Chapter 1022: Incomprehensible
It is not terrible for Yuanlai Mall to use this way to drain traffic, because there is only one truth, counterfeit goods are counterfeits after all, and one day consumers will reveal the truth.
However, it is quite scary to be afraid that the counterfeit will become the real thing, or even more real than the real thing.
Zhang Xiaobai's biggest worry happened, since the opening of Yuan's Electric Appliances, the situation is imitation, and the content is surpassing.
In the case of the same price and goods in the sales industry, the competition is a service concept and the sensory experience of consumers.
Relying on Yuanlai Mall, Yuan's Electric pays close attention to service, strengthens management, and creates a super-first-class electrical service industry.
It is clear that Yuan Ennai has great ambitions, not just to imitate, but to surpass, with the aim of building his own business empire.
And this trick is aimed at the disadvantages of the old enterprise Sushi Electric.
For so many years, Su's Electric has defeated many competitors to stand on the top of the mountain, and even can't see anyone who can climb halfway up the mountain, and naturally has an arrogant heart from top to bottom.
Because of this, the core competitiveness of Sushi Electric has gradually weakened and become its own weakness and deficiency.
Zhang Xiaobai was afraid that Yuan Ennai would find out about this, and start from this aspect, what is terrible.
Zhang Xiaobai explained, and finally said: "It should be that Yuan Ennai specially set up a team for training to have such an effect." ”
Zhang Xiaobai once went to Yuan's Electric, not only one, but everyone is the same, and the sense of service is very different from Su's Electric.
If consumers are asked to make a choice, there is no suspense, they will choose Yuan's electrical appliances.
Speaking of this, everyone's faces were solemn, and they finally felt that something bad was going on.
Su Jiaxing said: "I am also to blame for this, I have really ignored this aspect in the past few years, so that Su's Electric will have a chance!" ”
Bao Xiaomei said: "Big brother, now is not the time to pursue responsibility, under the current circumstances, how should we deal with it?" ”
Su Jiaxing nodded and said, "I can only strengthen the training, and strive to save a game!" ”
Zhang Xiaobai said: "What the eldest brother said is reasonable, while Yuan's electrical foothold is not stable, we still have a chance to correct it!" ”
"Little sister, eldest brother and second brother, you must formulate a specific plan, and finally I will check and fill in the gaps, and implement it as soon as possible!"
After explaining, Zhang Xiaobai directly announced the dismissal of the meeting.
And the people dispersed, and went about their own business.
Zhang Xiaobai returned home, and the elder brother and Su Jiaqiang returned.
Zhang Xiaobai asked, "What is the situation?" ”
Su Mingli said: "It's relatively smooth, more or less show some sincerity, after all, we have finally given us face after selling the goods for so many years." But ......"
Su Mingli let out a long sigh, expressing his dissatisfaction and powerlessness at the same time.
Subsequently, Su Jiaqiang reported the specific preferential situation, and few manufacturers agreed to reduce the price, and most of them promised to rebate more points at the end of the year.
From these, it can be seen that those manufacturers are really cunning enough, although they agree to rebate more, but they must ensure a certain amount of sales under the premise of can.
In other words, if the sales volume is not reached, there are no preferential policies.
In the past, there was no problem with those sales at all, but now that such a competitor has appeared, who knows how it will end?
But it's good to be able to talk about this in the current unfavorable situation.
After listening to this, Zhang Xiaobai said: "Uncle and second uncle, you have worked hard! ”
Su Mingda slapped the table and said angrily: "His grandmother's!" Those manufacturers are really not fucking things, how dare they talk to us like this before? ”
Zhang Xiaobai smiled: "Second uncle, you didn't fix them before, right?" ”
Su Mingda was stunned for a moment and asked, "How do you know?" ”
Zhang Xiaobai smiled and didn't speak, it was obvious that in the past, they all had to point to Su's electrical appliances to sell them goods, of course, they had to find ways to please, now it is different from the past, there is a Yuanlai mall, and they have some dependence.
Su Jiaqiang said: "I secretly pulled a few of them at the beginning! It's all my fault! ”
Su Jiaqiang is in charge of procurement, and he is very familiar with the manufacturer, and Yuan Yang uses his side.
Zhang Xiaobai patted Su Jiaqiang on the shoulder, "Third brother, in fact, this matter has little to do with you, do you believe it?" Even without you, the Yuan family can get the agency very smoothly! ”
Su Mingli said: "Jiaqiang, you don't have to blame yourself, Xiaobai is right, those manufacturers wish there was a competitor of ours, in that case, they would not be so passive!" In other words, the Yuan family was helped up by several major manufacturers! ”
Su Jiaqiang sighed, he didn't know what to say, he felt ashamed and warm.
Zhang Xiaobai said: "In this case, we have to buy enough at the end of the year anyway, otherwise we won't get the discount." Father-in-law, do you think it's too difficult? ”
Su Mingli thought for a while and said, "It's not easy, it depends on how the Yuan family sells?" ”
The cake is so big, there is someone to divide it, see how much he can share!
Zhang Xiaobai snapped his fingers and said: "There are still three sales peaks before the Chinese New Year, the first is in summer, and air conditioners are selling hotly; The second is October 1, the peak period of various electrical appliances; There is also a New Year's Day, known as the Little Peak! ”
"Who will kill the deer depends on the situation of these three stages!"
Su Mingxuan frowned and said, "Su's Electric has just opened, can you fight with us?" ”
Zhang Xiaobai nodded and said seriously: "Yuan Ennai is too powerful, he only made two moves to fire this first shot, and the next competition will only be more difficult!" ”
Then Zhang Xiaobai briefly talked about the current situation.
Everyone was silent, their faces solemn.
Unexpectedly, the battle had just begun, and before the head-to-head confrontation, the Su clan had already fallen behind.
The facts are actually in front of us, and Su's Electric lost the first battle.
Fortunately, this battle is far from over.
Su Mingli said: "Your response is very timely, I hope to get back a game!" ”
In fact, Zhang Xiaobai has already thought of these things, if he came three months earlier, he would not be afraid of them playing this trick if he made up for the shortcomings of Su's Electric.
There just isn't an if.
Zhang Xiaobai said: "I'm still very strange, why didn't Yuan Ennai reduce the price and promote it?" ”
In the case of any new store opening, I am afraid that the first promotion plan is to reduce the price, and this is also a better means for Yuan's Electric.
Su Mingli said: "Fighting a price war is a lose-lose situation, and no one will come to this trick unless it is absolutely necessary!" ”
Zhang Xiaobai shook his head slowly and said, "I think that if Yuan's electrical appliances reduce the price, and then cooperate with the current two tricks, the effect will be very good!" ”
If that's the case, Yuan's electric appliances can directly become famous with this first shot, and even be as famous as Su's electrical appliances.
Zhang Xiaobai couldn't figure out why Yuan Ennai didn't do it.
The more you don't understand it, the more dangerous it becomes.
That's why Zhang Xiaobai is worried.
After watching for a while, at the beginning of July, Yuan's electrical appliances still did not move.
Zhang Xiaobai couldn't help it and wanted to go home to take a look.
(End of chapter)