"IT'S-ABOUT-TIME," borrowing Chen Mu's personal documentary from last season's Philadelphia 76ers season slogan, set a record for the number of scheduled viewers that night after it was broadcast on major cable networks.

The number of on-demand broadcasts on the first day of an NBA player's personal documentary.

The last time a similar record was produced was when Yao Ming's "The Year of Yao" was released. The reason is that everyone knows that the Chinese people in the United States have long hoped that a hero-like figure will appear, who can fight for the Chinese community who are suffering from all kinds of anger in a foreign country.

However, the number of on-demand broadcasts of "Yao Zhinian" is good, but it has not reached the point of "Extreme Jordan" that year. The Chinese group has become the main viewer, and the number of on-demand broadcasts is a new high in recent years, which is not against the sky.

Because Yao Ming was only a rookie player in the NBA at the time, his personal influence was great, but it was only limited to influence outside the court. On the court, Yao Ming at that time was definitely not a superstar, and there was still a gap between him and many stars.

In addition to the Chinese community, it is reasonable that real fans do not pay so much attention to "Yao Zhinian".

Today, things are different.

"Long live !!"

The celebration banquet was held a week later, during which Chen Mu and the Philadelphia 76ers' winning streak continued unabated, which made the documentary more popular. The NBA official is very happy that it was originally only a documentary for cultural promotion, but it also hopes to earn back the cost directly through various on-demand broadcasts.

"The influence of superstars is just different!"

The last time the documentary was released, because Chen Mu was already one of the top names in the NBA, even Stern himself was present to announce it, which was very grand.

But now it's a celebration party, and busy people like Stern don't have much time to be there. Xiao Hua, who is in charge of NBA entertainment publicity, came on behalf of the official, and took the opportunity of Philadelphia to play away in New York, and drank wine with Chen Mu, Duffy, Stefansky and others.

Of course, Chen Mu......

"Don't drink, don't drink. I'm sorry, I'm an athlete! ”

It's better not to touch alcohol, but are there fewer examples of NBA stars drinking too much that has led to a significant drop in competitive performance?

"A big success, a real success!"

In the circle, anyone with a discerning eye can see that Xiao Hua is likely to become the next president of the alliance. Before he really takes the position, getting a few big things done is the most important job in Xiao Hua's heart.

The first is that he has always been in charge of derivative entertainment, and there must be good things that can be used.

The success of Chen Mu's documentary is naturally one of his achievements.

Afterwards. Spike Lee's film has long been completed, and it is normal for post-production to take longer, after all, it is a film that has to go the commercial route.

Although it is not a direct production of the NBA, an agreement has been reached between Spike Lee and the official. If this movie can also be a big success, Xiao Hua's resume will be even better.

Then again, how can a movie with Michael Jackson not be a blockbuster?

In order to sign this group of stars, even if everyone gave a friendly price, Spike Lee was a little difficult to support the cost. Fortunately, relying on the names of these stars, he went out for a while. The venture capital was easily obtained, and the early operation of the movie was very healthy.

Big sale sale, that's a matter of course.

Xiao Hua's second task is a little trickier.

More than a year. The current CBA expires, and new collective bargaining agreements need to be negotiated, and the league will be shut down.

Whether that thing can be done or not, whether it can be done beautifully or not. It will test Xiao Hua's skills very much.

At the same time, it also basically determines Xiao Hua's personal future.

"When the time comes, I have to ask Chen to help me say a few more kind words among the players!"

Staggered. Xiao Hua also smiled at Chen Mudao.

"That's no problem, the question is how much lobbying money are you going to give me?"

Chen Muman ate a piece of beef indifferently.

"I ...... This ......"

Xiao Hua was speechless, his face full of black lines.

…… Your sister can make a fool of this?!!

"Hahahaha, just kidding, kidding Adam~ Don't be so nervous...... Hahahaha, you really should look at your expression right now! ”

Chen Mu was immediately amused by Xiao Hua's expression, the beef in his mouth almost squirted out, and he laughed and said: "I am short of money now, but I will not be short of money in the future, I won't really want this money." ”

“…… It's also true, you're the man with the highest commercial value in the alliance right now! ”

Xiao Hua let out a sigh of relief and hurriedly answered, for fear that Chen Mu would retort again.

Chen Mu's personality is straightforward and cunning, kind to others, and basically does not have any contradictions with others. In the alliance, Chen Mu's popularity is very good.

After the new collective bargaining begins, the opinions of the players are very important, and although this opinion is basically decided by a few representatives of the players' union, the communication between the players will affect the thoughts of the representatives.

If a guy like Chen Mu doesn't agree, he will have to fight against the alliance, or even ...... With a wave of his hand, "Lao Tzu is gone, I want to serve the motherland and return to the CBA, who wants to come together, form a team, form a team", and the league will really be in big trouble.

It's good that it's just kidding.

Fortunately, the sales of this jersey showed a blowout trend after the documentary aired, surpassing LeBron and Kobe Bryant, and temporarily jumped to the first man in the league, just kidding.

"Chen, I told you before that you're our Philadelphia cash cow, right?"

After a few words of fart with Xiao Hua, Stefansky came up again, and said to Chen Mu with a hint of drunkenness: "I said something wrong." ”

"Ah......?"

Chen Mu was puzzled.

"You're not a cash cow...... You are a gold mine! You are an inexhaustible super gold mine!! ”

"Then divide me!"

Chen Mu spoke directly without hesitation.

"No problem! We're very angry! When you go back, you will draw up a contract, and in the future, the home business income related to you will give you some dividends! ”

Stefansky was happy, because he knew very well that whether the money was earned or not depended entirely on Chen Mu's thoughts.

"Nonono, Adam, look at you. Stefansky is more refreshing. ”

Chen Mu immediately turned around and threw a word at Xiao Hua.

"This and this...... In the case of jersey sales, there are already player dividends...... Haha......"

Xiao Hua was also helpless.

This Philadelphia oracle, why is it so shameless??

"Come on, come on, drink, drink!"

Duffy saw that the situation was a little embarrassing, and stepped forward at the right time to let everyone continue drinking to ease the atmosphere.

After three rounds of drinking, everyone has eaten and drunk almost, and Chen Mu has also proposed many times to go to the hotel to rest and prepare for tomorrow's game, and everyone is ready to leave.

"That's right. Old. ”

Before leaving, Xiao Hua sorted out his thoughts, walked quickly to Chen Mu's side, and asked in a low voice: "This season is the best time, your commercial value is the highest, there are documentaries and commercial films, and it is said that there is also news that you have already invested in the UA basketball division, right?" ”

"That's right."

Chen Mu nodded.

"Every industry is thriving, and you have had an oracle before. He said he was going to win the championship this season. But let's take the championship...... It's not something you can get if you want to. ”

Xiao Hua said a lot of things step by step, and then smiled mysteriously: "Look, do you need the alliance to ......?"

“…… Scandal. ”

“…… Huh? You, you, you...... What do you say?? ”

Chen Mu's sudden words scared Xiao Hua half to death. Immediately looked Chen Mu up and down, but did not find any audio and video recording equipment.

"Huh......?"

Chen Mu looked at Xiao Hua blankly, and found that the latter was very nervous, so his expression changed: "Ahhhh No no. I didn't mean you, I didn't even hear what you were saying, sorry...... Because the TV is showing a documentary about the past of the NBA. I'm a huge fan, so I was immediately intrigued. ”

“…… Yes? ”

Xiao Hua also looked back and saw that NBA-related films were indeed being shown on TV. The content just mentioned that in the 2002 NBA Western Conference Finals, the sixth game between the Los Angeles Lakers and the Sacramento Kings, the Lakers made 18 more free throws than the Kings in the fourth quarter, and finally reversed.

The game was a classic at the time, but after the incident, the famous referee Donathy was revealed to be involved in the Spinach Organization and claimed to have been instructed by the league to extend the series to seven games to increase attention and ratings.

In the end, the Lakers passed and won the championship.

Although this matter cannot be said to be very clear in the investigation, it is definitely a ...... for the NBA

"Scandal, what a scandal."

Chen Mu's eyes were staring at the TV screen, and the afterglow swept on Xiao Hua's face.

Xiao Hua's face was blue and white, his head was slightly lowered, and he didn't say a word.

That's it!

Just let him know that if I want to win the championship, I have to rely on strength, even if you let the referee target me because of this. I just have to win the championship on my own, and I can't have the slightest favoritism.

Just let him know that, and that's enough.

"Oh, it's so late!"

After thinking about everything clearly, Chen Mu pretended to exaggerate and looked at the time displayed on the TV, and hurriedly said: "I, I, I have to go back to the hotel, Coach Carlisle said that he would arrange some more tactics in a while!" Adam, what did you just say you want to tell me?? ”

“…… Nothing, nothing, haha......"

Xiao Hua shook his head with a smile, and Chen Mu nodded with a smile.

The two said goodbye to each other, didn't say anything, and walked away.

This guy ......

Looking at the back of Chen Mu leaving, Xiao Hua was extremely ashamed.

This guy must have done it on purpose, he wanted to tell me that I had to rely on my own strength to win the championship, right?

This is the spirit of sportsmanship, this is the soul of competition!

And me? I gave him such a dirty suggestion, I was so ......

"It's not an accident that I can become a superstar......!"

With a heartfelt admiration, Xiao Hua turned around and walked away.

The brief hustle and bustle passed, and the game continued.

A few days later, the Philadelphia 76ers ushered in an old rival.

No, a pair of old rivals.

With their new little brother, it's up to Philadelphia's winning streak. (To be continued.) )