Chapter 0780 Membership System

"There is a very detailed plan in the plan, you can choose some of the available ones, and when the annual meeting is held, I will emphasize it into the actual rules and regulations, and you can add it if it is not detailed, such as ...... You said the membership system! ”

The two of them sat back on the sofa, and Shen Dapeng took the plan and pen, and while scanning it roughly, he marked the key points that could always be pointed, and wrote down his own opinions, but his mouth was attentively introducing the membership system that he thought was feasible and used by international hotel chains that he knew from his previous life.

"I think the membership system is not necessarily perfect, I put forward the idea, and you can find a special talent to study! The fundamental difference between me and this project regarding the membership system is whether it is necessary to recharge and consume money to obtain a higher membership level. ”

"I imagine that our membership card can become a symbol of membership, but it is not only a display of financial resources and ability, but also a ...... Synonymous with taste and enjoyment! ”

"We want to accept high-quality members, let them get the most self-affirming consumption, but also let them develop the habit of spending in our hotel, such as high-end decoration, delicious food, comfortable rooms, relaxed leisure and entertainment, and the most humanized excellent service!"

"Therefore, I suggest that the membership system be changed from a single recharge consumption to a more complex point system! Ordinary members do not need to recharge, they can be handled after one night, and they can enjoy membership treatment for the second consumption; If you want to upgrade your membership to get more additional services, you need to upgrade your membership level through the number of stays and the corresponding points. ”

"In addition to the most cost-effective recharge money to obtain, there are other better ways to obtain points, such as various consumption after staying in the hotel room, KTV, bar, restaurant, leisure, as long as there is room check-in information, the corresponding points will be added through consumption."

"The membership level will increase with the increase of points and redemption, but each higher membership level will also have its own consumption challenges, if the annual consumption does not meet the requirements of the higher level, the next year will be reduced to the next membership level, and so on!"

Shen Dapeng said the first thing, Wang Yuying also listened carefully, but still confused more than agreed, "I have heard of the membership point system, and there will be applications in foreign chain hotel groups, but those are all group members with chain hotels in the country and even in the world, let's ...... It shouldn't be used! ”

"Yuying! Are you so unconfident in our company? We can all sell Yingying's drinks all over the country, can't we open hotels all over the country? Dream Hotel is only in the small Qingshu County, what is the cost of the initial investment, what is the income, these companies have estimates, right? How likely do you think it is to lose money? ”

"This ...... Judging from the temporary revenue of the Dream Hotel, if the property is its own company, the possibility of loss is indeed not large, but Dapeng, one thing you have to know is that the Dream Hotel is the only high-end hotel in Qingshu County, and there is no vicious or even healthy competition, but once it is in a big city, it is not so simple. ”

Wang Yuying pointed to the plan in Shen Dapeng's hand, "This plan is summarized from the regulations of the major hotels and guesthouses, and now they have mastered a lot of customers and resources. ”

"Huh! When Yingying first entered the market, no one recognized it, and in the end, she didn't win both word of mouth and a huge market? The current hotel industry seems to be full of money, but in fact it is far from meeting the needs of the future. ”

"With the country's current economic development, in the next few years or even more than ten years, it will drive the rapid flow of a large number of people, and with the improvement of living standards, tourism will also flourish! With the temporary movement of a large number of people, can they buy and rent houses every time they go to a city? Their best bet is hotel spending! ”

"And among these people, the white-collar and gold-collar workers who travel on business trips in the development of companies and enterprises, as well as those who are willing to spend money to buy sinful travel and relaxation, are not short of money or willing to spend money to pursue enjoyment, as long as they can enjoy the unique high-end service in our hotel, money is nothing in their eyes."

Shen Dapeng handed back the plan book that had been marked with the key points available to Wang Yuying, and confidently straightened his waist, "Perhaps, for rich people, their identity is far more important than money, and I want to give them the illusion that as long as they spend in our hotel, they can be superior!" ”

"Shen Dapeng, do you plan to push the dream hotel to the whole country to be high-end? But you just told me that not everyone can have high-end consumption power, and now you have to make high-end hotels, don't you think it's a contradiction? ”

"Contradictions? Hotel management groups, can also be mid-range hotels, tens of thousands of hotels we do, hundreds of thousands of hotels we also do, is this still contradictory? ”

In the face of Shen Dapeng's rhetorical question, Wang Yuying couldn't achieve the same bursting self-confidence, so she could only shake her head slightly in her heart, "Dapeng, I just said that the premise that the hotel will not lose money, the real estate needs to be a company." ”

"As I've said a long time ago, I'm only responsible for imagining the future, and it's you, not me, who really need to actually do it! However, I can give you the most timely suggestion, clear the land and part of the real estate in the company's contract with the county, no longer develop Qingshu County, and instead enter the province and big cities! ”

"The ecological park is the most perfect first step, if the company can successfully develop the ecological park that the province attaches importance to, we can gain a firm foothold in the province, and we can also let the name of Daxue Hotel Management Group enter people's field of vision, as for the national chain hotels...... On the premise that the funds are guaranteed, Xu Ertu! ”

"Dapeng, our foundation is in Qingshu County, although Pengyu Food and Pengying Technology Company's products have been sold to the whole country, but the foundation is not stable and hurriedly stride, I don't think it's a good decision, especially the undeveloped land in the county, everyone is very optimistic about the appreciation of land in the next few years, don't you think it's a pity?"

Wang Yuying's worries are not wrong, the products produced by food factories and technology companies do have agents in many cities across the country, but they are far from reaching the planned coverage and not reaching the well-known popularity!

There is also undeveloped land in Qingshu County, basically everyone is optimistic about the appreciation of land in a few years, especially Chengyu Real Estate controls the most easily developed land around Qingshu County, as long as it is steadily developed according to the predetermined plan, it will definitely be beyond imagination of profits, and now it is said that it will be sold, and it is estimated that the first opponent in the company is Zhou Chengmin.