Volume 1 Chapter 479 Salary Determines Success or Failure!
Tottenham Hotspur took a chartered flight back to London from Moscow after attending the team's luncheon dinner in Moscow, which was a celebration banquet held at the hotel where the team was staying, and invited the players' relatives and friends, as well as many sponsors and fans.
Even the bigwigs of the Premier League and the FA, as well as many British political and business celebrities, received invitations to celebrate.
In the past 100 years of modern football history, London has been suppressed by several other cities in the United Kingdom, because a very important reason is that there are many football clubs in London and many Premier League teams, but they have never won a Champions League, which has always been an eternal pain in the hearts of London fans.
There have been fans in other cities who have ridiculed London, even teams like Nottingham have produced a Nottingham Forest, and London, which has never won the Champions League, has no face to claim to be the center of English football
One of the important reasons why Arsenal has always been popular with London fans is that many London fans see Arsenal as the hope of London's football revival, and they believe that Arsenal is clearly more likely than other teams in London to complete a breakthrough in the Champions League and win a Champions League.
But Arsene Wenger's team has never been satisfactory, but after Ye Qiu came to London from Amsterdam, he led Chelsea to the Champions League in the first season, which made Ye Qiu completely conquer all the fans in the city in a very short period of time, even those fans of sworn enemies, it is difficult to resent him
But just when everyone had high hopes for Chelsea, hoping that Ye Qiu could build this team into a top giant in the Premier League, and build it into a real European arena, whether it is outstanding in terms of results, influence, or honors, and can be worthy of the top giants in London, the international financial center, Ye Qiu left Chelsea.
After a year, Ye Qiu returned to the Premier League, leading Tottenham Hotspur to complete a historic breakthrough in the first year, reaching third place in the Premier League, and the second year, that is, this season, although the team missed the league championship with a regrettable result, but in the final of the Champions League, with a miraculous reversal, defeated the north-western banner team Manchester United.
This is definitely an epic victory for London fans to celebrate.
In the United Kingdom, football is full of regional conflicts, such as Manchester and Liverpool, these two cities have always been at odds, each other's mortal enemies, this kind of bitter enemy complex has appeared a long time ago, but relatively speaking, as two important cities in the northwest, there are also conflicts and competition between them and London, especially with the decline of heavy industry in the northwest of England, the economic downturn, and London, as an international financial center, has become a British flag city, this gap has led to more serious regional emotional conflicts.
It can be said that Manchester and Liverpool, the two bitter enemies, are the same in their stance against London, so the rise of Chelsea and the rise of Tottenham Hotspur are not what they want to see.
Although the London team is also a sworn enemy of each other, they are the same in their stance against the northwest
Therefore, when treating Tottenham Hotspur to win the second Champions League in the history of London football against Manchester United, almost all Londoners were proud and excited about it, and even many, many fans felt that Tottenham Hotspur's fighting spirit in the Champions League final should be called the spirit of London.
In this world, there is nothing more satisfying for fans than stepping on the shoulders of sworn enemies to win the championship, and being able to step on the shoulders of Manchester United, the representative team of the north-west, to win the Champions League is simply a beautiful thing that makes all London fans so excited that they can't sleep.
Because of this, the whole city has affirmed and appreciated Tottenham Hotspur's victory, and countless fans, whether Tottenham Hotspur fans or fans of other teams, have happily taken to the streets to celebrate Tottenham's comeback victory.
Citizens have also given their support and recognition to the City of London's proposal to allow Tottenham Hotspur's celebratory parade to stretch from Hague Road south to Kingsland Avenue for more than six kilometres.
This is a treatment that Chelsea did not even enjoy when they won the first Champions League in London's history, and a very important factor in the reason why it was so refreshing was that Tottenham Hotspur defeated the north-western giants Manchester United.
But don't think that the City of London is well-intentioned, in fact, none of this group of politicians are good birds, and the reason why they extend to Kingsland Avenue is partly because of its proximity to Stratford, which is the venue for the Olympic Games, and this year is the first year of the Olympic Games, and the Champions League celebration is a big hit.
For this reason, the Olympic Organizing Committee made an exception to open the construction site of the Olympic Stadium in London, although there was nothing there, only a venue for the groundbreaking ceremony, but it still attracted countless fans.
English football has always been superstitious, just as David Beckham said to Mascherano not to touch the trophy before the Champions League final, which is a superstition, and Tottenham Hotspur fans want to believe that the team's victory in this Champions League is precisely the good fortune brought by this new stadium that will be completely owned by the team in the next few years
It's a stadium that brings good luck to the team, to the fans, to everyone
This concept quickly took shape among all the fans after the team won the Champions League, because as soon as they got their hands on it, they helped the team win the Champions League, and what better luck could there be?
As a result, a significant number of fans rushed to the construction site of Stratford's new stadium to celebrate during the team parade, and Tottenham Hotspur also supported and encouraged this, after all, if the fans are willing to believe that the new stadium will bring them good luck, then it will attract more people to become Tottenham Hotspur fans, and at the same time, it will attract more fans to the new stadium in the future.
Sometimes superstition is superstitious, you are superstitious, you are superstitious, and if you are not superstitious, you will not believe.
On the other hand, based on the reaction of the past Champions League finals and the influence of London, it is expected that Tottenham Hotspur's Champions League will bring at least 20 million pounds of tourism consumption growth to London in the next year.
If you take this simple calculation, it seems to be nothing remarkable, but if you take into account the consumption of local fans in terms of food and alcohol before and after the game, the sales of goods, and the improvement of the city's brand image, coupled with the momentum for the future London Olympics, will bring immeasurable benefits to the city.
In this regard, Boris Johnson, who was elected mayor of London in May this year, severely criticized his predecessor, saying that his predecessor was obviously disappointed in both his support for Tottenham Hotspur and his tolerance of some extremists who hated Ye Qiu's Chinese identity.
In an interview with reporters, he said that the city government will strongly support the development of Tottenham Hotspur, and implicitly hinted that even if Tottenham Hotspur does not come up with 100 million euros in September, the city government will do its best to help.
But more importantly, he announced that the London Olympics will fully welcome investors from China.
After Ye Qiu got off the plane, the players boarded the uncovered bus and took the Champions League St. Bride Cup and the English FA Cup two cup winners to parade around the city, and he went north and went directly to the White Hart Lane stadium, where he saw newspapers on the road.
"Politician, this is a politician" Ye Qiu casually stuffed the newspaper into the hand of Chen Zhong, who was sitting next to him
This Boris Johnson has been a journalist for more than ten years, and his mouth is known for his eloquent voice, and during his election campaign, the entire British media will help him build momentum, and if you simply hear him say this now, anyone will definitely think that he is very pro-China, but in fact, he has publicly attacked China many times, and even humiliated him.
"When we go abroad, we have to get used to their kind of style," Chen Zhong said with a smile, after a long time abroad, he got used to it, and many Western politicians will do everything possible to attack China for political purposes, such as campaigning, but once they sit in the position they want, their attitude will change greatly
Boris Johnson is just one of them, not the first, and not the last
"So, we have to learn their rules, adapt to their rules, and beat them in their rules and re-establish our own rules"
After Chen Zhong listened, he felt a little emotional, Ye Qiu has changed a lot in recent years, especially for his cousin, who sometimes can't see each other a few times a year, Ye Qiu is now more and more imposing as a superior, although he is very restrained and humble in his words and actions, he can't hide his convincing edge.
It is no wonder that in just a few years, he not only created a world-renowned and powerful company such as Leaf Technology, but also won the Olympic Stadium, the iconic venue of the London Olympic Games, a move that many British conservatives called the beginning of the Chinese acquisition of the United Kingdom.
Even in China, when Chen Zhong was received and talked with by the top leaders of the central government several times, Ye Qiu was vaguely mentioned, although many things Ye Qiu did not announce to the public, or did not deliberately hype, but the central government saw it in his eyes, especially some of Ye Zi Technology's actions in China, which made the central leaders very satisfied.
There are people above who are easy to do, Chen Zhong knows very well that the Huangtian Group has been smooth sailing over the years, and Ye Qiu is the most important figure here, at least the entire group belongs to him, isn't it?
"Brother Zhong, how is the preparation of the five-star hotel this time? Do you have the confidence to be single? Ye Qiu asked with a smile.
Running a five-star hotel is not an easy task, and there are countless aspects involved, especially in a place as competitive as London, where even some international hotel chains are not doing well, and the pressure can be enormous.
"We have accumulated a lot of experience in related aspects in China, and we are very confident that we will go abroad this time."
Ye Qiu also nodded frequently after hearing this, this time the five-star hotel project, with the help of the Olympic Games, the geographical location is also quite good, it can be said that it is unique, the time and place are favorable, as long as the hotel management and service and other aspects keep up, I believe that it is very likely to be a hit.
As long as it can gain a firm foothold in London, Huangtian Group's hotel business will be further developed in the future, and even hope to become an international hotel chain brand belonging to Chinese in the future.
"What about you? 300 million in the next three years, do you plan to invest yourself? Or a bank loan? Chen Zhong asked with concern.
Ye Qiu smiled after hearing this, "If you get this Champions League, at least there won't be too much problem with funds in the next two years."
"Two hundred million?" He was a little surprised.
"This is a conservative estimate, if our sponsor system is running well, and at the same time continue to perform in the Premier League and the Champions League in the next two seasons, this will not be a problem at all," Ye Qiu said confidently.
But it's not that Ye Qiu exaggerates, but the fact is that this is the case, at least from the current situation, the sponsor system is still promising, for example, in terms of cars, the team's current car sponsors have not yet been settled, but it has attracted the favor of many large companies, including Toyota, Opel, BMW and other international brands.
Among them, BMW is very interested in sponsoring Tottenham Hotspur, on the one hand, because Tottenham Hotspur is located in London, and at the noon celebration, BMW's European president was also present and had a detailed discussion with Peter Kenyon.
Audi has sponsored teams such as Real Madrid, Barcelona and Manchester United in recent years, with great momentum and rising sales, but now Tottenham Hotspur has reversed Manchester United and stepped on the Red Devils to win the championship, so that BMW sees the business opportunities and sponsors Tottenham Hotspur, they can take advantage of this Champions League to pose a higher posture than Audi.
Ye Qiu believes that with the current situation of the team, as long as the team's results and development momentum are guaranteed, coupled with the team's appropriate shrinkage and diet, it should not be a big problem to cope with the preparation of the new stadium.
It's really not good, Ye Qiu will consider injecting capital into the club.
To ask Tottenham Hotspur to bear 300 million euros for three years alone, Ye Qiu feels that this difficulty is not ordinary, because even Manchester United, the net profit of a year is about 100 million euros, but Manchester United's operation is obviously two grades higher than Tottenham Hotspur, so it is impossible for Tottenham Hotspur to obtain such a high profit.
Therefore, Ye Qiu's attitude is that if it is the funds for the construction of a new stadium, he will inject funds, but the team will adopt a more diligent and thrifty operation in terms of recruiting and buying people, and will not buy big-name superstars, nor will he buy some stars who will break the team's salary structure, because these will bring huge trouble to Tottenham Hotspur.
Just like Arsene Wenger's Arsenal, there is already a structural problem with salary, Flamini announced a free transfer to AC Milan, because the Rossoneri promised him a higher salary, and Arsenal couldn't pay it at all, and Adebayo and several other players have also expressed their stance that the club's salary should be appropriate
Ye Qiu has no doubts about Wenger's stubbornness, and this is also reflected in his control of the team's salary structure
In the preparation for the construction of a new stadium and had to shrink the diet, and even sell a few leading stars, but on the other hand, the Premier League because of the crazy influx of foreign capital such as Abramovich, the salary structure has been rising, and Arsenal's stubborn support in this aspect is already very commendable.
On the contrary, Manchester United has followed Chelsea and raised their salaries aggressively, so both teams are currently the highest paid teams in the Premier League, with Chelsea first, Manchester United second, Arsenal in fourth place behind Liverpool, and Tottenham Hotspur close behind.
But don't look at Arsenal's salary seems to be very high, but the fighting power of this team is not strong, a very important reason is not only because of the departure of core players, but more importantly, a considerable part of the salary is spent on some fringe players, and this is indeed Wenger's own problem.
Generally speaking, a team will consider the cost of poaching a player, but the cost of poaching a player is not only a transfer fee, but also includes salary and taxes, the British League has always set a cap on the player's weekly salary of 100,000, that is because more than 100,000 weekly salary, you have to pay high taxes, but this unspoken rule was completely broken when Chelsea brought in Shevchenko, Ashley Cole, Ballack and others.
Transfer fees and salaries are like the two ends of a seesaw, generally speaking, except for some superstars, players with high transfer fees will have relatively lower salaries to maintain costs within a certain range, and on the other hand, low transfer fees, or even free transfers, the salary will be relatively high, as evidenced by Ballack's arrival at Chelsea.
Flamini transferred to AC Milan, his annual salary at Arsenal was 1.2 million euros, but when he arrived at AC Milan, it became more than 4 million euros, it was difficult for anyone to refuse such an offer, and Wenger also knew very well that he could not give such a high salary, so in the end he could only choose to let go.
So, what is the problem with Arsene Wenger?
It is because he pursues good quality and low price too much in the transfer process, likes to poach some young players, and even sometimes pays too high salaries for those young players, resulting in the team's originally healthy salary structure, and the salary echelon of the star, main team, rotation, substitute and youth training is broken.
Just imagine, some young players who haven't played many games for a long time are getting the salary of the main team or rotating the main team, will the players be convinced? With the team's total salary cap remaining the same, the exorbitant salaries of these young players are bound to affect the salaries of other players.
That's the problem Wenger is having right now
Originally, without a star, Arsenal's salary structure should be very healthy, but because of the excessive poaching of some young players, the team's salary structure was chaotic, which eventually caused frequent problems within the team.
Ye Qiu is very clear that Tottenham Hotspur needs to cultivate their own star players, judging from the current situation, Ribery is very likely, Messi, Van Persie and Cesc Fabregas will also be the next key training targets.
At the same time, the team also needs to ensure that the main team and the rotation main team receive their corresponding salaries, so as to ensure that the team's salary structure is healthy and orderly.
If at this time, Tottenham Hotspur introduces a star, not to mention a superstar, just say that it is the object of heavy poaching, as long as the overall salary structure of the team is broken, then soon, Ribery, Messi, Fabregas and other players will immediately follow suit and ask for a salary increase, and then Tottenham Hotspur's entire salary will completely usher in a big explosion.
If the salary structure is not controlled, the consequences can be dire, and Chelsea are a case in point.
The words of the Chinese ancestors are still very reasonable
Of course, you can't be too stingy, so after the team won the Champions League this year, the contract renewals and salary increases of several stars have also been included in the club's key plans, including Ribery and Messi, both of which are raised once a year, but the amplitude is slightly controlled, so the pressure on the team is not very great, and the players are in a good mood.
And Tottenham Hotspur has also adopted effective tax avoidance measures, which is a common thing for Eliza Moon's agent company in the past, and now Tottenham Hotspur is familiar with it, so on the whole, the player's salary does not seem to be high, but the hand will not be less, and the club's expenditure is not much, everyone is happy
But there is also a hidden danger, that is, as the fame and influence of the players, especially a few leading stars, rise, if the team can't keep up, then within a year or two, they will choose to leave Tottenham Hotspur.
Because by then, Tottenham Hotspur will simply not be able to satisfy them
Therefore, in the next two or three years, the management of the team is very important, and it can even be said that Tottenham Hotspur has reached a critical moment, whether it can become a top giant in the future depends on whether the foundation laid in the next two or three years is not solid.