Anyone has to admit that Florentino is a very good man who takes advantage of the situation. [].【Shrimp Literature.xiamiwenxue.】

How shrewd and skilful does it take to be the leader of a club to be able to bring in only the low-key star Klose in a summer and still make Real Madrid the brightest superstar in the transfer market?

In his column, Alfredo, the editor-in-chief of the newspaper As, said that he feels that the biggest change between Real Madrid and the first phase of the Galaxy is the successful change in business philosophy and the impression given to the outside world.

In Alfredo's view, in the first phase of the Galaxy Battleship, Florentino's operation of the Real Madrid brand is that only when you come to Real Madrid can you be considered a superstar, so from Figo, Zidane to Beckham, everyone who joined Real Madrid after that is to prove this, which is the biggest core value of the Real Madrid brand.

But after Yang Cheng came to power, Florentino adjusted his business strategy, and the Real Madrid brand no longer gave the introduction of top superstars, but: Come to Real Madrid, we can help you become a superstar!

These two are two completely different concepts, the former is facing Figo, Zidane and other fame, and even superstars who have become famous, these players have a frighteningly high transfer fee, and secondly, there are not many **, coupled with the relationship of age, it is easy for them to form a kind of slack on the field.

However, the latter is facing those potential superstars with extraordinary potential and outstanding strength, but they have not yet achieved fame, and they all hope to join Real Madrid and use Real Madrid as a platform to complete the transformation from potential superstars to superstars.

The latter has more obvious advantages than the former, one is that the transfer fee is low and the risk is not large, and the other is that the player is full of hunger for honor. There is enough motivation and competition, and thirdly, the players are self-cultivated, more loyal and dependent on the club, in fact, many superstar strategies in the history of Real Madrid are to introduce this kind of semi-finished product with extraordinary potential and then process it.

The reason why the second phase of this Galaxy Battleship built by Florentino can succeed is due to two very important aspects, first, Yang Cheng. Second, he is very good at taking advantage of the situation.

Yang Cheng can be said to be the most unique resource in today's football, and his success for more than a decade has created a deep-rooted impression that he is very good at cultivating superstars, from Ballack and Kyle in Chemnitz, to Veron, Ruud van Nistelrooy, Lucio and others in Kaiserslautern, and then to Ronaldo, Pirlo, Nedved and others in Inter Milan.

Liverpool's Gerrard, Drogba, Essien, Robben, Ribery, and now there are Ronaldo, Kaka, Villa, David? Silva, Xavi? Alonso, Thiago? Silva and others, his success has always led to the rise of a group of superstars. This undoubtedly makes all players who have the ability and potential to become superstars eager to play under him.

Taking advantage of the situation, the main means is the media!

Whether you admit it or not, the media has become an indispensable resource in today's society. In football, the media has a complete control over whether a person can become a superstar, and no one can change the status quo.

Like Xavi in the Real Madrid team? Alonso, he will never be in the top three or even the top of the world footballer in his lifetime, why? Is he not good enough? Or is he not contributing enough to the team?

David? Silva. It is also one of the magic quartet of Real Madrid's frontcourt. But in terms of attention and ranking, he is far behind Xiao Xiaoluo, Kaka, Villa, Aguero and others, is his strength not good? Or is he too low-key?

No, it's neither, it's that he doesn't have media attention!

The current football environment is very realistic, in the case of La Liga. In Spain, die-hard local fans do go to watch the game as a festival and celebration. But in other places, it is true that there will be some fans watching live TV. Or it is recorded, but the vast majority of fans. They don't pay attention to the process, they just look at the results, they don't like to watch the long 90 minutes of the game, they like to watch the highlights.

This situation is even more obvious in Africa, Asia and other regions, especially in Asia, where you get up in the middle of the night to watch the live broadcast, there are and there are a lot, but what is the proportion of these fans relative to the majority of fans?

More fans watch the game and the process by paying attention to media reports, video highlights, etc., and these are often highlighting those players who score goals and players who perform well, while in normal times, media reports focus on those lace news and prominent events, which makes it difficult for low-key good people to attract attention in the media field [Xiamiwenxue.]

Without the attention of fans, the media will not report on you, you will have no commercial value, sponsors will not support you, you will have no influence, and major awards will not fall on you, this is the star-making assembly line of today's football!

And in this regard, Florentino is the master of the masters!

He is very shrewd and knows how to use the media, using the media, so he has successfully built Real Madrid into what it is today, almost every day in the world, and it has become a habit!

Even Heidi? Krum and Sienna? Miller also admitted that after Yang Cheng joined Real Madrid, his brand influence increased by at least 50%, which is already very prominent for Yang Cheng, such an improvement is simply incredible, but Florentino can do it, you can imagine how powerful his operation skills are.

Florentino's exploitation, in addition to the commercial sphere, in other aspects, such as transfer negotiations, he is also a shrewd master, just look at this time, Real Madrid and Atletico Madrid at the same time decided to use the Camp Nou as the venue for the Copa del Rey final, anyone who says that the two clubs have not communicated, it is nonsense.

Florentino said respect for Barcelona, that's nonsense, it's impossible to be targeted, and he quickly called Laporta, as for what was discussed, no one knows, the only thing that knows is that Laporta wavered, and after the draw for the Champions League quarterfinals, it was announced that Barcelona agreed to host the Copa del Rey final.

This incident caused a lot of turmoil in the city of Barcelona, but Barcelona officials also gave a clarification, saying that this is to support the Spanish Football Association and has nothing to do with Real Madrid, hoping that Barcelona fans can have a bigger belly. Look at this matter with a broader perspective.

Some people say that Florentino has bitterly stated his stakes to Laporta, believing that if he continues to engage in confrontation and independence in this way, it will be very harmful to his future political career, and some people say that Florentino has given Laporta the key to politics, who knows?

The only thing that is clear is that Barcelona have agreed to host the Copa del Rey final at the Camp Nou!

Real Madrid fans cheered and boiled, as if they were celebrating a holiday, while Barcelona was like a French team that had broken through the Maginot line.

The fans were passionate. Real Madrid's performance on the pitch is no slouch.

On March 14, 2010, Real Madrid, who returned to Spain, went directly to challenge Valladolid.

Real Madrid continued to adhere to the tactics of self-centeredness on the road, firmly controlling the situation of the game, and in the 28th minute, Ronaldo Jr. took the lead in scoring for Real Madrid.

Towards the end of the first half, Sergio Aguero scored another goal for Real Madrid to rewrite the score to 0:2.

In the second half, it was easy to fight again, but after the kick-off, Real Madrid played a round of attack. It was Sergio Aguero's goal in the 47th minute that gave Real Madrid a 3-0 lead.

Valladolid has a comprehensive gap with Real Madrid in terms of overall strength, technical and tactical level, team morale and fighting spirit, which makes it difficult for this team aiming for relegation this season to pose a threat to Real Madrid. ..., 65th minute. After Sergio Aguero received a through ball from Ronaldo, slipped past the opposition's centre-back in the penalty area, and scored a hat-trick to help Real Madrid make it 4-0, the game went into garbage time.

Yang Cheng replaced 3 supplementary players in one go. Valladolid was also powerless to resist. They could only watch as Real Madrid walked away from their home stadium with a 4-0 win as they slipped further into the relegation zone.

In the other match played at the same time as Real Madrid, Barcelona beat Valencia 3-0 at home.

Without a two-front battle, Barcelona's combat effectiveness is still very positive, but once the next top 8 knockout rounds come again, it is unknown whether Guardiola's team can continue to maintain this momentum.

On March 21, Real Madrid welcomed Sporting Gijón at the Bernabeu Stadium.

Take advantage of the rare opportunity of the recent weekly tournament. Yang Cheng and the coaching staff have readjusted the team's fitness, because Real Madrid will be greeted next with a more intensive schedule. Therefore, Yang Cheng must first lay a solid physical foundation for the players.

As a result, Real Madrid's performance against Sporting Gijón was relatively average, and their form was generally not ideal. Especially in the first half, Thiago? Silva and Sergio Ramos even made a mistake that resulted in a goal.

Entering the halftime break with 0:1, Yang Cheng did not make the slightest adjustment, but continued to keep the team in the situation, because he could see that the first half was just the players adapting, and in the last ten minutes of the first half, Real Madrid's performance has improved greatly.

Sure enough, in the 56th minute of the second half, Xavi? Alonso's long-range shot opened the door for Real Madrid to win.

Immediately afterwards, in the 61st minute, Kaka's shot after breaking through the middle overtook Real Madrid!

In the 68th minute, Klose, who came on as a supplement, received a long diagonal pass from the right side of McCone in the penalty area, and his header broke through the goal of Sporting Gijón, locking the score at 3:1, and Real Madrid completed an exciting reversal!

In the post-match press conference, the reporter mainly focused on Real Madrid's poor performance in the first half, believing that the team was too careless, but Yang Cheng said that all this was within his expectations.

"The league is a very long process, you can't ask the players to play 100 per cent every game, every minute, then it's not the players at all, it's Superman wearing underwear!"

Yang Cheng's words made all the reporters present laugh, but they knew this, but some reporters like to find faults, and they can't do everything possible to magnify Real Madrid's shortcomings under a microscope by a million times.

'I'm very happy with the performance of my players, we've scored more than three goals in a row and I don't think we have any problems, both in attack and defence, and if someone thinks we have a problem, then I'll tell him it's you!'

"My goal is clear, to be the champion, not to obsess over a particular match!"

The dispute between Yang Cheng and the media caused a lot of turmoil, and some media who like to engage in confrontation to promote sales even directly refuted him, but more media chose to support Yang Cheng and Real Madrid.

The forest is big. There are all kinds of birds, this world is so big, what people don't have it?

On March 24, Real Madrid took on Getafe away.

In the first half, Real Madrid's performance was almost amazing, Xiao Xiaoluo scored two goals one after the other, while Villa scored two goals in the middle, and went directly into the halftime with a score of 4:0, but in the second half, Real Madrid suddenly lost motivation and performed badly. Lost the sharpness of the first half.

On the contrary, it is Getafe who frequently launches effective counterattacks, Pedro? In the 67th minute, Leon assisted Soldado to break through Casillas's goal and rewrite the score to 4:1, which was also maintained to the end. ..., in the case of Real Madrid maintaining a winning streak, Barcelona did not back down at all, and they also maintained pressure on Real Madrid in the league, and the 8-point gap did not widen in the slightest, biting Real Madrid tightly.

28th. In the 29th round of La Liga, the Madrid derby was ushered in.

Atletico Madrid's record this season is not very good, and they are currently in the middle of the La Liga table, and Yang Cheng is also hoping to take advantage of this game. Test Atletico's pounds and pounds to lay a foundation for the future Copa del Rey final.

So in this game, Yang Cheng came to rotate and test the team, so he arranged another lineup, and the goalkeeper was Casillas. The backline is Arbeloa, Thiago? Silva, Pepe and Miguel? Torres. The three midfielders are Granero, Mascherano and De La Red, while the front three are Juan Mata, Sergio Aguero and Mesut Ozil.

433 has high demands on the two full-backs, but in this game, Yang Cheng consciously kept the line in a fixed position, rather than pressing forward, and Mata, Aguero and Ozil also kept a certain distance from the backline.

This adjustment made Real Madrid's defense a little uncomfortable, and in the 9th minute of the opening game, Atletico Madrid completely teased Real Madrid's defense after a continuous pass cooperation. In the end, Forlan scored the goal.

Yang Cheng quickly realized the problem and made adjustments. successfully contained Atletico's counterattack, but Real Madrid's attack never improved. Instead, he took advantage of a corner kick, Granero took a corner kick, Pepe ferried, and De La Rede made a long shot from the edge of the penalty area, which penetrated Atletico Madrid's goal and equalized the score, 1:1.

In the second half, Yang Cheng did not make substitutions, but only made changes in local details, such as bringing the position of the front trident back a little bit, Aguero and Mata to stick to the opposing defenders, Ozildo to scoop the ball in the middle of the threat area, and the two full-backs to be more active in attacking.

In the second half, after Mascherano broke the ball on the right side, De La Reed passed to Ozil, the German scooped the ball and dribbled the ball to the middle, Real Madrid's entire left side was inserted at high speed, Mata attracted the opponent's fullback to the left bottom line, and Arbeloa did not hesitate to insert Mata and Aguero into the area opened for him this time.

Mesut Ozil's accurate diagonal pass of more than 25 meters penetrated the entire back line of Atletico Madrid and passed steadily to Arbeloa's step, who stopped, directly pushed with a small swing of his leg, and the ball drilled into Atletico Madrid's goal from the attacking De Gea, and Arbeloa pounced excitedly under the stands of the stadium.

The slow motion on the big screen of the stadium continued to replay Arbeloa's stop and push, Ozil's pass was accurate to the centimeter, and his stop was also very solid, stopping and pushing, in one go, without the slightest pause, showing the excellent technical and tactical ability and tacit understanding of the two players.

Even the on-site commentators had to marvel, thinking that such a combination appeared in a defender like Arbeloa, which can only be seen in La Liga, which showed a very solid basic skill, especially when the ball was stopped, almost steadily, without the slightest pause.

The score was reversed, and Real Madrid gradually opened up the situation.

In the 62nd minute, Ozil pulled to the middle and received Miguel on the right? Torres stepped forward and tried to break through with the ball, but was fouled, Real Madrid won a free kick at the edge of the penalty area, and Granero made it 3:1 for Real Madrid!

The back-to-back goals allowed Real Madrid to regain control of the game, and combined with the trend of the first and second halves, Yang Cheng was also aware of the problems exposed by the team's play of 433, especially with Arbeloa and Miguel at full-back? Torres did a good job defensively, but he was average on the offensive end. ..., but after the adjustment in the second half, the two wings behaved more actively, but Atletico's defensive counterattack was more threatening, in the final analysis, it was caused by 433, because the full-back and winger positions were too stretched, Arbeloa and Miguel? Torres is the kind of player who is not too fast, and he may be able to go up in time, but there is a risk of being hit on the counterattack.

Granero and De La Red have performed well, and Mascherano has been solid throughout, which has satisfied Yang Cheng.

In the 75th minute, Yang Cheng replaced Raul and Guti, and the fans of the entire Bernabeu Stadium stood up to applaud the two old captains, and everyone hoped that Raul could score again, but unfortunately, his best chance came when he just came on the field, and he got a cross from Mata in front of the goal, but Raul may have missed this opportunity because he had just come on the field and couldn't open it, and he was a little slow.

In the end, the Madrid derby was won by Real Madrid 3:1, which also made Real Madrid full of confidence in the next Copa del Rey final, and Yang Cheng also had a deeper understanding of the team's changes and Atletico Madrid's strength.

However, the battle of wits between the two sides also made Mike in the stands? Phelan saw it.

This time, he came to Spain on the orders of Ferguson to watch the game live, and the harvest was very rich, at least it proved that many of Ferguson's views were correct. (To be continued.) If you like this work, you are welcome to (.) to vote for recommendation, monthly pass, your support is my biggest motivation. )