Ye Qiu was in London two days after receiving a call from Peter Kenyon and arriving in the United States.

The reason why he went in such a hurry was because there was an important contract waiting for him to sign in London.

After getting off the plane, Ye Qiu arranged for someone to send his wife and two children home, and then he got on the club shuttle bus that had been waiting here for a long time, and went to the White Hart Lane Stadium, and someone from the marketing department had already sent a letter of intent for cooperation along the way.

Wanting to partner with Tottenham Hotspur is Asia's Qatar Airways, one of the world's five-star airlines and one of the airlines that has been gaining momentum lately, and Qatar Airways seems to be not to be outdone by making a move into London after the UAE's high-profile sponsorship of Arsenal.

In the eyes of many people, Qatar, the United Arab Emirates, these small countries seem to have a bit of a feeling that people are stupid and how soon money comes, but I don't know, which rich person in this world will be stupid? When you say that others are stupid, you yourself are not much smarter.

Both Qatar and the UAE live off oil, but oil is a strategic commodity and will always sell out, so as a precautionary measure, they must turn the money they earn from oil into sustainable projects in the future.

Therefore, over the years, a large number of consortia such as the United Arab Emirates and Qatar have entered a series of important fields such as media, aviation, real estate, shipping, etc., and even they are taking advantage of the subprime mortgage in the United States and the European debt crisis to take advantage of the opportunity to buy the bottom, they are not stupid at all, on the contrary, they are very smart and far-sighted.

Just as Li Ka-shing likes to invest in basic industries, aviation, media, shipping, and real estate are all very value-preserving industries, and if there is no debt crisis, it is not easy to get their hands on it

And the big conglomerates in the Middle East are not stupid at all, they also know how to market themselves, so when they spend money and invest, they also sponsor teams and advertise a lot, because football is undoubtedly one of the best advertising platforms in the world.

Sometimes we have to admit that Florentino said that in the capital market, money is not worth anything at all, and what money can buy will not be expensive no matter how it is calculated, and what is really expensive is what money can't buy.

So he said that whether it was buying Figo, buying Zidane, buying Ronaldo, or later buying Kaka, Cristiano Ronaldo and others, he didn't think it was expensive, on the contrary, he felt that it was cheap and cost-effective, because he solved all his problems with money.

To use the simplest logic of thinking, money cannot be earned and spent, but the earth is only that big.

After arriving at the White Hart Lane Stadium, Ye Qiu went up to the second floor, came to Peter Kenyon's office, knocked on the door and went in, and before he could say anything, Peter Kenyon took the initiative to talk about this cooperation first.

"Qatar Airways has always attached great importance to the Southeast Asian market and is also very active in developing the global market, and this time they took the initiative to approach us, and the sponsorship fee was very attractive." Peter Kenyon walked outside the door and asked the secretary to make two hot cups of coffee, then closed the door and walked back.

"Training sponsorship, 5 million a year, but all players, including our coaches, are required to wear training with their logo on the training ground, as well as training photos that appear in front of the media and the public."

It's a normal request, just like Adidas sponsoring Tottenham Hotspur, with so much money every year, it's impossible to allow you to wear other brands of jerseys in training or games, then they will kill you.

"In addition, they want to fly all of our team's away games in the future, including our warm-up matches outside of town, and if they can, they want to start directly from this summer's trip to Asia, at a cost of two million euros."

After hearing this, Ye Qiu felt that these two conditions were not harsh, because taking their plane was free, but at that time, Qatar Airways could use Tottenham Hotspur's brand and player image, and even use words such as Champions League winners in the coming year.

"Don't they have any other conditions?" Ye Qiu was a little funny, because the conditions were too generous.

"Yes," Peter Kenyon nodded, "when we reconsider shirt sponsorship with Vodafone, they have priority, and they ask us to guarantee that we will qualify for the Champions League every season in the future, otherwise we will cut some of the sponsorship fee according to the terms, and we will have to cooperate with their activities at least twice a year, one of which will be in the Middle East." ”

Perhaps seeing Ye Qiu's frowns, Peter Kenyon knew what he was going to say, and smiled: "I have already talked to them, in order to take care of the team's preparations, because we do not have a winter break, the trip to the Middle East can only be arranged in the summer, and I even propose to hold a warm-up cup in the Middle East." ”

After Ye Qiu listened, he smiled a little bitterly, Tottenham Hotspur and Ajax had a good cooperation, but Ajax invited Tottenham Hotspur to Amsterdam to participate in the invitational tournament again, this is the second year in a row, if there is a Middle East Cup by then, then Tottenham Hotspur is playing the cup almost every summer.

Especially considering that the Premier League is in full swing preparing for the Premier League pre-season, mainly in Asia and the United States.

Peter Kenyon and Ye Qiu tacitly agreed, nodded with a smile: "So, you don't need to have a headache for the warm-up game in the future, because there are warm-up games everywhere, and you are so busy that you can't get out of it."

"I don't rule out warm-up games, but I only have one request, the opponent must at least have a little weight, so that there is value in the warm-up game, I don't even rule out arranging the training camp in other places, such as the Middle East, as well as Asia and the United States, but everything should be as much as possible to ensure the team's summer training camp! Quality is the premise. ”

Peter Kenyon understands what Ye Qiu means, competition opens the way for business, but business should also consider the interests of competition, and only when the two are combined just right, Ye Qiu's two-legged walking strategy can be best reflected.

Seeing Peter Kenyon's bald and smiling expression, Ye Qiu knew that after winning the Champions League, the team's summer business operation was progressing quite well, and there should be several cooperation agreements under discussion, one of which is BMW.

"How's the talk with BMW?" Ye Qiu asked with concern.

Peter Kenyon nodded, "Almost, the sponsorship fee is three million euros a year, all the players in the first team, as well as the senior management of the club, each have a BMW, the style is optional, and individual young players in the youth team will also receive a BMW." ”

"Then I won't be able to drive a Ferrari in the future?" Ye Qiu suddenly showed a very aggrieved look, he has two Ferraris and a Porsche at home, and recently added a Bugatti Veyron, but he doesn't have a BMW

"When you come to the training base or the stadium, it's best to drive a BMW, who makes us greedy for other people's money?" Peter Kenien laughed, he didn't pay much attention to cars, but it would be nice to get a BMW for free.

"Don't talk as if we're very mercenary, talk about sponsorship, don't talk about money, it's too vulgar" Ye Qiu also teased.

"In addition, both Qatar Airways and BMW are very interested in our stadium billboards, and Qatar Airways has also decided to buy the billboards behind our coaching benches and benches

A lot of the live broadcast is taken from the stands down, so the probability of filming behind the bench and the coach's bench is quite high, so to speak, it is a position that is not lost to the stadium billboard, which was not valued by the White Hart Lane stadium before, and now it has also been developed.

"Does BMW currently sponsor any other teams?" Ye Qiu asked casually.

Peter Kenyon shook his head, "BMW's marketing in recent years is mainly in sailing and golf, football is relatively less, and now it is sponsoring the Brazilian national team, a few years ago it was rumored that they were going to sponsor Bayern Munich, they and Bayern used to be brothers, only across the street, but then they were cut off by Audi."

"In the past few years, Audi has used football marketing, especially to become a large number of giant sponsors including Real Madrid, Barcelona, AC Milan, Bayern, Manchester United, etc., so that Audi's brand value and sales have increased rapidly, and BMW now feels threatened, so this is how we have found us."

When he said this, Peter Kenyon stared at Ye Qiu and laughed, "Actually, there is another thing that everyone hasn't said, but we all know well, sponsoring Tottenham Hotspur is equivalent to sponsoring you, this kind of advertising effect, and the repercussions that can be caused in the Chinese market, it is very amazing." ”

Tottenham Hotspur dare not say that it is the team with the most domestic fans now, but it is definitely one of the most popular teams in China, especially after winning the Champions League, it has become the object of countless domestic fans, coupled with Ye Qiu's influence, even many giant teams may not be able to catch up.

Ye Qiu has long been accustomed to this situation, and he has expected this to be the case since he decided to become the manager of Tottenham Hotspur, so he is not surprised by this.

"By the way, I received a shocking news, I heard that there is a big consortium from the Middle East and the United Arab Emirates, which is buying the Manchester City team acquired by Thaksin, and it is estimated that it should be completed soon.

Peter Kenyon is not familiar with this big UAE consortium, but Ye Qiu knows very well that it is the Abu Dhabi consortium that is coming.

This is the real number one tyrant in the football world, and his wealth is so big that it is simply outrageous.

"Leave them alone," Ye Qiu didn't have the heart to meddle in these things for the time being, "How about Valencia?" ”

"Still dragging it," said Peter Kenyon, "they didn't say yes to our offer, but they didn't refuse, but Barcelona asked us about Mascherano's price and I didn't say yes, saying that the Argentines were not for sale." ”

"Well, put some more pressure on Valencia, don't let their old gods be here, think we have to be David Silva"

While Ye Qiu stayed in London and signed sponsorship contracts with Qatar Airways and German auto giant BMW, the two sides reached a comprehensive cooperation agreement, and there was another turmoil in the transfer market.

Real Madrid finally made a move, directly offering Tottenham Hotspur's Frank Ribery a sky-high price of 50 million euros, Calderon said that Ribery is better than Manchester United's Cristiano Ronaldo, and he firmly believes that Ribery will give a huge boost to the attacking power of the horses, especially considering the two-sided forward combination of Ribery and Robben.

Tottenham Hotspur acknowledged the offer from Real Madrid, saying that it did receive an offer from Real Madrid, but the team has rejected it on the grounds that Ribery is an important member of the team, and Tottenham Hotspur does not have any plans to sell Ribery, while the team also denied Barcelona's transfer offer to Messi for 30 million euros.

"We have not received any offers from Barcelona and we have no plans to sell Messi, who is a key player in the team and will not leave Tottenham Hotspur," the club's official spokesperson said at a press conference.

But it's hard to say what happened in the transfer market, and a series of news suddenly came out of the outside world, and many of them even humiliated Barcelona, feeling that the offer of 30 million euros was definitely a humiliation for Messi, and even Messi's right leg couldn't be bought.

On the contrary, the news of Real Madrid's pursuit of Ribery has attracted great attention, and the Marca newspaper revealed that in the new round of Real Madrid's member meeting, Calderón has made it clear that Ribery will be regarded as the team's most important summer signing, and Real Madrid's summer transfer budget has reached a staggering 100 million euros.

However, soon, some media immediately denied it, saying that Calderon's so-called transfer budget of 100 million, a considerable part of which is to be cashed out by selling Robinho to Chelsea, but at present, the two teams have reached an impasse in the price negotiations on Robinho's transfer, and it is difficult to reach a consensus.

There are also many media outlets saying that instead of bringing in Ribery, it is better to bring in a left-back, after all, after Robert Carlos left the team, the problem of left-back has become a bottleneck for Real Madrid, and Real Madrid should bring in a powerful left-back to strengthen the team's left side.

But at present, left-backs in the European transfer market are obviously very scarce, and the best ones are in the big teams, so when helping Real Madrid to list candidates, it is natural that Tottenham Hotspur's main left-back Vargas is indispensable, and the newspaper predicts that the Peruvian left-back is worth around 20 million euros.

For this kind of hype from the outside world, Tottenham Hotspur has long been mentally prepared, they are not the kind of top giants, so after winning the Champions League, it is natural that they will be poached by other teams, Ajax fell apart under the poaching of other teams, but now Tottenham Hotspur is obviously not Ajax.

Tottenham Hotspur has denied all the transfer rumours, saying that the team has no plans to sell people at the moment.

Before the European Championship, Ye Qiu also gave interviews to reporters and the media to clarify the rumors that Tottenham Hotspur may sell one or two players in the team to pay for the construction of the new stadium.

"Our team is in a very good financial situation at the moment, not only do we not have to sell people to pay for the fundraising, on the contrary, we are also ready to actively bring in reinforcements in the transfer market, so the talk that we are going to sell the stars in the team can be put to an end."

But Ye Qiu's clarification obviously had no effect, and the outside world was already full of rumors, and it was even spread as if Tottenham Hotspur was about to be carved up by these giant teams.

While the outside world is poaching Tottenham Hotspur, Tottenham Hotspur is also poaching other balls

With the European Championship approaching, David Silva's agent father said that he hoped that the transfer could end before the European Championship, because when David Silva was communicating with Aragonés, the latter did not want the transfer to affect David Silva's game and form.

This is also tantamount to urging Tottenham Hotspur and Valencia, if you want to buy or sell, please hurry up.

But the day after this news appeared, the German media broke the news again, saying that Tottenham Hotspur's offer for Diego had been approved by Werder Bremen, and Diego himself was also full of expectations for joining the new European champion, and he hoped to complete the further mention of his career at Tottenham Hotspur

Not long after this news came out, Valencia's deputy general manager Sanches called Peter Kenyon to inquire about the authenticity of the news, and the two sides also conducted a new round of negotiations on the phone, Peter Kenyon said that Tottenham Hotspur has not reached an agreement with Werder Bremen for the time being, but if it continues to drag on like this, it is not ruled out to go to buy Diego.

Sanches also expressed the hope that the two sides will continue to sit down and talk, after all, Barcelona's pursuit of David Silva is not tight, and they have not even taken specific further actions since the last time the price of fifteen million plus five million floating, which shows that Barcelona's transfer operation is not focused on David Silva.

Coupled with Tottenham's reluctance to continue to delay, finally the next day, Peter Kenyon went to Spain to sit down with Valencia's top management to negotiate, and Valencia finally agreed to Tottenham's offer of 20 million euros.

With Valencia's consent, Tottenham Hotspur immediately invited David Silva's father, Fernando Jimenez, to London to negotiate a contract for David Silva.

The Spaniard has no special requirements for his contract, his salary in Valencia is not high, and the Bat Army is facing a financial crisis, and it is strange that the salary can be high, so in the face of Tottenham Hotspur's salary package for the main players of the first team, David Silva's father expressed satisfaction, and affirmed a series of other benefits offered by Tottenham Hotspur, and the two sides finally signed the contract after two days of negotiations.

Immediately afterwards, Tottenham Hotspur announced the transfer and said that the player will arrive in London after the European Championship to sign a contract.

This also became the largest transfer deal before the European Cup, and it is also seen as an important addition for Ye Qiu to further strengthen Tottenham Hotspur's midfield.

But just when everyone was finally kicking off the European Championship feast, Tottenham Hotspur received unfavorable news one after another.