In this game against Ajax, Ye Qiu's attention is not only focused on his own team, but also on two players in the Ajax team, one is Hulk, who was madly pursued by Chelsea this summer, and the other is Ye Qiu's Argentine youngster Keno who was loaned to Ajax this summer? Peruzzi.

Interestingly, Hulk played as a right winger, aiming at the left side of Tottenham Hotspur, while Peruzzi played at right back and defended the left side of Tottenham Hotspur.

However, the player's weakness and shortcomings are also obvious, that is, he is not smart enough to use his body.

How to make better use of one's body is also a science, especially on the football field, the rational use of one's body can often play a vital role, and Hulk is a little lacking in this aspect, even if he looks physical, but does not show Drogba's rampaging lethality.

Although he is a Brazilian player, Hulk's footwork is not commendable, but his left-footed volley after cutting inside on the right is quite threatening, which should also be Hulk's special skill, and he also has a free-kick technique.

"He looks like he's just celebrated his twenty-sixth birthday, right?" Ye Qiu asked Roland beside him? Shepas.

The latter nodded, "Yes, July 25." ”

Ye Qiu smiled and didn't say anything more, but began to pay attention to Keno? Peruzzi.

As a right-back, Keno? Peruzzi was placed behind Hulk, specifically to wipe the ass of the biggest star of Ajax at the moment, the Argentine youngster's defense is indeed good, the coverage is also very large, and the running is very active, whether it is against Ribery in the first half or Neymar in the second half, he played very well, especially against Neymar, completely containing Neymar.

But it can be seen that maybe it's a newcomer, or maybe it's his original style, he did a good job on the defensive end, but his contribution on the offensive end was very small, the only thing that impressed Ye Qiu was a 45-degree cross with the ball on the right side, a typical fullback cross, and the landing point was also decent.

However, Ye Qiu finally knew why Peter? De Visel will say that he is the new Zanetti, because the youngster is very hard, the movements are not dirty, but he is very hard and very positive, and in the case of Hulk rarely involved in the defense, he guards the right side alone, and he keeps it very well, which shows the player's skills.

But even so, Tottenham Hotspur still defeated Ajax 4-0, won another victory in the warm-up game, and also used a hearty victory to please the fans in Miami and draw an end to his trip to the United States.

After the game, Ye Qiu first chatted with Ajax manager De Boer, and then met the Ajax players who walked off the field.

In the hearts of all the young players of Ajax, Ye Qiu is a monument in front of them, and some of them have even chased and watched the games when Ye Qiu coached Ajax, among which the son of Ajax celebrity Blind, Blind Jr. also witnessed Ye Qiu leading the Ajax second team to defeat Eindhoven.

This is indeed a friendly match, a friendly match between Ye Qiu and Ajax.

"Hello, Keno!" Ye Qiu walked in front of the Argentine youngster.

The Argentine teenager retreated behind the crowd and did not deliberately face Ye Qiu, but his attention fell on Ye Qiu, when Ye Qiu approached, he was a little apprehensive in his heart, he really didn't know if Ye Qiu knew about his existence.

You know, many big teams bring in some potential young players without going through the manager, and he worries that Tottenham Hotspur is the same, and he once felt frustrated, thinking that he may only be part of Tottenham's future reserves.

But just when Ye Qiu called out his name, he was really relieved.

"Hello, Mr. Ye Qiu!" Peruzzi shook Ye Qiu's outstretched hand.

"You did a good job in this game, but you were a little nervous!" Ye Qiu smiled and said, "Especially when I was dealing with Ribery, I really wanted to shout at you at that time, so that you don't be too polite to him!" ”

Peruzzi is not a shy person, on the contrary, he belongs to the bold and independent person, but even so, he will be a little nervous when he meets Ribery, after all, he is a superstar, who is not nervous?

Later, when he met Neymar, he was not so nervous, and he showed his strength and contained the Brazilian talent.

"Don't get me wrong, I'm just kidding!" Ye Qiu saw that Peruzzi was a little flustered, and smiled to make him relieved, "You know, you are our Tottenham Hotspur player, I am very, very looking forward to the day when you can return to the team, wear the Tottenham Hotspur jersey, and fight for the team, I firmly believe that you have the ability to do this." ”

After Peruzzi heard this, he suddenly raised his head, this is what Ye Qiu said to him?

He really couldn't believe it, because everyone said that Ye Qiu has always been very accurate, very accurate, he has almost never made a mistake in judgment, as long as all players get his affirmation, they can almost create a world, even if it is Carol and Ashley who were sent away by him? Young, all of them have established themselves in the Premier League.

But Ye Qiu's next words made him more deeply in touch with Ye Qiu.

"I'm sorry, Keno, I was in New York when you joined the team, and I was going to arrange for you to come to New York for a training camp, but Ajax was urging you to be in a hurry, they wanted you to be able to participate in the pre-season training camp and make a difference in the new season, and I think the pre-season training camp will be very important for you."

"Yes, sir, I understand, and thank you very much for doing it for me!" Gino? Peruzzi was really a little moved, Ye Qiu actually explained to him, and it was for such a trivial matter of sesame mung beans, explaining for such an unknown little person, and also apologized, which made him flattered, and really a little moved.

"I want you to understand, Keno, for the time being the right side of the team is very competitive, we have Kyle? Walker, there's Cesar Azpilicueta, but you're very young and everyone in the team and I think he's going to be able to wear the Tottenham shirt if you continue to improve at Ajax. ”

When he said this, Ye Qiu patted Keno? Peruzzi's shoulder, "Don't let us down, come on!" ”

Peruzzi couldn't stop nodding at Ye Qiu, "I understand, sir, please rest assured!" ”

Ye Qiu smiled, with Keno? After saying goodbye, Peruzzi walked to Hulk and chatted with the Brazilian, who also mentioned his desire to leave Ajax, after all, he felt that he had a rare chance in this team, and he was eager to play at a higher level, preferably Tottenham Hotspur.

Ye Qiu also learned from his words that Chelsea had indeed been in contact with him, so he also said that he would deal with it.

So after leaving Hulk, Ye Qiu called Peter? Kenyon, who is in Miami, is actively running the formation of the Miami Tottenham team, after all, there are many things that he, a Westerner, is more suitable than Ye Qiu.

It's not that Ye Qiu is unpopular, it's that he doesn't feel the need to come forward in person for everything.

Has anyone ever seen a boss who personally coordinates and handles everything, no matter how big or small?

…………

…………

After four warm-up matches in the United States, Tottenham Hotspur went to Qatar and played a warm-up match with Raul's Al Sadd team, this year's Qatar is not as hot as in previous years, which makes Ye Qiu smile bitterly in his heart, if the World Cup is really held in Qatar, the temperature of 40 degrees, players and fans will suffer.

Will it turn out to be the worst World Cup?

Although the weather was the worst enemy, Tottenham Hotspur still beat Al Sadd 3-1 to claim a victory, with Raul scoring a goal for his new club, which was also Raul's first goal for Al Sadd.

After a series of warm-up matches, Tottenham Hotspur finally said goodbye to the hot Qatar and returned to London to start the last period of preparation at the beginning of the season, mainly to summarize the results of this warm-up match and some of the problems exposed by the team.

For Tottenham Hotspur, a team that has been formed, the problems exposed are not major problems, they are all problems of coordination and cohesion in some details.

Theobald is summing up, and so is White Hart Lane.

When Ye Qiu attended the regular management meeting of the White Hart Lane Stadium on August 1, he listened to Peter? Kenyon's report.

From the current point of view, the biggest gain of the team's trip to the United States is the income from the four warm-up games, as well as the sponsorship contracts signed by the team in the United States with a total amount of 8.5 million euros, which also further expands Tottenham Hotspur's sponsorship system.

Tottenham Hotspur currently has the largest squad in the Premier League's sponsorship system, followed by Manchester United, while Manchester City has also grown by leaps and bounds in the past few years, signing a lot of sponsors, and they currently have 12 sub-sponsors in addition to the two major sponsors on the shirt and chest, ranking third in the Premier League.

It should be said that Manchester City's large-scale introduction of superstars has indeed brought a lot of financial pressure to the team, but it has also earned a very high level of attention for this team, so it has naturally been affirmed and supported by sponsors, signing these sponsors is undoubtedly a drop in the bucket for Manchester City's current finances, but in the long run, it is definitely cost-effective.

Chelsea's sponsorship system at Peter? After Kenyon left, he was in a state of disorder and stagnate, but with Pinny? Zahavi's transformation over the past few years, although the Israeli is now out of office, this summer, Chelsea still signed four sponsorship contracts, including Gazprom, Audi and others.

However, in terms of money, Chelsea currently have nothing to praise at the moment, they have missed the Champions League for two consecutive seasons, which makes the sponsors more pressive for them, and the total value of the four sponsorship contracts is only about 5 million euros, and the number of second-tier sponsors has increased to eight in addition to the two major sponsors.

'In the last few seasons, the competition in the Premier League has become more and more fierce, in 2006 the Premier League was the top four of Manchester United, Chelsea, Arsenal and Liverpool, but then we joined the race for supremacy, and Manchester City quickly rose to the top six teams in the Premier League, and now, including Newcastle and West Ham United, they have become strong teams.

"Eight of the 20 Premier League teams are strong and the competition in the Premier League is fierce, with Newcastle and West Ham United in particular attracting a lot of stars, making the Premier League very popular and far ahead of other leagues, while local broadcasters including Sky and BT have also increased their broadcasts."

In the past, the number of broadcasts in the Premier League each season was about 15 to 167, that is to say, half of the games in a season were not broadcast live by TV stations, but now the number of live broadcasts has increased to more than 200 games, although there are still most of the games of some weak teams that are not broadcast live, but the strong dialogues are basically live.

As a result, the auction of broadcast rights in the entire Premier League has reached a staggering 4 billion pounds, an average of about 6.5 million pounds in three years, setting an astonishing sky-high price.

At the same time, the competition among broadcasters is also very fierce, and ESPN, which originally favored the Premier League, lost their broadcasting rights in the United Kingdom after BT intervened, which made them lose some very large British markets, but also contributed to their active involvement in the auction of overseas broadcasting rights.

"According to preliminary estimates, the sale of overseas broadcasting rights could reach three billion pounds, plus the sale of network and other rights, as well as highlight fees, for all teams from the 2013/2014 season onwards, as revenues from broadcasting rights could potentially double."

In the small meeting room at White Hart Lane, Peter? Kenyon spoke to the club's top brass about the astonishing changes taking place in the Premier League, as it could lead to a staggering amount of more than £100 million in revenue for the champions, which is a statistic that only Real Madrid and Barcelona in the Western Super League can compete with.

On the rise, the Premier League's overall sponsors will sign sponsorship contracts for the new season, an average increase of 46. 5%, Barclays alone costs more than 40 million pounds a year to title the Premier League, about 50 million euros.

A few years ago, the subprime mortgage crisis and the European debt crisis hit, and the chest advertising of some teams in the Premier League was not good, and Aston Villa even appeared to be unable to find sponsors and simply made public welfare endorsements for children's hospitals for free, but now, Aston Villa signed a chest advertising sponsorship of nearly five million pounds.

In addition, Tottenham Hotspur, Manchester United, Liverpool, Manchester City, Chelsea, West Ham United and other teams have more than 20 million pounds of advertising on their chests, and Newcastle's new contract will also be more than 20 million pounds, and the Premier League will have seven teams of more than 20 million pounds, which is unbelievable in other leagues.

'I'm sure it's clear to everyone by now that the next few years are going to be a big one for the Premier League and we can't be paralyzed by the leaps and turns in terms of broadcasting rights and Premier League revenues, because we have to be aware that the pressure is still very high.

"We will need more than £150 million to renovate the new stadium and we will continue to raise the salary ceiling of our players, all of which will put pressure on us, and we must continue to develop the commercial sponsorship market and further increase the revenue of the commercial operation area to ensure the continued financial health and stability of the team."

There is news predicting that by 2015, the Premier League's maximum salary will reach a weekly salary of 350,000 pounds, if this is the case, the Premier League's salary will reach a crazy level, because everyone knows very well that you have money in the Premier League, all of them are big money, even if it is a relegated team, you can earn 60 or 70 million pounds a year, not big money?

Players will also demand further salary increases because of the surge in your financial income, and in the end, the Premier League will continue the mistakes of the past few seasons, and the team's other income will eventually be transferred to the pockets of players and agents, and many Premier League teams will also fall into deficits and even financial crises as a result.

That's why Premier League team deficits are so bad!

There is a way that blessings and misfortunes depend on each other, and it is a good thing that the financial revenue has increased significantly, but if it is not used properly, it may turn into a bad thing, so Ye Qiu specially asked Peter? Kenyon has drawn up a proposal that he will present at the Premier League owners' summit ahead of the Community Shield for all Premier League owners to discuss together.

But today, he had to reach a consensus within the team first.

"Everyone!" Ye Qiu waited for Peter? After Kenyon finished speaking, he stood up from the chairman's position at the head, propped up the oval conference table in front of him with both hands, and looked at the core management of the club sitting in two rows in front of him, they were basically promoted after Ye Qiu bought Tottenham Hotspur, and they were his own people.

'First of all, I'm very sure of the hard work that you've put in over the last few seasons, and we remember that when I bought Tottenham Hotspur, there were only four sponsors, but now we've multiplied it several times, and it's not just my credit, it's the credit of each and every one of you in this room and the people behind you."

"We have achieved brilliant results in the past few seasons, our income is rising, with the arrival of 2013, the new broadcast contract, the increase in income after moving to the new stadium, I believe that by then we will be more financially well-equipped, but we Chinese have a saying, think of danger in times of peace."

"I'm sure everyone will not forget how the Bundesliga is declining, and the income from broadcasting rights will not increase endlessly, because that will lead to the bankruptcy of TV stations, and the bankruptcy of Kirsch Media has led to the collapse of the Bundesliga, but it has also allowed the Bundesliga to start on the road of healthy management, which is worth learning and learning from."

Ye Qiu's words were nodded by all the management present, as long as you understand a little history at the beginning of the century, you will not forget the huge impact and weakening of Kilsch Media's bankruptcy to Bundesliga football and the World Cup.

"We must have a sense of crisis, we can't rely too much on broadcast rights income, what we can rely on is ourselves, so, everyone, if Tottenham Hotspur wants to really become a top giant, the key depends on your efforts and performance in the next few years!" Bad thing, so Ye Qiu specifically asked Peter? Kenyon has drawn up a proposal that he will present at the Premier League owners' summit ahead of the Community Shield for all Premier League owners to discuss together.

But today, he had to reach a consensus within the team first.

"Everyone!" Ye Qiu waited for Peter? After Kenyon finished speaking, he stood up from the chairman's position at the head, propped up the oval conference table in front of him with both hands, and looked at the core management of the club sitting in two rows in front of him, they were basically promoted after Ye Qiu bought Tottenham Hotspur, and they were his own people.

'First of all, I'm very sure of the hard work that you've put in over the last few seasons, and we remember that when I bought Tottenham Hotspur, there were only four sponsors, but now we've multiplied it several times, and it's not just my credit, it's the credit of each and every one of you in this room and the people behind you."

"We have achieved brilliant results in the past few seasons, our income is rising, with the arrival of 2013, the new broadcast contract, the increase in income after moving to the new stadium, I believe that by then we will be more financially well-equipped, but we Chinese have a saying, think of danger in times of peace."

"I'm sure everyone will not forget how the Bundesliga is declining, and the income from broadcasting rights will not increase endlessly, because that will lead to the bankruptcy of TV stations, and the bankruptcy of Kirsch Media has led to the collapse of the Bundesliga, but it has also allowed the Bundesliga to start on the road of healthy management, which is worth learning and learning from."

Ye Qiu's words were nodded by all the management present, as long as you understand a little history at the beginning of the century, you will not forget the huge impact and weakening of Kilsch Media's bankruptcy to Bundesliga football and the World Cup.

"We must have a sense of crisis, we can't rely too much on broadcast rights income, what we can rely on is ourselves, so, everyone, if Tottenham Hotspur wants to really become a top giant, the key depends on your efforts and performance in the next few years!"