Chapter 452: Let's Make a Movie
"If you insist on this, I'm afraid it will be difficult for this drug to enter the international market." Representatives of pharmaceutical giants expressed the same meaning, if you can't get what you want, then destroy it!
"I'm not in a hurry to think about the international market, just satisfying the domestic market is enough for me to be busy for a few years." Shen Long said that it doesn't matter, I am not the Holy Mother of fraternity, and the patients in my own country can't all take this medicine, so I start to worry about foreign patients, how can this be true.
The representatives of the pharmaceutical giants left in a huff, and Shen Long also left the magic capital after arranging his work and went to the United States.
When he came to Washington, he first found the public relations company he had contacted before, and if he wanted to do things in the United States, he always couldn't do without the presence of these people, who did not agree with the interests of pharmaceutical giants, as long as they were willing to spend money, they were willing to help you clear some obstacles; Of course, they have deceived customers a lot of times, so Shen Long specially selected a public relations company whose partner has leukemia, and I believe that he will not dare to make any big moves in front of the doctor who has his life in his hands.
"Cheng, very welcome to Washington, I was deeply impressed by the last meeting in the magic capital, I didn't expect you to know so much about the operating rules of the United States, I believe our cooperation will be very pleasant!" Mark, a partner at the PR agency, gave him a big hug, "Your medicine gives me hope of healing, and I think it's inhumane for the FDA to keep this drug out of the United States." ”
"That's why I found you, now let's talk about your plans!" Isn't this nonsense, in the world of "The Godfather", I am going to manipulate the presidential candidates, can I not be familiar with the rules of operation in the United States?
"Okay, we have collected many positive comments from medical authorities on your research results, American citizens trust these authorities very much, and I plan to let them come out first to explain the efficacy of your medicine to the public, so that more people can understand and know about your medicine; Then organize protests from patients to ......put pressure on the FDA," explains Mark, who is all too familiar with the PR campaigns that have led several new drugs to pass the FDA's review.
"The last time I was in Modu, I saw a lot of leukemia authorities in the United States studying with you, and I felt that you could persuade them to publish some papers, make remarks in some media, and provide endorsements for your medicines; Of course, if you are not very convenient, we can also find similar candidates. Mark began to tell the details.
"No problem, some professors from Hopkins University and Harvard Medical School are already starting to write papers, and they would also like to see this drug enter the European and American markets." This is not a difficult thing for Shen Long, "However, you also have to be prepared, Nova Company will definitely arrange a public opinion attack." ”
"It's a given." Mark also thought of this, Glenin can bring billions of sales to Nova every year, of course they don't want to see Shen Long's new drugs enter the international market, "We also have a lot of experience about this, they can indeed find some academics to attack, but those top scholars are still very concerned about their own prestige, they are unlikely to risk the destruction of academic prestige to lie, our candidates are completely capable of crushing these second-rate scholars in terms of qualifications, prestige, influence and other aspects." ”
The most valuable thing for a scholar is his own knowledge and academic prestige, with a good academic prestige, he can get a respected status and more research funds, and once the academic prestige is broken, all this will leave him, Watson, as an absolute giant in the biological world, was kicked out of Cold Spring Harbor if he accidentally said the wrong thing, not to mention other scholars?
"Also, you know the attitude of the United States towards China, so you must be cautious when organizing patient protests, and don't let people with intentions elevate it to a political level." Shen Long reminded.
"We will not come forward ourselves, we will only exert some influence on certain influential people in the leukemia patient circle, so as to achieve the effect we want, these protests are all spontaneous by the patients, and have nothing to do with us." PR firms are equally familiar with these things.
"In addition, whether it is the remarks of scholars or the protests of patients, public opinion can only affect the academic community and the patient community, and we need to find ways to gain the support of the general public so that we can exert enough pressure on the FDA." Shen Long continued.
"I'm gathering information on some of the public figures who are plagued by leukemia and who have a huge influence on the general public." Mark took out a large stack of materials and showed Shen Long the information of one public figure after another, "Nate Thurmond, one of the top 50 superstars in the NBA; WWE star Romanthe the Great; Hollywood movie star Scott Wilson; Actress Jill Kleberg, who has been nominated for an Oscar...... They are all leukemia patients. ”
"Also, look at this, what a cute little angel." Mark took out another photo, the little girl in the photo is about six or seven years old, very cute, "Her name is Angela, she is a leukemia patient in Alabama, since she was found to have leukemia, she has been posting her own battle with the disease on her blog, and many people are moved by her strength and optimism." ”
"Sometimes, children can change people's attitudes, look at it, what an innocent and cute little angel, can it be because of the FDA's obstruction, so that such a little angel can not be treated, and can only return to the arms of God in the end? Oh my God, my heart breaks when I think about this! Mark mimicked the reaction of the crowd with emotion.
Even the children have taken advantage of it, and you are too shameless! But I have to admit that this routine absolutely works, and there is nothing more exciting to people's hearts than children, such as the photo of the little boy on the beach who caused the crazy influx of refugees into Europe, he is still fake, but I am real.
Pop bang I absolutely do not believe that the FDA would dare to watch this little girl die. ”
"We are the most professional! We can do everything you want! Mark said confidently with open hands.
"I have a plan, what do you think about investing in a film about medicine in Hollywood? The story is ready-made, and the film doesn't cost much money! A few million dollars will do! Shen Long said.