Chapter 11 How to Develop the Chinese Market (3rd Geng, Asking for a Monthly Pass ()!) ）

The next day, the headlines in the newspapers were "Heroes show that they obey the call of the Football Association", "The key to heroes entering the national team is actually in the Football Association", "The Football Association did not respond to heroes!" ”

Of course the Football Association will not respond to the heroes, what can they say? said, "We want to find Chen Yingying, but we asked people to apologize publicly first, but they didn't do it"? Or "Chen Yingying dared to ask us to apologize publicly, and then consider joining the national team, it is simply unorganized and undisciplined, and there is no national honor and patriotism in his eyes"?

It's not that these words can't be said, and if they say it, the pressure on the Football Association is even greater. Otherwise, why would they be low-key and low-key, and low-key would not dare to come forward to talk to Chen Yingying in person?

It seems that they also know that their requirements are a bit excessive, but the face of the official master is obviously more important, this kind of rigid thinking and the angle of looking at things will not be shaken off for a day, it is estimated that they will still be like this for a day, and they will be scolded by the Chinese people, and they don't know why......

After Chen Yingying kicked the ball to the Chinese Football Association, he didn't care about it, and he didn't need a response from the Football Association. He just wanted to tell the Football Association indirectly through the media - don't think Lao Tzu is easy to bully!

In doing so, he did make the Football Association particularly passive, and the problems that they had been deliberately ignoring before were brought back to the fore.

Anyway, the people of the Football Association have a little bit of good impression of Chen Yingying.

At the same time, Chen Yingying's approach once again proves what a "disobedient person" he is, if such a person enters the national team, he will always work against the Football Association, and it is estimated that no one can stand it. If you toss it bigger, it is estimated that you will lose everyone's jobs, so let him toss in a foreign country...... Can't we afford to provoke and hide?

Of course, some people have proposed that recruiting Chen Yingying into the national team is convenient for managing him, why? It is precisely because he does not play in the country or the national team that the Football Association has almost zero management authority over him, so he can't control him, and he is not afraid of the Football Association. But if he enters the national team, isn't he a monkey pinched in the hands of the Football Association? Can you play however you want? You dare to offend us, you don't want to wear the national team jersey, do you?

This proposal was quickly rejected, and it was very simple - after being expelled from the National Olympic team, people dared to hold their own press conferences to confront the Football Association, and those who scolded the Football Association were afraid of the threat of the national team? provoked people to directly hold another press conference, announcing their withdrawal from the national team, and bombarding the Football Association again by the way...... Aren't you raising tigers for trouble? This proposal is unacceptable.

Let Chen Yingying enter the national team, in case he can score goals, it is very important for the Chinese team, and if you want to take him again, I am afraid it will be difficult to move. When the time comes, I can't stand it, and I have to cooperate to promote him as the number one star of the national team...... Isn't this another ball bully?

It doesn't matter if you are a ball bully, Chinese football has always had a lot of ball tyrants. But the ball bully who doesn't listen to the Football Association is unacceptable, and must be strangled in infancy, once the other party is allowed to sit big, the Football Association will only have dumb people to eat Coptis - there is bitterness and can't be said.

They are like mirrors in their hearts......

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Regardless of what the Football Association thinks of him, Chen Yingxing's game against Evergrande in the evening was his third game for Liverpool, but this game has a special meaning for him - it is the first time he has played on the soil of his home country since he became famous. The days of working hard in the youth team were ignored before, and it didn't make much sense anyway.

Chen Yingying gave Evergrande enough praise, and the Guangzhou media also gave him face and blew him a hero of Chinese football.

Some of these toutions are even very sensual, which naturally makes people uncomfortable to watch.

Evergrande's center Chen Guofeng has mixed feelings for Chen Yingying - as a Chinese, he also feels very happy to have a compatriot who has raised his country's prestige in the European competition. Such joy comes from the heart and is not jealous.

After all, Chen Yingying Chen Yingying is playing in Europe, he just admires it, and there is no conflict of interest between him and him.

But when the news of Chen Yingying's entry into the national team was very loud, Chen Guofeng couldn't sit still......

If Chen Yingying really enters the national team, his position as the main center will basically be gone!

This is the direct threat and competition, and it will be impossible for Chen Guofeng to look at Chen Yingying with that attitude of pure appreciation.

Now looking at the articles in the newspapers touting Chen Yingying, he suddenly felt a little bored from the depths of his heart......

Of course, Chen Guofeng didn't know that Chen Yingying had completely fallen out with the Football Association, and it was impossible to join the national team for at least a while...... So in fact, he is blindly worried, and people are just worried.

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The evening game was broadcast live by a TV station in Guangdong, which attracted the attention of countless people.

The reporters who were on the scene even wore the latest Liverpool shirt with Chen's name and number on it.

Tickets for this game are divided into several grades, the lowest is 100 yuan, the highest is 2,000, and there are 300, 400, 600, 900 and 1,500 yuan in the middle.

All the tickets were sold out, not a single one remained, and there were even people who bought tickets from scalpers at a high price ().

In addition to the reason why Guangzhou Evergrande is already very appealing in Guangzhou, Liverpool's own appeal and Chen Yingying's influence are also very important.

Guangdong is a place with a lot of influence in the Premier League, and fans here have watched Premier League games for more than ten years, and many of them are loyal Premier League fans. Perhaps in other places, benefiting from the broadcast of CCTV, the fan base of Serie A and Bundesliga is very large, but in Guangdong, it is the Premier League that dominates.

Liverpool used to be wide, so there were a lot of fans in Guangdong.

In addition, now that Chen Yingying has joined again, even many people who have never watched the Premier League or Liverpool games before have become Liverpool fans.

The packed stands of this game are easy to explain.

Chen Xing was delighted by the enthusiasm of the Chinese fans. In fact, in the past few days, not only Chen Yingxing is hot, he is also very popular and popular. Because Liverpool is the first giant team that the Chinese absolutely control...... Chinese bosses are not unusual, these days, Birmingham is a Chinese boss, but the wealthy is still the first. Although Chen Xing had little to do with China and had not even been back to his hometown in Chongqing, he was now happy to play the role of Chinese, speaking his very unfluent Chinese to Chinese journalists about his family's journey from China to England......

He didn't do this because he really loved China - when their family came out, China was still the Qing Dynasty - it was entirely because he wanted to make money from the Chinese market, and it was more convenient and fair to have a name who loved Chinese people to do this kind of money-making thing, and he looked much better.

There are two kinds of people that the Chinese media particularly admire and are interested in, one is the real foreigner and the other is the banana person. Chen Xing, who has a Chinese face, but speaks fluent English, and is a Western "Chinese" from his living habits to the cultural education he receives, is particularly popular with them, and can even be said to be the most ideal object of praise in their minds. Fleshy and numb words can be put on Chen Xing's body, and there is no psychological barrier at all (). Rich, family, high-quality, fluent Chinese, handsome, single...... is simply the most typical "handsome and rich".

So in the past few days, there have been many media who have come to interview Chen Xing.

For the same reason, Lane – Niang, who came to China and was naturally called by his own Chinese name – was also interviewed by several media outlets, and made a good appearance in the Chinese media.

Although they usually never talk about Chinese traditional culture, Chinese policies and politics in front of Chen Yingying, they only talk about pickling girls and football, but now in front of the Chinese media, they still praise China's reform and opening up, China's traditional culture, China's economic development, China's food, and beautiful women...... and football.

“…… Yes, yes, we are definitely not coming to China this time to make money, we want to establish a deeper cooperation with Chinese football and help Chinese football develop and progress...... For example, we plan to let scouts find some potential seedlings in China, invite them to Liverpool for a trial, and if they perform well, they can sign a contract with Liverpool's youth team and become a member of the Liverpool family......" When he said this, Chen Xing looked sanctimonious, and intentionally or unintentionally threw flattering eyes at the beautiful reporters who interviewed him, and the little beauties of others bumped into the deer in their hearts and plopped. As for whether Chen Xing went to bed in the luxurious suite of the Star River Hotel that night, no one knows......

In short, Chen Xing and Niang are very satisfied with Liverpool's current trip to China, which has been very fruitful commercially, and has also opened up the situation in terms of publicity, and many Chinese fans who have not watched the Premier League at all before and are not interested in Liverpool have worn Liverpool shirts and paid for tickets to watch them train - although it may be copycat shirts......

This shows that Liverpool has made the right move, and the next step is to open authorized stores of Liverpool merchandise and jerseys in several major cities in China. In addition, according to the characteristics of China's developed online shopping business, an online shopping business is specially opened for Chinese fans, so that Chinese fans can directly buy a lot of Liverpool peripheral goods online - although they will be sold in Chinese stores at that time, I believe that many people will feel that paying a high price to mail order a Liverpool shirt in the store next to the Anfield stadium is more stylish and worth showing off.

Many teams generally can't sell their jerseys in China? That's because their managers don't use their brains to study the special situation of the Chinese market at all, and if they can't adapt to the Chinese market, they can only be eliminated by the Chinese market.

Chen Xing naturally has a great advantage in adapting to the Chinese market, first of all, he is Chinese, secondly, he has Chen Yingxing, and thirdly, Liverpool itself is a giant, and there is already a large fan base in China, so he must start from scratch......

As long as Chen Yingxing is in Liverpool for one day, he can continue to make money from the Chinese market...... And there will never be anyone who says that he only chases profits and is a black-hearted capitalist.

As he was building a brilliant blueprint for Liverpool's future in the Chinese market, he was awakened by a loud cheer. Looking down, the players on both sides have already played, and the first one to come out on Liverpool's side is Chen Yingying. The cheers just now were made because of him.

He had a yellow captain's armband on his left arm, so he was the first to come out.

In order to please Chinese fans, Liverpool has done everything they can, making some people who are not used to it say that riding is "too shameless".

Chen Yingying only played two warm-up games for Liverpool, and he was able to wear the captain's armband, his appointment was not voted by all players at all, and he did not let the coach make an idea, it is simply the meaning of the marketing department, and the team can only abide by it - anyway, a captain's armband is harmless, so Chen Yingying became the captain, isn't this the first naked to please Chinese fans, or the Chinese market?

But don't say it, this trick works quite well.

When Chen Yingying was the first to walk out with the captain's armband, there were huge cheers at Tianhe Stadium.

"Hero!! Hero!! ”

Chen Xing turned his head to look at Niang, his college classmate and team manager was giving him a thumbs up.

Liverpool's China market development plan is going very well! ro@。