A new stadium requires a lot of money, which Lotito could not afford alone, although he is worth a lot more than a new stadium.

But there are stocks, there are fixed assets, and there is not much real liquidity.

What's more...... It has never been said that the club owner paid for the new stadium for the team out of his own pocket.

"We can raise money." General Manager Tareh said. "We put out the plans for the construction of the new stadium and then we raised the funds externally. We can dismantle and sell the new stadium, sell the naming rights of the main body, sell the naming rights of individual stands, sell the naming rights of VIP boxes, and we can also sell advertising rights in the stadium...... These can all be exchanged for money. ”

Chang Sheng nodded, this is a feasible idea.

"One of the benefits of building a new stadium now is that we have been influential in Italian politics during this time. As long as we ask, most of them will agree. Now it's not a difficult task for me to go to the Rome City Council to give us a piece of land. Lotito added.

They all talked about this, and Chang Sheng would be a fool if he refused again.

So he shrugged: "As long as it doesn't affect my team, I won't interfere with the new stadium." I want to make sure the team has enough budget, transfer fees and wages, which cost money. The transfer fee can be saved, and the salary budget cannot be reduced, but can only be increased. Otherwise, we won't be able to keep any of those people. ”

Seeing that Chang Sheng was willing to agree, Lotito breathed a sigh of relief, and replied busily: "This is nature, this is nature." The new stadium was built in a way that attracted investment and did not cost the club too much money. ”

Lotito even wanted to spend no money on the club, and all the construction funds came from external financing. The money was then paid off by selling the stadium naming rights.

It's like Arsenal's Emirates Stadium.

Such a Middle Eastern name is due to the sale of naming rights to Emirates Airlines in the Middle East at the time of construction, worth 100 million pounds for 15 years.

The Emirates Stadium is a literal translation, and the real official name should be the Emirates Stadium.

Lazio apparently intends to follow this model as well.

They hope to win the favor of wealthy and wealthy donors. This way there is much less financial pressure on the club.

The plan for a new stadium has been negotiated, but there is another matter.

According to Deloitte, there are three main sources of revenue for European football clubs, the first of which is television broadcasting. This is an absolutely important part of the Italian team. Italy's teams depend on TV fees to survive.

The second aspect is matchday revenue. Because of the peculiarities of the Italian team, this one is almost negligible.

The third area is commercial development. Italian clubs are also lacking in this regard. Most of the Italian teams are not doing well in commercial development.

The second thing for Lazio is commercial development.

There are many types of commercial development, such as the sale of stadium billboards, even if it is a category of commercial development, there are also various souvenirs, merchandise, and jerseys for sale. It is also a field of commercial development.

Of course, the most important thing is the promotion of the club's commercial image, and commercial competitions are one of them.

In fact, Lotito had already told Chang Sheng about this matter, and Chang Sheng did not object, and now he said that it was just the result of telling Chang Sheng to contact that side.

Lotito is planning to play a tour in Asia this summer, when Lazio has not won a single title in the season.

He planned to take advantage of Chang Sheng's popularity in East Asia to make money.

Especially China.

The Italian Super Cup was held in Beijing last year. The commercial response has been very good, and it has also made Lotito more and more interested in the Chinese market. The Italian Football Association has even decided to play the Italian Super Cup in China for the next three years.

As the head coach of the team, Chang Sheng is very popular in Chinese, if he does not take advantage of this. That's not a good businessman!

For playing commercial games, I used to be very resistant to winning.

But now he doesn't care.

Because the club always has to survive and make money.

If it is purely for the sake of competitive performance, at the expense of economic interests, it will not work.

No club can tolerate such unrequited effort.

It's like letting the cow work and not feeding it.

Lotito has listened to himself enough over the years, the new stadium is not allowed to be built, commercial games are not played, and he will give as much as he wants.

Such a good chairman is hard to find with a lantern these days.

You must reciprocate him with kindness.

So Chang Sheng did not refuse Lotito's request.

Anyway, I have to go to Beijing to play the Italian Super Cup in August, and when the time comes, after playing the tour in East Asia, I will go directly to Beijing to play the Super Cup, which will be regarded as a training camp in East Asia.

This minimizes the impact on the team's fitness and pre-season training.

"There are now four cities that have expressed interest in our business tour. Especially after we won the Champions League...... Shanghai, Hong Kong, Seoul and Tokyo. ”

Hearing the last name that Talei burst out, Chang Sheng was stunned for a moment.

He remembers the treatment he suffered in Japan when he led the team to the Club World Cup......

Why would Tokyo want Lazio to go to them to make money?

Lotito saw Chang Sheng's doubts, and he smiled: "For businessmen, business is business, and nothing else has to do with it. As long as there is money to be made, let them kill their own father. ”

Chang Sheng nodded.

Indeed it is.

As long as they think that Lazio going to play can bring them a lot of money, who cares about all that before!

What are the feelings of right-wing fans, what are the enemies of the Yamato nation......

It's all fart, and when the wind blows, there's nothing, and you can't even smell it.

Money is the most important thing.

Since the Japanese don't care, Chang Sheng doesn't care even more about making their money. Anyway, Japanese people have money, and if they don't make money, they won't make money in vain.

Chang Sheng nodded and said, "Then these four cities." Two games a week, two weeks, almost you can go to Beijing to participate in the Super Cup. ”

Lotito is also afraid that Chang Sheng will delete one city, one less city, one less appearance fee.

Among the four cities, Shanghai has the highest appearance fee. Two million euros. Hong Kong is 1.5 million, Seoul is 1.3 million, and Tokyo is the second highest, with 1.8 million euros.

Just appearance fees for four games. Lazio would have earned 6.6 million euros.

And that's not even counting some of the other business activities.

For example, they're attending a new car launch event in Shanghai, China, where the sponsor of the chest advertising is presenting. Stand for the company.

Of course, there is money to take it.

And because of Lazio's great results in the season, plus the factor of winning constantly. More Chinese companies have expressed interest in sponsoring Lazio, and this time they will go to China, maybe they can sign a few big contracts and come back.

Lotito vs. Lazio's East Asian ...... No, it should be said that it was a trip to China. Full of expectations.

※※※

The business competition is the last thing to do.

After these two things were determined, Chang Sheng said goodbye to Lotito and Tare, and flew back to China alone to reunite with his family.

Although it has only been separated for three months, for Chang Sheng today, three days apart is a painful ordeal.

He misses his wife and children almost every day.

But they were only able to contact through the Internet.

And because of the damn jet lag. They don't meet each other very often.

Now, he can go back to China and enjoy a reunion with them.

Then, take them back to Italy.

The Uninsectivists suffered a very heavy blow in this incident. It was almost annihilation.

The main diehards, the base have been caught picking up soap.

No one even dared to say anything for them this time.

With this threat gone, Chang Sheng's family will be able to return to Italy with confidence and boldness.

Chang Sheng's itinerary is unknown to no one except his family, he is now a celebrity, and there will be onlookers everywhere he goes.

In fact, he didn't care about himself, but in order not to disturb the normal life of his parents and children, Chang Sheng had to keep a low profile.

He even dressed up in disguise and didn't let his parents or wife come to the airport to pick him up.

I mixed in with a group of ordinary tourists and returned to my hometown.

Then I lived a good ten days of pure life.

There are no phone interviews, no home visits, no business activities, no tactical arrangements, no recruitment plans......

Completely empty your brain.

Chang Sheng's daily routine is to take his children out for a walk after the early days.

After the sun was blazing at nine o'clock, he came back.

Continue with the kids.

Lunch had a lunch break for an hour.

In the evening, the family took the children out for a walk.

At night, the child slept and his wife were warm.

It's like an ordinary person.

Of course, there are times when people are recognized, as long as they are not overly watched, Chang Sheng can still smile in response.

And repeatedly said that he didn't want his life to be disturbed, so he asked these people not to talk about it.

Anyway, everyone is a neighbor, and they don't see each other when they look up and don't look down all day long, and they have a conflict over this kind of thing, how bad is it......

It wasn't until Chang Sheng's family left their hometown and left China that the media knew.

After all, they are a big family, just like moving, and they can't hide it if they want to.

Naturally, everyone knew that more than a dozen media outlets rushed to the airport at that time.

Many people at the airport also watched from afar.

But Chang Sheng doesn't care at this time.

If someone came up to him and Avril to take a photo and sign an autograph, the two of them would not refuse.

Anyway, I went through the security check right away.

Can all this heat be able to catch up with the plane?

After satisfying the demands of many fans and fans, Chang Sheng and Avril waved to the reporters in the distance, and then took the children and entered the security checkpoint with their parents.

In this way, they ended their vacation in China and returned to Italy.

But it won't be long before Chang Sheng returns.

ps: I accompany my family during the Mid-Autumn Festival today, so there are only three watches......