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Africa, after entering the new century, is widely praised as the new oasis of the world economy. Pen "Fun" Pavilion www.biquge.info

It is impossible for almost any big business group to ignore this area, which, despite its poverty and war, is a burgeoning emerging economy.

The Red Rebels have an unrivalled influence in Africa by any other European club, and the Accra Freelancers, who have recently made a name for themselves in Ghana with three consecutive league titles and an African Champions Cup trophy, are sub-clubs of the Red Rebels; Abidjan Mimosa in Côte d'Ivoire, known as the Whampoa Military Academy, was one of the partners of the Red Rebels.

In addition, the Red Rebels have a network of scouts all over Africa, and they continue to recruit stars from all over Africa to train at the five first-class soccer schools established by the Red Rebels in central and western Africa.

The coaches were trained at the Red Rebels' Newton Heath training base, where they trained the young players and sent them to the Accra freelancers for more systematic professional training as soon as they found suitable.

Under the leadership of Chairman Melo Melo, the Accra freelancers have become an emerging force to be reckoned with in Ghana and West African football, from where one star after another has moved to European clubs, the most recent of which is Annan, who helped the freelancers win the African Champions Cup.

Xiao Yu is undoubtedly very appreciative of African players, who have super physical fitness, excellent tactical execution, and conscientious work ethic, and such players will be loved by the head coach wherever they go.

But in the Red Rebels, there are already three African players Drogba, Mikel, and Essien, and once it comes to the Africa Cup of Nations, the absence of the three players is enough to give Mourinho a headache, and if African players are introduced, it will undoubtedly have a greater impact on the Red Rebels.

However, with Melo's remarkable results in taking charge of the freelancers, with the transfer of Annan, coupled with the signing of the sponsorship contract for the new season, especially the five-year sponsorship contract signed with Vodafone, the freelancer has been completely self-financed, which also makes Xiao Yu no longer need to worry too much about this club.

From sponsoring the Red Rebels, to now sponsoring freelancers, and then sponsoring the Red Rebels, AC Milan and Real Madrid's American matches, Vodafone's strategy is clear, they covet two major markets outside of Europe, North America and Africa!

However, the Red Rebels have a very high reputation and appeal in these two markets, which makes Vodafone have to re-examine the cooperation with the Red Rebels after the Red Rebels won the Champions Cup.

As one of the most appealing teams in today's football, the Red Rebels undoubtedly have all the potential to become giants, in fact, after joining the G14, the Red Rebels have become a giant in many people's mouths, but they lack a little heritage and a long history.

There have been rumors that a number of bookmakers want to sponsor the Red Rebels, and later there are rumors that a number of insurance companies and telecommunications companies want to sponsor the Red Rebels, which makes it clear to Vodafone that the Red Rebels are no longer the promoted team of two years ago, and they are now the top team that countless sponsors in Europe are flocking to.

David Beckham, Kaka, Ronaldo, Messi, Curtis, John Terry, Petr Cech, Robben ...... Counting the top stars of the Red Rebels, even African players such as Drogba and Essien have been packaged as charity stars, setting off a wave of charity in Africa.

All this made the Red Rebels favored, and at the same time, Vodafone knew very well that the Red Rebels must be captured as soon as possible.

The negotiation process was difficult, and after the end of the season, Vodafone sent a team to negotiate with the Red Rebels, and the two sides negotiated back and forth, but given the good relationship that had been built up over the years, the goal of both sides was clear: to negotiate a price that was acceptable to both parties.

After more than half a month of negotiations, especially after the Red Rebels officially joined the G14, the sponsorship value also rose, Vodafone finally made concessions and reached a new chest sponsorship agreement with the Red Rebels, and the two sides decided to renew the contract for 5 years, with a total sponsorship fee of up to 110 million euros.

This sponsorship fee is arguably the highest in football today, and according to the agreement between the two parties, if the Red Rebels win every league title or a Champions Cup in the next five years, the sponsorship fee will be increased, and if they can win at least one heavyweight trophy every year, the sponsorship fee will reach 125 million euros.

With an annual sponsorship fee of 22 million euros, the Red Rebels have surpassed Real Madrid and Manchester United, and Chelsea, which has just signed a sky-high sponsorship contract with Samsung, to become the most appealing club in football today.

The whole European football world was shocked, because there were rumors that the Red Rebels would have a total income of more than 100 million after winning the Champions Cup, and now counting the sky-high sponsorship contract with Vodafone, this made everyone stunned, because the Red Rebels have become the richest football club in the world.

But just when the outside world was speculating about which player the Red Rebels would put their money on, the Red Rebels Ministry of Commerce held a press conference again to announce that the Red Rebels had signed another new sponsorship contract with Adidas.

The sponsorship contract is longer than Vodafone's contract for 10 years, with a total sponsorship cost of up to 380 million euros, including a shirt sponsorship fee of 18 million euros, surpassing the sky-high price of 16.5 million euros signed by Manchester United and Nike, and also exceeding the 15 million euros that Chelsea just signed with Adidas, becoming the first in football.

The president of Adidas Europe personally participated in the press conference, when introducing the renewal of the contract with the Red Rebels and creating a new sponsorship fee in football, he said with a smile that the commercial value of the Red Rebels determines the level of the sponsorship fee, and through the cooperation with the Red Rebels, Adidas has gained a lot, not only to improve the sales performance of goods, but also to enhance the brand value.

According to media analysis, as one of the most appealing teams in today's football, the Red Rebels have an extraordinary appeal among young people, even Prince William and Prince Harry of the British royal family are die-hard fans of the Red Rebels, and this brand full of rebellious spirit also has a certain appeal in the United States.

Adidas can earn tens of millions of pounds a year by selling goods related to the Red Rebels, deducting the share with the Red Rebels, which is also a lot of income, of which Beckham's jersey sales alone are close to 1 million pieces a year, plus the rise of Kaka, Ronaldo and Messi, which makes the Red Rebels sell more than 2.5 million jerseys this year.

This is definitely a new record in football, because according to market estimates, Manchester United and Real Madrid sell between 1.2 million and 1.5 million shirts a year, but the Red Rebels have left these two rivals far away, and once the likes of Kaka and Ronaldo rise, jersey sales will reach new heights.

The price of a jersey is £50, and Adidas can earn 125 million pounds, or 187.5 million euros, from selling Red Rebels jerseys alone, although a portion of the commission will be given to the Red Rebels, but it is not a lot.

And that's not all the Red Rebels are working with Adidas.

As early as 2003, Xiao Yu once joined hands with Adidas and Apple, and the three parties jointly invested in the development of a set of sports equipment, and installed special sensors in the shoes sold by Adidas, which were connected to the receiver of the iPod sold by Apple, so that the iPod can store and display data such as exercise time, distance, calorie consumption and stride length, and these data can be transferred to the computer for storage and analysis.

This development has been well received in the sports field, and after more than 2 years of research and development, the technology has finally been perfected and will be launched on the market in the summer, which has been described as a crossover collaboration between Red Rebels, Apple and Adidas.

According to Apple's market analysis, among the 50 million users of iPod, up to half of the users use iPod in sports, which will bring huge benefits to the Red Rebels, Apple and Adidas, and the sales revenue of accessories such as leather cases and small accessories alone will exceed 100 million US dollars.

Jobs has been full of praise for Xiao Yu's proposal before, and now they have also selected Beckham, Kaka, Xiao Xiaoluo and Messi in the Red Rebels as the spokesperson for this high-end sports equipment, which also indirectly brings additional benefits to the four stars of the Red Rebels, and the Red Rebels will also attend the launch reception of the first product of [Adidas + iPod] during the summer trip to the United States.

It can be said that Xiao Yu's outstanding and imaginative command, coupled with the super operational ability of the Ministry of Commerce, has made the Red Rebels the hottest team in football today in just a few years, and the commercial value is even more than a thousand miles, which makes sponsors flock to the Red Rebels.

After the Red Rebels announced the signing of several huge sponsorship contracts, there was a lot of discussion in the transfer market, constantly discussing whether the Red Rebels, who are sitting on countless transfer fees, will make an unusually large number of reinforcements.

…………………… To say that the most talked-about transfer players this summer are Manchester City and Chelsea, which is also the second consecutive season of the Premier League sensation in football, which is talked about by countless fans, especially Chelsea spent a lot of money to buy a title last year.

Chelsea brought in Wright from Manchester City? Phillips, and then Gallas in exchange for Ashley? Cole then subsidised a large transfer fee to Arsenal, but Carlo Ancelotti did not seem to be satisfied, and they bought Prussian Great Ballack from Bayern Munich for £24.4 million.

In this way, Chelsea's luxury midfield is formed, Frank Lampard, Deco, Veron, Emerson and Ballack, this midfield combination is definitely one of the most luxurious in the world, and Ballack's arrival will also make Chelsea's strength to a higher level.

Manchester City, the hottest club in the summer, were not far behind, bringing in Dutch twin stars Van der Vaart and Sneijder at a high price, and then snatching Van Bommel from Barcelona, and then snatching Arsenal captain Patrick Vieira from Juventus for nearly £20 million.

Arsene Wenger used to sell Patrick Vieira and Ashley? Cole, who took 700 euros to bring in Czech talent Rosicky from Borussia Dortmund and then Zidane II Nasri from Marseille for 10 million euros.

However, with Gilardino moving to AC Milan, Manchester City are said to have changed their attitude and instead targeted Arsenal's Thierry Henry and Atletico Madrid's Spanish golden boy Torres, both of whom are also some of the hottest stars in European football today.

Manchester City in the new season, with Vieira, Van Bommel, Yaya? The midfield of Toure, Van der Vaart and Sneijder, combined with Ibrahimovic as a striker, is already terrifying in itself, and if Henry and Torres are brought in, it will set off a superstorm in the Premier League that is not inferior to Chelsea.

With Manchester City and Chelsea's arms race, the Red Rebels, Manchester United, Arsenal and Liverpool have not made much movement, which has made the new Premier League season much more attention-grabbing.

Judging from the odds offered by many bookmakers, the defending champion Chelsea and the Red Rebels are in first place, obviously the media are very optimistic about these two teams, especially Chelsea, but the strength of the Red Rebels should not be underestimated, especially the stable performance of Kaka, the maturity of Little Ronaldo and Robben, coupled with the rise of the young Messi, these are the variables of the Red Rebels.

Surprisingly, Manchester City are in third place behind the Red Rebels, with a debt-ridden Manchester United, thrifty Arsenal and Liverpool, who struggled well last season, tied for fourth, and everyone is widely assuming that if nothing else, the title will be produced among these six teams.

It is also in the media hype that the Premier League schedule for the new season has finally been arranged!

(To be continued)