After sending Gandini and Ender away, Xiao Yu immediately called David and Gardner from the city stadium, and at the same time called Walsh and Mourinho, and several people gathered in Xiao Yu's office for a meeting.

Xiao Yu first announced the sponsorship intention proposed by Ender, which immediately surprised and delighted everyone present, after all, if it can be linked with a sponsor like Audi, it is a recognition of the club.

"I guess they chose us after Manchester United leaned towards GM!" Analysis in David's words.

"It doesn't matter, the key is to be able to bring us sponsorship costs, as well as cars!" Gardner said with a smile.

As a League Two team, they can't ask a sponsor like Audi to sponsor who doesn't sponsor anyone, which even Real Madrid can't do, but they have the right to claim what they want during the negotiation process.

"What about the leases of the land off the course?" Xiao Yu asked with concern.

"It's very popular, but it's the same old saying, you have to decide whether you want to build a new stadium next year or whether you want to save it for later, you know it's going to have a big impact on our negotiations with the other side." David reminded Xiao Yu.

If a new stadium were to be built, it would inevitably affect the surrounding land, and sponsors would inevitably be affected as well.

At present, the planning around the area is getting more and more perfect, and there are constantly some large enterprises have expressed their entry into this area, and the land around the city stadium is every inch of land, and the new Manchester United cannot give up the value of these lands, which is placed there.

During this time, many companies also asked about these plots of land, and David said that the club was planning and suspended negotiations, because he wanted to know what the plan for building a new stadium was.

"I've done the math that if we were to build a new stadium, the best capacity would be around 30,000, so that we could still keep the stadium occupied, and as long as we have room around the stadium for future expansions and additional floors, I believe we are more than capable of building a stadium." Gardner's confidence apparently came from bank loans.

In fact, this is the practice of the vast majority of Premier League clubs at the moment, and there is no doubt that they are not as glamorous as they seem.

Premier League teams such as Everton, Arsenal, Leeds United, Liverpool and others are said to have even been involved, taking the most valuable players in the team as commodities, mortgaging them to banks, lending money from the banks to run the clubs, and then paying the bank a loan fee to loan the players back to the club.

It is true that the broadcast fees of Premier League teams are huge, but that is far from meeting the requirements of these teams to strengthen their clubs, and they use this way to get money, and the players play the role of collateral commodities in this.

But what's even more sad is that players are not a store of value, who knows if your players will get hurt, if there will be valuation errors, and how many talented teenagers can hit the head?

In order to protect their own interests, banks use this to buy insurance from insurance companies, and then form a whole financial operation system.

This has contributed to the prosperity and business of the Premier League.

To put it bluntly, it's the same thing as financial!

Don't think England fans are traditional and conservative, they know it's the case, and most fans love it, which is why Stamford Bridge's attendance has tripled after the Bates spree of bringing in a lot of signings and dragging the team into negative equity instead of bringing in a title.

The Premier League is arguably the most compatible football market in Europe, just as London is one of the world's leading financial centres.

According to the current operation of New Manchester United, as long as Xiao Yu does not fall, he can find a bank loan to build a stadium at any time, but this must be mortgaged, but according to the current valuation of the new Manchester United players and the value of the land, I am afraid that he will have to go bankrupt and take out the mortgage, and he will be unable to help himself at that time.

Xiao Yu didn't like the feeling of being involuntarily, so he planned to do it himself!

"You go to make a plan to build a stadium, find a design company to design and quote, see how much it costs to build a stadium, and I'll figure out how to fund it." Xiao Yu said.

He has also made a lot of money in the United States in recent years, anyway, many of the shares he has on hand are very valuable now, for example, the stock prices of several companies invested by Xiao Yu have increased several times in recent years, and Xiao Yu has made a lot of money, and now he simply takes it out and sells it, anyway, the appreciation potential is small.

It would cost at least £100 million to build a new stadium, and Xiao Yu felt he could afford it.

"Then I'll try to talk to the sponsors and pull a few more sponsorships to fill the gap!" David knew that Xiao Yu always wanted the club to be self-reliant, so he also wanted to help him achieve this wish as much as possible.

A club that is self-reliant, does not need to be relied on by others, and has a good name, is the ideal club in David's mind, but it is not like Manchester United, which has gone astray.

"Well, but the sponsorship contract should not be too long, two years at most, the longer it is, the worse it will be for us, and we have to negotiate in principle, and if it violates the club's bottom line, we will refuse, and I don't want to sell the stadium naming rights like Arsenal, it belongs to our club!"

Xiao Yu also gave his own bottom line and requirements.

Arsenal's proposal to build a new stadium has been proposed for a long time, but construction has not yet begun, and it is because of financial problems that they now intend to sell the naming rights of the stadium in order to get a large sponsorship fee.

David nodded in agreement, this is also his bottom line!

Gardner, who was on the side, hesitated for a moment and said, "I think we should change the jersey sponsor!" ”

Xiao Yu looked at him a little strangely, "What do you say?" ”

Gardner paused, nodded and said: "I know Umbro has a close relationship with us, but I must say that the platform that this company can give us is too narrow, we need a bigger and broader platform, such as Nike, Adidas, Puma, etc., and I find that Umbro is gradually starting to follow the street football style, more entertaining and more casual, although they are still the most professional football equipment manufacturers, but I find that he can't give us more!" ”

Umbro under Xiao Yu's leadership did slowly begin to involve in other fields, after all, Umbro wants to make profits, can't be limited to football forever, there must be other styles, so the management team behind Xiao Yu after investigation, formulated a style of street football, and began to involve the development of the futsal market.

At present, these have brought great benefits to Umbro.

"We have been contacted by Nike, Adidas, Puma, Reebok and a number of other equipment suppliers who are willing to offer us a higher sponsorship fee and a series of collaborations with us, which I think Umbro has not been able to give."

After Gardner's words, Xiao Yu's first thought was Manchester United, they have signed a contract with Nike, which will be executed from August 2002, which is also a big step forward in their commercial development.

The same goes for Chelsea, who immediately switched their sponsorship to Adidas shortly after Abou took over, simply because Umbro had too little space to give them.

Although the new Manchester United is still only a team in League Two, the club's business development efforts have made many Premier League teams ashamed, especially the staff of the Ministry of Commerce, each of whom is an expert in this field and is a staff member of the club.

Under their plans, next year's new Manchester United will be a step further commercial than it is now.

However, Xiao Yu is not worried that the club will follow the old path of Manchester United, because the essence of the two clubs is different, Manchester United is a listed company, since the Edwards period, they have been chasing profits as the primary premise, but the new Manchester United is not, business is only an auxiliary means of club operation.

Besides, Xiao Yu never thought about getting any benefits from the club, and he didn't need the club to help him make money.

However, commercial operation is a necessary means for the rise of a club, and Xiao Yu knows very well that this is inevitable.

"Okay, Brian, it's up to you to talk about it, and there's also the chest advertising and so on, it's up to your commerce department to do it, but remember, it's in line with the value and image of our club!" Xiao Yu reminded.

Gardner nodded, he knew that with Xiao Yu's words, he could negotiate with sponsors such as Umbro, Nike and Adidas without worry.

As for the chest advertisement, Xiao Yu's so-called value and image in line with the club is mainly aimed at some gaming companies, Xiao Yu feels that these gaming companies conflict with the image and value of the club, so he does not want the names of these companies to appear on the club's jersey.

…………

…………

After the meeting with Xiao Yu, the Ministry of Commerce immediately began to work on a business development plan, and next year the new Manchester United will represent England in the League Cup, which is a big event, so they plan to take this opportunity to promote the image and value of the club.

On the other hand, Jose Mourinho's side have been up and down since returning to League Two, winning by big scores to maintain their lead over the likes of Brentford and Brighton.

It's just that in the sixth round of the FA Cup, the new Manchester United fought on multiple fronts, resulting in the physical condition of the players being a little unable to keep up, plus the sixth round of the FA Cup 8 teams, 7 of which are from the Premier League, and only the new Manchester United is a League Two team, which makes the new Manchester United feel huge pressure.

Although fans and media said before the game that they would like to see the new Manchester United advance to the semi-finals, in the end, the new Manchester United could not continue their dark horse image and were forced to stop in the quarter-finals, losing 2-1 to the Saints Southampton in the sixth round.

However, before being eliminated by Southampton, Xiao Yu received a very good piece of good news, that is, Swindon's Theo Walcott decided to join the new Manchester United Academy, which made Xiao Yu excited.

"Well, you won me now, but I won your future!" Xiao Yu said with a wry smile when he left St. Mary's Stadium in Southampton.

;