Chapter 252: Play One Ticket
Marcus? Bowman didn't expect that Yang Huan would grasp such a detail.
There has always been a consensus between sponsors and teams about jersey design.
First of all, sponsors don't care if the jersey design looks good or not, and they care about the purpose of the jersey.
The only thing they care about is the return on sponsoring this team, and how many jerseys they can sell and how much they can recoup in the cost of sponsorship.
So, in a way, sponsors wish that all the teams they sponsor wear the same clothes to the game.
The reason is simple, it can save a lot of money on design.
And in this way, the advertising effect is leveraged.
From the point of view of team owners, they generally don't pay much attention to the design of their jerseys.
They only care about one thing, how much money the sponsors give.
It can even be said that as long as the money is enough, they are willing to wear the ugly jersey.
As for whether the fans bought the jerseys, whether they think they are cost-effective and whether they are worth it, this is obviously not in the scope of the team's consideration.
To take the simplest example, Real Madrid's jersey sales are unparalleled in the world, how many can be sold in a year?
Million!
Sixty euros for one piece, that is, sixty million euros in sales.
Putting aside Adidas' costs and various expenses, and deducting taxes, how much can Real Madrid be shared?
Up to four euros.
Obviously, the so-called selling jerseys to make money is not a matter for the team to consider at all.
So, all along, there has been a tacit understanding between the team and the sponsors.
Sponsors wear whatever jerseys they provide.
And what about sponsors?
They will consider designing the best possible jersey for some of the most influential, selling teams.
But even if they ask someone to design, they will consider the cost as much as possible, and they can save it, anyway, Kaizi will pay for it.
To put it bluntly, this is an act of blackmailing the fans!
And the fans are the saddest because they don't have a choice.
Even some die-hard fans, they love this team and support this team, so whether the jersey is practical or not, whether the jersey is good or not, they will buy it and collect it.
To put it bluntly, it's not so much selling jerseys as consuming fans' loyalty and affection for the team.
Yang Huan wouldn't do this kind of thing, and he didn't bother to do this kind of thing!
The red-and-white Rears shirt in front of him from Southampton, purely from the point of view of the jersey, is not bad.
But such clothes are not practical at all.
At the very least, you can't wear this kind of clothes out of the house at all!
It's not that Adidas doesn't have the ability to design, it's just that they don't want to.
Yang Huan also understands in his heart that Adidas also has its own difficulties.
After all, their high sponsorship of Southampton has already caused controversy among other teams, and it would be even more controversial if they invested in designing shirts for the Saints.
But his idea is also simple.
"These jerseys are going to be redesigned!" This is Yang Huan's attitude.
Marcus? Bowman smiled bitterly, but he didn't dare to agree on the spot.
"Or, from now on, we'll design our jerseys ourselves, but we'll have to change the breakdown!" Yang Huan said.
Marcus? Bowman thought for a moment and nodded, "Yes." ”
In fact, Southampton's shirt sales have been struggling for a long time.
Even last season, jersey sales hit an all-time record, but it was only about 100,000, almost all of which were supported by a group of die-hard fans.
With such a small number of sales, Adidas did not lose much by mentioning it.
And where Adidas really values Southampton is at the virtual training center.
Now, there is also a smart jersey and a matching patented technology.
"How much can you mention?" Yang Huan asked.
When doing business, it must be the ugly thing that comes first.
Otherwise, there will be something to worry about in the future.
"Five euros!"
Yang Huan laughed with a snort.
Only five euros?
"Young Master Huan, now the sales share of a jersey is only four euros at most, more than three euros, or even two euros, and some simply don't share it."
Of course Yang Huan knew, but he felt that he was tired and tired and talked about the sharing of two euros, which was too cheap!
"Or just like this, we are responsible for providing raw materials, garment technology, production and sales channels, and you are responsible for the design, if the sales volume is less than 100,000 yuan, the share is three euros, the sales volume is between 100,000 and 300,000 pieces, it is divided into five euros, and the more than 300,000 pieces are divided into ten euros, Master Huan, what do you think?"
Yang Huan thought about it and felt that this mention was okay.
"Okay, that's it!" Yang Huan made a decision on the spot.
That's the hundreds of thousands of euros thing.
"Turning back, I let Nikolai? Cortez and you have redrafted a sharing agreement! ”
Marcus? Bao Man nodded, "Then, I don't know who Young Master Huan plans to find to design?" ”
Inviting a big-name designer to design a piece of clothing can be quite expensive.
And in these years, those famous brand designers will not take on such work, because the restrictions are too great.
Designing a jersey is not about fashion, it's much more restrictive than fashion.
You have to consider the athletic performance first, and you have to consider the traditional elements of the team, if you have to consider the leisure as Yang Huan said, then I really don't know who wants to take on such a job.
Even if it is, the price must be frighteningly high.
Yang Huan thought about it, picked up the phone, and gave it to Norman? Foster made a direct phone call.
"Hey, Norman, it's me." Yang Huan said with a smile.
Marcus? Bowman listened, a little strange.
Norman?
Is there a famous costume designer named Norman?
Norman? Foster was discussing something with Huang Ying at this time, and was a little surprised when he received the call, "Young Master Huan, call me, what's the matter?" ”
As soon as she heard that it was Young Master Huan, Huang Ying immediately eavesdropped intently.
"It's nothing, I just want to ask you, are you interested in playing a ticket?" Yang Huan asked with a smile.
"Play a ticket?" Norman? Foster chuckled, "Tell me about it." ”
"I'm going to find someone to design the jersey, but I can't think of who I'm looking for for a while, are you interested in having fun?"
"Me?" Norman? Foster smiled bitterly, "Master Huan, I'm an architectural designer, not a costume designer. ”
Can this be the same?
Huang Ying on the side giggled, she understood.
She wondered, did Young Master Huan do it on purpose?
How is it that in his eyes, all designers are interconnected?
Is it true that if you know how to design architecture, you must know how to design clothing?
"Didn't you say it all? Play tickets, play fun, I can't find anyone temporarily, pull you to make up the numbers. ”
Norman? Foster really wanted to fall headlong, but it turned out that he couldn't find anyone!
"I used to read the newspaper and heard them say that a lot of architects are great fashion designers, and they say that fashion design and architectural design have a lot in common and so on, so naturally I thought of you."
Norman? Foster listened to it and felt that there was some truth to it.
There have always been many famous fashion designers who believe that their architectural design experience is very helpful in designing fashion.
Moreover, didn't Young Master Huan also say it?
Let's have fun!
Today's architects are no longer the isolated group of the past, but are now about openness, focusing on culture, nature and society.
So, it's not bad to design and design clothes and play a ticket.
What's more, it was Young Master Huan who called in person.
"Young Master Huan, let's talk about it first, I haven't designed clothing before, especially a jersey."
Yang Huan immediately laughed, "It's simple, you have so many famous fashion designer friends, ask them what popular elements they have recently, and ask about future trends, I don't have many requirements." ”
Norman? Foster immediately picked up the pen and put it on the paper ready to write it down.
"We have to reflect our traditional colours of Southampton, the red and white arrow stripes."
"Well, I made a note of it!"
"Secondly, it has to be practical, not like those current jerseys, which are usually pressed at the bottom of the box, and only taken out to dry on match days, which is not practical at all, I want the kind that can go on the court and wear it on the street."
"Okay, I'll try!"
"Also, consider the needs of different customers and different groups of people, men, women, fat, thin, old, small, all have to be designed, preferably into a series."
"Well, I'll give it a try."
"In the end, forget it, there's nothing to last, that's all, it's simpler!"
Norman? Foster is really laughing and crying, these three requirements, each of which is rare and amazing, is this still called simple?
However, since he agreed, he will definitely not break his promise.
"Norman, can you do it in a month?" Yang Huan asked.
"A month?" Norman? Foster lost his voice a little.
He had planned to wait until he had time to toss this matter slowly.
After all, designing clothes is not his main business.
He also had to design the stadium and the hotel.
Recently, the architectural firm has had financial problems, and he is having a headache.
"Yes, for a month, the new season is in a hurry, I'll ask them to send you the materials when I go back, and you can also ask someone to help!"
After the end, Yang Huan smiled again.
"Norman, I heard that your company has had some financial problems recently."
Norman? Foster listened, and then looked at the student Huang Ying in front of him, his wry smile seemed to be crying.
"Don't worry, I've already asked Zhao Yuanfang to start preparing, maybe turn around, and I'll buy you!"
Norman? Foster was taken aback.
Since the subprime mortgage crisis, with the explosion of the European debt crisis, the construction industry has become more and more bleak.
Foster Law Firm is losing money every year, and now its staff is more than half smaller than it was in its heyday.
This is also Norman? The reason why Foster is so focused on Yang Huan's new stadium and the hotel project.
If it is now acquired by Young Master Huan, with Young Master Huan's wealth and connections in China, I heard that their family is engaged in real estate, then wouldn't it be ......
Thinking of this, Norman? Foster's heart was also put down.
But at the same time, he also attaches great importance to the design jersey project given by Young Master Huan.
After all, this project is done beautifully, and Young Master Huan is happy, maybe he will increase his support for the architectural firm.
After hanging up the phone, he immediately laughed and regained his morale.
"Huang Ying, it seems that in the next month, we have to work overtime!"
Huang Ying showed a playful, but helpless expression.
Who let us stand up for Young Master Huan?
"That's it!" After Yang Huan hung up the phone, he breathed a sigh of relief.
"Young Master Huan, who do you ask to design?" Marcus? Bowman hurriedly asked.
"Norman? Foster! ”
"Norman...... Foster?! "Marcus? Bowman was stunned.
"The sir who does architectural design?"
"yes, what's wrong?" Yang Huan felt strange, was it necessary to make such a fuss?
Isn't it just a jazz?
In recent years, there have been a lot of jazz, but how many of them are really fragrant and spicy?
Didn't see Norman? Foster is still in his seventies for the company's debts, and he still insists on fighting at the forefront?
It's pitiful enough, if this old man can't let go of his life's hard work, with his identity of not being bad for money, there is really no need to work so hard.
But it's not hard to see from this that the good old days in Europe are gone.
In the future, the economy of this world will depend on our Greater China.
Only by holding on to China's thick thigh can there be a future.
Marcus? Bowman's old face really couldn't tell the difference between crying and laughing.
What's the matter?
Master Huan, that is a British national treasure-level architectural design master.
Are you so calm?
Just a few words, let him come and design a jersey for you?
Still have a deadline of one month?
If this spreads, the saliva of his fans all over the world is afraid to drown you!
Young Master Ke Huan just doesn't have this kind of consciousness.
"He's a good person, he can do what he promised, a month later, let's go to see the design drawings, and then you can quickly make the clothes, and I'll find a few more models to walk the catwalk and create momentum."
Marcus? Bowman almost got to his knees!
Master Huan, the new jersey of the football club, who will have a press conference?
At most, just take a few photos in the team and send them to the Internet to post them.
But you're good, you still have to find a model, and you still have to walk the catwalk?
Do you really want to have a fashion fair?
He wondered if he had misheard.
Real Madrid and Barcelona have never done this, but you Young Master Huan want to do this?
Can it be successful?
But soon, he figured it out.
This eldest young master just likes to toss.
Didn't you say it in the newspaper before?
He was to recruit 1,000 members for Southampton, with an annual membership fee of £100,000.
This has been laughed to death in the media.
bluntly said that this is not recruiting members at all, but poor and crazy people are grabbing money.
Marcus? Of course, Bowman would not think that Young Master Huan was poor and crazy.
It's just that liking tossing is for sure.
"Okay, that's it, if it's okay, I'll go first!"
Yang Huan still has something.
He hasn't forgotten it, and he hasn't had time to find Charlene? Lahri is collecting debts.
Although this Nizi has never been able to escape from his Five Finger Mountain, no matter what, she still has to get her debt back as soon as possible.
When he walked out of the conference room, he happened to see Charlene? Lahri for Harvey? Martinez finished the interview.
Seeing her like that, it was obvious that she was going back.
Yang Huan immediately walked downstairs quickly and caught up.
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