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Xiao Yu has a habit of holding meetings, he didn't notice it himself, but the people below are very familiar with it. Pen % fun % Pavilion www.biquge.info

He likes to listen to everyone's reports and listen to everyone's opinions before expressing his opinion, some people say that this is good, because this can make Xiao Yu listen to all the different ideas, but who knows?

The internal meetings of the Ministry of Commerce are only attended by the senior management of the club, and only Andy is arranged by the Athletic Department. Walsh, Mourinho and other coaching staff didn't even come because they didn't have that kind of leisure.

Some people say that if you see Mourinho walking into the Ministry of Commerce, there is only one possible surname, and he has a crush on a certain player!

After listening to the reports of the members of the Ministry of Commerce who participated in the meeting, Xiao Yu took the lead in expressing satisfaction with the achievements made by the Ministry of Commerce, which should be said to be impeccable.

From the reform of the sponsor system to the selection of sponsors and partners, even if the high sponsorship fees of the main sponsors Vodafone and Adidas are not counted, they can receive close to 50 million pounds of income from the official sponsors and partners every year.

This is definitely a staggering amount of income for the Red Rebels.

With 15 official sponsors and 30 partners, the Red Rebels have a global network of sponsors, and with their excellent operations and creative ways of doing business, they maintain a good relationship with their sponsors.

For example, the first Red Rebel Beer Festival, which opened on July 25, lasted for 6 days, and caused a huge sensation throughout Europe, especially the series of operations and promotions carried out by the Red Rebels, which attracted countless fans and tourists, and Budweiser Beer Company was very satisfied with this, saying that it would increase its efforts next year in order to make the Oktoberfest a fixed festival.

In addition, the cooperation between the Red Rebels and Mastercard, the launch of the Red Rebels credit card has also attracted hot sales, and fans regard this as a bridge between themselves and the team, and the club is not stingy with the mutual benefit of the fans, and Mastercard has launched a variety of preferential policies together.

These things are just the beginning, but from this series of operations, it is not difficult to see that the Red Rebels still have a lot of potential, not to mention anything else, it is just a stadium, as long as the Red Rebels operate a little, they can at least double their income.

But Xiao Yu was unwilling to do this!

"A lot of people are persuading me, persuading our executives, they feel that the ticket price of the Red Rebels is too low, it should be raised, or even doubled, with Beckham, Kaka, Little Ro, Messi, Robben and other stars of the luxury lineup, the Red Rebels can be said to be the most appealing team on the planet, we deserve the highest ticket price!"

Xiao Yu stood up from his seat, walked slowly around the conference room, and said slowly, everyone listened quietly.

"But I don't want to do that! Maybe some of you think I'm stupid, but indeed, from a business point of view, I'm very, very stupid to have such a big sum of money and I don't know how to make it, you know, if the ticket price is doubled and the home stadium is increased, we can at least double the revenue from the games every year. ”

"Oh my God, that's a lot of money!" Xiao Yu couldn't help but laugh himself.

But only Mark? David, Gardner and other people in the Department of Commerce knew how huge that money was, and it should be said that only the Red Rebels in the world would give up such a large amount of income.

Maybe the Bundesliga team has a low income and low ticket prices, but that is limited by people's national conditions and systems, and the Red Rebels give up on their own initiative, and there is a big difference between the two.

"From the first day I decided to set up the Ministry of Commerce, I told Mark that what we want is sustainable development, not killing chickens and eggs, yes, maybe we raise the ticket price, our stadiums are still full, our catering and toll services are also full of customers, but what about the future? What about when the economy is in a downturn? ”

"Guys, the income is fixed, there is a limit, our stadium can only accommodate 85,000 people, and we can exceed £100 for a single top-class ticket? Can our year-round top-tier season tickets cost more than £2,000? Don't dream, it's a fool's dream, and the fans can't afford it! ”

At present, the highest ticket price is Arsenal, with a single ticket price ranging from 45 to 90 pounds, a year-round season ticket ranging from 850 to 1850 pounds, and business seats and VIP boxes are additional, which can be said to be the highest ticket price in the Premier League and even in Europe.

The Red Rebels currently have a single ticket price ranging from 25-55 and a season ticket price ranging from 450-1000, which can be said to be in the middle and lower reaches of the Premier League, while rivals Manchester United, Chelsea, Liverpool and other teams have a minimum season ticket price of more than 550 pounds, not to mention the highest price, some even exceed 1500 pounds, and even Tottenham, West Ham United, Newcastle, Everton and other teams have exceeded the price of the Red Rebels.

The Red Rebels' season ticket price does not offer discounts and discounts like other teams, but is calculated by multiplying the price of a single game by 19 home games throughout the season, which is not a high discount, but the club waives the handling fee and postage for fans who buy in groups, and each season ticket costs about 5 pounds, plus additional taxes, etc., which are all preferential policies provided by the club for fans.

That's why so many people feel that the Red Rebels should raise their prices.

Of course, it is undeniable that the Red Rebels are based in Manchester and Arsenal, Chelsea, West Ham United and Tottenham Hotspur are based in London, but in reality the difference in spending levels cannot be a measure of such a large difference in ticket prices!

"Our business seats and VIP boxes are the most expensive in the entire Premier League, but our ticket prices are the lowest, I think this kind of ladder pricing method is very good, and the fans also feel that it is acceptable, we use low and stable ticket prices to protect the interests of the fans, and I believe that they will repay us with loyalty, which will become an inexhaustible treasure trove for our future development!"

"The reason why all investors think that we still have great business potential, is because of the income from our games, I hope that in 10 years, 20 years, even 50 years, 100 years, we will still have this potential, and I believe that once at some point in the future, when our club encounters a life-and-death situation, this potential will be transformed into the motivation for the club to rise again, and at that time, the fans will repay us with their practical actions!"

Unlike Arsenal, Manchester United, Chelsea and other teams that emphasize current income, Xiao Yu's concept emphasizes the future and sustainable income, and once the ticket price rises, it will be difficult to provide follow-up growth after one step, and the increase in ticket prices also damages the interests of fans.

That's why he places so much emphasis on business income.

The loss of competition income can be made up for by commercial income, so that competition income, media income and commercial income can completely become the troika that maintains the club's financial income, so that the Red Rebels will be able to develop smoothly in the future and maintain their potential forever.

At present, the Premier League, including Tottenham, Chelsea, Liverpool, Arsenal, Manchester City and other clubs are building or have built new stadiums, and the capacity is also insufficient.

That's right, and it's not to blame, because it's the right decision!

But the point is that they often transfer the pressure of preparing for new stadiums to the fans, and increase revenue through a series of measures such as raising ticket prices and service charges, which is killing the chicken and taking the eggs!

Of course, in addition to attendance, increasing the number of matches is also an important factor in increasing the revenue of matches, especially in the Champions League, which is why so many teams are keen on the Champions League.

........................ "Now, many media outside call us the Red Rebels a top giant, which is an admission to us, but what I want to say is that within our club, we must not have this kind of thought, we are not a giant, we are just a fucking team that has only been established for 8 years!" ”

"Yes, in the last eight years, we have achieved remarkable results, we have defended the Champions League, we have made a legendary history, but what about eight years later? Will we be able to maintain the current momentum? ”

"We Chinese have an old saying, called being prepared for danger in times of peace, when the situation is very good, we must know how to think about future troubles, we must be prepared for a rainy day, we must see clearly the gap between us and Real Madrid, Manchester United, Barcelona, AC Milan and other top giants, compared with their long history, what are we?"

"When you have good grades, you're a giant, and when you have bad grades, you're not a giant, what is that?"

Xiao Yu's words made everyone present fall into deep thought, and everyone knew very well that the Red Rebels had achieved outstanding results in both the competitive and commercial fields, which made the atmosphere within the club very high, which is why many people proposed that the ticket price should be increased, and they began to think about the problem with the thinking of the so-called giants.

In Xiao Yu's view, some changes are necessary, but some changes are fatal and must be stifled!

"They've been around for more than 100 years, they've been through turmoil, they've been through ups and downs, they've been through darkness, but they've been able to stand, but what about us? In the past 8 years, we have seemed to have smooth sailing, but how many risks have we taken behind the scenes? But how did we get through it? ”

"Football is nothing without fans!" Xiao Yu said categorically.

The whole conference room fell into a dead silence, and everyone had to admit that at the same time as the club's achievements, they also began to be a little fluttering, but Xiao Yu's words clearly told them that the Red Rebels had good grades and high incomes, but they were still the original Red Rebels in their bones.

Of course, Xiao Yu is not the kind of master who blindly sticks, he knows that as long as some words are pointed out, everyone will understand.

Sometimes, running a team is the same as running a company, every time you reach a certain stage of development, you have to undergo a certain transformation and change, otherwise, sooner or later, there will be problems.

"Of course, the Ministry of Commerce has achieved brilliant results in the past few years, and we must acknowledge that." Xiao Yu's words immediately made the originally solemn atmosphere in the conference room relaxed, especially his smile, which immediately made many people breathe a sigh of relief as soon as it was revealed.

"A lot of people ask me what the Red Rebels are going to do with the £250 million they have in their bank accounts, and I've talked to Mark and Brian about £150 million of that investment in the second half of the year. Part of it continues to invest in Red Rebels Network, which is responsible for the maintenance and operation of the fan forum and official website. ”

"In addition, we will set up Red Rebels Media to promote the pay TV channel, and we will also transplant Red Rebels TV to the Internet and mobile space, and we have a technical partnership between Sky TV and Granada TV."

Red Rebels TV is a 24-hour channel that broadcasts Red Rebels football matches and club-produced programmes, such as recordings of official Red Rebels matches, live broadcasts of Red Rebels warm-up matches, Newton Heath Cup matches, etc., as well as match highlights, pre-match deployments, live training sessions, exclusive interviews, team news, player news, classic matches and documentaries.

Vodafone and Apple have made it clear that they will work with Red Rebels on mobile, and they will include Red Rebels TV in all Vodafone bundled phones, as well as Apple's iPhones, and will also include this content in Vodafone's service package.

Vodafone and Apple are not going to do business that they are not sure about, they value the Red Rebels' large fan base, and with the rise of the 3G network, they believe that this will become another significant part of their paid service.

Red Rebel TV is also looking for partners around the world, including telecommunications and network service providers in many countries and regions such as Yuben, Hong Kong, Singapore, and India, all of which have expressed strong interest in Red Rebel TV.

This could be a significant source of income for the Red Rebels in the future, especially the sale of exclusive rights to TV channels and video programmes, which will be lucrative for the Red Rebels, with one of India's largest telecommunications companies expected to become a new sponsor of the Red Rebels, with a five-year sponsorship deal currently under negotiation for a total of £12 million.

The Red Rebels are rumored to have up to 25 million fans in India, and the Indian telecommunications company is looking to leverage the Red Rebels' reach, multimedia resources, and pay TV content to enrich their services.

In addition, the African MTN telecommunications giant is also expected to receive the exclusive rights to broadcast Red Rebel TV in Africa for a seven-figure annual sponsorship fee.

Similarly, the Red Rebels are also actively looking for theme stores, theme restaurants, theme coffee houses and theme bars and other chain operations, in the global agents, in addition to maintaining operations in Europe and North America, in other regions will be promoted in the form of exclusive authorized agents, which has also attracted the attention of countless investors, and is expected to open 50 flagship stores, 150 theme restaurants, 100 theme coffee houses and 100 theme bars around the world in the second half of 2006.

It is believed that with the beginning of all this operation, the business empire of the Red Rebels will be further consolidated, and it will bring a steady stream of income to the Red Rebels in the future, further strengthening the finances of the Red Rebels!

And in this series of actions, the new season of the Premier League has officially kicked off!

(To be continued)