No matter who you are, as long as you appear in front of the cameras of the media, you must be cautious.

Because, any irresponsible, even extremely subtle behavior, after being amplified by the media, will definitely cause serious damage to the image of the club.

This sentence was said to Young Master Huan by the most famous German reporter when Yang Huan met Christian Falke, and he believes that almost all the most important teams in today's football industry are the most professional and successful teams.

For example, Real Madrid, Southampton, Manchester United, and Bayern Munich.

The German legend even joked that he was very sure on Mourinho's first day at the helm of Real Madrid that the Portuguese madman would not stay at Real Madrid for long.

"Sooner or later, Florentino will find out that the most controversial manager in the world, no matter how successful he may be at a competitive level, but on a commercial level, what he has done to Real Madrid's brand image is not help, but damage!"

Yang Huan also has to say that Christian Falck's words are really good.

In today's commercial era, it has long passed the era when the aroma of wine is not afraid of deep alleys.

Now the point is that even if your wine is good, you have to take the initiative to go out and let everyone smell it.

Even the teams at the heart of the world of football, the top leagues of European professional football, have to do this.

Unless, you haven't thought about making money.

But excuse me, if there is no money, where will the funds come from?

In fact, Christian Falke did make his first press conference after becoming the press director of the Hamburg team, and he did it well, with a very good rhythm and just the right atmosphere.

To paraphrase a phrase when watching a movie, there is no urine spot in the whole process!

In this press conference, the Hamburg team mainly announced several major events.

First of all, the board of directors of Hamburg unanimously agreed to remove a number of board members, including Kerkhoff and Kreuzer, from their positions, and the specific board of directors will be temporarily filled by the club's chief executive Thomas Lake, who is also the club's famous and technical director, Dietmar Beiersdorf.

In addition, the club announced that he has terminated his contract with Kreuzer and that the position of director of football will be taken by Bernhard Pieters, who will be responsible for the reform of the team's youth system and scouting system.

What was not announced is that after Hamburg introduced the data analysis system from Southampton, Bernhard Peters will be the head of the system, because the Germans have taken data analysis very seriously in the past.

As for the chairmanship of the board of directors, the chairmanship of the board of directors, Alexander Otto, will be held for the time being, until the board of directors elects a new chairman at the appropriate time.

None of the reporters present were surprised by this personnel change of the Hamburg team.

Although there are various rumors, many people know what they know.

The earthquake that just happened in Hamburg was, to put it bluntly, a power struggle.

Now that Yang Huan has won, it is natural to appoint his own person to the position.

So, with Thomas Lake and Beiersdorf in charge, it's no surprise that the club is in charge.

These two people have accumulated enough prestige in the past period of time.

Although Bernhard Pieters is a newcomer, his performance at Hoffenheim is obvious to those who are familiar with the Bundesliga, and he is in charge of the academy, which can be described as knowing people and making good use of it, and the rise of the Hamburg academy is just around the corner.

As for Alexander Otto, this is the most famous local rich fan of the Hamburg team in the past few years, and among the Hamburg fans, apart from Claude Michael Kuhn, he is the most famous and financial.

So, who would doubt that he would be the chairman of the board?

At the very least, with his billions of net worth, fans don't have to worry about him being corrupt at all, aren't they?

With that time for corruption, he might as well concentrate on running his own company, and maybe make more money.

After Christian Falck's solemn introduction, Thomas Lake, Beiersdorf and Alexander Otto all spoke a few words individually.

Both of them introduced the club's development goals at the commercial and competitive levels, which also shows that the two have a clear division of labor and cooperation.

Alexander Otto said in his speech that as a fan representative, he was saddened by the behavior of Kerkhoff and others, and at the same time, he also hoped that the board of directors would seriously consider whether the management model of the Hamburg club should be adjusted.

"We all know that it was the previous shareholding reform, the introduction of foreign investors and a professional management team, which contributed to the occurrence of this storm, which is a good thing for the long-term development of Hamburg, so the board of directors will seriously consider the direction of the team's development and hope that Hamburg can return to the peak of glory."

Reporters also actively asked questions about what Alexander Otto said in his speech, hoping that he would be able to elaborate on his views in more detail.

But Alexander Otto had discussed it with Christian Falck, Yang Huan and others before, and felt that it was not too hasty to let out the wind for the time being and explore the way.

Therefore, when answering questions, he always played Tai Chi.

Coupled with the help of Christian Falck, reporters can only catch clues but cannot go further, which also makes many people feel depressed.

Fortunately, after announcing the appointment and dismissal of personnel, Christian Falck once again threw out a big package.

That is, the Hamburg team will sign sponsorship contracts with a number of local companies, including Kuhn's Dexun Group and Alexander Otto's ECE Group, among them, the Dex Group will sign the naming rights of the Hamburg training base, and the ECE Group will sign the naming rights of the youth base and the youth team's home stadium.

If you add in the naming rights of Kuhn's private sponsorship club, the sponsorship contract signed by Hamburg in the past year has added at least nearly 30 million euros to the team's revenue every year.

The club's chief executive, Thomas Lake, also gave the club's plan for the first time, detailing the expansion plan of the team's training base and the renovation plan of the academy, which is expected to invest more than 100 million euros in the next three years.

This was a surprise to all the reporters present, because the Hamburg team still has a lot of unpaid debts, and does Hamburg have enough financial resources to support this ambitious plan?

Alexander Otto gives an explanation for this.

"The expansion of the training base and the transformation of the academy are important events for the present and the future, and I am sure that no Hamburg fan will object to this."

"The team does have a debt problem, and it is very serious, but we should also see that in the past few years, Hamburg's poor youth training has seriously dragged down the development of the team, and the fans should know which is more important."

"In terms of funding, we intend to follow the example of Bayern Munich and Borussia Dortmund, attract foreign investors to inject capital, and use this money to pay off the team's debts and launch the project."

When the reporters below heard this, they suddenly secretly screamed in their hearts.

In fact, it is actually a disguised sale of the club's shares.

However, this reason for expanding the training base and renovating the academy is really too high-sounding and justified.

Reckonably, no Hamburg fan would object.

Because of the problems at the training base and the amalgamation of the academy, it has been an area where the Hamburg fans have reacted for many years and the board has been shouting slogans for many years, but there has been no progress.

Now that there are investors who are willing to invest, it is too late for the fans to be happy, how can they oppose it?

All the reporters understood in their hearts that Yang Huan was going to eat away at Hamburg's shares step by step, and finally completely brought the only declining giant in the Bundesliga that had not been relegated into his command.

But even if you knew, so what?

Now the Hamburg team inside and out, up and down, are all Yang Huan's people, and the Chinese's Sima Zhao's heart can be described as well-known to passers-by.

But how many will really stand up against it?

In the end, the original management of the Hamburg team was too cheating.

cheated so much that the fans chose to accept Yang Huan as the lesser of two evils.

Moreover, it must be said that Yang Huan's ability to manage the team is indeed very strong.

In just one summer, Hamburg has gone from being a relegation team to the current Bundesliga leader.

With this in mind, Hamburg fans probably can't resist.

But the fans have belonged, but the media reporters have not.

Therefore, after the club solemnly introduced several plans, some reporters immediately pointed the finger at Yang Huan, asking Christian Falck, Thomas Lake, Alexander Otto and others to answer the sharp question of whether the club's investor is Yang Huan and whether Yang Huan's actions violated UEFA and German Football Association regulations.

But the whole Hamburg is obviously mentally prepared for these problems, and they have also made enough preparations.

This is playing Tai Chi, which really makes the reporters on the scene hate it with toothache, but they are helpless.

When it comes to these tricks of the media, Christian Falke knows better than anyone else and uses them more skillfully than anyone else.

Therefore, he coped with it with ease, and he advanced and retreated in a certain way.

This Tai Chi push made the reporters on the scene dizzy, and it also made Yang Huan very happy to watch it in the back.

I don't know if this is considered to be the way of others, and to govern others?

This press conference finally ended in a fairly harmonious atmosphere.

All the reporters on the scene were very rewarded, especially surprised and admired the grand plan for the development of Hamburg in the next few years, but they did not catch anything for the sensitive inside story that many media and fans cared about.

There are some things that would rather be known than seen.

As for the media reports, who cares?

In business, the harvest is rich enough to make a difference, and in private affairs, the Hamburg team is also well prepared.

A valuable but practical souvenir gave all the reporters on the scene face, and then the hospitality in the five-star hotel in Hamburg made the reporters feel the sincerity of the Hamburg team.

Such a generous hospitality made the reporters who originally planned to write some unfavorable news about Hamburg feel embarrassed in their hearts, and they are all thinking about how to avoid the important and light, and how to turn the corner to praise the burger.

After all, this is also the tacit understanding between the big teams and the media reporters over the past few years, isn't it?

Besides, eating people is soft-mouthed and short-handed, and they eat and take, if they turn around and say bad things about others, it will be too unkind, right?

Just when the Hamburg team was dealing with the media and Young Master Huan was temporarily relieved about the current situation of Hamburg, far away in Milan, Italy, an encirclement and suppression against Yang Huan and Inter Milan was secretly brewing.

Even more worrying is the fact that on the football pitch, Jurgen Klopp's Inter Milan were not as optimistic as they were expected at the beginning of the season.

In particular, the opponents that Inter Milan will face next are ......

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