the country set off a frenzy of movie-watching in Thailand.

And the distribution department of Miracle Pictures also continued to increase publicity in the three days after the release.

Because from the very beginning, Saturday and Sunday, the first week of release, were the top priority of the release plan!

So, just when many people were worried that the box office of Thai embarrassment would fall below 100 million for three consecutive days, on the Saturday of the first week, that is, on the fourth day of release, various theaters once again increased the arrangement of Thai embarrassment, which contributed to the amazing box office of 143 million in one go.

Sunday's box office fluctuated only slightly, slashing 141 million.

In just these two days, the box office of Thai embarrassment was as high as 284 million, and the cumulative total box office was as high as 650 million.

With a box office of 150 million in the first six weeks, Thai embarrassment surpassed Titanic, surpassed Broken Love for 33 days, and surpassed Transformers III, becoming the highest-grossing film in the first week of Chinese film history.

Of course, it is very important to get this report card that Thai embarrassment was released on Wednesday, and the first week lasted as many as five days.

But in any case, Thai embarrassment is on fire, completely on fire!

As a result, the Chinese film industry and all domestic networks are almost overwhelmingly discussing Thai embarrassment, discussing why such a movie can create such an amazing box office?

Everyone was able to find out what they had to say, but without exception, everyone agreed that it was a well-made work, and at the same time very targeted, with no other ambitions, just to amuse the audience.

That's all there is to it!

In the second week, the box office in Thailand fell sharply, and from Monday to Wednesday, it took three days to get 170 million at the box office, but the total box office has accumulated to 820 million. Station and film critics have also said that it is estimated that it will be difficult for the box office of Thai embarrassment to break through the billion mark, and it will be difficult to create a dark horse miracle of 33 days of zào broken love again.

The reason is very simple, with the release of blockbuster films such as Thursday's zodiac signs and blood drops, and Friday's big Shanghai, Thailand's film schedule will definitely be greatly affected, especially Cheng Long's zodiac signs, which are definitely Thailand's number one rival.

It turns out that the Thai film schedule has indeed been greatly reduced, but the box office of this movie is still quite satisfactory.

From December 20th to 31st, Thai Embarrassment still relied on its good reputation, excellent attendance rate, and the coordination of the distribution department of Miracle Pictures, and the various theater chains still steadily scheduled about 30 ths of a day, making the Thai box office steadily increase.

In the past ten days, Thai Embarrassment has won a box office of 530 million, which is not lost to Cheng Long's zodiac at all.

As for Blooddrops and Greater Shanghai, neither the box office results were satisfactory and could not threaten Thailand.

Before New Year's Day, the box office statistics of Thai embarrassment were newly released, and the total box office accumulated as high as 1.35 billion.

There was an exclamation in China, no one would believe that such a popcorn movie would create such an amazing box office miracle, and this made everyone have to look back and admire Yang Huan's judgment and prediction at that time. There was also a voice on the network.

That is, let Thailand surpass Avatar!

Let Chinese movies become the box office champion of Chinese films!

This call quickly formed a wave, coupled with the promotion of Miracle Pictures with the help of this wave, so that Thailand, which was already weak at the box office, actually completed a counterattack.

During the three-day holiday on New Year's Day, Thai embarrassed cut an amazing box office of 180 million, surpassing the zodiac and becoming the box office champion on New Year's Day, and the total box office also successfully accumulated to 1.53 billion, surpassing Avatar and becoming a veritable Chinese box office champion!

This immediately made everyone in the entire Chinese film industry very excited.

How amazing is it that a movie with a total investment of 30 million has set a box office record of 1.53 billion?

Coupled with last year's 33-day broken love that also had a box office of 1.1 billion, Miracle Pictures is simply creating a miracle.

In just one year, this company has released three films and cut a total box office of more than three billion, which is simply incredible.

What's even more rare is that these three movies are quite satisfactory in terms of word-of-mouth and movie quality.

This made Miracle Pictures immediately extraordinary in the industry, and every move also attracted much attention.

So, soon a piece of news appeared in the media.

Xing Ye's new film, which is scheduled to be released on the first day of the Lunar New Year, is about to be released, but there are copyright disputes.

Several investment companies had disputes over the issue of sharing, and even broke up unhappily.

In the end, Miracle Pictures, which had previously bought the film copyright from Huayi Pictures, took back all the copyright of the film directly, paying a lot of money for it.

And when the reporter asked Zhang Qiang, CEO of Miracle Pictures, why he bought this movie, and whether he would worry that Journey to the West would become the Waterloo of the star, Zhang Qiang smiled and expressed strong confidence.

"I watched the film with Young Master Huan, the quality is very high, and I am still the familiar star master."

"In the words of Young Master Huan, this is also a movie with a box office of one billion, and we are full of confidence!"

But many filmmakers in the industry were amused by Zhang Qiang's rhetoric.

Not to mention that Xing Ye has not released a film for five years, the results of the last Yangtze River No. 7 are very unsatisfactory, and many people suspect that Xing Ye is already Jiang Lang's talent.

After a lapse of five years, pushing Journey to the West again gives people the feeling that they are the same as Hong Kong directors Grape, who are gnawing on the old bottom and frying cold rice.

Just ask, can such a movie be high at the box office?

Are domestic movie fans really stupid and quick to make money?

And unlike Thirty-Three Days of Broken Love and Thai Embarrassment, although the schedule of Journey to the West is during the Spring Festival, it will encounter the new film Yuntu of the Matrix directors Wachowski and the brothers, Detective Jack starring Tom Cruise, and the hobbit that fans are looking forward to.

Under the attack of three Hollywood commercial productions, can Journey to the West still have a high box office?

Who can have that confidence?

But once again, the truth surprised everyone.

Journey to the West was released on the first day of the Lunar New Year, and although the box office on the first day was not ideal, it also won more than 80 million and became the box office champion of the day, which surprised everyone.

The next day, the box office bucked the trend and cut 123 million at the box office.

On the third day, the box office rose again to 132 million.

On the fourth day, it reached 135 million, setting a new high at the box office during the Spring Festival.

This also surprised all domestic fans.

What is even more unexpected to them is that whether it is Yuntu, Detective Jack, or The Hobbit released later, the box office of these three Hollywood blockbusters is very unsatisfactory.

Either the word-of-mouth is not good, or it is not enjoyable, making the three Hollywood blockbusters unattractive.

As a result, Journey to the West, which has an excellent reputation, has become the most appealing family movie at the box office during the Spring Festival.

After all, it's the Spring Festival, and everyone is trying to be happy.

As a result, Journey to the West broke 100 million every day during the Spring Festival, and the box office was rising.

Until March, the final box office of Journey to the West stopped at 1.4 billion, surpassing Avatar again, second only to Thailand, and becoming the second highest-grossing film in the history of Chinese films.

Among the top four box office in film history, it actually occupied three movies in one go, which suddenly made Miracle Pictures' position in the domestic film circle become pivotal, and it stood firm, not to mention, there are faint signs of becoming a leading Chinese film company.

Even a monument has been erected in the minds of domestic fans.

That's a miracle product, it must be a high-quality product!.