UA's entry into the basketball market has seen a lot of news on the plane where you and I are.

Most of these news are UA and so-and-so athletes, and what kind of sky-high contracts are proposed. AND THEN HOW THE OTHER PARTY REFUSES BECAUSE OF THE INFLUENCE OF NIKE OR ADIDAS, AND MAKES UA TOUCH OF DUST AND SO ON.

Later, UA really rose, naturally relying on their amazing scientific research strength and product quality in sports brand-related products. But anyone with a discerning eye can see that the rise of UA mainly depends on one person.

Stephen Curry.

Curry, who was considered a glass man at the beginning of his career, once made a name for himself in the NBA. However, due to the constant injuries, especially the repeated ankle injury, Curry's "upgrade" speed is not as obvious as people think. His superhuman strength was also gradually revealed after several years.

UA was lucky, after signing Curry, players and commentators saw that Curry went from a star-level player to a superstar step by step.

In the eyes of consumers, Curry's originally scarred and fragile ankle was magically restored after being replaced with UA shoes. Injuries still exist, and twisting feet can still happen, but the protection of UA sneakers and a series of ankle support products has shortened Curry's recovery period a lot, and objectively reduced the number of games Curry misses due to injury.

The reason for such a clear divergence of opinion between players and fans is simple:

The players are well aware of how much Curry has made adjustments and sacrifices to his style of play in order to protect his ankle.

And most of the fans don't see such a deep problem, what they see is that Curry is getting more and more supernatural, basically staying healthy after wearing UA, and starting to frequent days and days.

Do UA's products work? Of course it works. Not only stars like Chen Mu or other professional players, but also many non-professional sports enthusiasts. I also admire UA's strength in sports protection from the bottom of my heart. Not to mention style and other technologies such as bounce, speed, and shock absorption, in the field of joint protection, UA definitely has the capital to say that it is the leader in the industry.

But are UA products really as amazing as Curry's exaggerated improvement shows?

Not necessarily.

Today, UA has yet to sign Curry, who has not yet entered the league, and there are hardly any professional NBA star endorsements on hand. With their financial strength, it is possible to sign some players, but to sign stars? It's difficult.

Therefore, UA began to officially enter the basketball field in 2009, until a few years later, it showed its edge and became a big brand in the field of basketball-related products. There are still a lot of detours.

Now, by chance, UA CEO Kevin Planck found Chen Mu.

And Chen Mu is a traverser.

What is the greatest talent of the time-traveler?

It's not a system, it's not a badge reward, it's not an advance familiarity and recognition of each player's technical characteristics.

Rather, they have already experienced the future.

Chen Mu has experienced the future.

"You are in a hurry, I can understand that. I want to make a name for myself and get a piece of the pie in basketball. Finding a star to sign is, of course, the easiest way. ”

Seeing Planck's face slightly shocked because of his proposal, Chen Mu smiled indifferently: "But the question is, who to sign." How to sign and how to find the most perfect spokesperson team? These are the key issues that you need to deal with seriously. ”

"You're right." Planck nodded, looked at Chen Mu with admiration, and said, "There is no disrespect. But I really didn't expect that the Chinese kid would know so much about business. ”

"It's not a business understanding, but the psychology of the players and the psychology of the fans. Slightly understood. ”

Chen Mu smiled: "You know much better than me, I believe that before you decided to enter the basketball market, you have held an unknown number of meetings, discussed many times, and what are the advantages and disadvantages of your products compared with NIKE and ADIDAS." ”

Seeing Planck nodding, Chen Mu continued: "Your products are more specialized, more than feelings can not compare with ADIDAS, more than influence and design can not compare with NIKE, have you thought carefully, where is the real advantage of UA?" ”

"Of course we thought, we have a whole team running this!" Planck felt that Chen Mu was looking down on him a little, his face changed, and he clasped his hands in front of his chest and said: "Our biggest advantage is professionalism, and we can provide the most professional body protection for athletes." ”

"What kind of bounce power, speed, grip and so on, you say it's useful and useful, but it's useless to say it's useless. Without a good body as a guarantee, no matter how good the product is, there is no way to restore the health of athletes! ”

"Okay, then the next question."

Chen Mu nodded, Planck is worthy of being a business wizard, if you can't figure this thing out, how can you run a listed company?

"After your team considers the advantages of your product and comes to a conclusion, has it thought carefully: who should endorse your product?"

"Of course it's the hottest ball...... Well?? ”

Planck was halfway through his words, and suddenly he realized that something was wrong, and his expression was stunned, as if he understood what Chen Mu meant.

"Kevin, I'll just call you Kevin, okay?" Planck nodded, and Chen Mu continued to smile: "Do you realize where your problem is?" ”

“…… Do you mean, look for players who have injury concerns, or who have a history of injury, and then sign them to a contract and bet that they can outperform expectations in the future......? Planck was a little unsure of what Chen Mu meant, and asked tentatively.

"That's basically what it means, but one of the words needs to be fixed." Chen Mu nodded and said, "It's not 'betting', it's about 'being sure'." ”

“…… Mr. Chen, this joke is too big! Planck smiled a little, looked at Chen Mu and shook his head and said: "To what extent can you recover after the injury, this is not a game, how can you predict accurately!" ”

"Hehe, what if I tell you that I can predict accurately?" Chen Mu continued to smile.

"This ......"

Planck involuntarily glanced back at Duffy beside him, conveying the message with his eyes.

Hey, hey, Bill, I trusted you to fly to Philadelphia to meet him! This Chinese kid can't be paranoid, right? How could anyone in the world have predicted such a thing?!

"I know. When I say that, you'll have a hard time believing it. Chen Mu was not in a hurry, leaned back and said with a smile: "It's okay, you can go through your channels, or simply go directly through Bill to find out what my vision of people is." ”

"When you're done with all the information, I'm sure you'll come back to me."

After saying this, Chen Mu stopped talking, but got up and made three cups of coffee, one cup for each person. Go back to the couch and sit down, drinking quietly.

This, this, this......

Planck, as Bill Duffy puts it, is a business wizard who has worked his way up from a garage workshop to a public company boss. Negotiation in the mall, private negotiation, white, black, gray, what kind of occasion has he not seen? What kind of negotiators he hasn't been in contact with? Didn't all the arrogant people in front of him take it down by him in the end?

But this Chinese kid ......

Where did his inexplicable stinky fart self-confidence come from, hey?!

It's ridiculous.

Think so. Planck felt more and more that the Chinese kid in front of him was unreliable, and what he said was like running a train, and he knew that he was bragging when he heard it.

Actually introduce such a guy to help him do business? Bill Duffy: Isn't this going to be friends with himself?

"It's okay, there's no hurry. I don't know if you're in a hurry, but I'm not in a hurry anyway. ”

Chen Mu saw Planck's expression change, but he was not annoyed, and snickered in his heart. On the surface, he still looked indifferent, and waved his hand after drinking coffee: "Just go and find out, ask more people." I'm in Philadelphia anyway. We don't have a lot of games on the national team this summer, and I'll probably be in Philadelphia for the offseason. Come to me anytime you think about it, we'll leave each other's contact information, and it's okay if you don't go through Bill. ”

After speaking, Chen Mu winked at Duffy, and the meaning was very clear:

It's time to drop off.

"Ha, haha, hahahahaha......"

Duffy also felt a little embarrassed, scratched his head and smiled, "So...... Why don't you ......do this today? Chen still has the playoffs to play tomorrow, Philadelphia plays Boston, you know, they are mortal enemies, Chen has to rest early! Hahahaha......"

“…… There is one more problem. ”

However, Planck was not a fuel-efficient lamp after all, his eyes narrowed, and he seemed to grasp a clue from Chen Mu's inexplicable self-confidence, and asked sideways: "If it happens, how much do you want?" ”

"How much what?" Chen Mu deliberately pretended to be stupid.

"How much, beautiful knife!" Planck was getting impatient.

"Haha, you're Bill's friend, Bill is my friend, between friends and friends, talking about money hurts feelings!" Chen Mu shamelessly reached out and patted the embarrassed Duffy's shoulder, and said with a hearty smile: "I don't want money, I can see that there are new companies entering the field of basketball shoes, give NIKE and ADIDAS a little push, so that they don't want to be so enterprising, I am also very happy to see such a situation!" ”

"Don't ...... Money? ”

Planck was completely confused, looking at the big yellow-skinned man in front of him with a puzzled expression, and he couldn't understand what was going on in this guy's head.

"It's not okay, it's one thing to talk about it, but it's another thing to get paid. This must be clearly stated in advance, and at least there is a direction and scope, so that there will be a basis for continuing negotiations later. Planck said: "I'm a businessman, I still understand this rule, let's say, what is your psychological price?" ”

"Hmm...... It's hard to measure money. Chen Mu stretched out his hand and touched his chin, pretending to hesitate: "After all, I want you to become one of the new generation of basketball shoe giants, how much is it...... I'm also having a hard time pricing. ”

Just when Planck was about to get up with a sneer and leave the home of this basketball superstar who was obviously delusional as soon as possible, Chen Mu spoke again, and the words he said almost frightened Planck fell to the ground.

"Equity."

Chen Mu stretched out two fingers and smiled mysteriously at Planck.

"I want UA to have a 20% stake in the basketball brand in the future." (To be continued.) )

PS: Xiao Chen is so ruthless!

But there's something even harder, haha!