There was a time when Ye Qiu would think about a question like this, in the current environment of such an information age, what is a wealthy family? What is the difference between the giants and the civilian teams?

He felt that he had to figure out this problem, because only by understanding him could he clearly understand what direction he should take Tottenham Hotspur, and he could clearly understand what Tottenham Hotspur was pursuing.

Champion? Is it just a champion?

Ye Qiu felt that it was not, and it was not enough

Some people say it's the foundation, but the problem is that now there are a lot of teams with the foundation lying in the coffin, if the foundation is really effective, why will they go into decline?

Or, some people say that results are important, but don't forget that Arsenal has never won a result that matches the big teams for so many years, although Wenger's team has won the title, but it is the Premier League champion, he has never won the Champions League, but it does not affect others to treat Arsenal as a big team.

It wasn't until Ye Qiu once chatted with Eliza and Peter Kenyon about this issue during dinner, that he discovered something very important from Eliza and Kenyon's answers

Perhaps it would be more vivid to describe it with an example, which is the Zeus mobile phone.

Some people say that the Zeus mobile phone of Leaf Technology is profitable, because the same product, the same configuration, the same Android system, if it is changed to another manufacturer, the price may be one-third cheaper, why is the thing sold by Leaf Technology so expensive?

The marketing department of Leaf Technology never answers this kind of question, and some people from the outside world will naturally take the initiative to help answer, for example, many consumers will say that this is because Zeus mobile phone is fashionable, and it is face-saving to go out, or they think it is easy to use, etc.

Some people boil down to a sentence, which is called brand added value

For the same product, how much others buy, I sell twice as much as they do, just because of my brand and label, what is the reason? It's just that my brand has strong enough added value, and you, not at all

Is the same true for the big teams?

Two equally outstanding players, one plays for a giant team and the other plays for a midstream team, but what is the difference between the influence and popularity of the two people in the hearts of fans in the world?

It is because playing in a giant team, there is enough exposure, enough media attention, and enough brand added value, so playing in a giant team is equivalent to a gold plating, and after a trip, the value is different.

Therefore, those super-sky-high transfers will always only appear in the mutual poaching between the giants, and will not appear in the giants against the civilian team, because the players from the civilian team do not have such high added value.

Ye Qiu thought of the same two employees again, they both have strong work ability, but one of them went to an ordinary small company, and the other went to a well-known large company, not to mention the gap between the treatment, benefits and office environment that the two people get during the work, let's just say that after they want to change jobs and leave, there is no doubt that the employee who goes to a large company will be more popular, and this is a kind of gilding.

The reason why the big teams can make the players covet is not only because of their high salaries, in fact, many big teams may not have higher salaries than other teams, but the problem is that the big teams have such a strong brand added value, which can provide players with the best environment and better results, and at the same time help players increase their influence and popularity.

Just like Real Madrid, at least in terms of brand building, Real Madrid has done quite successfully, Florentino has successfully created a golden sign of Real Madrid, and slowly transformed a concept by poaching superstars, that is, from Real Madrid only poaching superstars, to subtly giving all fans an illusion that everyone who comes to Real Madrid is a superstar.

And looking at Real Madrid, the club has a car sponsor Audi every season to provide players with cars, sponsors the planes they make, the clothes they wear, the shoes they wear on the road, and even a lot of things such as suits, drinks, and drinks, all of which are sponsored, and the players can get practical benefits from the sponsorship of these international brands, and can also use the activities of the big brands to increase their influence

Everyone, whether Chinese or foreigner, wants to pursue honor with face, you wear a dress to go out, you want others to praise you for your beauty and praise you for wearing famous brands, you go to play in a team, and you also want others to give a thumbs up when they hear your team and say, wow, giants.

Human nature has always been like this, ancient and modern, Chinese and foreign, no exception

Ye Qiu thought of the future of Tottenham Hotspur, a perfect sponsorship system is the foundation of a giant team, but handling the relationship with the media is also an important cornerstone of the giant team, and even sometimes he has to admit that in the process of building a giant, the result is not the most important, it is a plus point.

Therefore, in the later stage of the Real Madrid Galaxy Battleship, the results were extremely bad, but the commercial influence of this team has been greatly improved, and even attracted one superstar after another to join, which is the reason

This is the current world of professional football, no one person, no team can change it, you have to adapt to it

Because of this, Ye Qiu recruited Robert Milson, the team's head of press with a wealth of media experience, and he is very good at public relations and media cooperation to ensure Tottenham Hotspur's media attention and exposure.

At the same time, Ye Qiu poached Peter Kenyon and Ron Gulley in marketing, and the two golden partners let go of a very detailed sponsorship system for Tottenham Hotspur in a very short period of time, and promoted Tottenham Hotspur to visit Asia this summer to participate in the Premier League Asian preseason, which is also a round of marketing and hype.

But as the chairman and head coach of the team, Ye Qiu must also check to avoid the team from repeating the mistakes of the Galaxy Battleship, so he insists on paying equal attention to competition and business, walking on two legs, and they must walk very steadily and powerfully, promoting each other and pushing each other.

At the very least, winning the Champions League this year will inevitably bring a huge stimulus to business.

But the more this is the case, the more cautious Ye Qiu is walking on thin ice, because he knows very well that Tottenham Hotspur is now a big business, the player's fame has been played, the team's influence has been played, many things have been stared at by countless pairs of eyes, and many things that were originally ordinary will also become complicated because of this.

At the very least, Ye Qiu did not ask the slightest question about Fabregas and Messi's private contact with Barcelona, but pretended not to know about it, because the player did not say anything to him, so he did not ask.

Because sometimes asking, it represents a kind of distrust

But at the same time, the team put their salary increase on the agenda again, which also shows the team's sincerity.

And there is a contract period, Ye Qiu is not worried that they will be poached at all, even if Barcelona really wants to dig, at least they have to spit out a lot of blood, because even if they sell people, Tottenham Hotspur will sell the price of the giant's star

So, it comes down to skill

After returning to London and ending the afternoon high-level meeting, Ye Qiu hid in his office at White Hart Lane Stadium and was thinking nonsense, while waiting for the team parade to arrive at White Hart Lane Stadium.

According to the news from the south, it is estimated that it will be late afternoon at the earliest, and there is still a lot of time.

While Ye Qiu was thinking blindly, Peter De Visser knocked on the door of Ye Qiu's office.

The Dutchman always gives people the feeling of being very thin and weak, but as long as you look in his eyes, you can feel a kind of enthusiasm in them, which is a passion for football that he has persevered all his life, and even now, he still feels honored to dig up the players that the club needs.

In his words, it's his greatest joy as a scout.

"Ha, Peter," Ye Qiu smiled and beckoned Devisel to sit down in front of him.

Tottenham Hotspur has three Peters in the management, namely CEO Peter Kenyon, then Peter Brandt, head of the Research and Analysis Center, and the last is the one in front of Ye Qiu, the Dutch chief scout Peter De Visser.

So, sometimes, when three people get together, it's really hard to call people.

"Is there a result?" Ye Qiu asked with concern.

Peter Devisel reached out and handed over a thick report, one that had been streamlined by the scouting department.

Ye Qiu wanted a midfield ball handler, that is, a tandem player who could help the team complete the advance with the ball from the middle to the front, and then let the scouting department investigate and draw up plans, and the list was gradually reduced from the original dozen to the current two.

They are Diego from Werder Bremen and David Silva from Valencia.

Originally, Ye Qiu wanted to focus on recommending another player, Mesut Ozil, but Peter De Visel went to Germany to inspect this player for two games, and then completely persuaded Ye Qiu to dispel this idea

"Unless you can make space for him up front, or you're willing to drag the defence back and let him be a threat when he moves from defence to attack, he's not going to play the role you want in your team."

In Peter Devisel's evaluation, Ozil has a very serious problem, that is, the ball style is soft, once it encounters pressure and pressing, the technical movement is a little unstable, which is caused by many reasons, including he is a little afraid of physical confrontation, and Ozil's organizational skills are not excellent, he is best at two things, running without the ball and the most difficult pass.

But in terms of the ability to run without the ball, there is also a difference, for example, the best runner off the ball should belong to the kind of overall running that drives and integrates into the team, in short, it is not only to be able to drill the space created by teammates, but also to be able to create space for teammates to run, the latter is more important than the former.

Davies and Paul Scholes are undoubtedly the latter, so they are the best of the way off the ball.

And if you only have the ability of the former, then in order to play your role you must have a premise, there are teammates to open up space for you to drill, which undoubtedly seems very passive, especially when encountering dense defense, the effect is very poor, this is like the current Manchester United Cristiano Ronaldo

As for the last pass, Tottenham Hotspur have Cesc Fabregas in this regard, and Messi's last pass ability is also quite good, so there is no deficiency, and it would be a bit too much to bring in Ozil just for this point.

Diego and David Silva are two midfielders that Peter de Visser is very likely to be liked.

For Diego, De Visser believes that both the ability to have the ball and the ability to do without the ball are excellent, the basic skills are very solid, the physical fitness is good, and he does not have the fancy of Brazilian players, the action is similar to Kaka, a bit of a simple and practical feeling, and his passing and deep advancement can make up for Tottenham Hotspur's lack of ability to advance in the middle of the opponent's goal within 30 meters.

David Silva is also an excellent type of running without the ball and having the ball, and he and Diego have no big problems in their ability to advance the ball in depth, whether it is passing the ball or advancing with their own ball control ability, and De Visel even believes that David Silva's ability is not inferior to Iniesta.

But a very important reason for the performance gap between the two players lies in the strength of the teammates around them, the same player, whether the passing of the teammates around him is good or not, whether it is comfortable or not, directly affects the player's next action, and even many times, such as Xavi's getaway, you should go to see how the pass given to him by his teammates is before he gets rid of it.

Or can it be said that why did Harvey not show such a strong ability to get rid of it in the first few years, but then he did? There's definitely Xavi's own improvement, but isn't it the style of the team and the quality of his teammates that is helping him to play to it?

It can be said that the performance of the players is inseparable from the cooperation of the team as a whole and the team-mates around them, and any individual comment is absolutely unfair and unfair, so it makes no sense to compare Iniesta with David Silva, because the two are in fundamentally different circumstances and there is no comparison.

"These two players, Diego is more physical, but David Silva is more flexible, and he is very good at using his body to attack and defend, so from the perspective of game performance, the difference between the two is not very big, and Diego's ability to score after insertion is stronger, David Silva is more comfortable in dense defense because of his height and low center of gravity."

After Ye Qiu heard this, he smiled, but he thought it was funny, the two of them were two different types of choices.

"Peter, what do you think personally?" Ye Qiu asked again.

"I would recommend David Silva," De Visel said.

Ye Qiu was noncommittal, "Let's hear it." ”

"Mainly because he's cheaper, Valencia is in debt at the moment, the team is in trouble, it's not a secret to sell stars, it's easier to poach, and unless David Silva is very good in the European Championships, his value is generally not too high, if it is before the European Championships, I estimate it will be around 20 million euros."

Ye Qiu nodded, but still didn't speak, and continued to listen.

'Diego did well in the Bundesliga last season and attracted a lot of attention, and now it is conservatively estimated that Werder Bremen's asking price for him will not be lower than David Silva, or even higher, because he still has a long contract, while David Silva has to renew his contract, which is more convenient for us to put pressure on Valencia.

"David Silva's salary is relatively cheap, and also, judging from my performance in the Spanish national team, I think David Silva is also quite good as a sub-core, or that kind of midfield lubricant, which Diego does not have, so, based on the above factors, I recommend David Silva."

When Peter Devisel analyzed, Ye Qiu was very careful looking at the report he submitted, although it was condensed, it was still a very detailed player report, especially comparing the advantages and disadvantages of David Silva and Diego respectively.

If Diego is a midfielder who combines both traditional and modern football, then David Silva is the quintessential winger, who looks like a traditional midfielder with wing-back attributes and a strong sense of organisation, penetration and passing ability.

From this point of view, David Silva is indeed more in line with Tottenham Hotspur's needs.

'But David Silva also faces a strong competition for Barcelona,' said De Visser with a smile.

"How?" Ye Qiu asked with concern.

"After Barcelona sold Ronaldinho, their technical department assessed David Silva as the most perfect player in football today to fill the void left by Ronaldinho, but it seems that Barcelona has not made any concrete moves at the moment, and may have to wait until after the European Championship."

"Also, your nemesis, Rafael Benitez, has a crush on him"

Ye Qiu was stunned for a moment after hearing this, and then smiled bitterly, David Silva can play multiple positions in the midfield, and his comprehensiveness ensures that he can perform very well, so it is not surprising that Benitez is eyeing him.

"However, I don't think the players like Benitez, so you still have a chance," De Visel smiled a rare smile, but there was no shortage of encouragement in his tone, and it was clear that he was also quite optimistic about David Silva.

"Has the Spanish national team been training for the country?" After thinking about it, Ye Qiu asked.

Devisel had expected Ye Qiu to ask, "Not yet, it will be May P, but he should be in his hometown, the Canary Islands, maybe you should consider taking a trip over there and take a look at the scenery by the way."

After Ye Qiu heard this, he was also happy, "Good place, vacation paradise, do you want to go together?" ”

"No, no, no," Devisel shook his head vigorously, "I still have something to do, and you should take your family with you, shouldn't you?" ”

Ye Qiu didn't say anything more, he knew very well that at Devisel's age, he would generally prefer to stay at home instead of running around if it wasn't necessary, or if it was needed by work.