Chapter 1309: First Chop and Then Play
The tourist attractions of Lijia Village, Brother Mountain and Wolong Village have all been completed, and everything is ready only for the spring flowers.
Because the blossoming is a major feature of the tourist attraction!
The pear blossoms of Xingshan in Lijia Village, the peach blossoms of Brother Mountain, and the wildflowers on the mountains of Wolong Village.
However, before the official opening, there must always be a wave of publicity, the wine fragrance is not afraid of the deep alley is not suitable for modern society, now any product needs to be publicized and operated, the proportion of operation is increasing, and its importance is even comparable to product quality.
Wei Wei and Shi Lei Ji Xiaorou made three operation publicity plans, and Zhang Xiaobai was busy with Dengfeng Iron and Steel during this time, so let them discuss.
But without Zhang Xiaobai's backbone, the three managers had serious differences, so Wei Wei was sent to invite Zhang Xiaobai.
Zhang Xiaobai came upstairs, Ji Xiaorou and Shi Lei swallowed the clouds and spit out the fog, Wei Wei frowned slightly and opened the window.
The four of them began to discuss.
Wei Wei handed over the three publicity plans to Zhang Xiaobai.
Overall, the three options have their own characteristics, pros and cons.
The first plan is the most cost-effective, advertising in Tangcheng and several nearby cities, all of which are third-tier cities that don't cost much money, and after a few waves of tourists, they rely on word of mouth to attract more tourists and repeat customers.
Lao Si Xiaorou supports this plan.
Zhang Xiaobai smiled and said, "Fourth, I guess you will definitely support this!" ”
Ji Xiaorou is now the big housekeeper of brother travel, managing the money and the accounts, and the less money is spent, the better.
Ji Xiaorou said: "Boss, you really misunderstood me this time, I support this plan not to save money at all!" ”
Zhang Xiaobai smiled: "Then tell me why?" ”
Ji Xiaorou explained: "First, I am quite confident in our tourist attractions, the so-called wine fragrance is not afraid of deep alleys, as long as there are tourists who come, I believe they will definitely like here, when the time comes, there will be no tourists?" Good word-of-mouth is more useful than any advertising! ”
Zhang Xiaobai waved his hand and said, "Your set is outdated, and the effect will not be good, even if it takes too long to have an effect!" ”
"Fourth! Not counting the peak apartment, we have already spent hundreds of millions of dollars before and after, and we can't wait for the tourists to spread the word, and we have to see the money back immediately! Let's talk about the second point! ”
This reason is the first, obviously there is the second, Zhang Xiaobai still gave him the right to speak.
Ji Xiaorou absolutely listened to the boss in this kind of matter, without any refutation, and directly threw out the next reason.
"Boss, in fact, I hope that there will not be too many people in the early stage, or let's try it out first, and continue to improve our projects and services according to the opinions of tourists, and then it is not too late to publicize it on a large scale when it is really perfected!"
"The tourism industry has a large investment, slow return on investment, and is not a rich industry, it belongs to the long stream! Here's my advice! ”
Zhang Xiaobai thought about it carefully and said, "Fourth, you have been to a lot of scenic spots, let me ask, what do you think of our attractions?" ”
Ji Xiaorou gave a thumbs up and said with a smile: "Then it must be this!" ”
Zhang Xiaobai said: "We have made so many preparations in the early stage, we are very confident, why bother to test the reaction of tourists? ”
"Fourth, although your plan is stable, but it lacks courage, my idea is that since it has been done, then if it doesn't hit, it will be a blockbuster, and this first shot must be fired!"
Ji Xiaorou took out a cigarette and said, "Cheng!" I listen to the boss! ”
Shi Lei smiled: "I'll just say that your plan can't work, right?" Xiaobai, look at this program I support! ”
If Ji Xiaorou's plan is economical, then Shi Lei's plan is simple and rough.
Tangcheng is not far from Beijing and Tianjin, suitable for weekend trips, and Shi Lei has set his sights on these two first-tier cities.
Advertisements were placed in crowded places such as subway and bus stops, a large number of leaflets were printed and distributed, and a large number of people were hired to advertise on the streets.
After Shi Lei finished speaking, he asked confidently, "How?" Is this a feasible solution? Don't look at the commotion so much, in fact, it doesn't cost too much, at least it's cheaper than advertising on TV stations! ”
Advertising on TV stations is really expensive, even if you don't find celebrity endorsements, give a lot of money to TV stations, and divide time periods, Zhang Xiaobai has some understanding of the incident of all-you-can-drink.
Zhang Xiaobai didn't think about it, and said with a smile: "Stone, your plan is too low, to be honest, it's a bit low-end, I feel like it's a drop for our tourist attractions!" ”
Shi Lei frowned and said, "Is there one?" I think it's good! ”
Zhang Xiaobai smiled: "It reminds me of sending small advertisements to apply for certificates!" ”
Shi Lei scratched his head and said in a muffled voice: "There is still a difference!" ”
Ji Xiaorou smiled: "I told you that this plan is not feasible, but you still don't believe it!" ”
Zhang Xiaobai smiled: "It's already very good that the stone can come up with a plan!" ”
After saying the two plans, it was finally Wei Wei's turn, and the little witch said: "Master, then listen to me, a high-end one!" ”
"In fact, my thinking is similar to Uncle Shi Lei's, and I also focus on the first-tier cities of Beijing and Tianjin, firstly, because they have money to spend, and secondly, they are also projects with many companies that are suitable for team building in Wolong Village!"
"But the method is different, I think we should invite big stars to endorse and advertise on TV stations in Beijing and Tianjin, and now the advertising cost is getting higher and higher, just because it does work!"
Ji Xiaorou sighed and said, "But in this case, it costs too much money, how much does it cost to just ask a big star to endorse?" ”
Zhang Xiaobai looked at Wei Wei's playful smile and raised his eyebrows slightly, as if he understood her thoughts.
Wei smiled and said: "Uncle Xiao, in fact, you don't spend much money, have you forgotten that we have big star friends?" ”
Ji Xiaorou had already guessed this and said, "That's up to your master!" ”
Zhang Xiaobai said: "No! I won't invite Zhou Zhou and Pei Fei! ”
Wei Wei was puzzled and asked, "Why?" ”
Zhang Xiaobai said: "Zhou Zhou has already paid too much, she can't bother her with this kind of thing anymore!" ”
At the beginning of the drink, Zhou Zhou and Pei Fei endorsed for free, and later when the martial arts game was promoted, it was they who sang the theme song in the Spring Festival Gala.
Zhang Xiaobai felt that he owed them too much, and he really didn't want to trouble them anymore.
Wei Wei said seriously: "Master, you taught me before, to be good at using all kinds of resources in your hands!" ”
"They are big stars, and Zhou Zhou has an excellent relationship with Yanjing Satellite TV, they can help us too much, so why are you persistent?"
Zhang Xiaobai said: "Don't discuss this issue, if you choose this plan in the end, you will also ask other celebrities to endorse!" ”
Wei Wei tugged at the corners of his mouth and said, "It's too late!" ”
Zhang Xiaobai frowned and asked, "What's too late?" ”
Wei Wei said: "First cut and then play, I called Zhou Zhou, she has agreed, and she should come over soon!" ”
Zhang Xiaobai said angrily: "Why are you like this? ”
Wei Wei stuck out his tongue, but he didn't know what was wrong!
Zhang Xiaobai took out his mobile phone and called Zhou Zhou.
"Don't come to Tang City, we have other plans here!"
Zhou Zhou said: "I'll be there tomorrow!" ”
After speaking, Zhou Zhou hung up the phone.
One shift tonight!
(End of chapter)