The reason why Han Sen's line defense method has also attracted attention is that among the outstanding players who have emerged in recent years, especially those who can be called superstars, they are either pure offensive players such as Kaka and Ronaldo, or pure defensive players such as Cannavaro and Kahn, and players like Han Sen who have both offense and defense, and are also very distinctive players with both offense and defense, are really unique, and many media began to regret Han Sen's absence from this World Cup, otherwise, Han Sen is very likely to pass this World Cup. It makes the promotion of football and the research of football skills and tactics go further! At the same time, it is also conducive to Han Sen to enter the hall of fame of world football earlier!

However, Han Sen was not idle, the wristband left by Li Xingxing was broken, so that he germinated the idea of developing new products, at present, his handsome brand underwear and underwear, sales can only be said to be average, fortunately, after Mendes took over from GRD company, he immediately changed his marketing strategy and changed to the high-end market, although the sales still did not go up, but at least the profits came up. And now Han Sen feels that the popularity and timing are ripe, and it is time to officially enter the football boot market.

SINCE HE SENT THE IPAD TO HAN SEN, PLUS HAN SEN IS NOW A BIG FAMILY, MENDES DOES NOT OFTEN COME TO HAN SEN'S HOUSE, BUT DIRECTLY USES IPAD TO VIDEO CHAT WITH HAN SEN, HE SAID THAT PRODUCTION IS NO PROBLEM, THE KEY IS NOW THE WORLD CUP SOON, THE PLAYERS WHO PARTICIPATE IN THE WORLD CUP ARE BASICALLY ADIDAS AND NIKE PROFESSIONAL HOUSEHOLDS, SO EVEN IF HAN SEN'S BRAND CAN SUCCEED, IT WILL DEFINITELY BE SQUEEZED OUT DURING THE WORLD CUP! But if Han Sen can reach the Champions League final again this year, then from this time on, the hunger advertising method will be used to promote Han Sen's new products. It will be very likely to receive some orders before the World Cup, and then take advantage of the post-World Cup football boom to get long-term promotion opportunities.

"Same with your panties. Now the important thing is to do a good job in market positioning, otherwise, you will burn money and have fun. Mendes didn't know what he was doing in the video, and said to Han Sen absentmindedly.

"What my panties!" Han Sen corrected Mendes's statement, "In my thoughts, it really means burning money!" ”

Mendes stopped what he was doing, stared at the camera as if looking at Han Sen, and said, "What kind of money-burning method?" ”

"Go to the lower end of the market. Very low kind, make galoshes to make canvas shoes! Han Sen said quietly.

Mendez looked as if choked on something, and his face was very ugly: "Oh my God." handsome, don't be a person and do things like you play football, let the opponent wonder if it's good or not. ”

Han Sen said: "If nothing else, my biggest market is definitely in China, and no one knows better than me what kind of venue Chinese children are in." How did you grow up playing football. Although my Shuai Fund has built a lot of stadiums in China in the past two years, due to the lack of domestic maintenance capacity, artificial turf is still used, so rubber shoes and canvas shoes are very marketable. ”

Han Sen's parents and Xu Jiangchuan and his wife couldn't understand foreign languages, so Xu Yun listened interestingly and sat down.

Han Sen looked back at Xu Yun. took Xu Yun's hand and continued to say to Mendes: "Also, you know. Adidas and Nike have already monopolized the high-end market, if you put our products into it again, it will be strange if you don't be beaten by others! Therefore, we are going to the low-end market, the ultra-low-end market, that is, for children, you know, among the children below the middle school students in China, they can afford Adi and Nike, only a very small part, most parents buy low-end and low-cost galoshes and canvas shoes for them. In China, there have been many low-end galoshes and canvas shoe brands, but none of them have formed a monopoly level like Adidas and Nike. ”

Mendes seemed to be moved by Han Sen's words, nodded and said: "This idea is not impossible, I will say two points of my own opinion, the first is not to invest money in the technological innovation of your low-end products, if you still use the old-fashioned style to promote, it will definitely not achieve the effect of monopolizing the market you want, second, after the technological innovation, it is very likely that the production cost will increase, and whether your low-end market can be maintained at that time." ”

Han Sen listened and nodded: "So I said that I want to burn some money, the technological innovation you said must be done, as for the cost, I think my wife has the right to speak." ”

Mendes looked at Xu Yun beside Han Sen from the video in surprise, and Xu Yun smiled knowingly and said: "Mr. Mendes, Han Sen pulled me out to say this, I know, what he means is that technological innovation must be done, but the cost must also be strictly controlled, in the words of us Chinese, it is called spending a small amount of money to do big things!" ”

Mendez touched his forehead: "Oh my God, what are you really asking me to say?" ”

Han Sen smiled: "Don't worry, there's more!" At that time, this brand promotion must be added with public welfare and charity content, that is, every pair of sneakers of my brand is sold, one dollar will be deducted from the selling price, and it will be automatically integrated into the Shuai Fund. ”

Mendes was almost anxious when he heard this: "This fund of yours has nothing to do with my business." ”

Han Sen waved his hand: "That's your business, you must know that it has always been related to my business." Even if there was no before, there are still today, and there must be a part of the shoes donated free of charge every year, you can calculate, 12,000 or 10,000 pairs, anyway, don't donate to China, don't say that Chinese children seem to lack these few dollars to buy shoes, so donate to some developing countries and even poor countries around the world, donate through the United Nations, as for which department, you contact yourself, I just ask. ”

"......," Mendez was speechless, "is there anything else you have to say?" ”

"Of course." Han Sen held the hand of Xu Yun, who was laughing out loud next to him, and said, "When the time comes, it will not be me or my wife who will cooperate with you in this brand, but my parents and my wife's parents." ”

Xu Yun, who was still laughing, didn't expect Han Sen to have such a play, and was taken aback, Han Sen looked at Xu Yun with a smile, and continued to say to Mendes: "So I don't have any other requirements, I just hope that you can give my parents and my wife's parents enough dividends on the annual sales profits." ”

Mendes was dumbfounded: "Alas...... How could I promise you to do this......"

Han Sen laughed: "Pull it down, the Chinese market of more than one billion, you old boy is secretly happy in his heart!" Okay, that's it, I'll talk about it later. ”

TURNING OFF THE IPAD, XU YUN HURRIEDLY SAID, "WHY DID YOU THINK OF GIVING THEM THE SNEAKER BRAND?" ”

Han Sen patted Xu Yun's hand and said, "Your husband is now thinking about what he does, you see, now that my parents and your parents are retired, the family is rich, speaking of which, it is all mine alone...... And, of course, your ......."

Han Sen hurriedly corrected his words in front of Xu Yun's angry gaze: "What I mean is actually to use this brand and give them a sum of money, so that they can spend it happily in the future, and they don't have to take into account our feelings." ”

Xu Yun said faintly: "It's not just about money! ”

Han Sen smiled and said: "Of course, like your parents and your parents have experience in senior management, in the future, when this brand operates, they will also be able to make suggestions, so that they will have something to do, at least it will not be boring!" ”

Xu Yun then asked: "What about your father and your mother!" What if they're bored? ”

Han Sen laughed: "Can you be bored if you have money? ”

Xu Yun gently patted Han Sen's broad chest: "I know, you still want to use this opportunity to let the four of them sit together in a way that makes money together!" ”

Han Sen touched Xu Yun's short hair: "Wife, you will always be able to know my innermost thoughts." ”

Xu Yun leaned into Han Sen's arms and muttered, "Husband, thank you, thank you for everything you think about and do for this family!"

Han Sen hugged Xu Yun and said with a smile: "I think I'm thinking about it, but I don't have a penny to do it!" ”

The two were sighing with emotion, Han Sen's private mobile phone rang inappropriately, Han Sen did not let go of Xu Yun, but took the phone with one hand and looked at it: "Damn, Wei Miao is here to pay back the money." (To be continued......)