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"Am I stingy?" Essien suddenly appeared in front of Cech with a strange look on his face. Pen & Fun & Pavilion www.biquge.info

The Czech, apparently taken aback, immediately dodged and staggered, waving his hand repeatedly, "Oh, no, no, no, dear Michael, you are the most generous man in the world." ”

"Really? So why do some people say that I am the most calculating person on the team? Isn't that saying I'm stingy? Essien flew up, and in terms of speed, Cech couldn't match the Ghanaian buffalo, and was quickly thrown by Essien on the grass of the training ground.

Watching the two roll on the grass, the teammates on the side laughed from ear to ear.

"I swear, I swear, dear Michael, I am definitely the most generous person I have ever met, so you should forgive me, in order to show your generosity!" Petr Cech pleaded.

"Do you think I'm stupid? Will you be deceived by your words like this? Essien continued to intimidate.

Cech had a pained look on his face, "Fool, how could I think you're stupid?" ”

Essien didn't feel anything at first, but it wasn't until he saw his team-mates laughing on the ground that he came to his senses and immediately had to finish with Cech, just when Jose Mourinho came over with the coaching staff and he immediately relented.

This African buffalo, known as the heartless and lungless, is most afraid of two, one is Xiao Yu, and the other is a madman!

After seven rounds of the Premier League, the Premier League will be temporarily suspended for two weeks of national team competitions, and European teams will prepare for the European Championship qualifiers, which will make the Premier League shut down again, but before the players report to the national team, the team will go to participate in a commercial event en masse.

It is said to be going, but in fact, it is in the Red Rebels theme park, and there will be a batch of new products on the Adidas flagship store, and Adidas attaches great importance to this, hoping that the Red Rebels first team can go to help.

At the same time, at the return of Manchester Airport to the city, where the M56 Airport Expressway and the M60 Ring Road intersect, that is, the most frequent traffic artery in and out of Manchester, Adidas will set up a huge advertisement, which is a full 1,000 square meters, in a rectangular posture, presented outside a building next to the Ring Road overpass.

Almost everyone who enters Manchester from the outside will be able to see the ad at a glance and will surely be impressed by its content.

The advertisement selected 7 Red Rebels stars such as Cech, Terry, Curtis, Beckham, Kaka, Ronaldo, Messi and so on as the protagonists, and they performed in the advertisement from Cech to the goal of Kaka to celebrate the score, each star with a variety of different symbols to complete a header, and the star at the top is the Red Rebels' Kaka, who knelt on the ground to pray and celebrate, which also made this ad end perfectly.

This is a creative advertising design, and below the pattern of the players playing, there is an Adidas advertising slogan, "Welcome to Manchester, home of the Red Rebels", and below it is Adidas's advertising slogan "Nothing is impossible!" ], and the lower left and right corners of the ad are the emblems of the Red Rebels and Adidas respectively.

This is Adidas' advertising campaign in Manchester, and they have also decided that Adidas commercials filmed by Red Rebels players will be broadcast around the world at the same time, which will also make Red Rebels the protagonist of Adidas commercials for the first time, so it is not difficult to see that Adidas attaches great importance to the Red Rebels team.

Especially Kaka!

Prior to this ad, Adidas had analysed the players who celebrated the goal at the end of the campaign, focusing on two people, one is David Beckham and the other is Kaka, both of whom have won the World Footballer of the Year and are the current top stars of the Red Rebels.

If purely from the perspective of commercial value, Beckham is undoubtedly still the first person in today's football, but on the one hand, he is 31 years old, which makes his football career start to decline, and Kaka is taking advantage of the trend, the Brazilian is only 25 years old, at the peak of his prime, and the commercial potential is greater.

After Beckham and his agent understood the situation, he offered Kaka to be the positive protagonist of the advertisement, and he was behind Kaka, who was also positive, but reduced to a supporting role, which also showed Beckham's wisdom, in this way to recognize the necessary surname for the team's renewal.

In addition, Ronaldo Jr. and Messi have both been given positive advertising opportunities, behind Beckham, while Terry and Curtis and others are not frontal, but from the side profile, it is not difficult to see their identities.

The Red Rebels currently have an idea to package and promote Kaka, Ronaldo and Messi, so that these three stars can become representatives of the Red Rebels' business field, after all, the three of them have three completely different temperaments.

Kaka's piety and faith, Ronaldo's rebellion and surname, Messi's shyness and humility, these all have different audiences in the business world, and if the three players are packaged collectively, it may cause unexpected results.

At present, as Ronaldo's performance is getting better and better, the Red Rebels are also preparing to negotiate a new contract with the Portuguese, which will put Ronaldo in the first tier of the Red Rebels' salary structure, although not as good as Kaka and Beckham for the time being, but it also reflects the importance that the club attaches to him, after all, he is still young.

Messi just renewed his contract last year and raised his salary, and is currently at the top of the second tier, at the same level as Robben, which also makes Messi satisfied, and I believe that he will not have to worry about the contract of the Argentine youngster in two years.

In terms of player renewal and signing, the Red Rebels have always paid attention to taking precautions, once the contract has 2 years left, they will enter the renewal process in advance, and negotiate whether to renew the contract according to the opinions of the coaching staff and the Ministry of Commerce, and how to renew the contract, which makes the Red Rebels always take the initiative in buying and selling players.

Of course, the Red Rebels can also bring huge benefits to the players, and this kind of bundling makes it very difficult for other teams to poach the Red Rebels players, and even a few players can conclude that it is impossible!

Although the Red Rebels advertisement was a gift from Adidas to the Red Rebels, it also attracted a lot of controversy, such as Manchester United, who believed that the advertising slogan in the ad simply regarded the Red Rebels as a representative of Manchester, which was an insult to Manchester United's traditions, which had a long history and won the treble.

"They have been really good in recent years, but only in these few years, it is not easy for them to defend the Champions Cup, but they have never proven themselves in the league, yes, they won the league title in the 03/04 season, but it was Arsenal who missed, on the other hand, last season, they threw the title to Liverpool for nothing, how generous!"

While Manchester United are questioning the Red Rebels' advertisement, they are also questioning the strength of the Red Rebels.

An official spokesman for the Red Rebels club said: "If Manchester United feel that we have not proven ourselves, then on November 4, we will prove our quality with a win at Old Trafford!" ”

If it had been before, maybe the smell of gunpowder on both sides would not have been so strong, but as the Red Rebels grew stronger, as Manchester United gradually came out of the quagmire and performed strongly this season, they also began to be unwilling to succumb to the Red Rebels and launched a counterattack.

But before Manchester United's counterattack came out, Manchester City's counterattack came first.

Due to Manchester City's Champions League and the team's investment, Manchester City intends to strengthen the team's own hematopoietic ability, and Alfasim has learned from the Red Rebels model and arranged the team's commercial department at the City Stadium instead of the training base in Carrington, to show that the team values the concept of competition.

The first thing the Commerce Department did after its establishment was to find a sponsor for Manchester City, and after many negotiations between Reebok and the French Rooster, the former finally won the shirt sponsorship contract for Manchester City for the next four years with an annual sponsorship fee of 12 million pounds.

The first thing Reebok did after signing the sponsorship contract was to get a number of Manchester City stars to cooperate with them to shoot commercials, and set up a huge advertisement outside the city stadium, which was full of images of Manchester City stars such as Vieira and Ibrahimovic, and they also designed new shirts for Manchester City.

It's hard to say whether it's Adidas or Reebok's idea, but in less than three days, two huge advertisements have been erected at the intersection of Manchester's north and south thoroughfares, which has indeed become a topic of conversation for many people.

Some good people even commented, thinking that the Red Rebels set up the first advertisement, and at the same time, this advertisement was supported by Adidas for the Red Rebels, and the club did not pay a penny, and even the venue rent was paid by Adidas.

On the other hand, Manchester City, the venue is Manchester City's own, Reebok just erected an advertising column, coupled with the lack of creativity in the advertisement, making this advertisement far inferior to the giant advertisement of the Red Rebels at the intersection of the highway in terms of geographical location and advertising value.

And Manchester City's advertising is not as good as the Red Rebels, Adidas dares to help the Red Rebels shout "Welcome to Manchester, the home of the Red Rebels", but Manchester City does not dare, because they have no honor at all.

Neither club argued against the dispute between these do-gooders, but unexpectedly, Nike soon set up a huge advertisement at the M60 ring road junction west of Old Trafford, which suddenly became a strange scene in Manchester, and everyone suddenly realized something.

Yes, Manchester has unwittingly turned into a football city!

Droysden in the east, Manchester City in the north, Manchester United in the west, Red Rebels in the middle of the east, a Manchester actually runs 4 Premier League clubs, which has to be said to be a big interesting thing in today's football, if you add Bolton in the Greater Manchester area, there are 5 Premier League teams around Manchester.

In addition, after the Red Rebels took the lead in proposing the youth league plan that year, the Greater Manchester area, together with teams such as Liverpool, Blackburn, Leeds and Sheffield United, formed a regional youth team competition, adding another competition in addition to the regular youth team competition, the Youth FA Cup and a series of competitions.

Nowadays, it has become the center of English football, especially in the cultivation of youth players, and the FA even intends to create an English youth base in Manchester, which shows the importance they attach here.

It is also worth mentioning that the youth coach training course established by the Red Rebels has achieved remarkable results, and has attracted more and more football practitioners to participate, and has also invited famous coaches from all over the world to teach, including many world-class coaches such as Alex Ferguson, Jose Mourinho and Scolari.

Youth coaches are known as the football gardeners of a country, they don't need everyone to have the knowledge of how to excel in football, they just need to know how to teach the most standard football basics to young players.

It can be said that under the initiative of the Red Rebels, this youth coach training base will continue to provide coaching resources for England, and even many clubs have organized retired players or interested fans to come to participate in training, and after completing the coursework, they can get the youth coach qualification issued by the FA.

If you get this certification, you will not be qualified to run the first team, but you can become a youth coach, but as the Red Rebels have always been strict, if you want to get this certification, you must have real materials, you know, the assessment standards of the Red Rebels are very, very strict.

It is precisely because of this that the coaches who have obtained the youth coach qualification certification are particularly popular in England, and all teams have begun to pay attention to youth training, and they are willing to spend a lot of effort in youth training, and naturally they will not be stingy with the little salary given to youth coaches, which makes youth coaches quietly become a popular profession.

Xiao Yu was very emotional about the various changes that had taken place in his life, he never thought that he had changed so much, and he didn't know what would happen in the future if he continued to follow the current path.

But for all this, he does not regret it at all, on the contrary, he is very proud!

…………………… When the players went to report on the national team, there was another news break in English football, Tottenham Hotspur officially announced that Dutch coach Martin? Joel has stepped down and will be temporarily placed in charge of the first team by the team's assistant coach.

This is also the first manager to be sacked in the Premier League this season, but it is true that Tottenham cannot be blamed for being in a hurry and sacking the manager after only 7 rounds, after all, Joel's results are really bad.

For a traditional powerhouse that was hailed as a favourite in European competitions before the season, and was even expected to qualify for the Champions Cup, but after 7 rounds, it ended up only in 19th place in the Premier League, which has to be said to be a very unbelievable result.

It doesn't matter if it's just a defeat, but with two goals in seven league games, looking at the whole of Europe, Tottenham is a very bad result, and even Watford is better than them, so it's no wonder that Tottenham is furious.

However, the real inside information is that Tottenham chairman Joe is rumoured to be in the field. Lewis is angry that Tottenham are currently facing a takeover, and the 71-year-old Lewis intends to sell his shares, and the poor results are likely to make Tottenham's final transaction price face a decline, unable to reach Joe? Lewis was pleased with the price.

(To be continued)