"How are you going to do it?" George asked.

"Set up a cosmetics company, I will be the chairman, you will be the general manager, and you will be responsible for the company's affairs." Jiang Hao said.

"How many shares are you going to give me?"

“10%。”

George spread his hands, "Friend, I know the current situation in China, you are using my identity, so you give less shares." ”

Also a shrewd guy, "Then how much do you think is appropriate." ”

"Forty-six shares, I account for forty percent of the shares." George Road.

Jiang Hao said with a serious expression, "George, do you know that in the United States alone, there are hundreds of thousands of people named George, and I really want to use your identity as a foreigner, but you don't have to." ”

"There are still a lot of foreigners in China, Americans, British, French, Germans, Italians, and these are not big problems."

George hurriedly said: "My cousin is Professor Roharto's secretary, and Professor Roharto is a "constant" economic adviser, and with this relationship, I think I should be able to avoid a lot of trouble. ”

"It's a pity, you're not your cousin, if it were him, I think I'd give 4 percent." Jiang Hao said bluntly.

The interests are reflected in the disputes and compromises, both sides have the willingness to cooperate, and finally an agreement was reached, George holds 25% of the shares, Jiang Hao holds 75% of the shares, and jointly funded the formation of a cosmetics company, the main product is lipstick.

"How much do you think we should be funding?" George asked.

Jiang Hao had already thought about this question, "The tentative total share capital is 40,000 oceans, I am responsible for producing a batch of lipsticks, and your 10,000 oceans will stay in the company and be kept as the company's daily operating funds, as well as follow-up product promotion expenses." ”

George, who thought it was okay, nodded, and then asked, "Can I go and see our factory?" ”

Jiang Hao spread his hands: "The official factory has not yet been established, but I will produce a batch of lipsticks for sale through other channels, and I am afraid that the real factory will not be seen until a while." ”

The next day, the two of them went to the government department to register the company, and allocated the shares, the legal person is George, the chairman is Jiang Hao, George is the general manager, and the company name is "American Lizi Cosmetics Company".

George rented a space for his office, recruited some employees, and had many tasks, such as publishing newspapers, broadcasting advertisements on the radio, producing pictorial magazines, liaising with various shopping malls, etc., in short, a lot of troublesome things.

Jiang Hao returned to the county seat, rented the courtyard next to it, and called Jiu'er, Wang's sister-in-law, Da Zhuang Erzhuang and a few guys who knew the roots, and a small workshop of seven or eight people was established.

Watching the lipsticks being produced one by one, Jiu'er was full of surprise: "Lipsticks are made like this, this, nothing, how can it be sold so expensive." ”

"Because women like it." Jiang Hao said with a smile.

Several people divide labor, and the speed of production is very fast, and two thousand lipsticks can be produced in a day, but the production of lipstick glass shells is not so fast, and it is good to be able to make more than a thousand a day.

Three or four days passed, Jiang Hao had five thousand lipsticks in his hand, and came to Rongcheng with this batch of goods, George looked at this batch of lipsticks, and said happily: "Very good, I have already contacted several shopping malls, and they are willing to sell our goods, and now the question is, how do we set the price." ”

Pricing is a big issue, and it's about how the sales route goes forward.

"Yu, most of the lipsticks on the market are imported, and the price is about four or five oceans, but they are all well-known brands, if we want to attract customers, we must be cheaper than them, so that customers will pay attention to us." George said.

Jiang Hao shook his head and said: "If you want our lipsticks to sell well, then raise the price, I think it is more appropriate to price 6.88 yuan per tube of lipstick." ”

"Oh my God, how is it possible, although our lipstick is advertised as American, but 'Lizzy' is a new brand, and no one will buy it at a high price." George said in surprise.

Jiang Hao smiled: "So we have to increase publicity, and at the same time implement other promotional means, in the shopping mall, we can give those salesmen a commission, for example, for every time they sell one of our lipsticks, they can get a commission of 2 cents, I think so they will have the motivation to promote our products to customers." ”

"We can also hold a variety of promotional activities, such as new products on the market buy one get one free, so that although our price looks high, but in fact can save money, many people's minds are very delicate, they are not willing to use low-cost cosmetics, feel that it will drop the price, but they are willing to buy discounted products, feel that it takes advantage of it, and does not drop the price, we have to capture the psychology of consumers." Jiang Hao said.

George was very interested in Jiang Hao's sales theory, he felt that this was indeed the case, but he thought of something and asked: "We can't always use the method of buying one get one free when the new product is launched, and when the original price is restored, our things will not be easy to sell." ”

"Hehe, you can also use other slogans, such as giving back to customers, buy one get one free, caring for women, discounted sales, Christmas, low-cost suit series, Spring Festival, Spring Festival gift package Ode to Joy." Jiang Hao said casually.

These things were used up rotten by the merchants of later generations.

George's eyes lit up when he heard this: "Yu, you are really a sales genius." ”

Jiang Hao spread his hands, "George, I'm not interested in the name of a genius, what I want is to make money, and the rest is up to you." ”

"What's the problem?"

George began to do it non-stop, the company carried out a larger scale of publicity, the mall was full of "Lizzy lipstick" slogans, because there was a commission, the salesman worked hard to sell, and in the newspaper, there were a lot of personalized advertising slogans.

"A woman should have both, elegant and showy, ~~ Lizi lipstick."

"Start being yourself, start to be beautiful, ~~ Lizi lipstick."

"If you want to be irreplaceable, you have to be different, ~~ Lizzy lipstick."

This is typical.

The man gently hugged the woman's slender waist and whispered in her ear: "I want to taste your lipstick", the woman couldn't bear to refuse, tremblingly took out a Lizi lipstick from her bag, and whispered: "You stutter a little, the one you used today is more expensive." "~~ Lizzy lipstick."

It's a joke.

"New Century women, a cup of coffee and lipstick, I can face the world. ~~ Lizzy lipstick. "This is definitely inciting women's ideological emancipation, and it is very marketable in this day and age.

Even if many people don't know Lizzy and haven't seen Lizzy, countless women can remember it through these newspaper and radio slogans.

The women came to the mall, the waiters enthusiastically promoted it, and the effect of Lizi lipstick itself was very good, Jiang Hao has now produced a set of 5 shades, and each one looks very attractive.

Then the next step is to buy, buy, buy.

On the first day, 800 pieces were sold.

The next day, 1,300 were sold.

On the third day, 2,500 pieces were sold.

Lizzie lipstick is really hot, big fire.

George smiled, "Yu, the sales are sold out, and we must increase the amount of delivery." ”

Jiang Hao expressed helplessness, "The output is limited, and we can only provide more than 2,000 pieces per day for the time being." ”

"We're going to lose a lot of money." George said anxiously.

"No, that's a type of hunger marketing."

George didn't understand and asked, "What is hunger marketing?" ”

"It's hard to buy it in limited quantities, so those customers will feel how hard it is to get a copy of our lipstick, which can increase the reputation and reputation of our lipstick." Jiang Hao said.

"But we've lost a lot of money in this way."

"It's okay, wait for next month, the shipment will gradually increase, and in the future, our lipsticks will not only be sold in Sichuan and Shu, but also sold all over the country." Jiang Hao said confidently.

War and poverty can't stop women's love for beauty.

Jiang Hao has read the information before, during the Great Depression and World War II in the United States, the best selling thing was lipstick and stockings, but unfortunately he did not have the ability to produce stockings, so he aimed at lipstick, a relatively simple feminine product.

Lipstick is selling well, and Jiang Hao is making money.

Now the women in Sichuan and Shu have almost no one who doesn't know Lizi lipstick.

In the county seat, he found a larger place as a factory, manufacturing equipment to recruit workers, and separating the raw materials and processes processed in each factory to avoid being learned.

In the end, the small glass factory in the county town was also acquired, and nothing else was done, specializing in lipstick shells, so that enough lipstick shells could be provided.

Jiang Hao is also ready to develop Jiu'er and help him manage the lipstick factory, although she has no culture, but her brain is very smart, let her learn first, I believe that one day she will become her help.

In the largest shopping mall on Chunxi Road in Rongcheng, Jiu'er and Jiang Hao stood in the distance and looked at the Lizi counter, there were many customers at the counter, and the waiter was enthusiastically introducing lipstick to customers, Jiu'er said happily, "The whole shopping mall is the most lively on our side, the master, how did you think of making lipstick, and where did you learn this skill." ”

"Hehe, your man has a lot of skills, don't look here, go, I'll take you around the mall." As he spoke, he stretched out his hand to Jiu'er.

Jiu'er twisted a little, reached out to hold Jiang Hao's arm, the two walked around the mall, and came to the jewelry area after a while, last month, he wanted to buy a gift for Jiu'er, but he was shy in his pocket, and now he can finally speak.

"Take out this pair of jade bracelets and take a look."

This pair of jade bracelets is green and transparent, and it is a good thing at first glance, if it is placed in the future generations, it must be the kind that will be auctioned.

Put the bracelet on Jiu'er's wrist, and the blue bracelet on Hao's wrist contrasted with each other, "Well, it's very good-looking, how much is this." ”

"Sir, this pair of bracelets is 5500 oceans, and it is the best pair of jade bracelets in our mall." The salesman said.

Jiu'er was shocked when she heard the price, more than five thousand oceans, which was a huge amount of money, and immediately she wanted to take off the jade bracelet, but Jiang Hao stretched out his hand to stop her.

"Don't pick it, buy it."

Jiu'er looked at Jiang Hao, "This is too expensive." ”

"Hehe, isn't making money just for spending, otherwise what are you doing to make money, since you followed me, I didn't give you any decent jewelry, this pair of bracelets will be used as gifts." Jiang Hao said.

Jiu'er's heart was both happy and moved.