Chapter 362: Full Development
With the high performance of the National Olympic team and the further hype of the media, before the semi-finals, Binyan, who had not appeared for a long time, also came to Shanghai with a mission to meet Han Sen. Han Sen knew that Binyan came from Spain to find him when the big game was about to be, and naturally it would not be as simple as just to meet and chat, so he also asked for instructions and reported, so that Binyan could enter the hotel to his room, because after the National Olympic team reached the semifinals, the Shanghai Jinjiang Hotel where the National Olympic team stayed had upgraded its security, and ordinary fans could not enter the hotel without the instructions of the coaching staff of the National Olympic team or even the upper echelons of the Chinese Football Association. However, he also took the opportunity to show favoritism and asked Binyan to take Xu Yun to the hotel together.
"Yo, Mr. Hama's here? And sister-in-law! Dong Fangzhuo watched Han Sen and Binyan come in together, there may be no outsiders in the room during this time, Dong Fangzhuo looked at Binyan and Xu Yun was also very fresh, but he immediately found that the three of them looked at him silently with a very strange look.
Dong Fangzhuo got off the bed with interest, and then put on his shoes: "I'll go and talk to Han Peng, at this time, I am still the closest to my fellow countrymen!" Alas, when you cross the river, you will tear down the bridge, and it will be cold when people take tea......"
Han Sen and the three of them watched Dong Fangzhuo go out, Dong Fangzhuo looked at Xu Yun reluctantly and said, "Sister-in-law, ......"
Han Sen stood up and pushed Dong Fangzhuo out: "I know, I'll help you find a girlfriend at the beginning of next semester, and don't call my sister-in-law anymore, I'm a few months younger than you!" Don't call my wife small. ”
Seeing Dong Fangzhuo's aggrieved appearance of being pushed out with his teeth and claws, Xu Yun naturally couldn't help laughing. The flowers and branches of laughter trembled, and although Binyan had a heart, he also squeezed out a smile.
Wait until Han Sen is seated. Binyan couldn't wait to take out a stack of documents from his bag, which was full of colorful characters from various countries, Han Sen took it and looked at it, and couldn't help frowning: "What kind of stuff are these!" A quote from the club? ”
Binyan shook his head: "No, this is the department responsible for collecting public opinion intelligence of GRD company, collecting some information about you on the Internet, and even intercepting and deciphering some emails!" ”
Han Sen suddenly broke out in a cold sweat: "Your GRD is a hacker company!" Isn't it illegal? ”
Binyan whispered: "This kind of thing is actually very common in the transfer market. In order to get some internal information before competitors or negotiators, so as to take the initiative in the transfer work. Know Juventus' phonegate? It's all like that. ”
Han Sen touched his forehead. grabbed Xu Yun's hand beside him: "Why did you come here, I feel like I'm going to be a spy." ”
Binyan smiled: "You don't have to be so nervous, we only collect information to understand some unspoken potential markets, and we don't use this information to negotiate with others for profit." Moreover, the authenticity of these materials can only be used as a reference. Long story short. This time, there are a few things to say, first, Adidas is ready to continue to double your endorsement fee, which was originally 1 million euros a year, and this time it is ready to increase to 2.5 million euros. ”
Just endorsing a brand is 50 million yuan a year, and the earthquake donation will be really worthless in the future. Not to mention Han Sen, he felt that even Xu Yun, who was used to seeing a good life around him, shook the little hand in his palm. So he pretended to be calm: "It's good to talk about this matter on the phone soon, and it's worth your personal visit?" ”
Binyan looked at Han Sen and said, "The reason why Adidas wants to add endorsement fees. The first is that your current market is very different, and the second is also important, that is, the competitor, Nike, is ready to dig your corner. ”
At this moment, even Han Sen's hand trembled: "What do you mean?" ”
Binyan smiled: "Don't worry, you listen to the second thing I said first, that is, the question of where you are going next season, at present, the clubs that want to introduce you through the formal process are still the same as before, there are only three, Inter Milan, Valencia and Mallorca." Barcelona may send a special team immediately after the Olympics to discuss with you and GRD about changing your contract and raising your salary. Through analysis and judgment, we feel that all walks of life in China, including some foreign market demand, prefer you to stay in the team with Champions League qualifications, so that the rest is Barcelona and Inter, the main sponsors of the jerseys and equipment of these two clubs, which are precisely Nike, so if you implement your destination this time, Nike will look at you such a big piece of cake and can't get a bite, of course, it will be uncomfortable. ”
Han Sen didn't think about anything else during this time except football, not to mention that these were things he didn't dare to think about before, but now when he heard Binyan say this, he was naturally dumbfounded: "This...... Nike also made a bid? ”
Binyan pretended to be mysterious and said: "Of course, Nike has made an endorsement offer of 3 million euros." ”
Han Sen stammered, "That...... This one...... How do you calculate it? ”
Hahadaxiao: "Look at you, let's still keep an eye on the money, don't worry, Adidas will definitely not give up on you so easily, this matter has basically been negotiated, that is, according to industry regulations, your shoes and equipment are still sponsored by Adidas, and the full endorsement with Adidas will not stop here." As for Nike, if you can successfully transfer to the club mentioned above, if you do need to speak for the team or give an interview on behalf of Nike off the field, Nike will also pay you for it, and of course you also need to participate in some activities organized by Nike that do not conflict with your Adidas products. ”
Han Sen thought to himself, just by endorsing this matter, GRD Company and Binyan are basically equivalent to cutting and selling themselves first, but then again, even if they tell themselves, it is still sold like this! No, it's called market development!
Binyan looked at what Han Sen was thinking in his heart, so he smiled and said, "Don't forget it, anyway, this money alone will definitely be beyond your and your girlfriend's imagination." ”
Han Sen glanced at Xu Yun beside him, only to see that Xu Yun was also looking at him with an unexpected expression, thinking that he had decided to come to this windfall: "What do you say about the transfer?" ”
Binyan sold Guanzi again: "This is not in a hurry, let's finish the endorsement first, this is the endorsement of the light sports brand, in addition, Coca-Cola, Pepsi, Audi Motors, Volkswagen and China Mobile, China Unicom, these competitive peer products on the market are all hitting your idea at the same time, ready to start first." ”
"There won't be Wang Laoji and Heqizheng!" Han Sen blurted out, and Xu Yun couldn't help but pat Han Sen with a smile on the side.
Binyan said with a smile: "Herbal tea is actually the same as Coke, it is softdrink, Coca-Cola and Pepsi have made a move, and their competitiveness is still a little worse." If you want, you can entrust the company with full authority to deal with it, and the company will withdraw commissions in accordance with international practices. Of course, you can decide this later, and there is a more important market development that must be agreed by you and participated, that is, now GRD has done some market research in domestic and foreign markets during the Olympic Games, and feels that the business opportunities are now more mature, and are ready to design an exclusive brand for you, which will start brewing next season, and then launch it next year. ”
Xu Yun clapped her hands: "This is good, I like this!" ”
Han Sen has also seen people like Beckham, Jordan, including Li Ning, Deng Yaping, etc., all have their own brands, and they can design a brand of their own, regardless of business opportunities and financial resources, at least they can equate themselves with these superstars in the sports world, how is it a refreshing thing: "That...... What does this brand produce? ”
"Because you already have the dual endorsements of Adidas and Nike, which basically covers most of the sports equipment, the design and production direction considered by the company's marketing department is......" Binyan glanced at Xu Yun, and then said with a straight face, "Underwear and underwear!" ”
Xu Yun next to him burst out laughing, and then his face suddenly turned red, and Han Sen also opened his mouth: "Yes...... Men's bar! ”
Binyan sat down and said: "The main thing is to take the sports route, for now I will consider men's first, and when the time is ripe in the future, I can also design women's sports underwear." Moreover, the company is ready to immediately register handsome as your exclusive brand name at home and abroad, which is also an important reason why I came to you this time, because you must make a decision on this matter! ”
"Shoot!" Han Sen rolled up his sleeves, "Anyway, I have already been sold out by you, hurry up and preemptively register, otherwise it will be troublesome if someone else preemptively registers it." (To be continued......)