416 Personal Branding?

"Rong, are you interested in launching your own personal brand?" When Wolfram asked Glory about it, he didn't react.

"Personal branding? What's that? He asked confusedly.

"That is, we create a brand for you, this brand belongs to you, Nike helps you operate, and we share the revenue according to a certain percentage. It's like the 'Flyer' in basketball, the 'R9' in football, etc. 'Flyer' we worked with Michael Jordan and 'R9' we worked with Ronaldo, and it worked very well. Nike believes that your influence and potential in the Chinese market is huge, and at the same time, there is a lot of room for development in Europe and Brazil, so we hope to cooperate with you in this way. For you personally, it helps to promote your personal image globally and greatly increases your business value. For us, we can also use your popularity for new revenue, so it's the best of both worlds......"

Wolfram briefly introduced Rongguang, and Rongguang understood.

In fact, it is a relatively high-level image endorsement.

This brand says it belongs to itself, but it still depends on Nike to operate, and it will definitely not be able to play by itself.

But Rongguang doesn't care about this, he only thinks about one thing - will I get more money by doing this?

"You'll be satisfied with the revenue share." Wolfram clearly understood what Rong Guang cared about the most, and added after saying that.

Glory turned to look at Debola.

Debora knew it was time to play herself.

She said to Wolfram: "It's an attractive offer, Mr. Wolfram. However, Rong and I may have to discuss it, after all, this is not as simple as going out to buy a bottle of water. ”

Wolfram nodded repeatedly: "Of course, don't be too anxious, it's just an idea for us now." You can call me anytime you decide and I'll not turn it off 24 hours a day. ”

He expressed the importance he attaches to glory.

※※※

At the end of the press conference, on the way back to Bremen, Rong Guang and Debora discussed the issue.

In fact, it is not a question of whether to accept Nike's suggestion or not, and the two sides quickly reached a consensus - definitely to accept it.

This is a good decision for Glory.

Because the people who can make Nike launch their personal brand are superstars, and it is very beneficial for them to be able to enjoy such treatment.

If Rongguang can do the same, it means that Rongguang has also become a "superstar".

But when to join, how to join, these specific things, can be discussed.

“…… I don't recommend that you accept it now. Debora said calmly.

"For what?" Rong Guang personally hopes that the sooner the better--if you don't make money, you're a bastard!

"Your current results are not convincing, you don't have enough weighty honors, and the European Golden Boy Award is far worse than the European Golden Globe Award. If you agree to join their plan now, then we will be at a disadvantage when negotiating contracts with them, and there will be no satisfactory results in the distribution of benefits. Debora began to patiently analyze for Glory.

"But if you get a bigger title, when you're more famous and more important in world football. It's a different story, you go and talk to Nike, and they're going to make a lot of concessions, because then they're going to be poached by competitors if they don't meet your demands — you signed a five-year contract with Nike, and now it's less than a year, and you have four years left to make a difference. Wait until then to talk to Nike, and that's pretty much it. ”

In this regard, Rong Guang trusts Debora very much, because it turns out that although Debora sometimes looks at herself unpleasantly, she has never fooled herself at work. Everything is for the sake of glory.

Since she said that it is better to join later than early, let's join late.

But how do you turn Nike back?

"Let's just say that the time is not ripe, thank Nike for its kindness, but don't consider it for the time being." Debora said.

But Rongguang was worried: "Will this offend Nike?" ”

"No, it won't." Debora shook her head and said confidently, "As long as you behave well and are valuable in their eyes, they won't do anything to you." Businessmen are profit-seeking, and they can do whatever they want, let alone be rejected by you. So at the end of the day, it's about you playing well and getting better results, and they have to do what you want. ”

"I'm good at it!" Glory nodded vigorously.

In this way, on the plane back to Bremen, the two sides decided on the matter.

However, Debora did not reply to Wolfram immediately.

Instead, she waited about a week before calling Wolfsram to express her gratitude to Nike for valuing Glory, but she also pointed out that now is not the best time to do this kind of commercial development, because Rongguang's fame in the world has not really risen, he has not joined the Chinese national team, and his commercial value in China has yet to be evaluated. In order to avoid some losses on both sides, in order to minimize the risk, it is better to wait for a while.

Debora's words not only protect the interests of her players, but also sound like she is thinking about Nike.

Naturally, Wolfram had nothing to say.

And as Debola analyzed for Rongguang, with Rongguang's current development momentum, fools can see that he has a great future, such a player...... How dare you offend? In the future, when Rongguang becomes a superstar in the world, if Adidas spends a lot of money to poach people, Wolfram will not believe that Rongguang has feelings for Nike.

And in fact, Nike does have such an idea - when the glory is just famous and not too famous, sign the contract first, so that the terms are more favorable to Nike. After all, Rongguang is now only a European golden boy award, and its position in European football is not yet solid. Since they can think that Rongguang has a great future in the future, it is natural that no one knows what Rongguang will develop into in the future, so as to induce Rongguang to sign a contract that is more beneficial to Nike.

Unexpectedly, Rong Guang didn't agree after the most reluctant.

Hung up Debola's phone.

Wolfram fell into deep thought.

Glory has such a brain?

Based on his observation of Glory, he didn't think Glory could think of so much. So it must be the young female agent who played a role.

Although he had dealt with Debora many times, he would still be surprised that such a young and beautiful woman could have such a mind. Her beautiful appearance can easily make people despise her, thinking that she must be a vase.

Only after dealing with her will you find out that she is actually very difficult to deal with......

Wolfram rubbed his temples.

Forget it, anyway, the head office is just thinking that it can take advantage of a little bit. Now that there is no way to take advantage, forget it.

However, I need to remind the guys at the head office that this agent of Rongguang should no longer be treated as an ordinary vase.

She is indeed a very beautiful vase, but she is a very powerful vase.

This evaluation is really the same as the original evaluation of Glory.

He is indeed a rookie, but he is a very good rookie!

※※※

When Debora turned Nike down, Glory had already started training with the team.

A teammate who hasn't seen each other on the holidays will talk about the holidays after they meet.

Originally, Rongguang was able to participate in the discussion of his teammates this time, because this time he really went on vacation, which was different from the training session he had been in last year.

However, when he was excited to get involved, his mouth just opened, but he suddenly thought that he was actually feeling guilty because of his struggle with Kaka, which caused him to not get a good time, and he didn't know what to say.

Could it be that when everyone's discussion was in full swing, he said: "My vacation was spent in a cold"?

Isn't that a joke?

So he had to shut up.

But he wanted to shut up, but his teammates came to ask him.

"Hi Rong, how did you spend your vacation?"

Just when Rongguang hesitated and didn't know how to open his mouth, his teammates said, "Don't tell us what special secret training you have conducted in a mysterious place!" ”

Everyone laughed.

Rong Guang rolled his eyes: "You guessed it, I'm just conducting secret training!" ”

The special training has a cold! Tere!

"Huh-" Everyone dispersed.

Seeing that everyone dispersed, Glory breathed a sigh of relief - escaped!

Otherwise, he really didn't know how to tell his teammates how he spent this holiday.

※※※

The first round of the Bundesliga after the winter break starts on 22 January.

Teams have plenty of time to bring in reinforcements and prepare.

Considering the potential loss of glory this summer and the impact of the two-front campaign, Werder Bremen also made some reinforcements during the winter break.

The first was that Charlie Steias left the team, and he eventually listened to Rehhagel and went to a team that could give him a place in the main force - Ajax.

After Charlie Steas left, Werder Bremen signed Egyptian striker Mohamed Zidan on loan from Denmark's Central Jutland club.

And a buyout clause has been added to the lease contract.

The Egyptian was the top scorer in the Danish Premier League last season.

Werder Bremen is looking to look at Zidan's performances through half a season's observations. If Zidan performs well, then buy him out at the end of the season and let him replace the void left by Glory.

It's really hard to get Werder Bremen to come up with a figure of 50 million euros.

However, Werder Bremen has not completely given up on retaining its glory.

Of course, it's not from 50 million - they can't use this, the German Football Association has very strict financial supervision of Bundesliga clubs, stipulating that part of the revenue must be used on the club's hardware.

Moreover, Bundesliga clubs are not allowed to operate in debt, which directly puts an end to the situation that Bundesliga clubs buy people at sky-high prices. It's also because of the lack of superstars in the Bundesliga – because Bundesliga clubs can't afford high transfer fees and high salaries.

Even Bayern Munich has to strictly abide by this rule, but because Bayern Munich is very profitable, they have the money to buy people like this. And they don't smash it every year.

If Werder Bremen really spent 50 million to buy glory, then the club would be in direct deficit......

But anything is possible, so Werder Bremen won't give up so easily.

After Zidan's arrival, Werder Bremen trained intensively in Mallorca, Spain.

Then the winter break is over.

On January 22, in the eighteenth round of the league, Werder Bremen challenged Schalke 04 away.

※※※

PS,Today's chapter is automatically updated.,So I guessed right.,I don't know what to do now.。 But when you see this chapter, I must already know the results of the road, so if there is an addition, it will be released after the chapter is updated at six o'clock in the evening.

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