When the reporters were talking, the BBC reporter suddenly raised his hand to Evan and asked, "Excuse me, can we broadcast this propaganda film on our TV station?" ”

Evan immediately smiled and replied: "Of course, any media platform can take it, we will broadcast it on the official TV station and official website, and the website also provides free downloads." ”

After receiving this reply, the BBC reporter nodded knowingly.

This kind of promotional film that can attract attention, although the TV station broadcast is suspected of advertising for Millwall, but it can also increase the ratings, they will definitely not broadcast it alone, then it will really become an advertisement, but will be enjoyed by the audience in some football programs, with the help of promotional videos to improve the ratings of football programs.

Other TV stations such as ITV naturally thought of this, but they didn't say anything, anyway, it can be downloaded for free on the Internet, Millwall doesn't want any copyright at all, this kind of propaganda film is made to spread it to the greatest extent, unless other teams copy their propaganda video, then there will be a rights defense movement.

Yiwen gestured to everyone and said with a smile: "There is also a promotional video, please enjoy it." ”

The participants no longer have a perfunctory attitude, and calm down and wait and see.

When the second promotional video started playing, everyone had a delusion.

Millwall is mistaken, right?

Cartoon!

The trailer begins with classical animation, opening a map of Europe in a scrolling situation, and then narrowing the focus from top to bottom to gather on the banks of the River Thames southeast of London, England.

In a jungle, a cute blue lion cub sprang out, and the sun was shining. Flowers and plants are everywhere. It flutters butterflies carefree. Suddenly, it craned its neck to look east, as if attracted by something, and then began to run towards it.

As it runs, its young body begins to grow, becoming larger and larger, and its running speed is getting faster and faster, setting off a gust of wind at a galloping speed. The camera turns, focusing on its determined eyes, and then zooms in on the frame, straight into its eyes, where a picture appears in the darkness, from small to large, and then occupies the entire screen.

It was a historic opening game against PSV Eindhoven in Millwall, with Larsson scoring the goal.

At the same time as Larsson's goal, the passionate commentary also lingered in my ears.

'Larsson scored a milestone goal in Millwall's history! It was their Champions League debut. It was their first Champions League goal too! ”

Screen cuts to a goal against Dynamo Kyiv. The goals against Barcelona were accompanied by the crazy commentary of the commentator.

Against Juventus.

"Pirlo! Andrea Pirlo kills Juventus! Lore, lore! ”

Against Monaco.

'Trezeguet opened the scoring and Millwall made it to the final with one foot!'

After the passionate game is over, the picture returns to the animation scene, a boundless sea is close in front of you, the sun shines on the waves, the picture is reversed, and the blue lion standing on the seashore has changed from a lion cub to a majestic and mighty style, with the domineering demeanor of the king of the jungle.

In the face of this beautiful sea view, the blue lion continued to run forward, and the crystal road suddenly appeared under its feet, all the way to the east, it kept running forward, and the sea road continued to appear in front of it, and in front of the target was a sea castle, and above the castle, there was a trophy that was dazzling in the sun!

European Champions Cup!

Just when the blue lion came to the castle gate and looked up at the trophy and showed a determined look of ambition, the sky was suddenly shrouded in shadows, and a white giant appeared at the other end of the castle, and the blue lion also eyed the championship trophy, the blue lion let out an earth-shattering roar and jumped high, pounced on the championship trophy, and at the same time the white giant also stepped on the ground to make the world tremble, the moment the two were about to touch the trophy, the picture ended, and a line of metallic large characters appeared in the center of the screen.

1998-5-20

Battle of Kings!

“WOW”

When the second trailer ended, cheers erupted from the audience.

At this time, the reporters felt that the trip was worthwhile, and it was too right.

All the thoughts of being played by Millwall were gone.

I have to say that Millwall's promotional film is very shocking and exciting, even if it is made with animation as the carrier.

And the meaning is clear.

One battle after another, they grew up.

The Netherlands is directly east of the United Kingdom, just across the sea.

Amsterdam is a city of water, which is simply embodied by a castle on the sea.

The white giant that appeared after the last one must be an allusion to Real Madrid, but it didn't use any elements of Real Madrid, such as the team emblem, the name or something, otherwise Real Madrid might not agree with you to use it, but the effect of this is excellent, everyone knows it, and the animation does not have the slightest sense of disobedience.

After watching this promotional video, I couldn't help but look forward to the final on May 20th.

As for why Millwall made such a promotional film in the form of a cartoon, it was very simple, to capture child fans.

The 94-year-old cartoon The Lion King is loved by a generation of teenagers, and its influence is far-reaching, Millwall draws on this model, when some children who like football see such animated promotional videos, they will naturally pay attention to Millwall, they will not always be children, when they are still young, Millwall planted seeds in their hearts, maybe not every child who has seen the promotional film will become Millwall's fans in the future, but it will definitely be more than the growth of fans without such propaganda.

The number of fans is one of the important criteria for measuring the influence of a football club, which in turn becomes a commercial influence.

Although Millwall had a new look in the Aldridge era, it was difficult to change the older generation of fans who had a firm belief in football, and he could only "plunder" the new generation of fans as much as possible, neutral fans, just like he built a team, and other people's eyes were on the stars. But he loves the superstars of tomorrow. It's not that he doesn't want to be a star. It's forced by reality, which is the same as the plight of the fan market.

But he's young, so he's patient, and he's going to try to encroach on the market as much as possible in this streaming media era, especially the online market, where young people are the main body of the online market, and Millwall's propaganda focus is also on that side.

After enjoying two wonderful promotional videos. Evan next made a big announcement to reporters.

"From this summer, Millwall will hold a month-long Junior Football Championship Charity Cup, with teams no matter how they are formed, no more than 15 years old, and the city champions will decide the district champions by region, and then the district champions will play the final in London, with the city champions receiving £2,000, the regional champions £3,000 and the final winner £10,000. The runner-up had £5,000, the last. Millwall will donate £500,000 to the Children's Charities Fund in the name of the champion team! The amount of prize money and donations will be increased in the future, and the organization of the tournament will be borne by the FA and the costs of the tournament will be borne by the three sponsors. ”

Some reporters at the scene took the lead in applauding and saluting, and others followed suit.

Regardless, Millwall's charity in the name of the club is an act that can win applause.

You know, they are still burdened with hundreds of millions of pounds in debt!

The move was a precedent and would further wash away the club's negative impact on Millwall's past football hooligans.

Aldridge had talked to Adam about the plan for the Charity Cup last summer, and it took more than half a year to finalize it.

First of all, on the FA's side, at first they were just spectators, but CEO Kelly quickly realised that it was going to be an image project!

The FA must step in to get a piece of the action.

Millwall has to spend money to improve its public image and influence, but you don't have money alone, you have to have people and time.

How to arrange the game, who is responsible for the referee, and coordinate the game schedule are simply not possible for Millwall FC to handle.

But the FA can, they organise the tournament and they are responsible for the referees, and as for these costs, Millwall has brought in three from their commercial partners to be responsible.

Don't look at this as a U15 non-professional football game, but it has anything to do with charity, sponsors are flocking to it, anyway, the sponsorship fee is not too high, the stadiums in various cities in the United Kingdom are everywhere, organizing a group of teenagers to play football, the cost is not large, the referee FA must also use amateurism, only to play the final in London, it may make some famous referees show their faces, and they can also gain fame and fortune.

Millwall is happy to be the shopkeeper, although the charity money is donated in the name of the championship team, but everyone knows that this money is actually Millwall's money, plus the title event, itself from beginning to end to obtain the largest popularity income, Aldridge also has a layer of meaning in it, hoping to try his luck through an annual competition, like a draft competition, can you meet good seedlings, and then dig Millwall.

The format of this charity cup has been determined, and the schedule is also placed in the summer of each year, even if it crashes with the big year, it doesn't matter, they are all a group of teenagers under the age of 15 who play football, and they absolutely cannot have anything to do with the national team.

Millwall, on the other hand, have used the promotion of this cup to spread the hearts and minds of people all over England's major urban areas, and at least in the United Kingdom, they have begun to compete with Manchester United for the first place in the fan market, although it is only in its infancy.

Millwall's midweek press conference without games came to a flawless end and reporters left satisfied.

That night, a football program began to play Millwall's promotional films, and the most popular films in England for a while were Millwall's two promotional films.

And these two promotional films cost the club nearly a million pounds of budget, don't look at the promotional film for a long time, the two add up to no more than 8 minutes, but the special effects can be done so well, and the production cost of the behind-the-scenes work team is also very expensive, and it is overtime to complete it in a short period of time.

The popularity of these two promotional films has set off a craze for Millwall from neutral fans, and at the same time, it has also sparked criticism from some conservative fans.

They believe that Millwall, like Manchester United, has embarked on a completely commercial path, which is completely contrary to traditional football!

Do you play football or make movies?

The little girl who whitewashed the image of the club like a flowery branch to attract people's attention, is it not to make money?

Aldridge did not take the criticism of ultra-conservative fans to heart, and time will tell whether he was right or wrong in doing so, or when the number of fans in Millwall surged again, the answer was already there. (To be continued......)