135 A basin of cold water is needed

Life must be happy, and Aldridge does not need to keep a low profile after winning the championship, it will become hypocrisy.

What is a friend?

Aldrich doesn't think that friends have to be like-minded to do big things, to accompany you when you are most happy, and to accompany you when you are sad, such people are friends.

On the night of his Carabao Cup victory, Aldridge got carried away in Sander's bar, drank with people he didn't know in the neighborhood, danced with one young and beautiful girl after another, socialized normally rather than carnally, and returned home drunk with the help of Evan and Fred.

When he woke up in the morning, he went down to the living room and found Fred lying on the living room floor sleeping soundly, and Evan curled up on the couch and sleeping soundly, pushing open the bathroom door, Aldrich was speechless to see Brady lying in the waterless bath with a wine bottle.

He took a simple shower, his friends hadn't woken up yet, made coffee, and he went out the door to get the newspaper for that morning.

When I got home, I put on my headphones and turned on the TV, listening to the news while flipping through the newspaper in my hand and reading the news.

Of course, the main concern is the coverage of football.

He would subscribe to the big British newspapers, even the tabloids, and newspapers like The Sun, which are about sensationalism, often have little real and reliable news.

The Times, The Daily Telegraph, The Guardian, The Independent, Aldrich spread out these four newspapers on the coffee table, intending to flip to the sports section, but some of the cover headlines caught his attention.

There was also a Premier League fixture on Saturday and Sunday, with Millwall and Aston Villa having their league games postponed due to the Carabao Cup final, and the newspapers had only a handful of Premier League news stories, all of which had a chance of highlighting the Carabao Cup final.

"The roar of the wild lion shakes England!"

"England coaching genius: Aldridge Hall has arrived!"

"The dawn of one hundred and ten years from now is shining!"

Aldrich was reading the newspaper with his coffee, and it was boring to look at it.

Because most of the newspapers were full of praises, basically singing praises to him and his team.

And some of the photos are very good, such as him being thrown into the sky by the players, such as Larsson running wildly on the sidelines after scoring a goal, and the background is a flash highlight, which is very attractive.

Aldrich raised his forehead and sighed softly, Fleet Street, brother knelt for you.

The season is not over yet, and what my brother's team needs is a basin of cold water!

Aldridge would have preferred some cynicism in the newspapers to stimulate the team's greater ambition, rather than being praised in the sky, in which case it would be miserable to fall.

However, this is the characteristic of Fleet Street, you are red, you hold you up to the sky and compare you to the stars, you are black, you crush you under your feet and spit on you.

It is undeniable that if there are players in the UK who start to become red, then England's star-making ability is undoubted, which comes from the UK's strong media power, originally, the UK is the news center of Europe, news in various fields, the UK is the heart of public opinion, plus the advantage of English, the ability to spread is incomparable to other European countries.

Italian, Spanish, German, French, the news transmission of these countries is not as good as English, which is no wonder that the rapid development of the commercialization of the Premier League can bring out many superstars with inflated value, which is also the reason why the Premier League broadcast can quickly promote it globally.

Evan who was curled up on the sofa suddenly propped up, rubbed his eyes blankly, saw Aldrich sitting opposite the coffee table, suddenly screamed, and then got up and ran to the bathroom, just entered the bathroom, another scream, and then Brady's scream.

Aldrich smiled, obviously Yiwen cared about her image, not to mention whether she looked beautiful when she woke up without makeup, but her light makeup last night was a little bit of a cat face.

Half an hour later, the three best friends washed up and watched the meter, made a simple breakfast, sat down around the coffee table and started chatting.

Aldridge threw away the newspaper and watched the TV show with great interest, which he watched as a replay of last night's football commentary.

A number of celebrities and football critics gathered together to review yesterday's Carabao Cup final, and to analyze and interpret the whole game in detail, and their opinions were very hotly debated.

Aldridge likes to watch this kind of show, because it is far more connotative than the news, the score of a football game may be very simple, 1:0, 2:1, 3:0 and so on, just a few goals, but in 90 minutes, it is not a mistake by a player on the field or a goal created by a wonderful cooperation within a dozen seconds can condense the whole of the game, experienced retired coaches and discerning football commentators sit down to review the game, often can provide a lot of information that cannot be seen by the naked eye, and this, There are also Aldridge who also missed or didn't realize that he was directing from the sidelines, and for him, watching this kind of show is very helpful for his coaching, even if he is only a spectator, he can also open up ideas.

After the hangover, Fred and Brady are not in a good state of mind and look a little confused, the two are going home to catch up on sleep, Evan looks at the time, she is going to college classes, Aldrich is about to drive to see her off, but the phone rings.

After hanging up the phone, Evan whispered softly to him: "If you have something to do, go and get busy, I'll take a taxi myself." ”

Aldrich smiled: "Don't worry, let's go, I'll send you." ”

On the way to the university, she sat in the passenger seat and seemed to be unrefreshed, her head resting against the window and remaining silent.

When the car stopped at the entrance of the university, Evan suddenly turned his head to stare at Aldrich and asked, "Where did she go?" ”

Aldrich said inexplicably: "Who?" ”

"Your singer girlfriend."

"Oh, promoting the album out of town, not in London."

"Is that good?"

"What do you mean?"

Evan withdrew his gaze, continued to turn his head to look out the window, and said lightly: "When you are the happiest, she should be by your side." ”

"Hehe, I don't think it's necessary, how to say it, I like to keep a certain sense of distance, besides, she is a career-oriented woman, I support her career, she also supports me, if she accompanies me every day, I will feel guilty, because I don't have much energy to spend on coaxing women, I am a boring man."

Aldrich said in a self-deprecating tone.

Football coaching is in this fate, if you want to succeed, it will take a lot of time, because football is advancing with the times, you not only have to study the current football style and tactical characteristics, but also have a keen sense of smell to see the future trend, and implement the specific work, that is, to study the opponent repeatedly.

Sometimes the work is very boring, but Aldrich can only have fun in the bitterness, and sometimes after a lot of boring research, the weakness of the opponent is discovered, then it is a kind of joy and pleasure like a long drought and a rain, this kind of pleasure, outsiders can not experience.

Evan turned his head to look directly at Aldrich for three seconds, her beautiful and clear eyes made Aldrich a little hairy, and he said, "You don't suspect that I'm gay, do you?" ”

Evan smirked, shook his head and pushed the door to get out of the car, then turned around and bent down to Aldrich in the car and said, "Be careful when driving." ”

Aldrich waved goodbye to her and drove to the club.

Before leaving the house, it was the club's CEO Adam who called him to inform Aldrich that a business partner had come to the club.

Puma's business representative, Worm Heisenberg.

Aldridge and Heisenberg were first approached almost a year ago, but the two did not get along, and in the summer, Puma reluctantly signed a shirt sponsorship contract with Millwall, which was a test investment in the Premier League.

That contract wasn't big, £750,000 a year.

Now that the one-year period has not yet arrived, Heisenberg took the initiative to visit Millwall, definitely to continue business cooperation.

Adam, the club's CEO, is also cunning, and has been out on the public since the New Year, with Millwall's shirt sponsorship and chest advertising expiring in six months.

Millwall's highlight-reel performances in the Premier League, coupled with a number of live broadcasts, have made the club's commercial effect grow, and Barek Bank has reached a verbal agreement with Millwall to continue sponsoring them in the summer, and it is a two-year contract of £1.5 million a year.

Puma can't sit still, Millwall not only performed well in the Premier League, but now won the League Cup, if there are many classic shots in English football this season, then most of them have the shadow of Millwall, just the sales of jerseys, let them make money.

It also has to do with Millwall's first appearance in the Premier League, with the enthusiasm for new kits being redundant, and as more and more neutral fans start to pay attention to Millwall, this is intuitively reflected in shirt sales.

The intention of business cooperation and the contract are generally decided within half a year before the expiration of the previous contract, and the decision to continue or stop cooperation will not be made until the contract expires.

Adam could have handled this on his own, but in order to show his sincerity, Aldrich planned to meet Heisenberg in person, and as he had said last year, he valued a good partner.

When Aldridge arrived at the club, Aldridge invited Heisenberg directly into his office, and Heisenberg said a compliment and gave Millwall a small gift to congratulate Millwall on winning the League Cup.

His attitude has changed dramatically from last year, and he is full of enthusiasm, singing praises for Millwall, and even using the word great.

Aldridge and Adam both knew that the other party was a sycophant, just laugh, and there was no need to take it to heart.

When it comes to specific sponsorship deals for next season, Heisenberg has proposed a three- to five-year contract for £1.25 million a year.

Aldrich vetoed it outright, and came up with a plan.

One-year contract, £1.25 million.

Two-year contract for £1.5 million per year.

Three-year contract for £2 million per year.

Four- or five-year contracts for £3.5 million per year.

Heisenberg almost dropped his glass and left.

Aldrich reassured him and analyzed the reasons for the proposal.

As long as Millwall maintain their current Premier League rankings, they will be playing in Europe next season, albeit in the Europa League, which is a low-impact competition, but it will always be commercially prone.

And Aldridge is also confident that next season, Millwall will be stronger and go for more trophies.

Heisenberg felt that a long-term contract was too risky, and he proposed to sign it for one year and then two years next year.

Aldridge knows what the other side is thinking, nothing more than signing a £1.25 million contract this year, and if Millwall can remain competitive next summer, then signing a two-year contract of £1.5 million a year.

Aldridge smiled: "Mr. Heisenberg, we can continue to sign a contract for another year this year, but if Puma is still interested in working with us next year, my minimum offer is 2 million pounds a year." ”

Heisenberg was deflated, and this superficial numbers game naturally couldn't trap Aldrich, and the verbal promises were not binding in the slightest.

He left with Aldrich's proposal and wanted to go back to the company to study it.

A month later, Puma agreed to a two-year sponsorship package that would be renewed in the summer for £1.5 million a year.