Yingying's tea and milk tea have occupied a place in the market, and have achieved the expected results for the time being, so there is no need to rush to develop new products, let alone invest tens of millions, it is really a panic to burn money.

"So what do you mean? This drink is definitely going to be stillborn, right? My hard work and investment have all been in vain? Why stop R&D and promotion now? 10 million in the water? ”

Wang Yuying's unconvinced stubborn temper was committed again, and Shen Dapeng could only explain cautiously, "I didn't say that it must not work, but the taste is similar and the function is the same, which is really not a selling point in the eyes of consumers." ”

In the previous life, Lehu and Qili, countless failure cases have proved that they want to compete with Red Bull, the boss of functional drinks, and in the end, most of them end up in tragedy with weak follow-up.

The main reason is that no matter which beverage faucet develops functional drinks, the taste is almost not much different from Red Bull.

Even now in 2003, Red Bull has entered the domestic market for seven or eight years, although Wang Yuying is now involved in a few years earlier than those beverage faucets in the previous life, but the same taste and function, there is no competitive advantage at all, the most important food factory wants to promote new drinks, must be Yingying's brand.

Even if Yingying invests another 10 million yuan and hires foreign R&D personnel, the food factory will still be at a disadvantage compared with Red Bull, which wholly-owns the research and development of functional drinks.

"There's no selling point, so you hurry up and think of a selling point, aren't you the most brilliant in your brain? Usually blinking is all crooked eyes, a real moment, how can you just say no? ”

"Hehe, when did I get all the crooked eyes? In front of my friend, you can't blame me! If there's a problem, there's a solution, but you'll have to give me time to think about it! It's really impossible to find a celebrity to endorse, plus Yingying's temporary market and reputation, at least she won't lose money. ”

Although Shen Dapeng can't figure out how much money the food factory can make in the beverage industry, he can be sure that the beverage industry is among the top ten profiteering industries in China, otherwise the leader in the domestic beverage industry will not be repeatedly assessed by the outside world to have a market value of more than 100 billion, let alone the rumors that its boss shouted that the cash reserve is 10 billion.

"Just don't lose money? Isn't that like your personality? Wang Yuying glanced at Shen Dapeng mockingly.

"Ahem...... I also said casually at the time, you can't blame me for everything, right? Whoever does business has a profit and a loss, a company as big as yours can't make money on every investment, besides, you believe me as an unemployed vagrant, how can you be the boss? ”

Shen Dapeng still took into account the issue of identity, and half-jokingly diverted the topic.

"You, how embarrassed are you to say these things, scoundrel! You can think of the most unmethodary way, celebrity endorsement, brand effect, no challenge at all, new products are not energetic! ”

Wang Yuying understands the reason, she doesn't want to be a person who dismantles the stage and breaks her mouth, and Shen Dapeng has repeatedly insisted, and she doesn't want to destroy the stable cooperative relationship between them in the eyes of outsiders.

"Beautiful sister, in fact, this is very delicious, if you can try to make the taste lighter, don't be too prickly, maybe you can really break your wrist with Red Bull and grab some market."

In this situation, Tang Wei can still look at things lightly, not that he is stupid, but he lives simply, he has never tasted the hardships of life since he was a child, and he doesn't know how money is earned.

"Alas! After the New Year, I will push it in the province first to see how the market reacts, but it is really not good...... You can only ask celebrities to endorse, and you have to find young people who like handsome men and beautiful women, and then seize the opportunity. ”

Now, Wang Yuying also blames herself, she shouldn't take Shen Dapeng's words too seriously, Shen Dapeng personally said that he wanted to add new products to make functional drinks, but it is true that he did not force the factory to do it, and he should not take the initiative to develop new products, even if he does not move, there will definitely be no current embarrassment.

With an investment of more than 10 million yuan, a separate production line, and high-end technical talents, such a perfect combination, the project of only one drink has not been done well, and the blow to Wang Yuying is too great.

You must know that Shen Dapeng's newly created laboratory and material recycling company in the capital, she also gave a total of 5 million start-up funds, and she occasionally called Sun Dapaozi to talk about the company in the capital, it seems that Shen Dapeng and they are still doing a good job, if she invests in a project of 10 million yuan, it will not be compared.

"Perhaps...... It's not as bad as you think. ”

Jason, who had been silent for a long time, said quietly, "The functional drinks you are talking about, we call them Energy drinks, which have been on the market a few years ago, Red Bull, Rockstar, Monster Energy...... Each of them occupies a relatively good market and is also very popular with people. ”

"Functional drinks abroad? I really don't know much about this! ”

Shen Dapeng was curious again, he knew the competition process of several major domestic functional drinks, and personally experienced the fiasco of several major brands at the hands of Red Bull, but he really didn't know about foreign functional drinks.

After all, the domestic functional beverage market is occupied by Red Bull, and it is difficult for domestic beverage leaders to occupy a place, and it is even more difficult for foreign brands to get involved.

"Rockstar and Red Bull...... It's what you call Red Bull, these two brands appeared around the same time, Rockstar was a little later, but with a large portion, completely different recipes, and a lot of flavors, it quickly sold as well as Red Bull.

Monster Energy is a new product just launched by Hansen, the taste is very similar to Red Bull, and the amount is not as good as Rockstar, but it has a very COLL packaging, and it is also very popular. ”

Jason is a very typical science and engineering man, and he is the most representative software engineer among science and engineering men, working overtime, staying up late, refreshing, coffee is the best spiritual item, and functional drinks can also be counted as a good choice, so it is normal to know some about it.

"yes, we don't have a gringo...... Uh, foreign little brother, Red Bull was originally a foreign product, and it has only entered the domestic market in recent years, and Jason knows so much, listen to him. ”

Wang Yuying's rare flattery, and rarely call others 'little brother', as soon as I heard Jason's mouth, several foreign brands, and they are all English names, naturally seem more high-end, and think about it, it can be sold abroad, and it can be accepted by software engineers, and the reputation will definitely be good.