From thinking to getting, there is still one in the middle to do.

The pursuit of games was originally just an idea, and it was a copywriting that Zhang Xiaobai and Su Tong thought about together.

The purpose is to alleviate the pressure of burning more and more money in the treasure digging game, so that the treasure chest can walk on two legs.

In fact, in Zhang Xiaobai's plan, the treasure chest will be his core business in the future, the reason is very simple, there will always be a day when resources are exhausted, and the steel industry is a sunset industry, which will inevitably gradually decline.

The Internet is different, Xu Dongsheng's vigorous development is the general trend of the development of the times, and it will even change people's lives and consumption patterns.

Therefore, although the profit of the treasure box is limited now, it can even be said that it is barely maintained, and it is inevitable to stick to it, especially the traffic of those users, which is the biggest guarantee of the treasure box technology.

With the pursuit of copywriting, the purpose is to retain traffic, which requires the joint efforts of all employees to do it!

Zhang Xiaobai knows that his colleagues have paid a lot for this game, and it is precisely because they work overtime and all night to achieve such results.

There is not necessarily a corresponding reward for giving, and then you have to pay to get it.

Zhang Xiaobai looked at his colleagues and said with a smile: "I'm in for a treat tonight!" ”

The crowd cheered.

Those employees have long understood that in this company, it is not Li Bao who is in charge of technology, nor Xue Zi, who is in charge of big and small things, and Bai Lu, who is in charge of finance.

is Zhang Xiaobai, who usually does not show up at all and rarely participates in management.

What he said worked best.

Four executives came to the small meeting room.

Nowadays, although the pursuit of games has a huge user base, it has also become a money-burning thing, and what to do next needs to be studied.

Xue Zi said: "Brother Bai, is it possible to attract investment now?" ”

Zhang Xiaobai asked: "How is the traffic pursued compared to digging treasures?" ”

Xue Zi replied, "It's far from it!" ”

There are two reasons why it is so much worse. One is the gap in the online time, digging treasure has been online for several months, and the pursuit has only been less than a month.

The second is the difference in user groups, digging treasure targets a wide range of users, regardless of age. And the pursuit of games has been shown by facts that the user base is only junior high school students to college students.

That's why there is such a big gap.

Zhang Xiaobai shook his head and said: "It's not the time to attract investment, even if the company comes, because the traffic is too small, the price will not be very high!" From the beginning of the pursuit of the game, I wanted to make this game a high-quality product, which is definitely different from digging for treasure. ”

Digging treasure can basically be said to be the one who comes, as long as the money is given, as long as the product is similar, then agree to advertise.

Bai Lu said: "Xiaobai, it's not me pouring cold water, even if we have a lot of traffic, how can we realize it?" ”

A problem that can never be avoided in the Internet industry is how to achieve profitability after the company really develops, that is, how to monetize traffic.

The Internet is different from traditional industries, such as selling things, you can get money by selling one piece, such as selling services, and there is also a price.

Many Internet companies just have an idea in the early stage, and then rely on venture capital companies to gradually develop traffic, and in the end, because they can't make a profit, they get up faster and die faster!

In this industry, it is very possible and possible to bankrupt overnight.

The treasure digging game is actually quite good, at least so much advertising money can support the development, but what about the future? Once players are tired of playing the game of digging treasures, or tired of that little favor, advertisers will inevitably not come back after there is no traffic.

Why develop a pursuit game? Zhang Xiaobai just has a sense of crisis!

In any case, traffic cannot be lost, this is the core competitiveness in the Internet industry!

In Bai Lu's words, he said where the root knot of the treasure chest was.

Zhang Xiaobai said: "Actually, I have long had a plan, the pursuit of games and treasure digging, just a treasure chest test products, one to exercise the team, the other to familiarize yourself with the market, and then hit hard to create a large-scale online game!" ”

It has been proven that making games can really make a lot of money, and even as long as you develop a game of cow breaking, you can pick up money lying down in the future!

The little bald Li Bao's eyes lit up and asked, "Similar to Journey to the West or World of Warcraft?" ”

Zhang Xiaobai smiled and nodded, "Our treasure digging and pursuit are too simple, and the profit model is too simple, and it will collapse if we are not careful." ”

To play online games such as Journey to the West, if you want to play this game, you first have to buy some cards, and there are various money-making projects such as trading and burning money.

It is said that there are special coin players, and it is not a problem to burn millions in this game.

The most awesome setting of Journey to the West is that if you want to break cattle in the game, you have to burn money!

Xue Zi thought for a while and said, "It's difficult! ”

Zhang Xiaobai nodded and said, "It's really difficult!" ”

We all know that developing games makes money, why are only a few games successful? It's not that simple.

Xue Zi said: "The two biggest difficulties, one is to have the most powerful copywriting, that is, the setting of the entire game, in other words, the means to attract players, that is, the selling point!" ”

Although it is a game, copywriting is the core!

With so many games, why should players choose you?

Xue Zi said again: "Second, you have to spend money, spend a lot of money!" With our current strength, it is far from enough. ”

Good copywriting is not something that can be obtained with money, and after having copywriting, all you need is money to adapt it into a game based on copywriting.

Only with money can we form a team with excellent technology, strive for excellence in every detail, publicize it on a large scale and let many people know, and operate the game normally.

In a word, it is a matter of money.

Zhang Xiaobai said: "Xue Zi, you make a summary of the game market, summarize and analyze the most popular games at the moment, and then give it to me." ”

"Xiaobao, you download a few of the hottest games to my computer, I'll play first, and stand on the shoulders of giants to see further."

The two of them agreed to come down!

Then Zhang Xiaobai frowned and muttered: "Don't you say that the Internet industry is easy to attract venture capital?" Why has it been so long, and those companies have not yet arrived? ”

……

……

In Jinling City, Yin Yue once again used threatening means to invite Tian Ye......

If you don't come out, I'll tell Uncle Tian the truth.

In the past, this was a tried and tested method, but this time it failed, and Tian Ye let her be casual.

She can't go on like this, or she'll have to make an inch of progress forever.

When Tian Ye thought that the matter was over, he didn't expect this girl to come to Dafang Real Estate in a bright way, and went directly to her Uncle Tian.

In the end, Tian Dafang gave Tian Ye an order.

"You don't have to work today, accompany Yin Yue!"

Isn't this iniquity?

……

……

Yin Yue drove the field to a farm in the suburbs.

After ordering, Yin Yue said with a smile: "This place is good, it is all pure green natural food, and it is said that chemical fertilizers are not used." ”

Tian Ye was like an angry child, smoking silently and not replying.

Yin Yue raised her eyebrows and said, "What do you mean?" I invite you to dinner, why do you have a black face? It's boring! ”

Tian Ye sighed and said, "Say, what is the matter with getting me?" ”

Tip: Browser Search+ can quickly find the books you read on this site!