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Orchard Road is one of Singapore's busiest commercial districts, and it is not uncommon for it to be crowded with people. Pen ~ fun ~ pavilion www.biquge.info

But today, on Orchard Road, something happened that surprised everyone.

There were probably more than 1,000 Red Rebels fans wearing red, green and gold striped jerseys, many of whom even had their Red Rebels emblems painted on their faces, Red Rebel flags in their hands, and some of them carrying photos of Red Rebel stars on their backs.

This journey attracted the attention of many passers-by, and everyone suddenly remembered that yes, the Red Rebels had arrived in Singapore yesterday.

But the direction in which this group of fans went was neither the hotel where the Red Rebels lived, nor the training ground rented by the Red Rebels, but the bustling area in the middle of Orchard Road.

"What are they doing here?" An inexplicable passer-by asked strangely.

A Singaporean who spoke fluent Chinese next to him pointed to the top of the passerby's head, on which was a large signboard that said, "The official flagship store of the Red Rebels is about to open!" Then below is the address and phone number details, as well as the opening date, exactly three days before the FA Cup final, which is today.

Follow this group of fanatical Red Rebel fans to the scene, and find that the official flagship store of the Red Rebels is a three-story reading shop, which is leased from the first floor to the third floor, and opened, from the outside, the most conspicuous thing is the huge Red Rebel emblem from the first floor to the third floor, only with the official authorization of the Red Rebels to join, can open such a store.

In Asia, there are less than 20 flagship stores authorized by the Red Rebels, and the rest are ordinary franchise stores, or theme restaurants, or specialty stores, or coffee houses, or bars, etc.

However, the flagship store includes all the above-mentioned business items, and it is directly in contact with the Red Rebel Ministry of Commerce.

This is the first officially authorized flagship store in Singapore, long before the renovation was carried out, the owners of the officially authorized flagship store by the Red Rebels have been hyped in Singapore, and took the opportunity of the Red Rebels to come to Singapore to participate in the FA Cup final, desperately rushing to work, fortunately, it can be opened smoothly.

When I came to the scene, I found that the enthusiastic fans had already surrounded the scene, and all the Red Rebels fans wore Red Rebel jerseys and rushed around the flagship store one by one, waiting for the arrival of the Red Rebels who were rumored to come to cut the ribbon for this flagship store in person.

The owner of the business, Chen Xi, is also a Singaporean-Chinese, standing in the flagship store, looking at the thousands of Red Rebel fans gathered outside, and his heart suddenly felt excited.

With the rise of the Red Rebels in major European leagues in recent years, their influence in Asia has also risen, especially in recent years, the Red Rebels have attached great importance to the development of the Asian market, making them the most well-known European club in Asia and the largest number of fans, surpassing Manchester United and Real Madrid in one fell swoop.

In addition to the guarantee of food and service in terms of quality and service, the Red Rebels also demanded that the price must be acceptable to local fans, coupled with the appeal of the Red Rebels, the official stores of the Red Rebels have blossomed all over the world, and the business has spread very rapidly.

Chen Xi also decided to spend a lot of money to get the right to operate this official flagship store of the Red Rebels because he saw the business opportunities here, and it is said that he will be the only official flagship store in Singapore.

On the ground floor of the flagship store is a specialty store that sells some official Red Rebels merchandise, such as jerseys, scarves, player dolls, small ornaments, etc., which are well-made, but not expensive, very popular with fans, and the sales volume is also very large.

On the second floor is the restaurant and coffee house, and when it comes to the restaurant of the Red Rebels, we have to mention the business philosophy of this restaurant.

The reason why the Red Rebels-themed restaurant has been recognized by fans all over the world, and in just a few years, has rapidly developed a unique path that belongs to the Red Rebels, because in addition to the official cuisine and the special dishes that combine different cultures in various places, the restaurant also has a set of healthy recipes tailored for fans.

"Eat as healthy as the Red Rebels players!" This is the propaganda slogan of the Red Rebels-themed restaurant.

Each customer can request a health test for them at the restaurant, and according to their dietary preferences, habits, and health conditions, a special recipe will be developed for them by the restaurant's food consultants, who are trained in-house by the Red Rebels.

It can be said that this system is a system personally planned by the dietetic expert Derek, and he hopes to promote his understanding and experience of diet to the world through this system, and these dietetic consultants are like his students.

Over the years, the Red Rebels have achieved great results, and every detail of the club has attracted the attention of fans, especially the laboratory, which has long become a holy place in the hearts of fans around the world, and the concept of healthy eating launched by the laboratory has also attracted great attention in the minds of fans around the world.

In addition to the special service, all the dishes launched by the Red Rebels theme restaurant are low in fat and calories, and many of them are the original players' favorites, and on the menu, the players have commented on this food.

For example, fans know that Xiao Xiaoluo's favorite is the special cream cake provided by the Red Rebel Stadium, and this cake has also been pushed to Red Rebel theme restaurants all over the world.

"This cream cake is my favorite, it will make my will very weak and I can't resist its temptation, but I will make amends with more hard training after [***] handful!"

In addition to the cream cake, Xiao Xiao Luo's favorites are kebab pies and special fries, which are also signature dishes at the Red Rebels-themed restaurant.

In addition to Xiao Xiaoluo, Kaka's favorite dish, risotto, was also put on the menu by the Red Rebels, as well as his favorite feijoada, which is a Brazilian delicacy that Kaka usually loves to eat, and the image of the Brazilian of the two-time World Footballer of the Year will naturally appear in the menu as a cute Q version of the character.

In addition, like Messi, Drogba, Curtis and others, many players of the Red Rebels also appeared on the menu, introducing their favorite dishes, and their images would also appear on the bottle, such as Terry's favorite whiskey, which was called Terry's brand whiskey in the Red Rebels restaurant, and Terry's image was also put on the bottle.

It can be said that it is precisely because of this series of services that customers can not only enjoy the food recommended by the Red Rebels players from all over the world, but also ensure their health, killing two birds with one stone.

If the shops on the first floor are civilian, and the restaurants and cafes on the second floor are known for their elegance, then on the third floor, it is as if you have stepped into a sea of Red Rebels.

The entire three-storey Red Rebel themed flagship store is decorated with the Red Rebel Stadium and club characters as the background, which makes it have a very strong Red Rebel atmosphere, but on the third floor, this atmosphere reaches the extreme.

The Red Rebels Bar on the third floor has been renovated in accordance with the standards of the club bar at the Red Rebels Stadium, with the stands of the Red Rebels Stadium in the background, and the lighting effect makes people feel like they are in the Red Rebels Stadium, and on the south wall, there is a huge TV screen, which will broadcast the Red Rebels every night, especially those live events, and there will be a series of activities.

When the lights dimmed, when the huge TV screen showed the Red Rebels playing, when the sound effects of the special arrangement to convey the volume to every inch of the bar could be heard by the cheers of the fans, everyone felt as if they were there, and the feeling was very strong.

It is precisely because of this series of overall marketing that the sales performance of the Red Rebels' stores in the world is very prosperous, and at present, the club itself except for a few directly operated stores, basically in the form of authorized operations, the Red Rebels are wholesalers, and the terminals are handed over to partners in various places, but the control of all links is very strict, which is also in line with the Red Rebels' business strategy.

It can be said that Chen Xi has put a lot of effort into getting the right to operate this flagship store, but he is also convinced that this store will definitely bring him a steady stream of gains, especially since he himself is also a fan of the Red Rebels.

…………………… The Red Rebels players came to the flagship store to participate in the ribbon-cutting ceremony after training, and they could only stay here for half an hour.

Although the Singapore Police Force also dispatched a lot of police to maintain order at the scene, when the Red Rebels players got off the bus one after another, the scene was still in turmoil.

Being able to get in such close contact with this group of popular stars, the fans couldn't help but scream one by one, and they held the images of the players high above their heads one by one, hoping to get the attention of the players.

However, it was somewhat surprising that the biggest image on the scene was neither Kaka nor Ronaldo, but Mourinho, and the image of the Portuguese madman who was too lame to be lame was held high above the heads of the fans, and the posture was indescribably funny.

"It seems that you are more popular than them!" Xiao Yu happily joked with Mourinho.

Mourinho still had a cold expression, grabbed the pen handed over by a fan, and drew his signature in the notebook, without looking at it, but turned his head to look at Xiao Yu and said, "Are you jealous?" ”

Xiao Yu shrugged his shoulders, he has always been relatively low-key about himself, especially when he is with the team, but this does not mean that Xiao Yu's status in the eyes of fans is not high.

Isn't there a saying? A qualified club chairman will never steal the limelight with the players and head coaches, and will always be hidden behind the chairman, Xiao Yu just wants to be such a chairman!

Chen Xi looked at Xiao Yu with a smile a little trembling, as a fan of the Red Rebels for many years, Xiao Yu has a high status in his mind, surpassing Beckham, Xiao Xiaoluo and Kaka and others, and even surpassing Mourinho, which makes him tremble when he shakes hands with Xiao Yu politely.

"Nervous?" Xiao Yu asked with a smile.

Chen Xi hurriedly shook his head, "No, don't be nervous!" ”

Xiao Yu patted the young man on the shoulder encouragingly, he is not very old, he should only be twenty-five or six years old, it is said that his family is good, he likes football since he was a child, but he has never had the talent to be a professional player.

"I have an idea, Mr. Xiao Yu!" Chen Xi said a little nervously.

Xiao Yu nodded and smiled at the reporter who was not far away hoping to take pictures.

"I hope to be able to see an amateur team in Singapore in the name of Red Rebels fans, but it's just a team that usually some football lovers gather together for entertainment, I don't know ......," Chen Xi asked.

Xiao Yu immediately understood Chen Xi's thoughts, "Regarding this aspect, you can apply to the club, and the club will give you help and support in all aspects, and we also very much hope that in this way, more football fans will be attracted." ”

Chen Xi immediately thanked him.

Because the Red Rebels players have to rush back to training, so when they arrived at the scene, it didn't take long for the ribbon-cutting ceremony to begin, and including Mourinho, Kaka, Beckham, Ronaldo and Messi and other football superstars participated in the ribbon-cutting, and there were even many fans from all over the world, after hearing the news, they rushed to Singapore just to see the stars.

…………………… While the Red Rebels arrived in Singapore to attend the opening of Singapore's official flagship store, Chelsea arrived in Singapore with a high-profile schedule, not only participating in the Samsung event, but also a number of other sponsors' events, with a more elaborate itinerary than the Red Rebels.

After all, the Red Rebels returned to closed training after attending the ribbon-cutting ceremony of the official flagship store, and all visitors were not allowed, but Chelsea were busy with the players participating in sponsorship activities outside of training, which made many people suspect that the two teams came to Singapore and did not seem to care about the FA Cup final, but more about how to develop the market.

But in any case, as the matchup between the two most appealing teams in football today, and the first time the FA Cup has been played overseas, the FA has been promoting it before, making this FA Cup final very popular before it starts, especially in the sale of tickets.

The 30,000 tickets were sold out before the two teams arrived in Singapore, and even the scalpers outside were hard to find, which shows the interest of fans in this game, and many fans have even flown to Singapore from all over the world to watch the game.

I believe everyone wants to know, is it the Red Rebels who won the third crown of the season? Or Chelsea to avoid the embarrassment of not getting a result, all of this was revealed on May 18, 2007 at the Marina Bay Floating Stadium in Singapore!

(To be continued)