Early the next morning, long lines of people were lining up at the kiosks along Madrid's main thoroughfares.

There were men and women, old and young, some on crutches, some carrying school bags, some carrying briefcases, and some taking out mirrors and lipsticks from their handbags.

But they all have one goal in common, the newsstand!

Today's newspaper came out very late, and it has not yet arrived, and the owner of the newsstand is also very anxious, because this was unthinkable before, usually after every Real Madrid match, it will detonate sales, especially not long ago, the two major Real Madrid newspapers have said that they want to supplement and formulate a special edition of the Champions League.

These kiosk owners have received a lot of inquiries from customers these days to understand their needs, so they have called the newspaper before, and have doubled the number of newspaper orders for the next week, and there are many fans who ask about the club's previous cooperation with the Ace newspaper, introducing some unknown details of the team in recent years, as well as a detailed introduction to the whole process of Real Madrid's season, Real Madrid officially named this book "South Stand".

Many fans are asking the newsstand, didn't this book be launched early this morning, why hasn't it arrived yet?

The TV reporter also received the news and came to the scene, and now all the topics related to the Champions League final and Real Madrid are the focus of attention of the audience and fans, so of course they will not let go of these news.

"In the past, newspapers and game materials were not valued by fans, and many of them directly used them as mats, wiped dust, or used to hold melon seeds, and some even folded paper balls and threw people. But more than half a year ago, the situation has completely changed. ”

"Nowadays, many fans read newspapers, buy magazines, and chase some related books and materials, in fact, for the purpose of collecting. Some of them even bought two copies, one carefully treasured and the other took out to see, and they collected everything related to Real Madrid, not just newspapers and prints. Club scarves, jerseys, memorabilia and much more. ”

In an interview with a TV reporter, the owner of a newsstand told reporters about this previously unknown incident.

Soon, the mail truck carrying the newspaper arrived at the kiosk, and saw bundles of Maka newspapers being delivered to the kiosk, and the fans who were waiting in line to buy the newspaper suddenly cheered, took out the change, and when the Marca newspaper was placed on the sales stand, they walked over, took the initiative to throw a coin, and took a newspaper.

But the reporter found out. Some fans took the initiative to line up after buying the Marca newspaper.

"We're waiting for the Ace newspaper!" Said a fan who re-queued.

The reporter went to interview a staff member of the logistics department of the Marca newspaper, who was a manager.

"The economy is terrible now, and the domestic economy is even worse. Many football fans don't buy newspapers anymore, and many of them choose to go to bars or restaurants and read the free newspapers there, so many bars and restaurants have increased their newspaper bookings and used this slogan to attract business. ”

"But Madrid and the surrounding area are an exception. Judging by the sales of our Marca newspaper. In the last six months, we have continued to record sales in the area around Madrid, and even our losses in other areas have been filled here, so the city of Madrid has become our most important sales market. ”

"Of course, our newspaper also attaches great importance to the fans, and we have a large team of professional editors and reporters to give the fans the most detailed and reliable reports. Many expert reviews are not available on the Internet, and there are some columns. Even Mr. Yang Cheng has a column in our newspaper, and recently we have started to reprint Mr. Yang Cheng's new book. I hope to let more fans understand his tactical concepts and ideas! ”…,

Yang Cheng's new book was recently published in the German Bild newspaper, and there are two books, one is a tactical book written by him himself, which is known as the most plain and easy-to-understand text, expounding profound tactical ideas; The other one is Gran? Nack's autobiography of Yang Cheng, both books will be serialized in Bild for a long time, and they are loved by fans.

However, in Spain, Marca got the serialization of tactical books, and Asbao got the serialization of Yang Cheng's autobiography, both of which were purchased from Yang Cheng and Bild, and both newspapers paid a lot of money.

"This season's Real Madrid is very different from previous seasons, everyone has a hunch that this season is going to be an extraordinary season, so they have collected all the newspapers and information related to Real Madrid, so our sales are rising!" The logistics manager of Marca was very excited.

While other newspapers have seen their sales plummet, the bucking trend of Marca and As, has apparently attracted huge attention.

It can be seen that in less than half an hour, the two stacks of two newspapers are rapidly lowering, and the fans are throwing coins to pick up the newspapers in an orderly manner, which looks orderly.

The reporter also interviewed several fans, including a gray-haired old lady who came on crutches to buy a large stack of newspapers and magazines, including the club's official [South Stand], which aroused the reporter's curiosity.

"My son went abroad on a business trip, and he specially told me to buy these newspapers and this book for him in the next few days!" The old lady laughed, there were not many teeth in her mouth, and pointed to the photo of Yang Cheng on the cover of the [South Stand], "I don't know much about football, but I know him, Caesar, my son said that as long as there is a photo of him, buy it!" ”

"For a fan, we are very proud and proud to be able to experience a season like this, so we want to be able to make all the memories, keep everything, and the Champions League final will be there for our whole family to watch the game, take pictures, and we will accompany the team throughout the whole process, which is undoubtedly the best gift for us! The most precious memory! ”

Newspapers, magazines, official materials...... These are just a small part, with Real Madrid's success this season, the industry that has been driven by it, and the wave set off by it, has long spread beyond football. It affects all aspects of society.

The Spanish government has made it clear that it will use this Champions League final as a booster to revitalize the Spanish economy.

In the past six months or so, the sales of Adidas-related products have more than tripled, all because there are countless Real Madrid fans who are collecting products related to Real Madrid, not only in Spain, but all over the world.

In addition, some stores and companies authorized by Real Madrid have also played the Real Madrid card in the past six months. Before the Champions League final, they launched a series of publicity methods, which greatly promoted business and consumption.

More and more Real Madrid fans from all over the world are flocking to Madrid, which makes the city's major hotels and hostels more crowded than the host city of the World Cup in South Africa.

Although this Champions League final is a confrontation in Spain, its influence is all over the world, broadcasting costs and advertising costs are rising, and UEFA has even made a lot of money from the operation of the final.

In the minds of the vast majority of fans, the significance of this Champions League final between Real Madrid and Barcelona has gone far beyond ordinary football matches. Beyond the derby of the century, beyond the Champions League final, and even beyond all football competitions, it has been endowed with historic greatness. It is regarded by countless fans as the battle of the gods of Real Madrid. …,

They all believe that if Real Madrid wins this game, then this great team will become one of the greatest teams in the history of football, and even one of them can be removed, but if Real Madrid loses, their greatness will be diminished. But the upset Barcelona is bound to be remembered by countless fans because of this.

But just before the final. About Yang Cheng wearing that T-shirt at the Camp Nou, but it caused a huge sensation in the world, in the information age, in the media fueled the fire, in the turbulent atmosphere of the Champions League final, Yang Cheng caused this turmoil only after one night, it attracted the attention of the world.

On the morning of the second day of the Copa del Rey final, the Japanese side reacted first. Held a press conference to protest against Yang Cheng wearing a T-shirt in an occasion such as the Copa del Rey final. It is considered an irresponsible act that violates the sovereignty of Japan. At the same time, it stated that the adoption of necessary measures and means is not excluded.

But in other countries, Yang Cheng's T-shirt has attracted huge attention, the overall design of the jersey is very pleasing, the color and pattern matching is very eye-catching, especially when worn on Yang Cheng, full of fashion, which has attracted the admiration of countless fans and fashion lovers, and many people naturally delve into the history written behind the T-shirt.

Although Yang Cheng's text on the back of the T-shirt is simple and concise, it outlines the entire process of the Diaoyu Islands dispute, which is reasonable, responsible, evidence-based, and constantly enriched by the spontaneous research of fans on the Internet, which made the whole thing quickly cause an uproar on the Internet, and many Yang Cheng's fans have accused Japan of the shameless behavior of the clown.

After gaining the support of die-hard fans, Yang Cheng frequently spoke on Weibo and blog, first listing a series of evidence, then reprinting a report about his hometown and what happened to him after being arrested by Japan, and then a series of bombardments and accusations against the Japanese government.

"I've always said that everyone should be responsible for what they have done, and this sentence also applies to a country, but it is obvious that Japan lacks the courage in this regard, as a castrated country, they don't know how to recognize their past at all, blindly wagging their tails and begging for mercy, begging for mercy and protection from the strong, the fox is fake and the tiger is just a clown!"

"I don't like such a country, such a government, but excluding the common people of Japan, I firmly believe that there are still many Japanese people who are rational and friendly, I think they should stand up and make a voice of justice, instead of being led by the nose by those shameless politicians, it will be the end of Japan!"

"From today onwards, until the Japanese government officially apologizes for the invasion of China in World War II, acknowledges the Nanjing Massacre and apologizes, I will not appear in Japan again, because it means shame for me to set foot on this land!"

Yang Cheng's words sparked controversy on the global network, as the most influential celebrity in the world selected by Time magazine, his words and deeds represent the world's attention, and even his words, one thing is more eye-catching than Obama. Now that he has chosen to confront Japan to the end, what more gimmick could there be?

The Japanese side immediately denied it, but soon, Yang Cheng's fans found countless evidence to prove that the Diaoyu Islands were ironclad evidence that the Diaoyu Islands were China, not only Chinese fans, but also fans around the world, who actively sought evidence to defend their idols and hope to bring Japan down.

"At a time when the British government has begun to re-investigate the Hillsborough tragedy, and wants to give Liverpool a fair and fair life. The Japanese government obviously has no awareness of this at all, they are either ignorant or shameless, but this will definitely put them on the opposite side of justice! Taking advantage of this wave, Yang Cheng and Sienna's store immediately launched a large number of clothes that were obviously the same series as Yang Cheng's T-shirt, all of which had only one theme, Diaoyu Dao is China's sacred territory.

These t-shirts come in long and short sleeves, in different sizes, for men and women, and are clearly prepared. After the controversy, it was launched at the same time around the world, which immediately caused a wave of crazy buying, and it was not just Yang Cheng's store that was selling well. There are also countless domestic copycat manufacturers who have also followed the production and carried out a round of promotion.

Among some online shopping sites at home and abroad, a copycat T-shirt is almost the price of cabbage, which can be described as cheap!

Yang Cheng didn't know anywhere else, but in Madrid, the first day the T-shirt was launched. 100,000 pieces were sold outright. Sold to stock, with 500,000 pre-orders and delivery within 5 days, at the price of 12 euros a piece, Yang Cheng's store received a turnover of 7.2 million euros in one day, which is simply staggering.

Even Sienna did not expect such phenomenal sales, and immediately put into designing the new model, while urging processing plants across China to hurry up production. We strive to meet the needs of fans and customers in the shortest possible time.

Yang Cheng did not object to this. In his opinion, it doesn't matter if you make money or not. The key is to sell these T-shirts, so that more people can understand the history of the Diaoyu Islands, so that more people can see the truth of the whole thing, and then occupy a favorable position in public opinion.

The whole city grabbed a T-shirt, and it was related to Yang Cheng, which was immediately reported by the media all over the world, and further increased the attention of the whole thing, and even Yang Cheng was not even needed, naturally there will be a large number of reporters and media to speak for him, of course, not everyone in this area supports Yang Cheng, and some people also feel that Yang Cheng's approach is inappropriate.

But there is no doubt that the Japanese government felt the pressure, coupled with the unprecedented hardline attitude of the domestic government, forced them to immediately release Captain Zhan, but at the same time announced that they would block the sales of Yang Cheng and his brand and store in Japan.

"From now on, he will not be welcomed in Japan!"

But many fans in Japan have come out to accuse the government, "Does it make sense for people to ban you first, and you to block later?" ”

"I heard that Real Madrid was going to Asia in the summer, but because of this incident, people changed their minds and wanted to go to the United States, where the fans welcomed Yang Cheng, welcomed Real Madrid, and pulled your own eggs, the government, if you haven't been castrated!"

"I have serious doubts that the government's decision must have been under pressure from the J-League clubs, because they are afraid that Real Madrid will be massacred after playing a warm-up match in Japan!"

"I support the banning of Yang Cheng, for this kind of shameless villain who mixes politics and career, he should be banned, and I even think that some killers should be found and assassinated directly in Madrid!"

"Put your dog stinky fart and assassinate Yang Cheng, don't you know that Zhongnanhai's bodyguards are protecting him?"

"It's good to block it, lose Japan, the largest Asian market, and let Yang Cheng and Real Madrid cry!"

"It's really stupid upstairs, according to Real Madrid's latest market research report, the Japanese market has long been surpassed by the Chinese market, look at Real Madrid's every Asian trip to play two warm-up games in China, but also focus on publicity, but in Japan, it seems very perfunctory."

"I admire Yang Cheng very much, although as a Japanese should not support his ideas, but I agree with his approach, which is good, much better than those Japanese who have no eggs!"

"The more the government bans him, the more I like him, I admit, I'm a Japanese girl!"

If there is controversy even in Japan, then the controversy in the world is even greater, but it is certain that this incident has put the Japanese government under strong public pressure, and many experts from all over the world have jumped out to discuss the ownership of the Diaoyu Islands. …,

Didn't you say before that there was no controversy? Now there is, and it's very, very big!

In Spain, as the Champions League final approaches, the opposing sides are also battling each other, with players attacking each other in the media.

The first to ignite the war was Pique's big mouth, who posted a photo on Weibo, which was a photo of him and Shakira kissing, "My sister's kiss is my strongest motivation!" ”

"When Yang Cheng is still thinking about how to increase his influence through public opinion and ignores the upcoming Champions League final, we are ready, this time, we want to make Real Madrid's so-called celebration into a sarcastic joke!"

But the Real Madrid players retorted one after another, and Casillas even shouted, "Back to the national team, I will beat you hard!" ”

But the good thing is that the media is not focused on the fans' remarks, but on the competition between Real Madrid and Barcelona's wife group, and it turned out that in these days, the Barcelona wife group has made high-profile appearances, especially when Shakira visited the Barcelona training ground, Real Madrid's wife group did not move much.

Many players' girlfriends and wives have also appeared before, but whether it is Casillas's Carbonero or Xiao Xiaoluo's girlfriend, they can't compete with Pique's new girlfriend Latin diva Shakirabi, which makes Barcelona fans generally feel excited and excited, as if they have won the Champions League final first, and celebrate on the streets of Madrid.

"We have Shakira, Real Madrid, what about you?"