553 Economics of football
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"This guy is crazy eighty percent!" Mark? David sneered in Xiao Yu's office. Pen ~ fun ~ pavilion www.biquge.info
In his previous press conference, Platini expressed several of his governing philosophies, including the Premier League and the Red Rebels as the object of his criticism, especially for the Red Rebels, who he believes that the Red Rebels' defense of the Champions League is a kind of football backwards, indicating that oligarchic football is coming.
"Oligarchic football?" David scoffed at this, "When he was at Juventus, he won the European Ballon d'Or for three consecutive years with the highest salary in the world, why didn't he think that he also represented a regression in football?" ”
"To put it bluntly, he's just a politician!" Xiao Yu sneered and made up his own judgment.
Platini was very good as a player, and as a politician, he is undoubtedly not a fuel-efficient lamp, at least he knows very well what his chips are and what his advantages are, so he will make his attitude clear from the beginning, the purpose is to establish his image in the shortest possible time and attract more supporters.
"Hmph, keep all the people who have nothing to do with football away from football, and give it back to those who really love football?" Walsh also sneered at him, and no one would be happy that the team he loves was used as a negative teaching material like this, "How can he judge that he will love football more than others?" Does he think that he is the person who knows the most about football in the world? ”
"It's all said, he's a politician, he doesn't need anyone's approval, all he wants is votes, as long as he can get more votes for him, he can shout any kind of slogan!" Xiao Yu is more open-minded.
"Shall we accuse him of slander, then?" David suggested.
Xiao Yu shook his head, "No, if we sue him, it will be tantamount to doing free publicity for him, he can't wait for us to sue him, don't you think he deliberately criticized us, just to use us to hype?" ”
The Red Rebels are the most famous football club in football today, and the Premier League is also the most influential league in football today after the Champions Cup.
But why did Platini dare to denounce it so blatantly?
The reason is simple, he is prepared to bear the consequences, but he wants to use this kind of action to gain popularity and popularity for himself, and at the same time to win the support and recognition of more vulnerable groups.
This is the same reason as Platini in his previous life, when he played against Chelsea and the three major leagues, and only by doing so can he win the support of those footballing weaker countries and put him in the position of UEFA president in one fell swoop.
It can be said that Platini was not for so-called football from the beginning, but only for the president of UEFA, just like in the US presidential election, the candidates of the Benjamin Party always had to speak for their own class in order to win votes, and the same is true for the Republican Party.
Johansson's governing strategy is conservative, he hopes to maintain the current situation of UEFA, continue to develop, and at the same time fully develop the economic value of the competition, while Platini is a reformist, representing disadvantaged groups such as Eastern Europe, opposing economic supremacy, hoping to support the disadvantaged by suppressing the wealthy class.
In addition, Platini has a close relationship with Blatter, as the most influential core force in international football, the candidate for UEFA president has always attracted much attention, Blatter and Johansson have not been very ideal, and now Platini immediately got Blatter's support as soon as he ran for the election.
As a Red Rebel, Xiao Yu doesn't care if anyone is elected president of UEFA, or who is in charge of the overall situation of football, as long as he doesn't infringe on the interests of the Red Rebels.
I believe this is also the idea of the European Club League!
"Shall we allow him to attack us so brazenly?" Even Walsh, who has always been a good gentleman, seems to be angry, let alone the rest of the club.
"Of course not, I've already figured out how to fight back!" Xiao Yu also laughed very deceitfully!
…………………… Red Rebel TV, a new pay-per-view channel, currently has only one channel, which broadcasts football programs related to the Red Rebels 24 hours a day, including some game recordings, live warm-up matches, and so on.
In the middle of the season, in addition to recording some Premier League and Champions Cup games, the general TV station will also have some training videos, match analysis, personnel interviews, etc., and among the interview programs, there is no doubt that Scarlett? One of the shows hosted by Elan is the most popular.
As a well-known presenter in England today, Scarlett? Elan and Martin? Samuel is known as the two treasures of Red Rebel TV, the former is famous for talk shows, and the latter is known for event analysis. Gray and other famous mouths.
Red Rebel Television has extensive cooperation with Sky TV and Granada TV, and the recording studio is arranged directly at the Granada TV base.
When Xiao Yu drove to the studio of Granada TV, he was stopped by the security guards.
He doesn't appear here very often, and the last time can even be traced back to 2000, when he and Edwards had a war of words on TV, and after that, Xiao Yu rarely appeared.
This time, for the sake of Platini, Xiao Yu decided to go out again, accompanied by Daniel Lee, the general manager and founder of FMMI, a well-known British sports research and consulting company. Mr. Fletcher, who is also a well-known football economist in the UK, is Roth Willy, director of Deloitte's sports industry department.
When Xiao Yu arrives at the studio, Daniel? Fletcher and Rosewilly were already talking there, and he immediately walked over to say hello to them, and the recording began soon as the people in the room were busy.
As a well-known host in today's football, Scarlett? Elan is no longer the newborn calf of the year, and now she sits in the host position, with a unique elegance, and her gestures guide the atmosphere on the field.
"Deloitte Football Wealth Report, this list is released once a year, updated with the above rankings and analysis at any time, with the 05/06 season of Deloitte Football Wealth Report newly released, we specially invited three heavyweight guests to the scene, Mr. Xiao Yu, owner of Red Rebels Football Club, Mr. Ross Willy, Director of Deloitte Sports Industry, and Daniel? Mr. Fletcher! ”
With Scarlett? Elan's introduction, the fans and viewers who participated in the photography in the studio suddenly burst into warm applause, Xiao Yu and Daniel? Fletcher and Rosewiley walked in different directions, and then each sat down in their seats.
"The first thing we care about is the Deloitte Football Wealth Report, which shows the Red Rebels as the world's highest-grossing football club last season, reaching a staggering £303 million, which is equivalent to €450 million if converted into euros, which puts the Red Rebels far ahead of the list."
"As the head of Deloitte in charge of the list, Mr. Ross Willy, what do you think of the Red Rebels team?"
Rothwilly smiled and nodded, "I have to admit that this is a team that surprises people anytime and anywhere, whether it is on the pitch or in business, they have achieved amazing results, becoming the most paid team in football for two consecutive years, they have embarked on a good surname cycle path, stick to it, they will achieve greater success!" ”
"Is it because you see that Mr. Xiao Yu is here, so you don't dare to criticize it?" Scarlett? Elan asked jokingly.
Rose Willy immediately shook his head, "No, I've always been straightforward, and the reason why I'm optimistic about the Red Rebels is because they still have high development potential, whether it's competition income or commercial income. ”
"What about Mr. Xiao Yu? What do you think of the Red Rebels' achievement? ”
"It's sensible, I don't think it's such a surprising achievement, because if you put aside the income, just from the point of view of making money, in fact we are not much more profitable than other clubs such as Real Madrid, Barcelona, Manchester United, AC Milan and so on."
"Football has always been a lucrative business, but it's not!" Daniel? Fletcher laughed.
His words immediately made everyone present laugh unconsciously, indeed, football has never been a good project to make money, and it can even be said that it is not a project to make money.
"With an operating income of up to 303 million pounds, if you say it's not profitable, then no one will believe it!" Scarlett took advantage of this sentence and took the initiative to continue the topic.
"For example, Apple's latest iPhone makes a profit of £400 for every one sold, but what about the Red Rebels? It is also an official flagship store, and it is also sold as a unique product, but for every shirt sold by the Red Rebels, the club's profit is only £1, which is very different! ”
As a shareholder of Apple, Xiao Yu used his most convincing data to prove his point, it is also a world-renowned brand, and it is also a unique product, but the profit of the Red Rebels is only 1/400 of Apple's iPhone, which is also very real for everyone to see a situation.
Football, from a business point of view, will always be a high-input, high-output, but low-return industry!
"Of course, the football industry is not so bad, in fact, the football industry is different from other industries, and that is that the football industry will never have a large-scale bankruptcy, especially in the UK, where the audience for football is very wide and the fans are loyal, which makes it impossible for football clubs in the UK to have a large-scale bankruptcy, even on a small scale!"
The two guests present agreed with Xiao Yu's remarks, if you look at the relationship between supply and demand, fans will always have a demand for the club, coupled with long-term TV broadcasts and sponsorship contracts, which makes the club have a strong resistance to bankruptcy in any case.
Of course, that's not to say that no club will go bankrupt!
Scarlett frowned, "What about Leeds United?" ”
'It's an isolated phenomenon, but in a way, Leeds are man-made. Daniel? Fletcher said with a smile.
"The Premier League seems to have realised this in time and have introduced a series of policies and departments to regulate finances!" Rose Willy followed.
Xiao Yu nodded, "Yes, the Premier League has given a timetable, and those clubs with serious debt burdens may even face relegation and point deductions, the purpose of this is to further strengthen the operational capacity of the Premier League team, and we have also set up a salary structure for reference, such as the team's salary expenditure should be controlled at 50% of revenue, not more than 70%, etc." ”
"Also, at least half of the Premier League teams are planning new stadiums!" Fletcher laughed.
The construction of a new stadium is equivalent to increasing the consumption channels of fans, which is undoubtedly providing more income for the club for these loyal fans in the United Kingdom, which will also make the team more resilient to disasters.
Just like the Red Rebels, the stadium has as many as 85,000 people, plus the surrounding venue management, as long as the Red Rebels do not appear to be confused, even if the financial storm comes, the Red Rebels lose all their sponsorship fees, but it doesn't matter, as long as the Premier League does not fall, with the operation of the Red Rebels theme park and the Red Rebels Stadium, the Red Rebels will not fall!
That's why Xiao Yu dared to blatantly declare after the establishment of the Red Rebels theme park that the Red Rebels have laid the cornerstone of a century, and other Premier League clubs have also seen this, so teams including Liverpool, Manchester City, Chelsea and other teams are scrambling to build new stadiums.
"So looking at the Europa League, we are most optimistic about the Premier League!" Rosewillie agrees.
"Bundling of broadcast rights and more and more mature commercialization are the advantages of the Premier League ahead of other leagues, especially Serie A, just an independent stadium management right, Serie A will be at least 10 years behind the Premier League, and this backwardness will become more obvious with the trend of professional football becoming more and more commercialized!"
"So, unless there is a large-scale bankruptcy of TV operators like in 2002, it is unlikely that there will be a large-scale club bankruptcy, and now whether it is Sky TV, Reading TV, BBC, ESPN have the strength to broadcast the Premier League live, so I don't think the football industry will break out on a large scale, or even a small scale of bankruptcies, especially in the Premier League!"
Daniel? As an expert who has studied English football for many years, Fletcher has a deep understanding and insight into the industry, and his words were immediately supported by everyone present, including Xiao Yu and Ross Willy.
You know, in the current mainstream European leagues, the Premier League is the most fierce, although some people criticize the commercialization of the Premier League, but this is not an irretrievable cancer for football clubs, on the contrary, the team in Serie A does not have stadium autonomy, which is the biggest cancer that hinders the development of Serie A.
"But now it seems that some people don't see it that way!" Scarlett said with a smile.
As Xiao Yu's good friend, she naturally knew Xiao Yu's purpose for appearing on her show, so she intentionally or unintentionally led the topic in a certain direction!
(To be continued)