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Dubai has been actively transitioning, and they want to reverse their dependence on the oil economy and become the cornerstone of the Dubai economy more in non-oil industries, because they know that there will be a day when oil will run out, and Dubai's oil reserves are far lower than in other emirates such as Abu Dhabi. Pen "Fun" Pavilion www.biquge.info

Such an economic strategy has led Dubai to place great emphasis on the development of the service sector and tourism, and there is a common force that can drive both sectors at the same time, and that is sports.

Dubai's dedication to sports has led to an increasing number of sporting events in Dubai.

According to Dubai's official plan, when sports superstars such as Red Rebels, Federer, Nadal and Tiger Woods become regular visitors to Dubai, people will subtly form a look up to Dubai.

In this context, Dubai's investment in sports is divided into two broad categories, come in and go out.

The so-called going out is carried out in the form of advertising sponsorship and direct investment, such as Emirates' sponsorship of Arsenal, whose headquarters is in Dubai, and there are many other investment examples like Emirates, and even the DIC consortium in Dubai is currently nervously linked to buy a Premier League team to increase their influence.

And the behind-the-scenes bosses of Manchester City, Al Fassim and the Abu Dhabi consortium, which everyone is familiar with, although they also belong to the UAE, do not belong to Dubai, and they and Dubai are two different emirates.

For example, many Premier League teams including Arsenal, Manchester City, and Chelsea have come to Dubai for warm-up matches in previous seasons, and this season it is the turn of the Red Rebels and Manchester City.

Dubai hopes to take advantage of the Premier League trend to push Dubai in front of the world, and hosting such an event can attract the world's attention to Dubai and attract more fans here.

According to the newspapers here in Dubai, although the appearance fee and match fee for inviting the Red Rebels are sky-high, Dubai's income and potential income outside the stadium are also astronomical, because the Red Rebels team is not rich enough to invite, and they are the focus of the world's attention anytime and anywhere.

But at the same time, the Red Rebels have their own business in Dubai!

Recently, the Red Rebels have been doing well in business, with themed restaurants, themed bars, themed cafes and themed merchandise stores all over the world, and the sales performance is also very satisfactory, so that the club's income in this area has also risen, but the Red Rebel Commerce Department is not satisfied with this.

The Red Rebels are best known for their creativity in terms of business, and they have blazed an impressive trail for Europe's biggest clubs, especially when it comes to commercial development.

Now, the Ministry of Commerce of the Red Rebels has once again launched a blockbuster method!

…………………… Not far from the Burj Khalifa, a large area of construction near the sea is surrounded by a wall, and from the outside, you can only see a lot of heavy machinery at work inside, but the high walls make it impossible to see what is being built inside.

If you are just an ordinary tourist, you will definitely guess in your heart that it must be another crazy building in Dubai!

But if it is a fan, then as soon as they come to the gate of the engineering area, and when they see the Red Rebel fans who have been waiting at the gate for a long time, wearing red, green and gold striped jerseys, anxiously waiting for something, they will definitely overturn their guesses, and then they will see the display board at the gate.

Above is a creative concept art, with "Red Rebel Theme Park" written right above!

And the very eye-catching design of the building on the concept map, directly above, if you look down from the air, you can see that the roof design fits the emblem of a Red Rebel, which is very conspicuous.

Although the name is exactly the same as the Red Rebels' theme park in Manchester, in fact, even a simple glance at the concept art shows that the two are very different.

According to the proposal of the Ministry of Commerce, the Red Rebels theme park in Manchester will officially change its name to Red Rebels Stadium Park, which is to distinguish it from the Red Rebels theme park.

The so-called Red Rebel theme park is actually an important investment project of the Red Rebel Ministry of Commerce, and this Red Rebel theme park in Dubai is the world's first, costing up to 5 billion pounds, which will be the largest investment project in the history of the Red Rebels.

The Red Rebels have amassed a lot of money over the years, and the Red Rebels Charitable Foundation is currently operating a multi-billion pound sum of money, but the Red Rebels are not satisfied at all, and the Commerce Department is still prepared to continue to invest, including the Red Rebels theme park.

The theme park is actually an indoor playground, but everything inside revolves around the concept of the Red Rebels, which will feature the Red Rebels' official stores and sponsor flagship stores, as well as the world's first flagship store for the Red Rebels' luxury sports cars.

At present, the Red Rebel car brand has successfully entered the high-end market, becoming a brand of sports cars and high-end cars, and it is a new brand operated by the Red Rebel and Volkswagen, and the development momentum is very strong.

The theme park will revolve around elements such as Red Rebels, football, cars and sports, including a 70-metre Stratosphere Tower, the world's fastest roller coaster, Red Rebels' first exhibition outside of Manchester, and a virtual, fully 4D virtual stadium that allows visitors to experience a world football superstar's addiction.

In addition, there are also Volkswagen's tailor-made racing programs, such as live-action aerial navigation, such as extreme drifting in the aisle, and a virtual set of the Red Rebel Lab, where visitors can experience the process of measuring the body of the stars and treating injuries.

The Red Rebels' plan has received strong support from Dubai's authorities, and the Red Rebels will invest £5 billion over the next three years to create this Red Rebels theme park, and if successful, it will be possible to spread this model to the world, and then turn the Red Rebels theme park into a Disneyland and other projects.

In addition to strong official support, the Red Rebels' plan has also received strong support from Volkswagen, Audi, Adidas and other Red Rebel sponsors, who have even signed agreements with the Red Rebels in advance.

Volkswagen, for example, will announce its presence in advance in order to secure a store and booth at the theme park, and will also pay the Red Rebels a significant fee for renting space over the next three years.

There are also some other sponsors, all of whom have expressed interest in this plan, because Dubai has a big tourism boom, the Red Rebels have done a survey, even if as Xiao Yu previously suggested, Dubai's debt is on the verge of bankruptcy, and the impact of tourism will not be very large, and the prospects of the Red Rebels theme park are still worth looking forward to.

It is estimated that due to the impact of debt, Dubai's official support for the Red Rebels theme park project is strong, and even when they announced the plan, they revealed that this is another heavy blow to stimulate Dubai's tourism industry, which can give all kinds of preferential and financial help.

"Fans and visitors can find everything related to the Red Rebels here, and they can even experience it for themselves, the same part of the road that the Red Rebels used to take, and we will let fans experience that series of scenes through adventure games such as magic and fantasy, and here, you can find all the traces of football superstars related to the Red Rebels."

And today, it's the ribbon-cutting ceremony of the Red Rebels theme park!

…………………… Only a few superstars from the club attended the ribbon cutting, including the four captains, and Beckham also made a special trip from the UK, while Xiao Yu brought his wife Eva? Snow was in attendance.

Dubai's official arrangement for the mayor of Dubai? Maktoum was not only the mayor of Dubai, but also the deputy prime minister of the emirate of Dubai, the initiator of the Dubai miracle, the vice president of the Volkswagen Group and representatives of some of the sponsors of the Red Rebels.

The ribbon-cutting ceremony was attended by thousands of enthusiastic fans, witnessed by countless media outlets in Dubai and around the world, and was widely watched for such a large investment by the Red Rebels.

In terms of the current assets of the Red Rebels, if it is only calculated in terms of the football industry, the Red Rebels are only worth 2 billion pounds at most, but if you add the Red Rebels stadium park, Red Rebels chain stores and other projects, excluding the non-profit Red Rebels charitable foundation, it is only 3 billion pounds at most.

But now, the Red Rebels are investing up to 5 billion pounds in the Red Rebels theme park, which has to be said to be a very surprising big deal, not only attracting countless attention, but also other big teams around the world.

What is the reason why the Red Rebels dare to invest so much? Aren't they worried about going into debt after a business failure, which in turn will affect the team?

In this regard, the chief investment adviser of Citibank, the sponsor of the Red Rebels, dissected the plan in a program dedicated to the Red Rebels on Sky TV after the ribbon-cutting ceremony.

According to his analysis, although the Red Rebels invested up to 5 billion pounds in this project, the Red Rebels themselves used only a small part of the funds, because it involved some trade secrets, including the cooperation between the Red Rebels and the Volkswagen Group, the official agreement between the Red Rebels and Dubai, and the cooperation agreements between the Red Rebels and some other sponsors.

"Due to a series of cooperation details finalized in advance, the Red Rebels actually did not invest much in this, plus Xiao Yu, a super-rich man, and the Red Rebels Charity Foundation supported him, so the Red Rebel Ministry of Commerce dared to swallow this big cake alone."

"From the information we have gotten, it is not difficult to analyze that the purpose of the Red Rebels is still to build a diversified theme park for sightseeing, entertainment, leisure, fashion, shopping, etc., coupled with the successful precedent of the Red Rebels Stadium Park, which has given the Red Rebels a lot of reference directions from the Ministry of Commerce, coupled with the support of Dubai officials, the risk of this plan is not as great as the outside world imagined."

"The preliminary estimate is that even if Dubai is mired in debt, as investment analysts fear, the Red Rebels theme parks will not be affected too much, unless Dubai's tourism industry goes out of business, but everyone knows that it is impossible, otherwise, the Red Rebels theme parks will pay for themselves in the next 10-15 years!"

"And what some Red Rebels fans are concerned about is whether the failure of the Red Rebels theme park will affect the Red Rebels club? I can responsibly say no, because although this plan is implemented by the Ministry of Commerce, the Red Rebels themselves have a large amount of cash for liquidity, the Red Rebels Charity Foundation also controls billions of pounds of funds, and Xiao Yu's own wealth is also very amazing, so the possibility of the Red Rebels falling into the situation of Manchester United in previous years is almost non-existent. ”

"But on the other hand, we can see that the Red Rebels are very active in opening up a new way of developing football clubs, and they are using the influence and value of their own brands to develop cross-sector development through co-sponsors.

"If the Red Rebels theme park can also be successful, then I believe that it will bring huge benefits to the Red Rebels, and they will even follow the example of Disneyland for a long time to come and open their Red Rebel theme parks in all parts of the world that have potential and value."

"If I'm not mistaken, although this plan was initiated by the Ministry of Commerce, the driving force behind it should be Xiao Yu, who has been committed to how to ensure the smooth development of the Red Rebels, and now it seems that he has done his best in this regard, and even he is making every effort to make the Red Rebels a golden sign like Disney."

"If successful, the Red Rebels will not only be a football brand, not just a sports brand, but may even become a piece of culture, a well-known brand that is known all over the world, which will be an unprecedented challenge for the Red Rebels."

"According to the ranking of the value of the global sports industry by an authoritative magazine in the United States, this is also the first time in the world that the value of sports brands has been ranked, and then the top 200 sports brands have been announced, of which the Red Rebels are ranked third, surpassing the NBA by a narrow margin, and it is also the most valuable brand in football!"

"In this list, the Red Rebels are worth $3.55 billion, which is third, the NBA is fourth with $3.35 billion, the NFL is in first place with 4.5 billion, and MLB is second with 3.9 billion."

"Interestingly, the World Cup is worth $1.7 billion, which is only in sixth place, while Manchester United is in ninth place, with a brand value of $1.543 billion, which is slightly lost to Ferrari in eighth place and Indian cricket league in sixth place."

"Although the list has been evaluated, it is stated in the notes that the reason why the Red Rebels' current brand ranks third is mainly because the brand has been established for a relatively short time, has not experienced hardships, and has not achieved good results in the past two seasons, but their business outside of football, as well as their enthusiasm in the field of charity, will bring more long-term development benefits to this brand."

"It's not an accident, in the next five years, the Red Rebels will become the most valuable brand in the sports world, and they may even become the first sports brand to enter the world's top 100 in the future, which will be of great significance to the sports world!"

"And I have a hunch that all this will be realized from today!"

(To be continued)