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In this way, under the sad gaze of the English, the bidding meeting for the TV rights of the Serie A League came to a successful conclusion!

At this bidding meeting, Serie A, which sold its television rights in Europe for the next three seasons, received a huge profit of $1.425 billion over three years! In pounds, that's almost three times as much as the Premier League, which ranks second on the list of broadcast fees!

I'm sorry, when did these Italians have such strong business acumen? This is a rhythm against the sky! This is the lament from the bottom of the hearts of the representatives of the Premier League after seeing the latest statistical results.

After the bidding meeting, the representatives of the various television stations left the headquarters of the Italian Football Federation in a car with joy or sorrow - having completed their tasks, they now have to hurry back to their respective bosses to report to their work.

However, these departures did not include ESPN representatives. Because ESPN's intention to represent this trip to Rome is not to compete with a group of media predators for the broadcast rights of Serie A in Europe, but to buy the TV rights of Serie A in Asia and become the exclusive agent of Serie A in Asia!

For the TV rights of Serie A outside of Europe, the Italian Football Association originally did not attach much importance to it, and it has always been quite generous to package the media company that bought all the broadcast rights at a low price and let it deal with it by itself. It was not until two years ago that the reform of broadcasting rights was implemented under the intervention of Zhuang Mingge, which was specially divided into a separate piece for sale.

Especially when these officials of the Italian Football Association saw that Fiorentina, Parma and other teams were making a lot of money in the Japanese football market, they realized that although the level of football in Asia is relatively average, its market potential must not be underestimated!

In order to make their players better accept the advanced football ideas from Europe, the Japanese Football Association has been waving a checkbook almost every year, looking for teams that are willing to accept Japanese players in the face of the dollar; In addition, in order to squeeze into the European market, Japanese companies are also spending money on sponsoring teams.

After some intense haggling, ESPN and the Italian Football Federation finally agreed on the amount of the broadcast fee and signed a three-year, $300 million TV broadcast contract.

This means that in the next three seasons, Serie A will receive more than 500 million to 600 million dollars per season from TV stations that have signed broadcast contracts! According to the broadcast fee distribution agreement signed by the representatives of the Serie A clubs, even the team that is at the bottom of the eighteen Serie A teams will have a broadcast fee income of tens of millions of dollars! This number is already comparable to the middle and upper reaches of other major leagues.

The Italian Football Federation is very happy with the deal, because never before has the leadership of the Football Association been able to sign such a large broadcast contract during its tenure! Therefore, after making such eye-catching results, the hope of the leadership team of the Football Association headed by Chairman Perrault to be re-elected has naturally increased greatly, and in this way, they have tasted the sweetness of their opinions from the professional league and Zhuang Mingge himself, and the acceptance of Cheng Dù has been further improved!

ESPN's representatives were also happy with the deal, and while the three-year $300 million deal may seem a bit exaggerated to outsiders, the professionals knew that it was a big bargain to get exclusive access to Serie A in Asia at this price.

Not to mention how much revenue the loyal users of ESPN in Asia can bring to them, countries such as Japan, South Korea, Saudi Arabia, Qatar, and even Hong Kong and Taiwan will definitely have TV stations take the initiative to come to the door and pay huge sums of money to buy the broadcast rights of Serie A from ESPN, which is a huge wealth. In addition, the exclusive broadcaster status of Serie A will allow ESPN to expand their presence in Asia, saving a lot of money that should have been invested in market development.

Together, ESPN will definitely get more than they can give!

Now, in the development of the Asian football market, although Serie A has made great progress, but for the football market in North and South America and Africa, the Italian Football Association has not yet gone there to explore the idea and plan.

The former is mainly because the football market in North America is still a wild place, where people prefer basketball, baseball, ice hockey, and rugby, and are not very enthusiastic about football, the world's number one sport; In South America, despite the strong football atmosphere, people there are more supportive of local teams, such as Argentina's River Plate and Boca Juniors, Brazil's Flamengo, São Paulo, da Gama, etc., and are generally less interested in European teams that value tactical discipline - in their opinion, it is better to watch local teams play on their doorstep than to watch European teams that rarely come here once a year!

Here, at least, one can still see heart-warming individual performances and flashy attacking interplay between the players, rather than the iron-clad defences that South American fans dislike the most.

Although there are many people who love football in Africa and have considerable market potential, the poor infrastructure construction and the general backward economic level in Africa have made the Italian Football Federation cancel its plan to go to Africa to pan for gold.

Therefore, for the development of these markets, in Zhuang Mingge's view, at least after the Internet era really arrives, and after fans in various regions begin to accept the European football style, he will promote Serie A to open up these unknown markets.

It is precisely for these reasons that Zhuang Mingge did not encourage the Italian Football Federation to reach out to North and South America and Africa for the time being, but concentrated on expanding the maturing European base and the Asian market where the economy is beginning to take off, so that Serie A can occupy as much market share as possible in these two continents before others realize to explore overseas markets.

However, this does not mean that Serie A will give up several other markets, with Zhuang Mingge as a traverser here, no matter how immersed the Italian Football Association is in the credit book and does not want to make progress, he will grab the chairman of the Football Association from the bed and let him honestly contribute to the development of Italian football.

After the bidding meeting came to an end, Zhuang Mingge took Karin and Groz Jr. to the UEFA headquarters in Lausanne, Switzerland, where he was going to attend the draw for the round of 16 of this season's European Champions Cup!