Chapter 415: The General Trend
Traffic is king.
Zhang Xiaobai is very unfamiliar with these four words.
In his consciousness, he only knows that content is king and channel is king, content is actually a commodity, and the channel is self-evident, and the reason why he won a big victory in Ansu Province is this four-character mantra.
Zhang Xiaobai asked seriously: "Teacher, explain it to me!" ”
I don't drink coffee in the coffee house, Zhang Xiaobai wants a glass of water, and Mr. Peng Cheng keeps wolfberry water with him all year round.
Taking a sip of water, Peng Cheng said: "Traffic is king is the name of the Internet era, whether it is major portals, games and various clients, whoever has a large traffic can be king!" And the so-called traffic is the user! ”
"In the traditional industry, the significance of traffic as the king of extension or expansion is also to have many users, and if you want to be recognized by consumers, you have to erect a brand, which is what we say every day."
"It's not easy to make content, it's even more difficult to do channels, it's better to start from the brand, and the brand will naturally bring smiles!"
Peng Cheng smiled and asked, "Have you heard of brain platinum?" ”
Zhang Xiaobai smiled bitterly: "How can you not hear of it?" As soon as I turned on the TV, it was full of that advertisement, and I vomited when I watched it! ”
Peng Cheng restrained his smile and said solemnly: "Think about it carefully? If you want to buy health supplements for your elders, what will you buy? ”
Zhang Xiaobai thought for a while, "It's probably brain platinum!" ”
Peng Cheng nodded and said: "This is the brilliance of Brain Platinum, the health care product market is very large, there was no outstanding brand before, it is Brain Platinum that fills this piece!" That's how it succeeds! ”
"The violent marketing that bombarded and bombarded, similar to brainwashing advertising, has created a super brand in the health care product market, and the profits brought can be imagined! Xiaobai, I suggest you have time to take a look at the deeds of their boss! Exciting enough! ”
Zhang Xiaobai remembered it and asked, "Teacher, how is the Internet industry now?" ”
Peng Cheng thought for a while and said: "After several years of rapid development, a huge bubble has been formed, and now is the time to squeeze the bubble. ”
Peng Cheng smiled and said, "Winter is coming!" For whom does the bell ring? Spring flowers are blooming, flowers are blooming for me! ”
"No matter how big or small the company is, we can't escape the general trend, and we can only follow the trend to have smooth sailing!"
Peng Cheng smiled with some bitterness, although he is very optimistic about the prospects of this industry, but who knows how long this winter will be? Who can be sure that it will survive?
In the past two years, I have seen that Internet companies have closed their doors overnight, and those former comrades-in-arms and fighters have gone bankrupt in an instant.
Zhang Xiaobai shook his head, "Teacher, I really can't do this, it's too exciting!" ”
Peng Cheng looked at him with playful eyes and said, "Don't talk too much, who can say for sure what will happen in the future?" The Internet era is bound to be the trend of the times, and the industry in the future will also be combined with the Internet, and it is impossible to hide. ”
"Times are evolving, technology is advancing, and the way people live and work will also change. Ten years ago, would you have imagined being able to drive a car? Can you imagine being able to call your family and friends at the ends of the earth with just a phone call? What will the Internet bring? Let's wait and see! ”
Zhang Xiaobai raised his thumb and said: "Teacher, I always feel that it is really a pity that you are not a teacher, and this generous statement is enough to impress those college students in class!" ”
Peng Cheng said with a smile: "Your teacher is an excellent teacher in school, and he is a powerful figure in the shopping mall!" ”
Zhang Xiaobai squeezed his eyes and asked, "What about in the love field?" ”
Peng Cheng frowned and said, "Get out!" ”
Zhang Xiaobai laughed.
Peng Cheng, Yao Yuan and Du Ruyue, he still knows a little about it.
This teacher is good anywhere, but he is sad, Zhang Xiaobai has seen Du Ruyue, and she is indeed an elegant and intellectual woman.
Peng Cheng suddenly asked, "Do you want to see Lu Xiaoqiang?" ”
Zhang Xiaobai asked, "Is he here?" ”
Peng Cheng said: "It's not far from here, if you want to see him, you can let him come over, I think there should be an open conversation between you!" ”
After a pause, Peng Cheng said again: "After all, both of you are my most optimistic students, and I don't want any unhappiness to happen between you!" ”
Zhang Xiaobai said: "It's gone, I don't have anything to say about that person!" ”
Peng Cheng sighed, and didn't force it anymore, the thing that Lu Xiaoqiang did at the beginning was really too much, it was equivalent to stabbing someone in the back, and he still expects people to forgive?
"Lu Xiaoqiang has the courage and ideas, but he lacks such a down-to-earth spirit as you, so I always feel that if you join forces, you will definitely make some achievements!"
"He is not doing well, and he is mixed into the Internet industry, relying on those creative ideas to get the favor of capital, but once he enters the actual operation stage, the shortcomings are immediately apparent."
"In the past two years, he has made a lot of mistakes and failed many times, but one thing is good, this Lu Xiaoqiang, who has been defeated repeatedly, really can't be killed!"
Zhang Xiaobai said angrily: "Cockroaches that can't be killed!" ”
Peng Cheng stood up with a smile and said, "Okay, let's stop here, we have seen and talked a lot about old friends, you have your business and I have my business, I look forward to seeing you next time, we are getting better and better with each other!" ”
Zhang Xiaobai stood up and said seriously: "Teacher, pay attention to your body!" ”
Peng Cheng shook the water bottle, "Every day the wolfberry water is on top, and the body can't cross it, so I suggest you have some too!" ”
Zhang Xiaobai frowned and said, "Don't be, I'm afraid of blood in my nostrils!" ”
The two parted.
Back at the small hotel, Lao Yu was picking his feet to watch TV, and the TV was a column interviewing Zhou Zhou.
Smiling, radiant, cheerful and humorous, he answered the host's various tricky questions.
Lao Yu said: "A person can really be changed by the environment, how shy is this girl at the beginning?" As soon as there was an interview, it was a big red face, and then look at the present, it seems to have changed as a person! ”
The TV suddenly changed channels.
Lao Yu frowned and said, "Mr. Zhang, let me finish reading it!" ”
Zhang Xiaobai smiled: "A fifty-year-old man looks at a little girl every day, what has become of you?" Be careful, I tell my sister-in-law to go! ”
Staring at the advertisements on TV, what appeared in Zhang Xiaobai's mind was the appearance of Zhou Zhou just now.
Not thinking about her, but thinking about her well.
There was a story that, now it seems, is not sad or joyful.
It was just an experience in life, and I want to thank her for appearing at that moment in her life, which gave her a different color to her ordinary life.
I can't be a partner, I can't be a friend, but I still hope you can live a little better, although it has nothing to do with me anymore.
That's why Zhang Xiaobai went to Peng Cheng and begged him to post the news.
After thinking about it, Zhang Xiaobai asked, "Have you finished washing your feet?" ”
Lao Yu wiped his feet with a towel, "It's over!" ”
Zhang Xiaobai stood up, "Let's go, go home!" ”