The British media is probably the most unreliable in Europe, if not in the world, and can fabricate news in order to attract attention, and can also infiltrate personal privacy everywhere.

What is the place of football in the UK? What is the most popular sport in the UK?

The first is football.

The second is football.

Thirdly, it is football.

So, football and the media are intimately intertwined, and it can also be said that the media can forge a brilliant team, such as the Manchester United dynasty of Busby Boys, which happened to be the time when football broadcasting entered thousands of households in the United Kingdom, and laid a wide fan base for Manchester United, and assuming that it was an era when other teams ruled, I am afraid that English football would be a different scene today.

Aldrich was well aware of the influence of the media, and intellectually knew that he had to use the help of the media to promote Millwall, so first of all, he needed to be known.

The day before the start of the League One season, Millwall officially held a press conference, Aldridge hopes to give the team a chance to make an appearance before the new season, make the team a little more special, just to increase the popularity.

But at the press conference, Aldrich smiled bitterly in his heart.

Several major British newspapers, such as The Times, The Guardian, The Daily Telegraph, The Independent, etc., did not send reporters.

There are no well-known professional sports newspapers in the UK, most of them are comprehensive newspapers with sports sections, so it is not that anything that happens in the football circle will attract attention, only news that can attract attention will make the paparazzi flock to it.

However, Millwall's first team, these paparazzi are not interested, except for Southgate, who "defected" from Crystal Palace, is worth mentioning, and it has been hyped for more than a week, and it has long been outdated.

Aldridge turned Millwall FC upside down before, and it was also in the news in the big newspapers, especially in the transfer stage, but as soon as the time passed, no one cared about Aldridge, unless he did something unexpected.

There were only about 10 reporters at the press conference, and they looked like Aldrich, young and couldn't get news anywhere else, so they came to Millwall to try their luck.

Aldrich made a special inquiry, although there were reporters from the "Sun", "Mirror", and "Daily Mail" sitting in the audience, they were all interns, and they sat there stupidly like good babies.

'What are Millwall's goals for next season? You've spent over £10 million in the transfer market, the most expensive English club of the summer. ”

Aldridge said with a serious face: "We are a young team, a lot of players still need to play to grow, and the goal for next season is realistic, to stay in League One. ”

The few reporters in the audience looked at each other, and the person who asked the question asked in surprise: "Millwall spent more than 10 million pounds just to be relegated?" If so, then why sell so many of the previous main forces? They finished third in League One last season. ”

"It's very simple, because the previous team didn't have the growth potential, that team can be relegated in League One every year, but my current team, this year, can be relegated this year, next year will be more mature, the year after next may be able to impact the Premier League, and after that, I think at that time, my team will also be very competitive in the Premier League, three years later, the average age of this team will not exceed 24 years old."

Aldrich said with a smile on his face.

In his heart, he actually hopes that more media will be there, and then his "relegation goal" will be publicized and spread to the ears of the rivals in the English League, showing the enemy weakness and paralyzing the opponent.

The reporters in the audience were even more excited, with Millwall causing a stir in the summer transfer market, only to have their manager now just want to be relegated, which is not the slightest bit of appeal as news, and at best it can be laughed at.

The cold press conference made reporters feel a little sympathetic to Aldridge, so someone said enthusiastically: "Please talk about Ole Gunnar Solskjaer, David Trezeguet, Henrik Larsson." ”

Aldridge was not annoyed by the questions and answers with these reporters, and at the end of the day, these reporters no longer asked about Millwall FC and were more interested in Aldridge.

How to say that Aldrich is also a bit legendary as a rich child.

Footprints all over Europe, determined to be a football coach, young and golden, handsome and chic

Aldridge has all the questions, and can even talk and laugh with these intern reporters, as for what the article in the newspaper will be tomorrow, Aldridge doesn't care at all, he needs fame, and his fame will also bring effect to Millwall, as long as it is not a waste of Aldrich's time to hire a lawyer to fight a lawsuit, and other fake news that is speculated and hinted at, Aldridge doesn't care.

Sure enough, the tabloids published the next day in the news, giving Aldrich a large page that introduced him far more than Millwall FC, only insinuating that he was a playboy who treated the football club as a toy

At 3 p.m. on Aug. 12, the Lion's Den Stadium was packed, and Millwall's team song echoed over the small pitch.

Millwall, playing at home, is ready in the dressing room.

The dressing room boardboard was blank, Aldridge was wearing a simple and chic suit, his shirt was unbuttoned, and he was looking at the majestic players with his hands in his pockets, everyone in high spirits waiting for Aldridge's final instructions before the start of the game.

But when he came to the dressing room this afternoon, Aldridge didn't talk about the game, just asked about the fitness of the players.

"I've said it a million times in training and now I don't want to say any more, it doesn't make sense, just play to the level you have in training, execute the tactical requirements, stay focused and motivated, and that's enough. But before the game starts, I want to say something. ”

Aldridge's eyes swept over the faces of every player, and he said in a deep voice: "I believe in you, someone put a knife on my neck, I also believe you, ask me a hundred times, and I will answer a hundred times: you are the best!" But you, like me, have nothing left of this club that is more than 100 years old! Walking out of this room, stepping on the field, you have begun your journey here, I hope you can face the next time with the same mood as me, definitely, you must leave something here, do not come in obscurity, leave in obscurity, for Millwall, for yourself, put your name in the dictionary of victory, let your figure forever be imprinted in the history of the great sport of football, I believe in you, I firmly believe that you are the best, Although you still have a lot of room for improvement, as long as we persevere, I believe that we will defeat all those who stand in our way to the top of Europe, the world, and let us realize this dream together. Come on! ”

Aldridge turned and opened the door to the locker room, and went to the pitch first, and behind him, the young lads shouted in unison: "Come on!" ”

The Millwall players began to walk out of the dressing room like lions in high spirits, and Aldridge made his way to the end of the tunnel, where the referee was already in front of the game and the players of the visiting team were ready to play.

The players of Xiu Anlian have their eyes firmly fixed on Aldridge.

They were curious about what the young rich boy was capable of, and many of them had a contemptuous sneer on their faces, as if they had foreseen Aldrich's embarrassment when he failed.

Aldrich stood at the exit of the passage and stopped abruptly, closed his eyes and took a deep breath.

The passage of time seemed to slow down, and the subtle sound seemed to be elongated and reached his ears with great clarity.

Whew, knock.

He could feel his heavy but not rapid breathing, his strong, slow-beating heart, and then the rock-rhythmic anthem gradually came into his ears, his eyes closed, but it was as if he were in the stands, and the Millwall fans were holding their scarves alof, singing in unison

Aldrich exhaled a long breath to suppress the tension in his heart that he had never experienced before, as if an invisible weight on his shoulders was taking his breath away.

He knew what would greet him after he walked out of this passage, it was a real professional game, and the support of the fans in the stands also made him can't help but shoulder the responsibility.

Opening his eyes to reveal a confident and calm expression, Aldridge strode out of the players' tunnel, and the passionate noise in Aldrich's ears was even clearer in the bright sunlight.

The nervousness that was well disguised still made him slip through the cracks.

Aldridge appeared on the sidelines of the stadium under the watchful eyes of the fans, and then, in the astonishment of everyone, walked to the away team's dugout

After taking three steps, Aldridge realised he was going in the wrong direction when he saw a group of coaches and players sitting in the dugout that he didn't know.

However, he didn't immediately turn around and walked to the away head coach who was standing in front of the dugout and whispering to his assistant: Peter Dawson.

Aldridge intends to cover up his mistakes by saying hello to the opposing head coach as a sign of respect.

But it seems, things didn't go in the direction he expected