After the end of the two-week national team match, the day after Real Madrid defeated the visiting Valladolid 4-1 at home, Real Madrid was waiting for AC Milan at home, and Yang Cheng participated in a press conference held by Bild in Madrid, which will announce the cooperation with Yang Cheng. //**//

Unlike other Real Madrid players, Yang Cheng's image rights have always been firmly controlled in his own hands, which is from the agreement and tacit understanding reached with Florentino when he was in charge of Real Madrid, which also makes all the business activities he conducts outside the income, Real Madrid can not get a cut from it.

The other players are different, they have at least half of the image rights in the hands of Real Madrid, so their agent has to take half of Real Madrid's income for every sponsorship contract they have won, this business model was created by Florentino when he brought in Figo

It can be said that the image rights are the biggest part of Real Madrid's profit from the players, Calderón, Sanchez and Mijatovic and others made a lot of income because they unscrupulously and privately authorized business partners to use the image rights of Real Madrid and the players, but now all three people are locked up in prison.

Heidi = Krum has a special brokerage company, and there are professionals who operate the image right for Yang Cheng, which involves many aspects, for example, Real Madrid can use Yang Cheng's image right to seek endorsement and sponsorship, but the income has to be divided into half to Yang Cheng, and Yang Cheng does not use it, because the image right is in Yang Cheng's hands, and he has the absolute initiative.

However, Yang Cheng's approach in Real Madrid has also been absolutely affirmed by Florentino and others, because the initiative is in his own hands, and he can do whatever he wants, just like when Real Madrid's sponsorship with Emirates was in trouble, Yang Cheng directly sacrificed his image rights for many years to facilitate this operation.

This is a sponsorship that all Real Madrid fans talk about, because Yang Cheng did not take any money from Real Madrid's shirt sponsorship fee, he originally had the right to ask for a piece of the pie, but he didn't, he just scooped up the income from the sponsorship agreement he signed privately with Emirates, which is equivalent to him sacrificing a large amount of his own money to help Real Madrid.

In fact, Yang Cheng's sponsorship partners have been changing, because he has a very high popularity, popularity in the field of football, high exposure, excellent image and coaching achievements, so that he is recognized by those businesses.

For example, Braun, a German shaver brand, took advantage of the expiration of Yang Cheng's contract last year to preemptively sign Yang Cheng at a high price of 10,000 euros and became the global spokesperson of Braun.

There are also the famous sports drinks Gatorade, they will launch a [Caesar = Yang Cheng] series of drinks, this is the first time they have cooperated with the sports field, for which they will pay a fee of 11 euros for 5 years, but in these 5 years, they can get the right to use Yang Cheng's image, and Yang Cheng will shoot a commercial for them every year for free.

As Elsa = Patage said, Yang Cheng is now under the operation of Heidi = Krum and Sienna = Miller, like a gold-absorbing machine, constantly absorbing resources from all around, making all sponsors crazy to move closer to him.

In this, the core interest is his image right.

Because he understands this, Florentino never dared to ask Yang Cheng to release the ownership of his image, because Yang Cheng earned more benefits outside Real Madrid in a year than in Real Madrid, and people gave you concessions and benefits in many ways, and if you ask for it like this, you will become insatiable, isn't it? …,

Instead of asking for Florentino, he also gave strong support, just as Yang Cheng strongly supported Real Madrid, Real Madrid even lent the press conference at the Bernabeu Stadium for Bild to hold a press conference, and Florentino, Piri, Butragueno, and the team's four captains, Xiao Xiaoluo, Kaka and other superstars were all present.

The purpose of this press conference is to announce that Bild will be a full agent of Yang Cheng's strategy-analysing books, autobiography, blogs and microblogs, as well as a series of other supporting books, which will be operated into a series and will be launched in a short time

As the author of Yang Cheng's autobiography and this series of books, Gran = Nack also attended this press conference, he is a European celebrity, and he is familiar with the group of journalists who have been invited to the Bernabeu, after all, they are colleagues, so the atmosphere is lively.

"First of all, I must first congratulate our Caesar, who is a father again!" Gran = Nack hugged Yang Cheng with a smile, and immediately received a burst of cheers from everyone present.

"I've known Yang Cheng for many years, maybe 14 years, right?" Gran = Nack looked at Yang Cheng.

The latter shook his head, "Although I know that the famous Gran = Nack also worked as an intern reporter, which is indeed not a glorious thing to say, you really shouldn't forget your year in Chemnitz!" ”

When Gran = Nack heard this, he immediately laughed, "Yes, I met him when I was in Chemnitz, at that time he was a second-team head coach, I was an intern reporter, and then he told me that Chemnitz could be relegated, I didn't believe it, I thought this guy was too arrogant, I didn't expect it to be relegated in the end!" ”

Listening to these two famous figures, talking about the feat that was back then and is now talked about by countless fans, everyone can feel the deep friendship between them. Over the years, Gran = Nack has been able to mix well in European football with his friendship with Yang Cheng, and Yang Cheng has also changed from the firefighting coach of the year to the top coach today.

The world is impermanent!

Yang Cheng smiled, "As you all know, I have never liked to write autobiographies or publish books, but when I heard that the writer was Gran, my first feeling was, is this guy at the end of his rope!" ”

Everyone suddenly burst into laughter again, if Gran = Nack has no way out, then these reporters are probably going to drink the northwest wind, you know, Gran = Nack is now a German ace football legend.

"Then I thought, if I can write about my experience over the years, then it should be only Glenn!" Yang Cheng pointed to Gran = Nack, "Because he is one of the best friends who has witnessed me along the way in the past 15 years, I believe he can write the memories that I want to express and keep the most." ”

Gran = Nack patted Yang Cheng on the shoulder, I understand! ”

"I'll never forget a youth coach of an arrogant Bundesliga team who was temporarily sent to the first team as a firefighting manager, only to prevent all German journalists, including the famous Kicker magazine and Bild journalists, from entering his training area on the first day."

"I was just a trainee journalist at the time, I was working for the Chemnitz Free Press, and I had to get a little bit of success, so I didn't leave like everyone else, and I chose to stay, and it allowed me to get to know one of the greatest football managers I've ever known in my life.

"He's done well in eastern Germany, but it's definitely far more than people think now, not only leading Chemnitz to relegation in the German Second Division, but also contributing to football in eastern Germany after leaving Chemnitz, and the youth program is only part of the fact that he donates a lot of money every year to the University of Leipzig, his alma mater, and also supports the development of football there." ..., "Anyone who goes to eastern Germany now and mentions Yang Cheng will tell you that it is Caesar!" ”

Everyone at the scene listened and couldn't help but applaud again and again.

"This is a world of weak human feelings, but Yang Cheng I know is a person who values love and righteousness, warm, cordial, generous, almost everyone who has worked with him will not deny this, and I plan to visit every club he has coached for a long time in the future, interview the players he has coached, I hope to be able to write about his past in the most informative, rich and detailed way."

"Of course, I will also go to China, this great country, I hope to have a comprehensive and in-depth understanding of the countries and cities that have given birth to such an outstanding person as Yang Cheng, as well as the small mountain villages that he has been talking about for more than ten years, although he comes from a poor and backward area, but his self-improvement is more admirable than his achievements on the football field."

After listening to Gran = Nack's words, many people at the scene couldn't help but be a little surprised, at least their understanding of Yang Cheng was not as in-depth and thorough as Gran = Nack.

In the end, Gran = Nack smiled, looked at Yang Cheng, and nodded incessantly, "Also, I also hope to be able to invite our princesses to be interviewed, so far I have gained something, and it must be exciting news, I believe that everyone will get to know a different Yang Cheng again!" ”

That's why Gran = Nack wanted to write a series, multiple books, for different contents.

According to Bild's previous analysis and research, Yang Cheng has such appeal and readers' demand, so there is definitely a market, and Bild will first serialize these contents in its own newspaper, and then organize and publish them.

Bild is the newspaper with the largest circulation in Europe, which can confirm their recognition and affirmation of Yang Cheng.

"Mr. Yang Cheng, Gran said that he was going to break the news, are you worried?"

When it came to the free questioning session, a reporter from Bild immediately stood up with a smile and asked.

Yang Cheng looked at the ill-intentioned Gran = Nack, nodded and said: "I'm worried, but I'm not afraid, because I also know some of his fierce information, if he writes too much, I will publish a book and expose his insider!" ”

A group of reporters immediately laughed, and the two old friends fought with each other, and the scene was interesting.

"First of all, I would like to congratulate Caiser, Real Madrid has maintained a winning streak on all fronts so far, many people say, you are a great manager, and I heard that you are going to publish a book, what do you think is a qualified manager?"

Because today's invitations are all more professional newspapers, the purpose is to reduce those unnecessary entanglements in private life topics, so the questions are also more professional.

"I think the current football environment is different from before, and now football is not pure, so this puts higher requirements on the manager, and a manager who only understands football cannot survive in today's football world."

'Being a manager now doesn't mean that you train the players well, coach them to play well, make decisions, develop tactics and win games, no, it's actually less important for a manager now because we usually have a large professional coaching staff at the moment.

"The most important thing for a manager is to manage the players, control the emotions and state of the team, develop specific strategies and tactics, stay calm in the tight game, and make the right decisions at any time, which is what a good manager should have at the moment."

Many reporters nodded their heads after listening to this. It's Mr. Yang Cheng, I heard that there was a problem when you renewed your contract with Real Madrid last season, which caused many Real Madrid fans to be worried, and they all want to know, how long will you be at Real Madrid? Is it true that you will be leaving Real Madrid this year? Another reporter stood up. ..., Yang Cheng shook his head, "It's definitely not true, because even I don't know!" ”

"The thing I want most now is to lead Real Madrid through this season, I don't think much about the long term, so I can't say how long I'll be at Real Madrid, but if I look at my current state of mind, I want to coach at Real Madrid until I retire, because it's a wonderful thing for me to lead the football club I love the most to succeed – it's a wonderful thing."

"But, Mr. Yang Cheng, there is news that Manchester City are ready to offer you the highest contract in history."

Yang Cheng smiled, "I thank all the teams that are interested in me, but unfortunately, if I leave Real Madrid, then I should not go to other club teams to coach." ”

"It's hard work to coach a club in the league!" Yang Cheng said lightly, "My elderly parents are in my hometown, and we can only see each other once a year, more often through online videos that they don't know how to use, and my mother is not in good health, so I can only send things but can't take care of her." ”

"My son Charles is in kindergarten in the United States, and he called me and cried and said don't go to school, and I wanted to cry because if I were around him, I would have told him, Daddy, to take you to school, but I couldn't do it because I had to prepare for the next game, and I didn't even send him off once!"

"Yes, that's right, I've gained a lot as a manager, I've gained a lot, but have I also lost and given too much? When you get to a certain point, you think about your past and you cherish certain things, and I'm starting to get a little tired now, and I think I'm going to seriously consider the decision to retire in the near future. ”

'Of course, I can't be so selfish because I don't live alone, I have my players, I support my club, I have some other media friends, I'm not a selfish person, so if one day I decide to retire, then I want everyone to be satisfied.

Yang Cheng has never been a willful person, which can be seen from whether he leaves Kaiserslautern, Inter Milan, or Liverpool, and he pursues all aspects in dealing with this kind of thing, and he hopes to leave a perfect image for everyone.

This will undoubtedly put him under more pressure, but it will also give him more respect.

37 years old is really not an age that should be retired, but it is not difficult for everyone to feel the hard work he has put in over the years from Yang Cheng's words, as well as the nostalgia for the lost family and affection

It's true that being the head coach is a hard job, the players just need to focus on the game, so Xiao Xiaoluo can go to nightclubs, go to pick up girls, go on vacation after the game, but the head coach can't, you have to think about training, think about tactics, think about the opponent in the next game, and you have to think about the situation of the team, etc.

When you win, people usually say that the players played well, the stars performed well, and how many would praise the manager?

But if you lose, the first thing to do is to find the head coach, where are your tactics inappropriate, where is not targeted, and where is ......

Mourinho's hair is white and dyed, Yang Cheng's hair is also white and black, and Wenger, Ferguson, Ancelotti, Heathfield, Bosque, ・・・・・・ all managers have such and such problems, and even how many like Houllier, managers have become a high-risk industry.

From the age of 23 to 37, in the past 15 years, Yang Cheng has always been conscientious and has always maintained a high degree of professionalism, and every team he has led has achieved success, and it can be seen from this that he has given more than anyone else. ..., the world is fair, if you don't pay, you can't have a gain, you have to pay as much as you want!

Multimedia only blindly focuses on Yang Cheng's private life, but never ignores that in fact, he is more diligent, assiduous and hard-working than anyone else, without these efforts, he would not have today's gains.

All the reporters silently recorded Yang Cheng's heartfelt words just now, and they all sincerely agreed and affirmed Yang Cheng's words, because if he would say such words, he would be more like a mature and stable Yang Cheng, rather than the playboy image in the eyes of all fans.

Everyone has strengths and weaknesses, and if there are only strengths and no weaknesses, then it is God, not man.

And at the end of the press conference, Gran = Nack made a summary, that is, a summary of the whole plan.

The content of this press conference quickly appeared on the pages of the major authoritative media the next day, and it also caused a lot of commotion, after all, Yang Cheng said that he may consider retiring, although he said that it was in the near future, but the fans still want to stop him, especially Real Madrid fans.

In Real Madrid's home match against AC Milan, banners appeared in the stands of the entire Bernabeu Stadium to retain Yang Cheng, and they hoped that Yang Cheng could take charge of Real Madrid forever and never retire!

This situation and this scene are particularly moving!