80_80813 "All wrong? ”

Everyone in the room was dumbfounded!

"How is this possible?"

"yes, it's impossible, how could there be so many random viewers in the cinema?"

Yang Huan smiled when he heard this, "Why is it impossible?" ”

After a pause, he said again: "According to the number I have on hand, at present, only a small part of the audiences in domestic cinemas enter with a purpose, and more than 60% of the audience chooses films very randomly. ”

"This is still in the first-tier cities, and if you go to the second- and third-tier cities, the proportion is even more than 70%!"

As soon as Yang Huan finished speaking, everyone below immediately fried the pot.

Seventy percent?

What's that ratio?

In other words, most audiences don't have a strong desire to watch a movie, they make random decisions when they walk into the cinema.

This number directly stunned everyone present.

"Why do I think that when fans go to the cinema, they just go to watch a certain movie?"

"That's how you feel, realistically, I'm afraid it's hard to say."

"Yes, I think we may be confused by the circles around us, but this is not necessarily the case!"

"Well, there is this possibility, especially now, with the rise of second- and third-tier cities, and the film market in fourth- and fifth-tier cities is also getting bigger and bigger, and on the whole, random audiences may indeed account for the majority."

"When Young Master Huan said this, it reminds me, if the random audience really accounts for the majority, it just explains why many films have a ridiculous reputation, but the box office is rising."

"Because of the reviews and word-of-mouth on the Internet and newspapers, random audiences don't care at all, they go to the cinema purely to buy a two-hour pastime and entertainment!"

"Yes, in this way, the advantages of the matrix distribution model are reflected, after all, the cooperation and interaction between the matrix mode and the theater can better attract the desire of this group of random audiences to watch the movie."

"No wonder Young Master Huan would have made such a decision in the first place!"

"Yes, we think we know the market!"

"Ashamed, ashamed!"

Everyone said a word, but Yang Huan smiled silently.

He just wants to tell this group of filmmakers not to think that the self-righteous imagination in their small circle is the truth!

Maybe the proportion of random viewers in super first-tier cities such as Beijing and Longhai is relatively small, but it will not be less than half!

This is determined by the overall level of the entire domestic movie fan at the moment!

"Young Master Huan, it's inconvenient for Fang to reveal where this share of the number came from?" Xing Ye seemed very calm.

Yang Huan nodded and said, "I commissioned the investigation of Yang's Cinema Line a year ago!" ”

As soon as everyone hears it, then there is no problem, and the number jù is very reliable.

After all, the cinema chain is directly facing fans, and the Yang cinema chain currently has its own movie city in more than 100 cities across the country.

"As I said before, film is a business, and since it is a business, then we must understand the consumers we are facing, understand our market, and understand ourselves!"

Yang Huan's words made everyone present nod incessantly.

"In the past few years, the domestic film market has grown by leaps and bounds, we have the largest population base, our movie screens are increasing rapidly every day, and in the next few years, the box office of our films will be higher and higher, even to a point that none of us dare to imagine!"

Everyone basically agreed with Young Master Huan's analysis.

China, which has a population of more than one billion, to say that the film market has little potential is nonsense!

With the development of the economy and the improvement of domestic consumption level, the demand for movies of the younger generation is also getting higher and higher.

The big cake of the film market must be getting bigger and bigger.

"More and more companies, more and more funds, have begun to frantically pour into the film and television industry, and the competition will become more and more fierce in the future, so we must think about it, what do we rely on to compete with others?"

Young's Cinemas?

Just kidding, that's from the Yang Group!

People also want to make money, and they also want to make profits.

If the movie you make is not a hit, and someone else's movie is a big hit, do you still expect Yang's Cinema Line to look at your own family's sake, put money and not make money, and lose money with you?

Don't be silly!

Now it's a market economy!

"So, from the very beginning, I said that with two hands, one hand to grasp the issuance, and the other hand to grasp the zuò, the preliminary results of our distribution system have come out, and everyone has seen it, this is the result of professional operation!"

"Specialization and quality, I hope that these two pieces can become the brand label of our Miracle Pictures, and will also become our core competitiveness!"

Everyone present felt the resoluteness and courage of Young Master Huan.

From the fact that he invested so much money to set up a distribution system at once and acquired the world's top and most professional special effects company, it was enough to see Young Master Huan's determination.

But there are also concerns about this.

"Young Master Huan, in the current domestic film environment, I'm afraid this is not easy!"

Yang Huan looked over and found that it was Huang Jianxin who spoke, and he was also the best film producer in China.

"Why?" Yang Huan asked with a smile.

Huang Jianxin is from a professional class and knows this very well.

In a mature film industry system, a film project has completed 70% of the project process from project approval to before filming, and the rest is crew shooting, post-production and distribution, which only accounts for about 30%.

"In other words, the proportion of crew shooting and post-production in the entire film project process is not large, on the contrary, the preparation and planning in the early stage is the most time-consuming and resource-consuming."

Yang Huan nodded, "You continue." ”

"Take special effects as an example, many people think that special effects are post-production, and they are only on the scene after shooting, but in fact they are not, the special effects team should participate in the planning before shooting, and even follow the crew to complete the entire shooting process, from the cost estimation of the film to the scene decoration when the crew is shooting, the special effects team needs to participate."

"Many fans say that the special effects of our domestic films are very scummy, that's because they don't know, our current process is that the crew hurriedly shoots, and throws it to the post-production after filming, and they don't realize that the lack of preparation in the early stage, or the problems left over by the crew's shooting, are not something that the post-production can make up."

"To give a simple example, when the crew was filming some shots that were going to add special effects in the later stage, the green cloth on the scene was dirty, which was something that the post-special effects team could not solve, but this is not strict, and what is even more ironic is that when some directors arranged the scene in front of the green cloth, there were green ornaments, what did you ask the post-production special effects team to do?"

"This kind of low-level, even amateur mistakes are simply innumerable in the domestic film system!"

Yang Huan didn't expect it to be like this, and couldn't help asking: "Is it a formal process, and the special effects team should be involved in the operation of the entire crew as early as possible?" ”

"Yes!" Huang Jianxin nodded, "That's how Lao Xu's Dragon Gate Flying Armor is done, and the special effects are reflected!" ”

When Xu Ke heard this, he couldn't help but smile, "In fact, not only the special effects team, but also the trailer team, the editing team, the publicity team, the screenwriting team, etc., should all participate in the operation of the crew as early as possible." ”

"How?" Yang Huan asked again.

"As Lao Huang said just now, there is a specialization in the art industry, and the editing alone is divided into full film editing and trailer editing, these two are different fields, and the materials required are also different, and the art director and poster designer are also different, and the photos taken by the crew may not be suitable for posters."

"There is also screenwriters, different screenwriters are good at different aspects of creation, and in the mature film industry, there should also be a role like a script doctor."

"Script Doctor?"

"Yes, as the name suggests, the script doctor is to find fault with the mistakes in the script and give solutions, from the theme of the script, the setting of the characters, the twists of the plot, and even the appearance and dialogue of each character, etc., the screenwriter of the script may be confused, but the script doctor must be a bystander!"

"But at present, the vast majority of crews can even save screenwriters, let alone script doctors!"

Yang Huan really didn't expect that there were so many different subdivisions of work in the original mature film industry system, no wonder it was called the film industry!

In this way, domestic movies are really low-level enough.

Maybe it was because he saw that Huang Jianxin and Xu Ke had said it, and Chen Guofu also smiled, "I'll also say a few words." ”

"I think the biggest difference between the domestic film industry and Hollywood is the problem of money!"

"Oh? How so? As soon as Yang Huan heard about the money, he became interested.

He lacks nothing but money.

Chen Guofu said with a smile: "Lao Huang and Lao Xu both mentioned the problem of subdividing the type of work just now, so I will mention another aspect, that is, the problem of shooting cost." ”

"In Hollywood, directing is just one of the jobs in the crew, and there is an academic saying about the common way of making films in Hollywood, which is called master technique, which can be said to be the most important advantage of Hollywood."

Yang Huan looked at Chen Guofu with interest and listened to him continue.

"As early as more than ten years ago, the famous director Wu Yusen went to Hollywood in the United States to shoot the broken arrow, and the cooperation was with the big star Qu Volta, Wu Yusen first arrived, or used the shooting techniques of Hong Kong films, and only shot a scene three times at most, which was the characteristic of Hong Kong films at that time.

"But Qu Futa stopped doing it, and went directly to Wu Yusen and asked why you only shot three times? This is Hollywood, not Hong Kong, the film ratio is not a problem, the salary given to me by the crew is enough for me to shoot every shot a hundred times, and you only shoot three times, this is disrespectful to the movie and to me! ”

"Because in Hollywood, as early as the film era, the film ratio of 20 to 1 was considered normal, and now in the era of counting, the film ratio has been even higher to an incredible extent."

The so-called film ratio, just shoot one minute of footage, use one minute of film, this is a one-to-one film ratio.

Hong Kong films and Taiwanese films pursue a film ratio, which is famous, and there is even an unspoken rule in Taiwan, if the film ratio is more than four to one, absolutely no film company dares to use you anymore, because it is too wasteful.

"In Hollywood, even if it is a simple conversation between two people, they have to use several shots to shoot from different angles, and in many shots, the actors will be required to use different performance methods to shoot repeatedly, and even expensive post-production special effects will be done to provide more material for the later editing of the whole film!"

"Therefore, in Hollywood, editing can only be handed over to the most professional team, because there are too many materials filmed, and it is even possible to cut two movies with different styles, but naturally it cannot be handed over to the director to cut!"

Speaking of which, Chen Guofu felt that he could make a summary of his speech.

"Whether it's a piece ratio, or a subdivision of jobs, or a variety of others, I think, in the final analysis, one word, money!"

"As long as the budget is enough, as long as the company doesn't care about losses, we can do it according to Hollywood's set, whether it is a good movie or not, whether it can be successful, it's hard to say, but the production must be excellent, and the sincerity must be full!"

"Even in the future, who would dare to say that it is completely impossible to kill Hollywood in the way of Hollywood?".