This winter is not too cold, and after the first month, it is even warmer.

The peak season is approaching, and Yuanda Group is starting to get busy.

The factory is busy with production, and the salesman is busy with contact and maintenance customers, from top to bottom.

Every year, Yao Yuan is used to it, but this year is different, and it is difficult to see a relaxed smile on his face.

Huinong has made a move, and he has enlarged the trick when he comes up, and advertisements have been broadcast in several provinces and cities, and it seems that there is no intention of stopping from the beginning of winter to the present.

The situation has never been so severe, Yao Yuan has made a good response plan, recruited a large number of salesmen to go out to maintain customers and maintain the market, but how much effect can it have? I really don't dare to say it at this time. Even how effective the advertising of Huinong can be made cannot be judged.

You can only wait for the results, and the waiting process is long and painful.

It's not a long time, it's a sensory experience.

Fortunately, even if it is longer, there will be a time to pass.

The days passed day by day, and finally waited for the spring to bloom, and finally waited for the season of preparing for farming.

These days, Huinong has no other means than those advertisements.

Sitting in the office, Yao Yuan smoked quietly, and his face was finally no longer so solemn.

He was really afraid that Huinong would not be able to deal with any more cards, since he had not made a move so far, he should not have made a move, and it was too late.

The door was pushed open without warning, and Yao Yuan's instinctive reaction was Du Mengni, only this little girl dared to break in so unscrupulously.

When he saw the person who came in, Yao Yuan sighed in his heart.

Something must have happened!

It was Du Rushan, the deputy general manager of Yuanda Group, who had never been like this before, and he seemed very flustered.

"Oh no, Huinong has made a big move!"

Yao Yuan stood up and hurriedly asked, "What's going on?" ”

Du Rushan said: "In the past few days, Huinong has set up direct stores in the key counties and districts of the three major agricultural provinces almost at the same time, and they are located opposite the largest local dealers, putting on a posture of fighting in the ring!" ”

Du Rushan clenched his fists and slammed into the table, shouting, "Why didn't you say it earlier?" Do those salesmen eat rice? Didn't find out sooner? ”

Du Rushan was stunned, he hadn't seen Yao Yuan lose his temper so much for a long time, and he actually lost his temper with himself.

"They move quickly and stealthily, and when they find out, they are already like that! It's not that our salesman is incompetent, it's that Huinong is too cunning! ”

Yao Yuan snorted coldly: "Excuse! It's all a excuse! The enemy army is coming to the door, you told me that you didn't find out, our army is still sleeping soundly, how can you fight with others? ”

Du Rushan said: "When this time comes, don't complain? Think about how to deal with it! What does Huinong want to do with such a big move? ”

Yao Yuan sat on the chair and refilled a cigarette, thought for a while and said, "What can you do?" This is to engage us in a short battle, but with such a big formation, how are they going to fight this battle? ”

Huinong has always set up branches in the northern provinces, relying on local dealers to sell fertilizers, why would they invest heavily in direct sales? Are you willing to give up the previous channel?

If this is the case, the previous response will be completely ineffective, and there will be no need to protect those dealers at all, involving their direct interests, and they will definitely hate Huinong to the core.

Dare to go against all dealers, what does he rely on to benefit farmers?

Du Rushan asked, "What should we do?" ”

Advertise first, and then establish a direct store, such a big effort to fight for an unknown territory?

Huinong is not stupid, there must be a backhand, and what is this backhand?

Before he figured it out, Yao Yuan didn't know how to deal with it.

"Pay close attention to Huinong's movements, and notify me as soon as there is news!"

Du Rushan sighed, turned around and walked out.

Yao Yuan finished smoking a cigarette, pinched the cigarette butt in the ashtray, took out his mobile phone to call Zhang Xiaobai, and told him about the situation here.

He was still the most experienced in fighting Huinong, and Yao Yuan wanted to hear his thoughts.

Zhang Xiaobai was silent for a while, and said, "Brother, why did they make a move at this stage?" ”

Yao Yuan said: "We were caught off guard, in fact, they have been preparing!" ”

Zhang Xiaobai said: "Yes, the purpose of Huinong is to let us have no time to deal with it, it can be imagined that they have been brewing for a long time and are very sure!" ”

Yao Yuan said: "Why are they so sure? Just because of an advertisement? Do you believe that you can occupy the market? ”

Zhang Xiaobai said: "No, it will never be so simple, and I have a hunch......

Yao Yuan immediately asked, "What hunch?" ”

Zhang Xiaobai said slowly: "This is a decisive battle!" ”

The protracted war is not such a way of playing, Huinong has invested so much and paid so much, and he can't afford to consume the protracted war, so there is only this situation left.

What is Decisive Battle?

This battle can distinguish the winner and even life and death, this is called a decisive battle!

Yao Yuan was silent for a long time, "What countermeasures do you have now?" ”

Zhang Xiaobai smiled bitterly: "No, we can't see the other party's cards clearly, and we can't deal with it, so we can only formulate a battle plan according to the situation on the battlefield!" ”

Yao Yuan sighed, "Then wait a little longer!" ”

Wait for them to play their cards before making the next move.

Just, is it still too late?

It's another wait.

But this time the wait was not that long, just a few days.

On this day, Yao Yuan suddenly received a call from Du Rushan, and the means of Huinong Group were finally clear.

The price of the fertilizer sold in Huinong's direct store is 80% of that of Yuanda Group!

Du Rushan asked: "Shall we lower the price?" ”

Yao Yuan said weakly: "Let's take a look"

Du Rushan said eagerly: "It's too late to wait, now the people are rushing to Huinong!" ”

Yao Yuan never expected that Huinong hated it so much this time, invested so much in the early stage, and now dared to fight a price war.

To fight or not to fight? If you fight, you have to follow the price reduction, and you will not give up on Huinong's posture, will it keep falling?

Don't fight? The market is gone, so many fertilizers produced cannot be sold, and the capital chain is about to be broken.

What a dilemma!

When life and death were at stake, Yao Yuan did not dare to make a decision easily.

Standing at the window, looking south, Yao Yuan lit a cigarette and smoked slowly.

"You're forcing me to fight a price war!"

At this time, as if hearing a voice from the north, Jiang Feng, chairman of Huinong Group, looked at the north with a smile.

"That's right, I'm just forcing you to fight a price war, do you dare to fight?"

"It's going to be a lose-loser!"

"Don't say cool words, why didn't you say it when you fought the battle in Ansu Province? Now that the fight has started, don't think about the consequences! ”

"Don't underestimate the big, even if you die, you have to pull Huinong on your back!"

"Since I dare to play like this, I don't want to die, I just want to watch you die!"

"You're so confident?"

"We'll see!"