"Restructuring? Are you sure? ”

When Eliza finally met Ye Qiu, after the two had just experienced two death-defying storms, when she heard the words from Ye Qiu's mouth that she wanted to reorganize Ye Qiu's business and management model, she was so surprised that she propped herself up from his body, not noticing that her wonderful chest spring light was exposed in front of Ye Qiu.

But at this moment, Ye Qiu's eyes were very serious, without the slightest distraction, "Yes, I'm very sure!" The tone is also very firm.

Ye Qiu has always believed in a sentence, learning is like sailing against the current, and if you don't advance, you will retreat.

But this sentence is not only applicable to learning, but also applies to all aspects of a person, a company, and even a country, because everyone must know that the world we live in is not a static, but a dynamic world, he is changing anytime and anywhere, and you can only have a future if you follow him and adapt to it.

So Ye Qiu decided to take the opportunity of the new tax rate introduced in the UK to reform the internal management and salary model of Tottenham Hotspur, but by the same token, Ye Qiu came to the United States, and he also hoped to reform Ye Technology under his command.

"I don't really understand!" Eliza obviously feels that it is simply crazy to reorganize and reform Leaf Technology now.

In the past few years, this company has definitely been the most profitable company in the world, and in just a few years, it has accumulated an astonishing amount of wealth, and more importantly, Ye Technology is still sprinting forward with a very rapid momentum, as long as it takes time, he will definitely be able to become a giant high-tech enterprise comparable to Microsoft.

With such a good momentum, Ye Qiu said that the company would be restructured and reformed, which made Eliza feel incomprehensible.

Ye Qiu walked down from the bed, walked in the room full of air-conditioning, walked to the window, opened the curtains suddenly, and saw the quiet and dark garden and the night sky inlaid with stars.

"You know, I've been thinking about a question, that is, why are Motorola, Nokia, the former leading companies, and even Microsoft, going into decline at the very least?" Ye Qiu slowly, using a very bland tone, but it made people feel as if he was empathetic to the experience of these companies.

The decline of Motorola and Nokia is an indisputable fact, but it is too early for Microsoft to say that it is too early to say that the decline is almost full of gloom in the entire high-tech field, especially in the field of top high-tech experts, because the company has hardly made any progress in the past ten years.

Of course, this world is a dynamic world, and no one dares to say that this will be the case, so Microsoft's decline can only be regarded as a high probability event, but it is not ruled out that it suddenly has some kind of great innovation, which in turn will drive the company out of the quagmire.

"Is it because they don't want to innovate? Or are they unable to develop a satisfactory product? Or are they not working hard enough and are not self-motivated? After finishing speaking, Ye Qiu shook his head, "Obviously, all the answers are negative!" ”

"Nokia and Motorola's innovation ability is undoubted, the quality of their products does not need to be doubted, and even their pursuit of excellence, constantly put forward higher requirements for themselves The concept is not lost to anyone, but what are they declining? And it decays like it seems to come without warning, and it will catch you off guard! ”

It's like Nokia, a few years ago, when Nokia was brilliant and had a market value of 150 billion euros, but in less than five years, the market value was squandered, but can you say that Nokia has no innovation ability? Lack of high-quality products? Not trying hard enough?

People who have this kind of thinking think about things too simply, look at the current mobile phone industry, the number one sales volume is still Nokia, and then think about it, what is it for!

"I don't know if you've heard of it, we launched the Zeus mobile phone, the concept of Nokia has actually been there for a long time, that is to say, they once thought about launching the Zeus mobile phone, and earlier than us, if they launched such a mobile phone at that time, maybe because the Internet and telecommunications technology can not meet the requirements and fail, but maybe it will succeed, and then there is nothing for us, but they ignored it, because they feel that there are very few users who will use this kind of mobile phone, so small that it can be ignored, So they don't think it's worth developing such a phone. ”

Eliza had also heard the story that not only Nokia, but also many mobile phone manufacturers and Internet companies had such an idea, but they did not implement it in the end, because in their opinion, it was a marginal market that was negligible.

Eliza is undoubtedly a very smart woman, so she quickly understood what Ye Qiu meant, the marginal market.

Almost all innovation in all industries comes from the edge market!

When huge commercial computers were all the rage, personal computers were seen as a marginal market, because everyone thought that no one would use such a big, bulky, inconvenient, and expensive computer at home, but Steve >Steve Jobs revolutionized the world with the introduction of the personal computer.

This is a classic case of using the marginal market to counterattack success.

But is it just Apple?

Wrong, throughout the world, almost all disruptive technologies in human history have come from the innovation of marginal markets, and then use marginalized markets to counterattack and swallow up the entire market.

But this is a kind of fate, a kind of reincarnation!

Just like Microsoft back then, Bill > Gates also started from the marginal market, and successfully made Microsoft the largest Internet company in the world, but after his Microsoft became the mainstream of the market, what did he do?

He did something that all companies that dominate the chalky market do, that is, to concentrate all their energy on constantly improving their main business, that is, the core business such as Windows system and Office, which caused Microsoft to miss the opportunity for technological innovation again and again, and even missed the rise of smartphones, which directly led to the collapse of Microsoft's entire business in the field of consumer electronics.

In the past, who would have thought of making smartphones for the Internet and PCs?

That is to say, when a company dominates the market, it becomes the mainstream market, but it is impossible for him to cover all the marginal markets, but there will be a large number of small companies, a group of entrepreneurs with entrepreneurial passion and creativity in order to get rid of the shadow of large companies, and enter the marginal market, and bring their creativity into this market, create a disruptive innovation, and once again complete a counterattack on the marginal market.

This cycle is like a kind of fate, a kind of reincarnation, which is constantly playing out in human history.

Ye Zi Technology also started from the edge market, from a side market between the Internet and mobile phones, so he was able to get rid of Nokia, get rid of the shadow of Microsoft and other companies, and grow to today's status and influence.

But the question is, now that the Android system has become the main force in the market, accounting for nearly 70% of the market share, will fate be staged again? Will there soon be a disruptive company that will take the life of Leaf Technology?

This is a question that Ye Qiu has been thinking about all along!

Some people say, why doesn't Ye Qiu stay in the United States all day, why doesn't he participate in the management of Ye Technology?

Because there is no need, because in Ye Qiu's view, everything in Ye Zi Technology now does not need him, because there are more professional people in charge of various things, and as the boss of the company, what he wants to think about and face is not the daily operation and management, but how the company will go in the future, where to go, which is more important than anything else!

"I see what you mean!" Eliza is a one-point understanding, a one-click understanding.

Leaf technology is now the mainstream market, Zeus mobile phones occupy a dominant position in the market, don't look at the current Zeus mobile phones each generation has a lot of innovation, but how long can this innovation be maintained? Compared with the disruptive innovation of the Zeus mobile phone when it was first launched, the so-called innovation now is just a small innovation to strengthen its own dominance.

In other words, in the core business of Zeus mobile phones, Ye Technology is equivalent to the current Microsoft and Windows systems.

In fact, Ye Technology can now do nothing, do nothing, just stare at their competitors, what others do to innovate, I will follow what innovation, relying on the strong market recognition of Zeus mobile phones, relying on the strong market share of the Android system, no company, any mobile phone system can surpass Android.

This is the advantage of the dominant ruler of the mainstream market, but it is also a terminal disease!

Because you can't innovate more than the revolution brought about by Zeus's mobile phone and Android, you can only live in the shadow of past success, and then wait for the next disruptive innovation that comes from somewhere, and kill you, and then you suddenly realize, oh, I missed something.

Of course, there are many ways to compensate for these problems, such as acquiring some innovative companies, acquiring some emerging technologies, and some of them have been successful, but the problem is that most of them have failed.

Eliza knows Ye Qiu's thoughts very well, she knows what Ye Qiu means, Ye Technology's current so many acquisitions are actually making up for their own shortcomings in innovation, but in essence, they are still strengthening the market dominance of Zeus mobile phones and Android systems, which is an inevitable inertial thinking.

Even, if Ye Qiu hadn't thought about it now and saw it, she wouldn't have noticed this problem.

"I have seriously thought about the traditional business rules of the past and the business rules of the Internet era now, and I think that it is much more cruel and bloody now than in the past, because it is a winner-takes-all era."

Ye Qiu's words are not difficult to understand, Ye Technology is now a winner-take-all, not only pushing Nokia to a situation on the verge of collapse, but also forcing several of its other competitors, Microsoft, Apple, Google and other companies, at least in the field of smartphones and tablets, to a desperate situation.

Not only that, the industrial concentration of Leaf Technology is very high, Leaf Technology itself has almost most of the patents of smartphones and tablets, and at the same time, some important components are completely self-produced, such as the CPU of Zeus III mobile phones will use the products of Leaf Technology's semiconductor company, of which the tablet was also used before.

The purpose of this is to keep all the resources firmly in your own hands, you can say that this is a kind of closure, but the problem is that this kind of industrial concentration can allow Ye Technology to maximize the quality of its products.

In addition to industrial concentration, marketing is also becoming more and more important, and the marketing team of Ye Technology is very good, which Tottenham Hotspur has always inherited Ye Qiu's characteristics, that is, focusing on news promotion and product marketing.

"But the reason why the current Internet age is bloody and cruel is because the time left for those practitioners to think and transform is getting shorter and shorter, because the Internet is converging creativity from all walks of life at an alarming speed, and forming wave after wave of innovation, which is dizzying fast and difficult to parry!"

The faster products and services are changed, the higher the chance of making mistakes and the fewer opportunities to make up for them, so there are many companies that are quick to rise to prominence, but also to break down, as evidenced by the experience of Leaf Technology and Nokia.

Eliza is also a well-known CEO in the world, and her knowledge now is higher than in the past, especially her understanding and experience in the Internet field, which made her really shocked after hearing Ye Qiu's words, because she found that Ye Qiu was thinking too far, but he was not only thinking about the present, but even thinking about ten or twenty years from now.

But isn't that what a company's decision-makers should have?

"What do you want to do?" Eliza was finally persuaded by Ye Qiu.

Ye Qiu thought for a while, and organized his somewhat complicated and chaotic thoughts, "I think that enterprises in the future Internet era will be divided into two types, one is like Microsoft, both focus on one or two core products, and the other is Google, the business is very scattered, spreading to various fields and industries, and then try every means to connect these fields and industries through the Internet." ”

"Both kinds of companies have their own advantages, Microsoft can focus on developing a product, and do better and stronger, bring huge and lucrative profits and returns, and dominate the market, but the risk is that the technology and product replacement is too fast, if you can't keep up with this pace, then you will be replaced and eliminated sooner or later."

Microsoft is now obviously a little out of step with the times, especially in the past few years after the promotion of smart phones, the pace of this old dragon clock is becoming more and more cumbersome, especially now, there is even news that Microsoft is not considering acquiring Motorola or Nokia at all, because they do not plan to enter the hardware, and Microsoft's hardware was looking for partners before.

Ye Qiu dared to guarantee that Microsoft would definitely pay the most painful price for its current decision-making mistakes.

Tottenham Hotspur also belongs to the Microsoft type and only needs to focus on football, which is the core business of Tottenham Hotspur.

"The benefits of Google's model are also obvious, he is like a greedy snake, constantly entering various fields, constantly devouring all kinds of techniques, if successfully digested, it means that their advantages are improving, risks are weakening, but if they can't digest, can't break the barriers between various fields and industries, then they will completely fail!"

If you put it simply, one is small and fine, the other is large and complete, and it is difficult to say which one is better.

In fact, when Ye Qiu drew up a development plan for Ye Technology, he once proposed an intelligent ecosystem, in fact, this is the development of Ye Technology from small and fine to large and complete, and on the premise of maintaining the advantages of small and fine, it will be large and complete, and break through the barriers of many fields and industries.

Ye Qiu had not systematically sorted out and re-understood the future of his company and industry before, to put it mildly, the intelligent ecosystem was just a decision he made according to the memory of his previous life, combined with the knowledge and resources he has now, there is no systematic theory and idea at all, it can be regarded as shit luck.

But now he clearly sees what he wants to do for Lu, and he clearly knows what Ludao wants to do and how to do it, which undoubtedly makes him clearly see the future of himself and Ye Zi Technology.

"Well, you made it!" Eliza was really completely impressed by Ye Qiu's thinking now, at least she hadn't thought about these things before, "Say, what are you going to do?" ”

Ye Qiu gestured two fingers, "Two things, first, reorganize the company's internal management structure, abolish all hierarchical management, and let all employees decide what they want to do independently." ”

This is just a general direction, and there are many very complex things in the details, but in the final analysis, the biggest change is to give employees the right to choose their own research direction and field of interest, the company will give research funding support, and the company will also introduce a series of measures to more recognize the value of employees, such as salary increases, and even the sharing of rights and interests of research results.

Eliza's brows tightened when she heard this, she could expect that once this was done, the entire company would be completely messed up, but if you think about it carefully, the method of encouraging innovation that Ye Zi Technology is promoting now is actually almost like this, but Ye Qiu has done it more thoroughly.

"Second, set up a brand new independent subsidiary that specializes in self-attack!"

Since all disruptive innovations are made from the marginal market, Ye Qiu has reformed the company's management model to maximize the innovation ability of employees, and at the same time encouraged employees to innovate, and even carried out some self-disruptive innovation in the marginal market.

The purpose of Yezi Technology is to provide employees with a better innovation environment, encourage them to obtain benefits through innovation, and tell them that the benefits of innovation within the company will not be less than the benefits of leaving the company to start their own business, because the former can provide them with very large human, financial and resource support.

At the same time, the establishment of a company with self-attack as the purpose of business is like a sword of Damocles hanging over the head of Leaf Technology, which can not only maintain the crisis awareness of Leaf Technology at all times, look for the weaknesses and mistakes in all aspects of the company, but also activate the company's self-improvement mechanism.

Of course, if one day in the future, Ye Technology is unfortunately destroyed by the business policy of its own subsidiary, then Ye Qiu also feels that it is not a big deal, because it can be destroyed by its own subsidiary, and it can also be destroyed by other competitors.

There is a saying that is true, it is better to die in your own hands than to die in the hands of others!

If Yezi Technology can continue to improve its weaknesses and deficiencies, and continue to maintain innovation, then this company will be prosperous for a long time, and will become stronger and stronger, and even become a century-old enterprise.