When all fans mention La Liga, their first reaction is Real Madrid and Barcelona.

But in the past three years, Atletico Madrid has risen strongly, winning the league title twice, and the limelight is not strong.

Especially with the opening of the new stadium this summer, the finances of the Sheets have been greatly improved, and it is faintly already among the top of La Liga, and the rhythm of the three heroes of the Spanish Super League.

This is also reflected in the La Liga standings.

In the past, it was a drama between Real Madrid and Barcelona for supremacy, but now, with one more Atletico Madrid, the competition has become much fiercer.

At present, Barcelona is at the top of the standings.

Although Messi has gone this year and failed to strengthen reinforcements in some positions, with the outbreak of Neymar and the performance of stars such as Xavi, Iniesta, and Turan, Barcelona's skinny camel is bigger than horses, and it is still a strong contender for the league championship.

But Barcelona have lost two of their eleven rounds this season, which shows that the team is already in crisis.

The second-placed team is Atletico Madrid, unbeaten with eight wins and three draws, but the team has encountered some problems in attack, scoring even fewer goals than Celta in fourth place, although the defense is still the best in La Liga, but with the same number of points, it still has to be behind Barcelona.

Real Madrid, on the other hand, have been in a very poor situation this season.

As soon as Benitez came to power, the first thing to focus on was the team's defense, which led to Real Madrid's defense improving by leaps and bounds, second only to Atletico Madrid in La Liga, and conceding only one more goals than the Sheets.

On the offensive end, Benitez's team also performed well, scoring the most goals in La Liga, one more than Barcelona, and the performance was not outstanding.

But the key problem is that Benitez's side have lost both of their two tough games against Atletico Madrid and Barcelona, and if a 2-1 defeat to Atletico Madrid is understandable, then a 4-0 defeat to Barcelona is hard to tolerate.

As a result, in La Liga, rumors about Benitez's imminent departure are also endless.

After losing two big games, Real Madrid is third in La Liga, but they are as many as five points behind leaders Barcelona and Atletico Madrid.

It was in such a situation that La Liga finally ushered in a battle of Tianwang Mountain.

Atletico Madrid hosts Barcelona!

According to the tradition of La Liga in the past, the two most high-profile matchups should be the Century Derby between Real Madrid and Barcelona, but this season, the Century Derby is disappointing, and Real Madrid is powerless and disappointing.

Coupled with the departure of two superstars, Messi and Cristiano Ronaldo, although there are stars like Gareth Bale and Neymar in the team, the influence is not as good as before.

Atletico Madrid, on the other hand, have bitten Barcelona in the standings this season, and in the absence of big-name superstars, the performance of the Sheets Army is surprising and at the same time exciting.

Everyone has a little bit of a heroism complex in their hearts, and they all want to see the weak counterattack the strong, and the same is true on the football field, of course, provided that the strong team is not the team they support.

Therefore, Atletico Madrid vs. Barcelona, in addition to Barcelona fans, almost the entire La Liga, and even fans around the world, are looking forward to seeing if the Sheets Army can provoke the banner of Madrid and avenge the brothers in the same city in the case of Real Madrid's declining strength.

The tournament is just around the corner, and the Stade del Glory in Madrid is packed.

Yang Huan, who flew from the United Kingdom to Madrid to sit in the town, also sat in the chairman's stand as if he were facing a great enemy.

The race is about to begin!

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"Ferran, when I came just now, I took a look around the surrounding area, and I found that the club is still far from enough in terms of commercial development, and I need to work harder."

The new stadium has been built, and the surrounding commercial facilities have also been built, but the fans of Atletico Madrid do not seem to pay very much, which has obviously become a hurdle in front of the management of Atletico Madrid.

"Master Huan, the group has also arranged people to investigate before, and we have also conducted a questionnaire survey on the fans, our attendance rate is still very high, and even this season is almost full, but the user retention rate is not high, we will discuss and study this problem next."

Yang Huan glanced at the stands, it was indeed crowded and full, which proved that the new stadium of Atletico Madrid is not without fans, nor is it without popularity, but it still lacks how to convert popularity into consumption.

It's not just about walking into the stadium, it's about pre-match and post-match consumption, as well as everyday daily spending.

That's where the club comes in.

"We've looked at it, and it's due to a number of reasons." Ferran Soriano analyzed.

"Our former Calderón Stadium was in the city, but now we have moved to the east, although there are still a lot of die-hard fans who come with us, but in the end it still has a lot of impact, and the consumption habits of fans in the urban area will be difficult to change for a while and a half, so we can only guide it slowly."

Atletico Madrid is in a different situation than Inter Milan and Southampton.

Southampton's old stadium, St Mary's Stadium, is less than two kilometres away from the new Glory Stadium, close to each other, and even in some ways, the Saints fan zone Glory Stadium is more convenient than going to St Mary's Stadium.

At the very least, the City of Southampton still takes great care of the Saints in the arrangement of a series of supporting facilities such as buses and parking lots.

Inter Milan's Nerazzurri City, and the former Meazza Stadium, the distance is also very close, whether it is the subway or bus station, it is more convenient, and closer to the city, there is no such large shopping district in the surrounding area, plus the impact of the World Expo, so the Nerazzurri City has been very popular from the beginning.

But Atletico Madrid is different, the old stadium is in the city, but the new stadium is equivalent to the suburbs, although it is close to the airport, but it is definitely a big blow to popularity, and it is good to be able to maintain the attendance.

As for directing fans to spend here, it will take time.

Yang Huan also understands this very well, if you want to change the consumption habits of a person, or even a group of people, it is really not something that can be done overnight, but this does not mean that Atletico Madrid is in the wrong direction.

With this stadium, with this group of fans, with popularity, how to guide fans over depends on the means of the club.

As long as the general direction is correct, success is a matter of time.

"Take your time, your situation is special, don't rush."

"Now our new stadium has just been opened, the bus station and the subway station, the overall supporting facilities are not perfect, especially the subway, the city government has recently changed, and we are negotiating with the new female mayor."

"What? Does she want to go back on it? Yang Huan frowned.

Back? Are you kidding? What is written in black and white, dare to go back?

"It's definitely not going to be regretful, she's not new to power, she definitely just wants to make a show and put on a posture, it's not a big problem!" Soriano said with a smile.

He's a Spaniard, so of course he knows the nature of the Spanish government.

As the saying goes, the three fires of the new official are all like this.

"By the way, I've studied with them, and in two years' time, you come forward and run for the UEFA Strategy Committee, get ready!" Yang Huan looked at Soriano encouragingly and said with a smile.

When Soriano heard this, he nodded busily, "Thank you, Young Master Huan!" ”

But soon, another question came to his mind, "What about Barcelona......"

Barcelona is one of the current members of UEFA's strategy committee, and if Atletico Madrid replaces him, will it mean that Barcelona's representative will step down?

"What are you afraid of them? We go to the election openly, we have the ability, they will compete! Yang Huan said with a mighty smile.

With the ballots that Young Master Huan currently holds in his hands, Nimei, who would dare to come out and vote without Young Master Ben's consent?

"Young Master Huan, I heard that you vetoed the European Club Association's policy of supporting AC Milan?" Soriano asked with concern, this is a policy that Galliani has vigorously promoted in European football in the past period.

"Well, of course, why?" Yang Huan nodded without hesitation, "Just because they are traditional wealthy families, they need support?" Are you kidding? Now they have been sold to Tohir, and to return the support policy? ”

There has been a lot of controversy within the European Club Association, because if the traditional giants have problems and need to be supported, what about Liverpool? Manchester United?

With so many teams and so many giants in Europe, can they support it?

Besides, Young Master Huan holds Inter Milan and supports AC Milan's policy, isn't that self-inflicted?

Soriano knew in his heart that offending Young Master Huan would really have no good fruit to eat.

Of course, Young Master Huan is definitely not as messy as he seems on the surface, in fact, he knows it very well in his heart.

Even the bigwigs of the European Club Association are brightly lit up.

It's like Bayern Munich, Barcelona and Real Madrid, don't they understand?

It's a trivial matter to come up with a support policy today to support AC Milan, but if any of the giants have problems tomorrow, will they also be supported? Don't give? If I don't give you a privilege, I'm doing privileges!

But if they are all given, then how will this account be calculated? Who's on it?

So, every team knows in their hearts that they can't do that.

It's just that AC Milan was very vocal within the European Club Association before, and everyone looked up and didn't look down, and they were in harmony with each other, and Galliani was also very shrewd and would maneuver, so he would put forward such a proposal.

But now it's different, as soon as Yang Huan objected, everyone immediately followed suit, anyway, someone did the bad guys!

It's not that Yang Huan doesn't understand the truth of this, but this matter is also good for himself, so he did it.

"By the way, Phelan, have you made a decision about Diego Costa?" Yang Huan asked with concern.

Diego Costa may have been affected by this summer's transfer, and although he stayed, his form this season has not been very good, which is a very important reason for the current lack of attack at Atletico Madrid.

In the current European football, there is a shortage of high-quality stars, and excellent center forwards are also scarce, so Diego Costa is chased by many big teams such as Manchester United, Chelsea, Bayern Munich, Paris Saint-Germain and Barcelona.

It was previously reported that Bayern Munich were interested in bringing in Diego Costa during the winter break after selling Lewandowski to Real Madrid, but Pep Guardiola did not seem to appreciate the player.

However, there are also reports that United are willing to pay a premium price for Diego Costa in order to alleviate the team's lack of attack.

The same can be said for Chelsea, where Mandzukic's performances for the Blues have not been satisfactory.

Therefore, in the eyes of the media, Diego Costa seems to have booked the title of transfer champion during the winter break in advance.

But all this has to be done with the nod of Atletico Madrid, especially Simeone.