Chapter 993: Building a Shoe Factory
Listening to Zhou Xuan's introduction of the specific situation, Ou Qiang was the first to express his support, there is no reason to refuse, there is no need to invest and shares, and the risk is almost zero. What's more, with the support of the government, the specific operation is much simpler.
"Dong Zhou, this matter still needs to be cautious. Today, the Magi Group no longer needs to accept new members without rejection. The Magi's brand is also important and cannot be messed up. ”
Yu Jiangzhou cautiously reminded that she knew the cause and effect of the whole thing best, lest Liu Yi really have bad intentions, and Liu Junyu is still unknown, if the news leaks and is used, it is very likely that people will misunderstand what the Magi Group has to do with the phantom.
"I can't make up my mind about this cooperation, so I called everyone to discuss it. From my personal point of view, this is a completely new field for the Group, full of challenges, but also obvious difficulties. Zhou Xuan said.
"Dong Zhou, I think this matter is feasible, you must not underestimate a pair of shoes, everyone has to wear them, it is not only an industry, but also a big industry. Also, it is very cost-effective to wear international quality shoes at a lower price! Zeng Yu raised his hand and said.
"But this market has been occupied by big brands. I'm afraid that what we wear on our feet is not domestic, and the prices of many foreign brands are not high, which can be accepted by the working class. Shang Yuhong said, now everyone has money, and the shoes under their feet are expensive.
On the other hand, if you take the mass brand, you will return to the old problem, the profit is too low, and if you want to fight a price war in China, it will be a waste of resources.
"At present, leather shoes in the domestic market, whether domestic or foreign, as long as the brand with a reputation is of good quality, unless it is a pair of shoes worn for a few years, it will not be easily broken. This project is completely new for the Magi, but not much new for the entire leather shoe market. Yu Jiangzhou emphasized his point of view, after all, good quality is the basic guarantee of brand leather shoes, but big brand leather shoes can be on the news if they have quality problems.
"The brand can be built, Dong Zhou, we can't give up this opportunity." Bai Rui hesitated, but still spoke.
"Vice President Bai, tell me what you think in detail." Zhou Xuan nodded and gave him an encouraging look.
Of course, Ou Qiang didn't look down on Bai Rui, and turned his gaze to the side, in his inherent impression, this kid was not a good thing, if it weren't for Zhou Xuan's face, he would have been driven away a long time ago.
Bai Rui, who was sitting at the end, stood up, first bowed to everyone, and then said: "Dong Zhou, Mr. Yu, leaders, I personally think that the shoe market is very huge, take the International Trade Building, shoes alone occupy half a floor, which is enough to prove the purchasing power in this regard." Everyone needs shoes, especially in our country, where the four seasons are distinct, so everyone has more than one pair of shoes. ”
Bai Rui paused, no one objected, and no one responded, but he was too frightened to say any more, Zhou Xuan motioned for him to continue, pinched his neck again, and continued: "Mr. Yu also said just now, the quality on the market is almost the same, and there are few that are worn out. IMHO, that's not bad money, the brand is only bigger, which means the price is higher, and everyone still likes those shoes that you know are expensive when you hear the brand. However, more people will only buy discounted shoes from big brands, out-of-season products, because the price is too high, and middle-income families also feel the pain in the flesh. Therefore, there is often a strange phenomenon in shopping malls, but whenever big brands promote activities, they will go crazy. If the Magi set up a shoe industry, I think it can go to the middle and high-end, and if the quality is good and the shape is good, it can win a place. ”
Zhou Xuan applauded and gave Bai Rui a thumbs up, saying well, his analysis of the market was in place.
Encouraged to do so, Bai Rui continued: "Having said that, if you want to enter the footwear market, there are some issues that you need to consider, for example, you need to have first-class designers, the shape of shoes should not be too ugly, and big brands have a large number of new products every year, which is also a must to maintain the price." Also, to ensure that the wear is comfortable and the quality is passable, especially in the early stage, word of mouth is very important. ”
Yu Jiangzhou nodded approvingly, just as the so-called Shibei should be impressed for three days, Bai Rui has also seen the problem since he was promoted to vice president.
"Bai Rui, what you said is too general, business has to be done, but there must be specific targeting, men's shoes, women's shoes, children's shoes, you can't always produce everything." Ou Qiang said.
"My opinion is for your reference only." Bai Rui smiled slightly, and said: "My personal suggestion is to start with the shoes of the elderly, and then gradually expand to the whole industry. To be honest, those old people's shoes are ugly, thinking that they can't be linked to fashion when they are old, life is better than death! ”
Yu Jiangzhou smiled, this is also her idea, even if she is old, she has to be a trendy old lady.
"This is a good suggestion, first do a category thoroughly, in order to be based on long-term development." Zhou Xuan agreed.
After living in China for a long time, Weber can roughly understand Chinese, he raised his hand and wanted to speak, Zhou Xuan hurriedly made a gesture of please.
"Dong Zhou, I want to say that if you want to ensure the same quality, you should use robots to make shoes, and the technical content of this robot is not too high." Webb Road.
Hearing this, everyone is very happy, if the robot is used to make shoes, it is bound to save a lot of labor costs and higher profits. Moreover, the robot rarely makes mistakes, and the quality of the shoes is fully guaranteed.
Everyone had no objection to this project, Zhou Xuan asked Amy to invite Liu Yizhen to come, and told him the results of the discussion on the spot, Liu Yizhen was very happy, especially the robot shoemaking, which also made his eyes shine, and he had to sign an agreement with the Magi on the spot.
Naturally, there was no need to be in such a hurry, there were specific details that needed to be further discussed, and Zhou Xuan handed over this matter to Yu Jiangzhou to deal with.
Considering that Liu Yizhen and others had just arrived, Yu Jiangzhou first placed them all in the welfare housing of the Magi Group, and when the factory was built, there would naturally be a staff dormitory building, and then move over.
Liu Yizhen thanked again and again, which is the embodiment of the group's humanity, and the old employees who came with him are also very happy and like to feel at home.
First of all, it is to build a factory, and it will take a long time to enable the robot production line, and after everything is negotiated, Liu Yizhen signed a cooperation agreement with the Magi Group and became the chairman of the Magi Shoes.
On this day, Ji Sheng came to Chuangfu Building, found Zhou Xuan, and said earnestly: "Brother, our Shenghua Group wants to join the Magi. ”
"Brother-in-law, there is really no need for this, the benefits of Shenghua Group are still very objective, and they can develop well." Zhou Xuan waved his hand.
"It's not a whim, the shareholders also want this idea, it has been mentioned many times at the meeting, and the development speed of the Magi Group is obvious to all, and everyone has a sense of crisis. If you don't join at this time, I'm afraid that you won't have a chance in the future. Ji Sheng said.