The meeting with Griffin was known to no outsiders except the two themselves.

On the UA side, the most important thing for the establishment of a new division is not how many stars are signed or how much momentum is created. It's about starting from scratch and learning all the lessons you need to learn.

How did NIKE get started? Why was ADIDAS' previous BIG5 strategy successful? When the two sides choose the new generation of stars, why are they so accurate? Do they have any failures? If so, where did the failures lie?

These things are discussed and studied by the employees at the branch of the basketball division every day. Including Planck himself, he is also constantly exploring and looking for new business growth points.

Is the basketball equipment market saturated?

Definitely not.

In the past few years, not to mention other places, let's just say that many Chinese sports brands have broken out of their own world in the field of basketball.

However, UA's positioning is different from that of Chinese brands, and it is difficult to follow the strategy of Chinese brands of "first stimulating the market at a low price, and then gradually signing stars, increasing visibility, advertising significantly, increasing exposure, and then increasing the selling price to make a lot of money after having a certain brand premium value".

UA, in the minds of almost all consumers, is a professional brand in sports recovery, injury protection, perspiration and so on.

If you want to make basketball shoes, you have to go the professional way.

From that perspective, Griffin is undoubtedly a pretty good signing.

Before the company's business began, Planck and his team had already done a lot of research and preparation on the market. But when the company was actually set up and ready to start, Planck and his team found that doing it in real time was completely different from staying in the office and thinking about it.

"The UA is not what it was when I built it in the garage."

After a period of time, Planck called Chen Mu and said in an exhausted tone: "At that time, it was so simple to start a business, full of enthusiasm, some handmade products, a few shoddy business cards, and a mouth that could speak. ”

"Now, the volume is big, although it can't be compared with those giants, but your every move is in the eyes of others!"

Chen Mu also nodded, although things in the business field, Chen Mu certainly has no experience in starting a business from scratch. But many things in the world are actually interconnected, and Planck's words still touched him very much.

For example, basketball.

"Against the Philadelphia 76ers tonight, many fans are hotly discussing, your biased outside style of play, can you make trouble for Chen, what do you think?"

On the mobile phone screen, Rashad Lewis looked calm, and said indifferently with the appearance of a senior: "He is very strong, but I have my advantages, and he is very good at internal competition, but my outside projection will definitely cause trouble for him." And we've done a targeted set-up, and he's not going to play much in this game. So, just wait and see! ”

"Tut-tut, boss, look at it, can this be endured??"

Putting away his mobile phone, Carney in the locker room frowned at Chen Mu.

"If I can't bear this, won't I spend every day in anger?"

Chen Mu smiled, not taking it seriously at all.

Yes, it's hard to start from scratch, but it's also easy.

After becoming famous, a lot of things become easy, but it is also difficult.

The difficulty of starting from scratch is that no one cares about you in everything, and you have to put in unimaginable effort, sweat and tears to succeed.

The easy part is that no matter what you do, no one will disturb you, and you can improve yourself and make yourself stronger with peace of mind.

The process of hard work itself is the most beautiful, isn't it?

And now, Chen Mu is more or less a superstar, a wrist, and every move is infinitely exposed to the spotlight, and there is almost no space and time for himself.

People are afraid of being famous, pigs are afraid of being strong, although Chen Mu is not "afraid" of being famous, but he is famous, and those stars of the older generation will exert their strength as soon as they touch him. It's as if all the strength accumulated in the whole regular season is put into play on the day when you are facing yourself, and you have to teach yourself a lesson.

And those recruits are excited when they see themselves, and they are energetic as soon as they are in the position with themselves.

Chen Mu understands this mood, many years ago, when he first entered the alliance, he was very excited to face Garnett for the first time, and he wanted to show off on the head of the wolf king.

After facing Duncan, Chen Mu also played his best, as if how many points he scored on Duncan's head was a proof of his strength.

If you want to become famous, start with superstars.

If you want to regain your former glory, you will kill the superstars who are in the sky.

Both of these mentalities are normal.

But Chen Mu was not convinced.

As a result, the entire January of 2010 became the month of rule called "Chen Mu".

Chen Mu's amazing performance this month even made the so-called "January Chen" appear on the Internet, describing a superstar who will burst out with an unusually amazing fire and trample the whole league under his feet for a certain period of time.

On January 1, away against the Los Angeles Clippers, Chen Mu scored 33 points, 18 rebounds, 6 assists, 4 blocks and 2 steals.

On January 2, away against the Golden State Warriors, Chen Mu had 41 points, 19 rebounds, 4 assists, 3 blocks and 1 steal.

On January 5, away against the Sacramento Kings, Chen Mu scored 39 points, 17 rebounds, 5 assists, 1 block and 3 steals.

On January 7, in the last game of the away trip, against the weak Timberwolves, Chen Mu exploded with 51 points, 23 rebounds and 8 assists. Let Minnesota's cold winter skies blow with strong lakeside winds from Philadelphia.

At the end of the away trip, Chen Mu naturally won the title of Eastern Player of the Week in the first week of January, and the badge of the vacant shooting master was dotted with silver.

Then the Wajovia defense began, and in several consecutive home games, Chen Mu and the Philadelphia 76ers continued their winning journey.

On Jan. 9, at home to the Orlando Magic, Rashad Lewis' pre-game rhetoric became a joke two and a half hours later.

"Bang......!"

Hanging with Rashad Lewis, Chen Mu once abused the frame with one hand, and also got the opportunity to add a penalty, and after landing, the MVP of the audience continued to shout. With Chen Mu's fork sign action, and Curry, who was unwilling to be lonely, kept waving his hands, stirring up the atmosphere of the scene.

The Magic team is like coming to Infernal Hell, and the players have completely lost their fighting spirit on their faces.

After hitting the free throw, Chen Mu's personal score came to 52 points, and he scored 50+ in two consecutive games, making Chen Mu completely promoted to the ranks of historical scoring masters. grabbed 21 rebounds as easily as eating, which allowed Chen Mu to once again complete a single-game 20+20 performance, becoming the player with the most double 20 this season.

During the post-match interview, Rashad Lewis, who was pressed to the ground by Chen Mu and rubbed wantonly, accepted an ill-intentioned interview with reporters. When asked by a reporter if he had anything to say about his pre-game rhetoric, Rashad smiled helplessly:

"I played 37 minutes and was beaten by him for 37 minutes, what do you want to say now you ask me? What should I say? The next time I see you begging for light abuse?? ”

Although it is not a back-to-back 50 points, in an era of withering inside, Chen Mu played two consecutive wonderful performances, which still made many veteran stars excited.

Especially the inside superstars led by Charles Barkley, they all praised Chen Mu's performance.

"The last glory of the alliance!"

In this era with Smalls, Howard, and Garnett Duncannowitzki who are not yet completely old, and there will be Griffin and Cousins in the future, it seems a bit too much to say that Chen Mu is the last glory of the league's interior line.

But at least until this time, Chen Mu is the only one in the league who can make people feel how terrible it will be for an inside player to launch a threat.

Later, on January 11, at home, the old rival Raptors.

Chen Mu ran into Bosh who had blown him up, and now the situation of rookies versus All-Stars has been completely reversed.

How the MVP will beat Bosh is the focus of attention.

"Chen has been in a violent state recently, you are his old rival, you have played in the NBA and on the international stage, is there any trick to restrain him this time?"

The reporter's pre-game questions, as long as they came to the power forward of the team against Philadelphia, almost all the questions came down to Chen Mu.

This way of asking questions naturally makes the opposing players dissatisfied, but there is no way, who makes Chen Mu one of the top names in the league now? If you're not happy, you can also play with an MVP!

"Restrain him...... Well, I don't know, because a player of his level is no longer a level that can be restrained with tactics and defensive intensity. We can only do our best, try to win, and don't think about anything else. ”

After all, he is a perennial All-Star level player, and Bosh is even more watertight when he says it.

At the end of the game more than two hours later, Chris Bosh, who wanted to "be himself", shot 2 of 13 from the field and scored only 4 points.

Of course, this is not the credit of Chen Mu alone, the defensive strategy of the whole Philadelphia team, and the defensive tactics arranged against Bosh are the key to making Bosh the Iron King.

Chen Muma, he only covered 5 hats from Bosh and 7 hats from the audience......

"Don't you always say that I didn't live up to my name as MVP last year and should be given to LeBron because LeBron defends better than me? So I think I should improve my defensive deterrence, run a lot, and in addition to grabbing rebounds, I'm going to compete for DPOY in two years, I said, you forgot? ”

At the post-game press conference, Chen Mu's words made people's scalps numb, disgusting and panicked.

This guy ...... Want to get DPOY? Within two years??

How far does he have to go before he gives up? Will you destroy the sport of basketball directly? (To be continued.) )