Many people know that Peter Kenyon jumped ship from Manchester United to Chelsea, and his biggest wish is to build a big business empire with his own hands, and he wants everyone to know that the reason why he can succeed at Manchester United is not because of Edwards behind him, but because he has enough strength.

But many times, the wishes are always good, but the reality is extremely cruel.

In his first full year in charge of Chelsea, he had enough to ⊥ him bald, as his Chelsea deficit was £900,000, and no other team in the world was as debt-ridden as Chelsea, and at the same time ambitious to continue to invest heavily.

As Chelsea's CPO, Peter Kenyon is actually not in favor of continuing to invest heavily, on the contrary, he is very supportive of Ye Qiu's suggestion at many internal meetings of the club's senior management that Chelsea do not need to make big reinforcements in the next few years, but only need to adjust the details, and start to focus on strengthening the youth team and promoting youth team players.

But as the boss behind Chelsea, Abramovich is clearly not prepared to do so.

Now the outside world is full of rumors, and the Milan sports newspaper was the first to disclose an inside story, Abramovich intends to poach Brazilian superstar Adriano from Inter Milan at a shocking sky-high price, and replace Drogba with a Brazilian.

Everyone knows the strength of Adriano, as well as the status of the Brazilian at Inter Milan, he is now the king of the Nerazzurri, and if you want to poach him, it is impossible to impress the Brazilians without a huge transfer fee and a high salary.

But this rumor is definitely not unfounded, because Abramovich has recently become close to Juan Figer, and everyone knows Juan Figer's status and influence in the hearts of Brazilian players.

Another rumor is hard to believe, the pervasive Sun newspaper was the first to reveal a shocking news, that is, Abramovich has reached a tripartite agreement with AC Milan and Shevchenko, and Chelsea will buy the new European Ballon d'Or winner Shevchenko at the end of this season for the first day of the world price of RUUU million euros.

And in order to avoid the breach of the contract between the two parties, the breach of this agreement will be as high as UU million euros, once Shevchenko is unable to complete the transfer in the summer, Chelsea and AC Milan have the right to recover this liquidated damages from the party who broke the contract, and as the agent who handled the transfer, Pini Zahavi will receive 10 intermediary fees.

Rumors about Shevchenko's transfer to Chelsea have been rumored in the past two years, and even news once came out that Shevchenko had personally promised to join Chelsea, but in the end he died because of Ye Qiu's refusal.

People outside don't know what to do, but as a person who handles it himself, Peter Kenyon knows very well that if Ye Qiu did not renew the contract to refuse Shevchenko after the team won the Champions League, the Ukrainian nuclear warhead would have already belonged to Chelsea, and because of this, Abramovich had an estrangement from Ye Qiu, and even Peter Kenyon no longer trusted him so much, and began to rely on that damn Israeli Pini Zahavi for everything.

And now this fierce news from the Sun News has undoubtedly made people who know the inside story a little more apprehensive.

'We all know that a few days ago Roman Abramovich made a personal clarification that the purchase of Shevchenko can be forgotten, he is very happy with the current Chelsea squad, and he is not likely to force Shevchenko to offend AC Milan for this, and he has reaffirmed his friendship with Galliani and Berlusconi.

'When Abramovich made such a clarification, we all believed that Shevchenko's door to Stamford Bridge was closed, but in reality, behind this clarification, there was a mystery hidden in it, and that was what if Chelsea didn't force it?

"When Abramovich, AC Milan and Shevchenko reached an agreement, the transfer was a natural thing, with each of them taking what they wanted, and AC Milan could also get a shocking transfer fee, which did not contradict Abramovich's previous clarification

The Sun gave an analysis of the direction of the whole thing, which is also to further win the reader's trust.

Peter Kenyon would not have believed it if it was just a rumor from The Sun, but he soon received a message from Adidas that they wanted to add a clause to the suspension of shirt sponsorship negotiations.

Peter Kenyon has long been clear that Umbro will no longer be able to meet Chelsea's demands, and it is clear that the England-grown shirt sponsor will not be able to satisfy Peter Kenyon and Chelsea, and only international brands such as Nike, Adidas, Puma and Reebok will fit his vision for Chelsea.

After deciding to get rid of Umbro, Peter Kenyon began to contact Adidas, because Nike sponsored Manchester United and Arsenal, the two major Premier League giants, and in recent years, with the rise of the Premier League, Adidas has been excluded from the Premier League, and the German shirt sponsor has always wanted to enter the Premier League market.

The rise of Chelsea has undoubtedly provided Adidas with a very good opportunity, and Chelsea's amazing performance last season has earned Chelsea an excellent image, and it can almost be said that Adidas in turn pursues Chelsea.

But now, Adidas asked to add a clause, that is, to guarantee Ye Qiu's stay

Peter Kenyon's negotiations with Umbro resulted in UU's splitting of the case in the summer, but Chelsea paid Umbro £10,000 in liquidated damages, which will be paid by Adidas from the sponsorship fee.

But now Adidas has asked to add Ye Qiu's retention clause, if in the summer of UU, when the cooperation between the two sides begins, Chelsea's head coach is no longer Ye Qiu, the annual sponsorship fee of 15UU million pounds will automatically drop to 10UU million pounds.

This is the first time that Peter Kenyon has felt Ye Qiu's commercial value so clearly, in the past few years, under Eliza Moon's shrewd operation, Ye Qiu has become a brand in the world of football, and when he was in Ajax, Ye Qiu had a very good cooperation experience with Adidas, and Adidas also made a lot of money from Ye Qiu.

Now, after Ye Qiu came to Chelsea, his achievements and value have also risen, purely in terms of influence, he is definitely the most influential head coach in today's football, and he doesn't even need one, and for Adidas, Ye Qiu's value is equivalent to half of Chelsea.

Therefore, with Ye Qiu, it is 15UU million pounds, while without Ye Qiu, it is only 10UU million pounds

Of course, Adidas values not only Ye Qiu alone, they are also sponsors of AC Milan, and they obviously got some insider information of their own, and in the end they should have come to a relatively pessimistic result, that is, Ye Qiu is likely to leave the team, and once Ye Qiu leaves, will the Chelsea he built fall apart because of this?

You must know that before Ye Qiu came, Chelsea was just a very ordinary team in the Premier League, Umbro's annual sponsorship fee was 2 million pounds, and now even if there are more stars, but once the results are not ideal, a team like Chelsea may fall rapidly at any time, such as Leeds United that year, or some short-lived teams, Adidas is naturally unwilling to pay a huge sponsorship contract for this, because it is a deal and transaction that outweighs the loss.

Peter Kenyon sat in his office, looking out of the window of Stamford Bridge with a sad face, Stamford Bridge and Cobham seem to be two worlds, all football clubs have always heard of conflicts between these two worlds, even if it is as powerful as Manchester United, they are hovering between business and athletics, and Ferguson has bombarded the team's business operations more than once.

Now, naturally, it all happened to Chelsea.

He has already reported the situation to Abramovich and now waits for the Russians to make their own decision.

If Adidas agrees to Adidas' conditions, it means that Ye Qiu will stay in office, and Abramovich wants to go against Ye Qiu's wishes, and the idea of introducing superstars will be aborted, because Ye Qiu's contract has a clause that can unilaterally terminate the contract at any time without paying liquidated damages, which Abramovich himself promised back then.

That is, he could well get a signal from Abramovich's mouth.

Just when Peter Kenyon was sad, the phone on his desk rang, turned to pick it up, and when he looked at the caller ID, it was Abramovich, and he immediately answered it.

"Suspend negotiations with Adidas, Peter," Abramovich confessed over the phone.

Peter Kenyon frowned, "Really want to pause?" ”

If Chelsea unilaterally calls a timeout now, then with Adidas's domineering and wealthy, it is impossible for them to take the initiative to contact Chelsea again, unless Chelsea is willing to make concessions.

To be honest, despite the great scenery of Chelsea in the past two years, in the eyes of giants like Adidas, it is still an upstart.

"Yes, pause, because we can't meet the other party's terms," Abramovich said lightly on the other end of the phone.

Peter Kenyon was shocked by these words, and he knew exactly what he meant.

He has no doubt that Abramovich is optimistic and attaches importance to Ye Qiu, if he does not pay attention to Ye Qiu, with Abramovich's character, it is impossible to take the initiative to make concessions after the end of last season, but now, Abramovich said such a thing, which obviously sent a signal that Ye Qiu's future at Chelsea is not clear.

"Don't disclose these to the outside world, including Ye Qiu, so be it" Abramovich hung up the phone directly after explaining a few words, obviously not ready to say more to Peter Kenion.

The bald man put down the phone in his hand with some weakness, he had a hunch that the report of the Sun was very likely to be true, and only in this way could it be explained that Abramovich would make such a decision, because there was still a contract between Ye Qiu and Chelsea that did not end until 07

Thinking of this, Peter Kenyon couldn't help but feel a sad sentimentality in his heart, because he could clearly feel that Ye Qiu's situation could fall on him anytime and anywhere.

It's just that all this will be hidden from Ye Qiu for the time being

Ye Qiu didn't know what went wrong with the team's negotiations with Adidas, because there was a non-disclosure agreement, so he didn't know that the Curse of the Month had fallen on such a thing, which cost the club more than 10 million pounds a year.

However, Chelsea are invincible on the pitch and are getting more and more form.

In the first round of the Premier League, Chelsea challenged Blackburn Rovers away, but Mark Hughes's team still couldn't stop Chelsea, and the Blues beat Blackburn Rovers 40 away, successfully winning 16 consecutive Premier League games, breaking Real Madrid's four-major league winning streak for more than 40 years.

On the other hand, Arsenal was slaughtered by Manchester United at home 4, although Vieira's goal took the lead at the beginning, but soon Giggs and Bergkamp scored successively, and in the second half, Portuguese teenager Cristiano Ronaldo's brace helped Manchester United reverse Arsenal 3, and O'Shea's goal at the last moment was to lock the score at 4

This was a complete blow to Arsenal's weakness, with Thierry Henry publicly stating in a post-match interview with the media that Arsenal suffered a rout because of the loss of Edu and Gilberto Silva.

'A lot of people are surprised that Chelsea have been playing so well so far, but in reality, Chelsea have some of the best first-team players in their midfield, with great players like Claude Makelele, Davies, Deco, Parker, Frank Lampard, Essien, and they can create an effective rotation system, and when we lose Edu and Gilberto Silva, we lose our midfield completely.

Patrick Vieira is no longer a midfield defender, he looks more like a commander, he doesn't do any dirty work, but his temper has grown, at least he almost got into a big fight with Keane, but he couldn't lead the team to a win over Manchester United.

At the end of the game, Chelsea's lead was extended to 17 points, which was enough to ⊥ everyone to declare an early title for Chelsea, as there has been no precedent for a team to have a 17-point lead reversed after the winter break.

There are even those who believe that with the current strength of Chelsea, as well as the poor performances of Arsenal and Manchester United, Chelsea could break the record set by Manchester United for the lead in runners-up points that year, and if it does, the Blues will undoubtedly break a lot of records this season and become the so-called record-breaking experts.

Ye Qiu was satisfied with the team's 17-point lead, saying that he was not surprised at all, but he also warned the players that they should not be careless, especially after the team created an amazing miracle of 16 consecutive wins, it should be appropriate to pour cold water on the team and let everyone calm down.

Three days later, the team welcomed Keegan's Manchester City team at home, and the two sides played 00 Ye Qiu's rotation after the lineup performance was average, although the draw was retained, but because Arsenal won away against Aston Villa, the gap between the two sides narrowed to 15 points.

Chelsea travel to Everton.

David Moyes' side are the biggest dark horse in the Premier League this season, and Moyes also said before the game that Chelsea have just ended their winning streak and are unbeaten so far, but this will put a huge psychological pressure on Chelsea.

"This team has been on a high-speed rise in the past six months, and they have adjusted their tactics to make their attacking power stronger, coupled with Ye Qiu's introduction of the right players and the improvement of the team's bench thickness, they are now the strongest team in the Premier League.

'But no matter how strong the team is, there will always be loopholes, and Chelsea played Manchester City, and they looked very out of shape, I think it was because of the psychological pressure they had accumulated after a long winning streak, and the result of their sudden loss of direction and motivation after breaking a number of records.

'I'm confident we can beat Chelsea in this game and end their unbeaten run'

David Moyes' confidence also comes from injuries to Chelsea, with Ronaldinho injured in the game against Manchester City, Joe Cole, Didier Drogba, Cannavaro and John Terry among others, while Patrice Evra suffered a leg strain and is currently out of action due to injury.

Obviously, Chelsea are not playing in the main line-up, but Everton are going to give it their all and give it their go.

Moyes' words actually make a lot of sense, the pressure on Chelsea is indeed very high, and the players have been through so many games, and the form is really not very good, at least captain John Terry made a few mistakes in the defense in this game, and Frank Lampard was completely out of form, causing problems in Chelsea's attack and defence.

But a very important reason why Chelsea can maintain the current momentum is that the team coached by Ye Qiu can be invincible when they are in good shape, but they still have a way to beat their opponents when they are not in good shape.

Gallas made a big difference at crucial moments, as the substitute centre-back replaced Cannavaro in place of John Terry, and it was only in the 78th minute of the second half that he headed wide to the back post from a Chelsea corner, and substitute Robin van Persie came on to score the only goal of the game with an easy effort from Gudjohnsen.

0 Thanks to Gudjohnsen's goal from the bench, Chelsea beat Everton away to secure the three points and maintain the gap between Arsenal and Manchester United.

However, Arsenal's form this round has been very good, L beat Crystal Palace, Gilberto Silva's return really gave the Gunners a new midfield, and it also made everyone realize that Gilberto Silva has become an indispensable tiger in Arsenal's midfield, even if he is just a defensive midfielder.

Chelsea's poor form continued for a week, and by the end of the month, when the FA Cup last-16 knockout game was away to Newcastle, Chelsea were still in a slump and passive throughout the game, but in the end they beat Souness's Magpies 0 thanks to Parker's goal.

The role of bench depth is on full play when the team is not in good shape, and everyone is amazed by the overall quality of Chelsea.

After the FA Cup, the first leg of the Champions League last-16 knockout round was ushered in midweek.

The opponent is La Liga giants, Barcelona