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Mark? David is young!

Indeed, compared to the middle-aged people in their forties and fifties who were almost all present, the Red Rebels were not very old, in their early thirties, and Mark? David is the Sven type again, which makes him look younger. Pen % fun % Pavilion www.biquge.info

People who don't know still think he's not married!

This kid's marriage is indeed not concluded, but his girlfriend has already been exchanged for more trophies than the Red Rebels!

I saw him stand up lightly, cough deeply, and after attracting the attention of everyone present, he smiled, "Do you think this kind of boycott is useful?" ”

A faint sentence completely quieted everyone present, because Mark? David was the first person from the inner circle of the Roundtable to be the first to voice his thoughts.

As for the other teams from La Liga, Serie A, and Bundesliga, they are not speaking, or rather, they are all speaking through other representatives, after all, sometimes, they should have a tone of being in a high position.

"Do you think you can finish the Premier League by holding off a Liverpool this season? Or do you think that by doing so, you will increase your chances of winning the championship for you, or for teams from other leagues? ”

The influence of the Champions Cup has increased rapidly in recent seasons, and the benefits have been higher, but it has completely become a one-man show in the Premier League, from the Red Rebels to Manchester United to Liverpool, which team will be next season?

The teams of other leagues seem to have turned into green leaves of the Champions Cup, as if they have only come to show fans all over the world how strong the Premier League is and how it has ravaged the giants of other leagues.

No one wants this, but whose fault is it?

"I can tell you responsibly that without Liverpool, you still don't have many chances, because the current Premier League is like Italy in the mini-World Cup, or even stronger than Italy back then, do you know why?"

Mark? David's words silenced everyone present.

After listening to Galliani, his face was a little unpleasant, how strong Italy was in the small World Cup, but now the Serie A league has fallen, and it can even be said that it is close to falling to the fourth league in Europe, because the Bundesliga has been steadily improving over the years, although the action is not obvious, but the development trend is significant.

"If you just see that the Premier League has attracted countless consortia to inject capital, attracted countless investors to pour in, and then become rich overnight, spend money like water, use the money to attract a large number of top superstars, and then increase the influence of the team, then I can tell you, wrong, very, very wrong!"

"I can say that the Premier League has a stricter buyout review than any other league in the world, and the operation after the acquisition is also subject to terms and conditions, such as youth investment, such as salary control, such as the size of the stadium, etc., are there any other leagues? Many people say that the Premier League's broadcast fees are tempting, but why don't other leagues follow suit? ”

"Serie A has been shouting for a few years, saying that they want to learn from the Premier League to bundle broadcast rights, but what have they learned? Broadcast rights are still sold separately, and there is nothing to do with each other, maybe many top teams will say, we deserve more benefits with better players and a better fan base, but should this really be the case? ”

"According to our statistics, bundling is more conducive to negotiation, there is always a problem with individual sales, for example, if we Red Rebels sell broadcast rights alone, we can only sell 38 games a season, and 19 of them are away games, but the promoted Wolves are miserable, they may not be able to sell a few games, which makes a lot of games in the league wasted."

For example, we can bundle the games of the strong team and the games of the weak teams to each other and sell them as a unit, and at the same time bid for the reading power of each unit, and the one with the highest price will win, so as to maximize the development of the broadcast value of the league!"

At present, the Premier League is adopting this model, arranging all the matches of the league, forming several reading program units for bidding, and trying to adopt a sales model of bundling the strong and weak, so as to maximize the development of the potential of broadcast games and broadcast fees.

"Also, you may think, why is the Premier League so rich, let me calculate a statistic for you, the 09/10 season, that is, the new season, the Premier League's jersey advertising revenue will reach 159 million pounds, which is the sum of all 20 Premier League teams in a single season jersey advertising, which is close to 160 million euros, and the second place is the Bundesliga, 104 million euros, what about Serie A? 64 million euros, 50 million euros in Ligue 1 and 42 million euros in La Liga. ”

"All of you here are club representatives, and I'm sure you all should understand what it means without me saying more."

"In the Premier League, even if it is a promoted horse Wolves, you can get about 4 million euros in jersey advertising revenue a season, but can you do it in other leagues? Serie A's Roma only has 7 million euros in jersey advertising revenue a season, do you know the reason? ”

"The reason is very simple, we have never regarded the broadcast fee income as the main part of the club's operation, because we know very well that this income is fixed and can be obtained every season, but the gap between teams is not big, the difference between the league broadcast fee income between the Red Rebels who topped the table last season and West Bromwich Albion, the vice-captain, is only 1 times, but in La Liga, this figure is 25 times, Serie A is slightly better, but the gap between rich and poor is equally serious."

"The strong teams of the Premier League have a clear understanding that relying solely on broadcast fee income cannot gain an advantage in the league in terms of economic level, so we pay more attention to game income and commercial development, jersey advertising is a kind of commercial development, and the Premier League team's astonishing home attendance rate is the confirmation of the game income!"

"So, Manchester United expanded Old Trafford, Arsenal built the Emirates Stadium, the Red Rebels built the Red Rebels Stadium, Liverpool, Chelsea and other teams are plotting to build new stadiums, the purpose is to carry out the commercial operation of football stadiums, but this is not available in Italy, because they don't own the stadium, but what about the commercial income?"

"The reason why I say this today is not to attack any one league, nor to prove the superiority of the Premier League, but to prove that the strength of the Premier League does not happen overnight, and it is not just a simple injection from foreign consortiums, let alone a high broadcast fee."

"I hope that all of us here should not be proud and complacent just to see the strength of the Premier League, and the Premier League teams should not be complacent about the slightest achievement, we should analyze it more deeply, analyze the reasons behind this, the deeper reasons, and maintain this prosperity, otherwise, the popularity of the Bundesliga and the Italian mini-World Cup are a lesson for us."

Mark? David's words were indeed a bit excessive, but they were like a strong medicine, saying something that many people were reluctant to say and not want to mention.

The giants don't want other teams to rise, for fear of affecting their status, and the middle and lower teams are desperately trying to compete with the giants and dig a piece of meat from the giants, and the dispute between the two forces is not an overnight thing.

But Mark? David analyzed from another level, once the broadcast fees received by the giants and the middle and lower teams are the same, why should the giants maintain the status of the giants?

Without the ability to eliminate this potential threat, it is impossible for all leagues to learn from the Premier League's model.

And if in the past, this direction was very confusing for the big teams, then, Mark? David was very straightforward and gave a clear direction.

The giants can turn their strong fan base into potential consumers, and develop them commercially for this, just like the Red Rebels, Manchester United and other teams, and now more and more Premier League teams are beginning to learn from the Red Rebels and Manchester United, and tap the commercial potential of the team as much as possible.

In this way, even if the gap in broadcast fees is not large, the giants can still be far ahead of the middle and lower teams in terms of profitability by virtue of the income from the game and the commercial income, and the middle and lower teams can get more broadcast fees, and they can continue to maintain their investment in the team, thereby improving the competitiveness of the team, and then driving the competitiveness of the entire league.

That's what the Premier League has always done!

If other leagues want to learn the essence of the Premier League, they have to learn this, otherwise they will never want to crush the Premier League!

Of course, this is not to say that the Premier League is flawless, but in terms of the temporary business environment and football environment, the Premier League is undoubtedly the most ideal.

Compared with other industries, football, and even the sports industry, is undoubtedly quite closed, and it is very backward in terms of commercial development and informatization.

To take the simplest example, many Premier League teams are listed companies, according to the normal understanding, the Premier League manager is equivalent to the CEO of a listed company, but we have to find that many Premier League teams choose their CEO process is very loose, and can even be said to be sloppy.

Sunderland invites Roy? Keane, who didn't have any previous coaching experience, just because he's a big star, he can be in charge of Sunderland; Newcastle brought Shearer to coach in a hurry, overnight decision without even any prior communication with the board.

England had previously appointed McClaren because of the latter's good performance in charge of Middlesbrough.

According to the normal employment system of listed companies, at least the candidate should be asked to write a plan, invite more people to listen to his plans and suggestions for the company, and let him go through several interviews to finally decide whether he is the right person, if so, then he should be trusted and supported within a certain period of time, etc.

But in football, none of this exists!

Modernization, data, informatization, these words are more associated with basketball, cricket, snooker and other sports, but in the football world, these projects have only just risen now.

Also because of this, so Mark? David admires Xiao Yu from the bottom of his heart, he spent a little money to buy OPTA Data, but now this company has become an authority in the world of football, and he is almost the best scout in the world.

And in such a backward and closed world, Xiao Yu and Mark? David hopes to successfully break all kinds of limitations, and then bring more business directions to all football people, so that they can see that football can also be operated in this way!

On this road, the Red Rebels went very far ahead, and also set up an unattainable monument for future generations!

…………………… In Mark? When David sat down, Xiao Yu gave him a thumbs up, indicating that his speech was great!

Since it's Mark? David came forward, Xiao Yu didn't have to worry about offending anyone, some other small clubs didn't dare to stir up trouble, and the real top giants, whether it was Real Madrid, Bayern, AC Milan and other teams, all had a close relationship with Xiao Yu, as long as Xiao Yu was still there, they wouldn't pursue Mark? David's words.

Besides, none of them are stupid, so it is not difficult to understand the deeper meaning of these words.

Thomas? Kurt? As soon as Coors saw Mark? David sat down, and when he saw that the expressions of many people present were not so friendly, he immediately stood up and said some trivial things about sesame mung beans, and then announced the dismissal of the meeting.

After the meeting, the World Club Federation held a cocktail party at the headquarters, and invited all the team representatives present to attend. David showed up as if nothing happened.

"You're giving us a lot of money!" Florentino's chubby face seemed to be smiling, but the expression was not obvious.

"You're so shrewd, I don't believe you can't see it!" Xiao Yu smiled and clinked glasses with Florentino.

Florentino smiled awkwardly, "What I think about the most is to maintain Real Madrid's status in world football and defend Real Madrid's honor, that's all." ”

"But you're still a businessman at heart, aren't you?" Xiao Yu asked with a smile.

Florentino couldn't help but laugh, he was indeed a businessman!

Thomas? Kurt? Curos got rid of the entanglement from a distance, walked over, raised his wine glass towards Xiao Yu and touched it with a smile.

"Today is a memorable day, isn't it?"

Xiao Yu smiled and nodded, "Of course, but I hope that today is just the beginning!" ”

Looking at Xiao Yu's eyes with high hopes, Thomas? Kurt? Coors couldn't help but nod in agreement, "Don't worry, I know how to do it, you made a big deal today, and then it's up to me, the task of the World Professional Club Federation, in addition to protecting the interests of the club, should also take on more responsibilities to ensure the sustainable development of football." ”

Speaking of this, Thomas couldn't help but admire, "The Red Rebels are really an impeccable pinnacle, aren't they?" ”

"But this peak, it seems that it has not won the Champions League for two seasons, is it starting to decline after the peak of the 0607 season?" Florentino next to him laughed deliberately.

Xiao Yu suddenly laughed, "Then do you want to try another warm-up game?" ”

Florentino shuddered.

"Okay, Perez, maybe we can win the title at your Bernabeu this season? See how I clean you up then! Xiao Yu said intimidatingly.

A group of people got together and made a fuss, talking and laughing.

(To be continued)