After a period of planning and research, the design of the new stadium has been finalized, with lease agreements signed for all four corners of the stadium to Audi, Vodafone, Adidas and Citibank, with the first three companies also signing a sponsorship agreement with the new Manchester United.

Vodafone's focus on the African market is obvious, Africa is considered the next golden area of the communications market, and they intend to develop the market there, and the new Manchester United has a good presence in Africa, plus the club has several African players, which makes Vodafone quite serious.

But most importantly, the image of the new Manchester United club is very good, at least much better than Manchester United, which is one of the reasons why Vodafone decided to sponsor the new Manchester United chest advertisement.

From next season, the shirt sponsorship of the new Manchester United will become Adidas, which will build the UK's largest flagship store in the corner of the City Stadium and sign a two-year sponsorship deal with the new Manchester United.

Originally, Adidas was going to sign a four-year contract, but the new Manchester United Ministry of Commerce saw the current momentum of the club, and did not plan to sign for such a long time, so it was changed to two years, but Adidas has the right of first refusal to renew the contract, and the annual sponsorship fee is 1 million pounds, but once the new Manchester United performs well in League One next season, the sponsorship fee will likely reach 1.5 million pounds.

If promoted to the Premier League, the sponsorship fee will be raised directly to £1.5 million, and then a bonus will be given according to the Premier League ranking, and the sponsorship fee can reach up to £3 million in the second year.

However, there is another provision in the sponsorship contract, that is, the new Manchester United will participate in the UEFA Cup next year, as the champion of the League Cup, the new Manchester United will directly participate in the first round of the knockout round, and according to the sponsorship agreement, if the new Manchester United can pass the first two rounds of knockout rounds and enter the round of 32, the sponsorship fee will be given a certain reward, and then every step, the sponsorship fee will be increased.

In addition, there are also League Cup and FA Cup matches, and Adidas have reached an agreement with the new Manchester United, both of which stipulate that if the new United achieve a certain result, they will pay an additional sponsorship fee.

These must be based on the club's results, so Xiao Yu and the club didn't pay too much attention to it.

Vodafone's shirt is advertised at £1 million on the chest, up to £2 million if the results are outstanding, and then from £2 million if they enter the Premier League next season.

As for Audi, the company will provide the new Manchester United bus free of charge, as well as an Audi car for each of the first-team players, but will require the club to attend an unpaid Audi launch event in Manchester.

Xiao Yu is very satisfied with the sponsorships negotiated by the Ministry of Commerce, especially Audi, because he found a very important point, that is, why many players like to join the giants.

To put it bluntly, the wealthy family is a bit like a Chinese state-owned enterprise, with high salaries and good benefits, and there is no need to talk about the salary, and there are many aspects of good benefits, and the free sponsorship of cars by car sponsors is one of them.

When Xiao Yu told the story of Audi's sponsorship of the team, all the members of the first team were excited, because for them, how exciting was it to get an Audi car for free?

These are some of the benefits that the club has won for its players, and the club has also cooperated with Adidas, and they have taken a fancy to many of the club's outstanding players and are inviting them to join Adidas.

However, while several major sponsors have finalised a partnership, the operation of the stadium will have to be halted as the new Manchester United City Stadium will be demolished and rebuilt at the end of the season.

As for the loan of Old Trafford, Manchester United initially refused to negotiate because they did not see any benefit to them in renting out Old Trafford, especially since the lease was still owned by the Red Rebels.

However, in addition to asking the municipal axe to help with the situation, Xiao Yu also persuaded the directors of Manchester United through his connections, saying that the new Manchester United was willing to pay a high stadium lease fee, hoping to lease the Old Trafford stadium for two years.

Convincing the directors of Manchester United, Kenyon was also forced to sit down with the new Manchester United to negotiate, at first they offered a very outrageous price, but Xiao Yu later investigated in Italy, plus studied the attendance at Old Trafford, etc., and finally offered a one-year lease fee of 3.5 million pounds.

This can be said to be a very high price, but Xiao Yu has never been a loser, he also has his own account to calculate, and he will not lose.

The first is the advertising sponsor of the stadium, the new Manchester United can attract their own investment, and in this regard, the attraction of the Old Trafford stadium is undoubtedly very large, even if the new Manchester United is only a League One team next season, but can participate in European competitions, which allows the new Manchester United to take back a part of the stadium advertising.

There are also tickets, according to the agreement reached between the new Manchester United and Manchester United, the price of the VIP box must be priced according to Manchester United's price, because they are worried that the new Manchester United's own pricing will affect Manchester United's stadium revenue, and the average ticket price of ordinary seats New Manchester United was originally set at 20 pounds, but Manchester United felt that it was too low, and damaged the image of Old Trafford, and asked for an increase, and finally set it at 25 pounds.

According to the estimates of the new Manchester United, after entering the Old Trafford stadium, the average home attendance should be 20,000, which is 500,000 pounds for one game, and 11.5 million pounds for 23 home games in a season.

If you add cup competitions and European events, as well as VIP box rentals, etc., these are a lot of income.

According to Mark Dave's estimates, if all these incomes are combined, they can reach at least more than 20 million, and the highest can even exceed 25 million pounds, but it is not known how big it can be.

Of course, this does not mean that the rest of the money will be earned by the new Manchester United first, first of all, it must pay Manchester United a maintenance fee for the stadium, as well as the service and catering costs of VIP boxes and business seats, as well as a series of other expenses, which must be paid extra.

However, compared to the high rental price of the stadium, these are not so important.

In this way, although the cost of renting the Old Trafford stadium is high, it is still acceptable, especially as long as Xiao Yu thinks that his team will play in Old Trafford in the name of the rebels.

The news of the signing of a two-year lease agreement directly with Kenyon quickly became the target of media attention in England, with the Red Rebels leasing the Red Devils' base camp, all of whom saw the lease agreement as a precursor to the Red Devils' invasion of the Red Devils.

You know, in the past few years, the development momentum of the Red Rebels has been very rapid, but Manchester United has gradually shown a decline, especially after the Treble, this sign has emerged.

It was also in the midst of the media that the Red Rebels held a press conference to announce plans for the construction of the new stadium.

…………

…………

In the press conference room of the Newton Heath training base, more than 100 reporters were shocked by the magical design of the ruby stadium in front of them, and they had to admit that this was the most magical and unique football stadium they had ever seen, both in terms of design and concept.

After the five-minute presentation of the new stadium design plan, a group of reporters could not get away from the shock for a long time, and they were all very surprised, and they rushed to ask Xiao Yu about the stadium.

"Excuse me, Mr. Xiao Yu, how much does this stadium cost?"

Xiao Yu smiled, "Together with the surrounding land management, the total cost is about 250 million pounds!" ”

A group of reporters at the scene exclaimed, you know, Leicester City team has recently built a new stadium, but their stadium capacity is 32,000 people, but the cost is only 35 million pounds, but the new Manchester United stadium is as high as 250 million pounds, which has to be said to be a very surprising thing.

When the reporter threw this question to Xiao Yu, the latter smiled and nodded.

"You're right, if we just want to build a stadium that can seat more than 30,000 people, it's really only tens of millions of pounds, but that's not our Red Rebel style, we have a whole set of well-developed plans, we plan to run all the surrounding land, and this will become the Red Rebel's stronghold in the future."

It is impossible for the reporters present to refute Xiao Yu's business plan, they believe in Xiao Yu's ability to work, but the question is, where does a League One club get so much money?

"Mr. Xiao Yu, I heard that you have recently sold the shares of many companies in your hands just to raise money to build a new stadium?"

Xiao Yu nodded: "Yes, that's right." ”

"Then aren't you worried that the new stadium will run into trouble?"

"No, I'm not worried at all, we've set up a company to build the new stadium, we've signed partnerships with companies including Audi, Vodafone, Adidas and Citibank, and we've got an agreement with Apple to build Europe's first and largest Apple flagship store in the region."

Speaking of this, Xiao Yu obviously felt the surprise of the reporters, because no one would believe that New Manchester United had done so many things quietly.

"We're also working with a lot of interesting companies and we want to be able to put the land around the stadium and make it a new hub for Manchester, and we're also working with the municipal axe, who are already planning further investment around the stadium."

Xiao Yu stood up with confidence, came to the big screen, pointed to the stadium under a picture of looking down at the stadium from above, and said loudly: "We have reason to believe that this place will become the commercial focus of Manchester in the next few years, bringing together football, shopping, entertainment, leisure, tourism and sightseeing, and the present and future here belong to our Red Rebels!" ”

PS: There's one more chapter tonight!

A book is a strong push opportunity, when is it not time to spell now?

Tomorrow it will break out!

;