Aldridge's news of the unfairness of the Golden Globe Awards immediately became the hottest topic in the UK.

Originally, the world of public opinion is a confrontation that requires sharp views, so what's the point if it's all about flowers and applause?

Whether there is controversy or not, there is no authoritative body to criticize, but listening to different voices and having this detonating public opinion confrontation is what the press needs most.

It's just that Aldridge's words are a little offensive, especially offending fans who like La Liga, fans who like Ronaldo and Shearer.

But there are also those who support him, and a few months ago, Brazilian coach Zagallo said mercilessly: Personally, I hate the media hype and hype about him. It's ridiculous that a club as big as Barcelona should put all the blame on the shoulders of a 20-year-old.

Then he criticized bluntly: If he is always fluttering, it will not be good. He didn't understand the importance and significance of teamwork. Although Ronaldo is certainly one of the great players in football history, Pelé is much more well-rounded than he is at 20 years old.

Many celebrities and ball critics also supported Aldridge with a rational point of view when commenting on the Golden Globe Awards on the show.

The question is not whether Ronaldo and Shearer have the quality or whether they will succeed in the future, and no one denies that he can become a great star if he continues to play well.

But in what can be called nothing, such a player won the second and third place in the Ballon d'Or, and Ronaldo also came close to beating Summerr to the Ballon d'Or, which seems outrageous.

Why?

It's just that he scores a lot of goals and he scores good goals.

The BBC has compiled a collection of Ronaldo and Shearer's goals from the past year. Compare the goal highlights of Larsson and Nedved.

One conclusion was reached: Larsson scored the most goals. Nedved was well-rounded as a midfielder. Goal assists are double 20+, however, Ronaldo's goal is the best, and Shearer may not even have the possibility of entering the list if he does not have the European Championship Golden Boot.

Millwall's goals mostly come from teamwork and a lethal strike, with the occasional individual performance not being sensational, with players like Larsson scoring goals from just one move in the box to shake off the angle and score. And Ronaldo's various long-distance attacks are like numbness, the perfect combination of physical skills, dazzling movements, smart getaways, fast speed, and galloping aliens are obviously more sought after by the outside world.

It's a cliché that football is a team sport, but the heroism in people's hearts never seems to go away.

Aldridge returned to the club for a high-level meeting, and the selection of the Ballon d'Or made him aware of a serious problem.

That is, no matter how good Millwall is, it always feels like it is difficult to get in.

After all, they are used to dicks, and the outside world has a preconceived impression. Foreign media said that Millwall was a village, and places outside England did not pay attention to Millwall.

Specifically. If AC Milan has won five in a row and six in a row, then it will immediately become the focus of the whole Europe, Barcelona Ronaldo scored a beautiful goal and it has become a shot repeatedly played on media platforms in various countries, and Millwall has won ten consecutive wins before it has a little eyeball effect, when the fifteen consecutive wins tied with Real Madrid, it completely entered the sight of the whole Europe, and the outside world followed with doubts, thinking that the competitiveness of the Premier League is nothing more than this, Millwall won 16 consecutive wins, but it is just a little ghost.

From this point of view, the Premier League is indeed not the top league in the five major leagues, the decline in European competition in recent years is difficult to look at the Premier League, last year Blackburn was at the bottom of the group stage and became a laughing stock, this year is a little better, Manchester United thrillingly from the group stage, this is still thanks to Juventus, who qualified in advance, did not release water in the last round to kill Manchester United.

Aldridge realized: this is not only an era of grabbing talents, but also an era of grabbing fans!

With the rapid development of TV broadcasting technology and the promotion and operation of business models, it is the most favorable stage for the club to commercialize and seize the market.

It's not just about success in the arena, it's also about bombarding fans with media publicity, and whoever gets into the eyes of more fans first, gets the most impact.

With all the club's top brass present, Aldrich sat at the long table and listened to Adam's market development report.

Millwall have been making an impact in the last two years, centred in east London, and last season's impressive record of two titles and one runner-up has also earned them the affection of a large number of neutral fans, as evidenced by the increase in sponsors.

But there are also many factors that limit Millwall, the first of which is their stadium, which has a small capacity, neutral fans can't buy tickets to watch the game, and the image of the stadium itself does not match the image of a strong team.

Millwall, on the other hand, is located in the southeast of London, the surroundings are not as modern and prosperous as Stamford Bridge or Highbury, and most importantly, if they want to be influential beyond England, they must achieve something in Europe.

In this season's European Cup Winners' Cup, Millwall has already reached the quarterfinals, but no one has watched their game at all, such as Sion against Switzerland when they advanced to the second round, and Aldridge would not be interested if he was a neutral foreign fan.

Millwall vs Sion?

And the opponents against whom the quarter-finals draw was unattractive.

Bran in Northern Europe.

However, the European Cup Winners' Cup at Wembley sold well, with an average attendance of around 50,000 per game, but many fans expressed some disappointment, because many fans wanted to see star players such as Nedved, Larsson, Trezeguet on the field, rather than seeing Ruud van Nistelrooy, Glen Shire, Phillips, Frank Lampard and other players.

Adam's report shows that Millwall's influence is growing day by day, which can be seen in the number of jersey sales, the number of fans, the enthusiasm for tickets, news exposure and so on.

But Aldrich felt that it was not enough, far from enough.

He doesn't want to climb to the top, but at least he realizes that this is the beginning of a golden age of commercial communication.

"A new department was created to be dedicated to the promotion of the Millwall brand. Business operations. Adam keeps trying. Other than that. I'll propose two projects, and you should improve the plan and implement it. The first is to establish an official Millwall television station, which broadcasts 24-hour programs related to Millwall, match highlights, player interviews, team training, and the club produces the most eye-catching game programs. Anyway, it's about making fans like Millwall and getting to know Millwall. The second is to set up an official website of Millwall, and to increase website advertising in the stadium, through television broadcasts, so that fans from all over the world can be interested in landing on our website, and at the same time, we can also develop sales channels to sell our memorabilia, and fan organizations can also be included in the content of the website, and the content of the website includes news. Publicity, interaction. Let fans sign up as members, keep regular email promotions, in short, we need to be at the forefront of trends, not just focus on the past promotion model. ”

Aldrich's words made the participants look at each other, and someone asked: "Boss, we set up a TV station, but we don't have the right to broadcast it." ”

Aldridge replied: "We don't broadcast it, we just broadcast our past games, you can put together some classic games, or you can interview some fans, celebrities, or you can make a certain player's performance throughout the season, I will give an analogy, Nedved, for example, he came to Millwall in the summer of '94, when no one knew who he was, and the fans were doubting his ability, and his role in the team was not obvious at first, but he gradually grew, through two seasons of hard work, Become the star of the team, these can be shown with clips from past games, to create an inspirational inner spirit, and we can also promote our football values, through the youth base, the FA Youth Cup in '96 is a good material, the League One record in '95, the glory of last season, the winning streak of this season, isn't it all available for publicity? ”

Everyone nodded and understood the promotion idea of this TV station.

"What about this official website? I mean, should we start a website like the UK Treasury did and listen to the fans? ”

The Internet developed rapidly in the 90s, but it is still a new thing, after all, it is based on hardware conditions, and governments have established official websites one after another, and its role is not obvious, but it is a manifestation of advancing with the times.

Aldridge patiently said: "We can post the latest news on our official website, so that fans who follow us can use the website as one of the channels to obtain reliable information, such as, which player we are renewing their contracts, player transfers, player injuries, where the team is going to play, what team activities, ticket discounts, where players go to do public welfare activities, what awards players have won, interview records, excellent photography pictures, and we can also set up a forum on the website where fans can discuss Millwall. Establish a platform for communication with fan organizations, such as Adam, who is responsible for transfer negotiations, can explain our recruitment policy, team building philosophy, including the future views of players, and can also open an exclusive section for each player in the team, so that fans can express support, and can also discuss the performance of players with each other, score each game, organize regular activities, even if it is an appointment time to talk to me, talk to players, as long as the parties agree, this is okay, the Internet is the most important media platform in the future, We have to firmly grasp this trend, and also make other media have to pay attention to our official website, and put some important news on the website, which forces other media to come to our website, and when the number of Millwall fans in other countries accumulates a certain number, you can cooperate to establish foreign fan websites, and so on, anyway, you have to use your brains and promote Millwall FC in as many ways as possible. ”

Aldridge's words were an eye-opener for those present, most of whom thought Aldridge was a shrewd businessman and a good coach, but they didn't expect him to have such a whimsical idea.

For example, the upcoming era of streaming media will further promote the Internet into thousands of households, making the number of Internet users increase rapidly.

Aldridge just wants them to broaden their thinking, don't just stare at the UK's one-third of an acre, put it in the past, it is really difficult to do propaganda abroad, either by European competition or by foreign stars, but the emergence of the Internet is to make the sense of distance in reality more and more blurred, if Millwall, who is poor and white with a rich background, does not seize such an opportunity, and when the market matures in the future, and then wants to get a piece of the pie, it will be the leftovers that others eat. (To be continued......)