Zhou Wenhua is a well-known writer for the authoritative domestic automobile magazine Car Enthusiast, a senior car evaluator, and an automotive professional with more than one million followers on Weibo.

When he heard that Aston Martin was coming to the feast with three new concept cars, his first reaction was, I have to go and see it, because it's almost Aston Martin's last battle.

A few months ago, the car smashing incident in South Korea, after Aston Martin's excellent public relations, did help Aston Martin stop the brand's decline, but everyone knows that this is only temporary.

If you don't find a good way to redeem yourself, then if you don't advance, you will retreat, and Aston Martin will continue to sink.

So, he showed up at the Aston Martin booth.

When he saw Aston Martin's sports car design director Marrick? When Rekman showed everyone the design language and philosophy of the successor, he was blown away.

This car is a kind of inheritance and glory of the Aston Martin ONE-77.

The one-77 undoubtedly represents the highest level of sports cars in today's class, but it is limited to 77 units worldwide and is not representative.

But this successor inherits the advantages of the one-77 to the greatest extent, whether it is power, handling or overall design, it is quite outstanding, and more importantly, the price of 4 million to 5 million yuan also makes it closer to China's high-end consumers.

Obviously, this is a big move for the Chinese market that Aston Martin was already preparing when designing the one-77, and after being acquired by a Chinese consortium, it was further added.

From the name of the successor, it is not difficult to see its strong traditional charm.

If the Successor is Aston Martin's usual forte, then the two blockbuster models under the new brand are all the same.

Aston Martin wants to say goodbye to the limitations and shackles of the past, and use the concept of building sports cars to create a revolutionary luxury car with a strong British luxury aristocratic style.

"Everybody's understanding of cars is different, and for a lot of people, Chris? Bangor's conqueror is a luxury sedan, but in my eyes, he's a top-of-the-line sports car, an elegant, sporty, comfortable and luxurious four-door sports car. ”

Zhou Wenhua refreshed his feelings about the Aston Martin exhibition area on his Weibo.

"Watt the Scotsman improved the steam engine, Beldmin made the television, Bell understood the telephone, and now, Ian the Scotsman? Karum, redefining the crossover, also reverted everyone's understanding and impression of the crossover. ”

"This is not a car show, but a feast of imagination and creativity."

"Close your eyes and do your best to think about what a perfect sports car, a perfect top limousine, a perfect crossover, in your understanding, should look like."

"When you open your eyes and look at the masterpieces of these three design masters, you will definitely feel that they have exceeded your imagination and understanding, as well as your expectations."

"We can clearly feel the Aston Martin DNA and blood flowing in the bones of these three new cars, but they are also designed for a new generation of consumers, and they are also the inheritance and subversion of their past traditions."

"Inheriting, conquering and subverting, Aston Martin has successfully demonstrated its courage and fearlessness with three models."

"What's even more commendable is that, compared to the concept cars of other manufacturers, far beyond the actual industrial design, these three cars of Aston Martin are very close to the current top-level car manufacturing technology."

"I believe that the actual model will be very close to the concept car!"

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When Zhou Wenhua was scrolling through Weibo on the side, the live event had ended.

Many onlookers walked into the Aston Martin and Sunseeker exhibits.

The exhibition area is very large and very spacious, ensuring that each car can accommodate more visitors around it.

Around every corner of each car, Aston Martin has arranged sales staff, who are very patient to introduce the detailed parameters and gameplay of the model to each questioner, and even encourage you to sit in and give it a try.

Zhou Wenhua was dumbfounded on the side, is this still a top-level luxury car that can only be watched from a distance and cannot be blasphemed?

Everyone can get close, they can touch it, they can sit in it to experience and enjoy it, and they are no longer as high as in the past, and even the sales and service staff treat everyone as a high-potential customer, even if they know that he can't afford to buy a car.

This is completely different from luxury cars such as Ferrari, Porsche, Rolls-Royce and Bentley.

If you don't believe me, please go out and turn left to experience it for yourself.

"Hello, sir." A gentlemanly and leather suit in his thirties greeted Zhou Wenhua in fluent Chinese and pointed to the subversive in front of him.

From the design language, the concept, to the performance of the car, and the unique technologies that will be equipped, etc., it is explained in such detail that it feels like you will actually buy it.

But Zhou Wenhua knew very well that he couldn't afford it at all.

But from the mouth, eyes, words and demeanor of this senior salesperson, he felt sincere respect, and he had already understood this concept car from the beginning to the end, especially its series of selling points and unique technology, and he knew it well, and there was no problem in going back and writing a professional review article.

"Our car will be officially launched in the first half of next year, maybe Mr. Zhou, you can leave your address and phone number, and we will invite you to come over to participate in the test drive and see the car on site."

His enthusiastic attitude made Zhou Wenhua really have an urge to buy it.

In fact, he really left his contact details and career.

From start to finish, the salesperson didn't even ask him if he wanted to buy a car, let alone know if he could afford it.

The same situation is happening in every corner of the live exhibition area.

There were even people who booked a car on the spot.

"I want to pre-order a limited edition one-77!" A local tyrant from Longhai City shouted very loudly.

The audience was amazed, and they all looked over, full of envy and even jealousy.

This greatly satisfied the vanity of a certain local tyrant, and he grinned and laughed over there.

Someone made a start, which immediately stimulated those who had bought a car.

After all, this is a global limited edition, and there is a limit of ten vehicles nationwide.

"I'll have a One-77 too!" Someone immediately followed and ordered a car.

If you sell one of this thing, you will have one less, so hurry up and start it, you have to enjoy it first.

"I'll have a One-77, and next year the Conqueror will come out, and I'll order it!" Another local tyrant has appeared.

"I'll have one too!"

The audience was amazed again.

I really don't know, there are too many local tyrants in the crowd.

In the blink of an eye, the limited edition of ten One-77 units sold six units at once, and the remaining four were snapped up in less than twenty minutes, and ten one-77 cars were sold on the spot in less than half an hour.

For a while, the audience was in an uproar.

That's crazy, isn't it?

I knew that there were many rich people in China, but I didn't expect that there were so many rich people that it was simply everywhere.

But when I think about it again, I am relieved.

After all, this kind of sea and sky feast itself is a gathering place for the rich and the rich second generation of the country.

For ** silk, more than 20 million is an astronomical amount, but for some rich people, that is the price of a toy.

While the One-77 was sold out in less than half an hour, Aston Martin's sports car models on sale also received widespread attention and enthusiasm from visitors, and many people expressed strong willingness and interest to buy.

There are even quite a few people who place orders on the spot.

This is true not only in the Aston Martin exhibit, but also in the Sunseeker Yachts exhibit.

According to the standards previously given by the organizing committee, tickets are divided into four classes, the lowest two-class tickets are only for visiting, only the ticket holders of the upper two classes have the opportunity to board the boat, and the highest first-class holders can participate in the test ride.

However, Sunseeker Yacht is completely open, not only the sales and service are very enthusiastic and responsible, but also the introduction of the yacht is also very hard, and even allows any ticket holder, no matter which class, as long as they want, can sign up to visit the boat, and even participate in the test ride.

This also makes the Sunseeker yacht exhibition area also overcrowded.

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"I don't really understand." Zhuang Ziqing asked Yang Huan with a puzzled face.

Looking down from their location, you can see that the exhibits at Aston Martin and Sunseeker are overcrowded.

It's almost to the point where it can't be drained.

Of course, there are so many visitors, and there are so many senior salespeople, it is no wonder that people are dissatisfied.

"What's not to understand?" Yang Huan asked with a grin.

Seeing such a grand occasion, he was very satisfied with the results.

"According to my understanding, other yacht companies will not let people get on yachts lightly, unless there is a willingness to buy, and other brands will not arrange so many sales staff, let alone invest so many resources in some customers who have no purchasing power at all, how cost-effective it is!"

She felt that Yang Huan's approach was pure nonsense.

Just for this feast of the sea and sky, he invested so much money and spent so much energy, is it worth it?

Yang Huan shook his head and smiled, "The luxury brands you mentioned are all hanging themselves up and selling, as if the higher they hang, the more noble they really look, but it also leads to the distance between them and customers being lengthened." ”

"How many people do you think there are down there now?"

Zhuang Ziqing frowned and thought for a while, "I'm afraid there are more than 10,000 people." ”

"Okay, just 10,000, then think about it, how many of these 10,000 people are playing Weibo and WeChat? Or how many friends and relatives do they have? Do you say that they will share their experience today with their relatives and friends, in social circles, or with their netizens on the Internet after they go back, and will they be particularly excited to chat about what they have learned? ”

When Zhuang Ziqing heard this, he immediately understood.

Everyone, whether they admit it or not, has a willingness to share it with others.

From the leaders of the country to the most ordinary people, there is this will.

The simplest example is that in the past, everyone would eat together, just chatting for a while, and then they would come up and feast.

But now?

With the popularity of Weibo and WeChat, as soon as the dish is served, everyone shouts in unison, slow, take pictures first.

And then what?

posted on Weibo and WeChat.

Whether you are used to this practice or not, whether you are willing to accept it or not, this is the trend and the truth!

What Yang Huan is doing now is to provoke them this kind of ** and give them the capital to share and show off.

At the same time, it is also treating these people as free communication media, and the effect of getting it out of their mouths is more convincing than from the mouths of salespeople.

After all, everyone believes in word of mouth.

Isn't most of the things you buy on Taobao based on the sales ranking first, and then go in to see the evaluation?

"I sue you, there are many reporters here!" Yang Huan laughed again.

When a reporter comes to inquire about the news, he will report it and write a review article when he returns, which can easily become a topic of public discussion.

"I can tell you one thing again, and the experience is completely different from the cold words and numbers you see on the Internet, the former can tell you, I sit in, what my left hand touches, what my right hand touches, what I see in front of me, but the latter is completely impossible!"

"Besides, a person who has personally experienced the experience of sitting in an Aston Martin sports car, and a person who has only learned about Ferrari and Bugatti Veyron from the Internet, you say that the two are arguing about the merits, who can win?"

Speaking of this, Yang Huan smiled, "If there is anyone else in this year, and which brand really takes themselves seriously and hangs them up and sells them, then this brand is not far from going out of business!" ”

"In this era, the focus is on user experience, who is closer to the user, who has an advantage!"

Therefore, not only do you want to play like this now, but in the future, the flagship store or yacht club will be built, and Yang Huan plans to continue to play like this.

It doesn't matter if you invest more, the cost is higher.

The most important thing is to open up the zero distance between the brand and the customer!

What's more, this type of luxury brand also has a very big profit point, that is, after-sales service.

In fact, Yang Huan didn't expect to be able to sell well in such an exhibition.

When it comes to the feast of the sea, the most important thing is to play the three brands of Sunseeker Yacht, Aston Martin and Lagonda.

The real opening of the market still depends on the series of actions that follow.

For example, Aston Martin's first overseas car manufacturing plant will be opened in Longhai City, and Sunseeker Yachts' first overseas shipbuilding center will be opened, and in terms of sales, it will also cooperate with the Yang Group.

Zhuang Ziqing doesn't understand business things, and their dealers are basically out of business, and they don't do business.

can hear Yang Huan say this, the head is the truth, and she also feels that there seems to be such a little bit of truth.

But these truths, as well as these ideas for the exhibition hall, were they really all come up with him?

Zhuang Ziqing was a little skeptical.

Because it's not like.

At this moment, there was a sudden commotion in the exhibition area below.

Someone's coming to smash the field!

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